{"id":9684,"date":"2021-06-09T18:04:32","date_gmt":"2021-06-09T15:04:32","guid":{"rendered":"https:\/\/adsterra.com\/blog\/?p=9684"},"modified":"2024-10-03T18:13:59","modified_gmt":"2024-10-03T15:13:59","slug":"set-up-postback-url","status":"publish","type":"post","link":"https:\/\/blogdev.adsterratech.com\/blog\/set-up-postback-url\/","title":{"rendered":"How to Set Up a Postback URL"},"content":{"rendered":"\t\t
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If you\u2019re here, you probably know what postback is and how important it is for the success of affiliate marketing campaigns. In this post, you will dive into a postback setup practice<\/strong>. We will connect an ad network (Adsterra) with a tracker (Voluum) and pick an offer from Voluum. Let\u2019s get down to it!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Postback setup practice #1: Generating postback URLs in your traffic source<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Supposing, you are going to buy traffic from Adsterra and send it to an affiliate offer. You will need to follow the next steps:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Step 1. Register as an advertiser on the Adsterra platform<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Fill in the registration form and remember to check the inbox to click the link in the confirmation email.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Step 2. Navigate to the Tracking tab and then click Conversion Tracking<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Let\u2019s assume you\u2019re using Voluum as a tracking system. Choose Voluum<\/em> from the trackers\u2019 list and select the postback type. Here, we\u2019ve picked a simple one. You can find more details about <\/span>S2S tracking and postbacks<\/span><\/a> in our blog. Click the <\/span>GENERATE POSTBACK<\/span><\/i> button.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tYour postback URL will look like this:<\/span>\n
http:\/\/www.pbterra.com\/name\/CHANGENAME\/at?subid_short={externalid}<\/span><\/a><\/pre>\nHere above, CHANGENAME is your unique username on Adsterra; it will be automatically added to the URL.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Step 3. Jump to the Voluum platform <\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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On Voluum, open the <\/span>Traffic Sources<\/span><\/i> tab and hit <\/span>Create<\/span><\/i>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Choose Adsterra<\/em> from the panel of ready-made integrations and hit <\/span>Next<\/span><\/i>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Step 4. Paste the postback from Adsterra<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Scroll down to the section<\/span> Passing Conversion Info to Traffic Source<\/span><\/i> and paste the postback URL you generated on Adsterra. Since you paste the copied URL, you won\u2019t have to replace the CHANGENAME with your username from Adsterra\u2014you already have it in the URL!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This way, you will allow Vollum to deliver information about conversion to the traffic source (Adsterra). Adsterra will be able to recognize which user, from those who initially clicked on the ad, converted if this URL contains a unique click ID generated by the source.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Step 5. Create a campaign on Voluum<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Go to the <\/span>Campaigns<\/span><\/i> tab, c<\/span>lick <\/span>Create,<\/span><\/i> and select the<\/span> Campaign Simple<\/span><\/i> type.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Now select Adsterra in the <\/span>Traffic Source<\/span><\/i> field and type in a name for your further campaign.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe <\/span>Cost Model<\/span><\/i> should equal the <\/span>Pricing Type<\/span><\/i> you set on Adsterra to have accurate data. If it’s CPA on Adsterra then it should also be CPA on Voluum.\u00a0<\/span>\n\nThe Cost Value should reflect what has been put on Adsterra unless you\u2019re using the <\/span>integration via API<\/span><\/a>.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Change <\/span>Path Destination<\/span><\/i> to <\/span>Offers Only<\/span><\/i>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Scroll down to the <\/span>Offers <\/span><\/i>section and hit the dropdown list. You can now find an offer you previously added to Voluum. Pick this offer and click <\/span>Save<\/span><\/i>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tHowever, you may need to create a new offer. If so, click <\/span>Create offer<\/span><\/i> and follow this instruction to add<\/span> new offers to Voluum<\/span><\/a>.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Step 6. Paste the URL taken from Voluum to Adsterra<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Now, go back to your Adsterra account and hit the Conversion tracking page again. Scroll down to the<\/span> Check URL <\/span><\/i>section and paste the URL in the field. Ensure to include the required parameter ##SUB_ID_SHORT(action)##<\/em> to track conversions.

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Click CHECK URL.<\/span><\/p>
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Step 7. Make a test conversion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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After checking the URL, click the <\/span>MAKE A TEST CONVERSION <\/span><\/em>button and complete the conversion as if you were a user. This will help ensure that all settings are correct and everything works properly.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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More about postback setup<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tracking is king when you\u2019re determined to optimize bids without overspending. Adsterra offers you easy-to-run integrations with:<\/span><\/p>
  • Voluum<\/span><\/li>
  • Keitaro<\/span><\/li>
  • BeMob<\/span><\/li>
  • Binom<\/span><\/li>
  • AdsBridge<\/span><\/li>
  • RedTrack<\/span><\/li>
  • Tune<\/span><\/li>
  • Cake<\/span><\/li>
  • Keitaro<\/span><\/li>
  • RedTrack<\/span><\/li>
  • CPV Lab Pro<\/span><\/li>
  • AppsFlyer<\/span><\/li><\/ul>
    Take a closer look at this set of articles about<\/span> ad optimization<\/span>, where we share tips for getting more traffic, setting up pricing tokens, selecting traffic sources, and much more.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"
    If you\u2019re here, you probably know what postback is and how important it is for the success of affiliate marketing campaigns. In…<\/p>\n","protected":false},"author":3,"featured_media":9686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[676],"tags":[150],"class_list":["post-9684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-tracking","tag-optimization"],"acf":[],"yoast_head":"\nHow to Set Up a Postback URL for Affiliate Networks and Trackers<\/title>\n<meta name=\"description\" content=\"A boiled-down guide for advertisers and affiliate marketers. Learn how to set up a Postback URL to track your campaigns' performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogdev.adsterratech.com\/blog\/set-up-postback-url\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Set Up a Postback URL for Affiliate Networks and Trackers\" \/>\n<meta property=\"og:description\" content=\"A boiled-down guide for advertisers and affiliate marketers. 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