{"id":9533,"date":"2021-06-17T20:10:49","date_gmt":"2021-06-17T17:10:49","guid":{"rendered":"https:\/\/adsterra.com\/blog\/?p=9533"},"modified":"2026-06-26T16:52:26","modified_gmt":"2026-06-26T13:52:26","slug":"monetize-mobile-traffic","status":"publish","type":"post","link":"https:\/\/blogdev.adsterratech.com\/blog\/monetize-mobile-traffic\/","title":{"rendered":"Best Ways to Monetize All Your Mobile Traffic"},"content":{"rendered":"\n

With 5.3B Internet users expected by 2023<\/a>, digital business is to become an even greater source of income. Not only led the pandemic to more people migrating online but also accelerated the growth of mobile traffic. Thousands of bloggers, website owners, and publishers are facing unprecedented challenges when they must:<\/b>
– retain their active and loyal audience that has shifted to mobiles,<\/b>
– generate a steady stream of mobile traffic,<\/b>
– monetize mobile traffic in the best ways possible.<\/b>
This article will look closely at the ways of transforming your online business to match the requirements of mobile-first users. You will get a list of tips for optimizing your website to welcome massive new traffic and monetize it<\/b> with even more considerable payouts.
To begin with, let’s outline the situation on the market and find out how significant the traffic changes are.<\/p>\n\n\n\n

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Mobile traffic VS Desktop traffic. A serious shift<\/strong><\/h2>\n\n\n\n
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There has been a steady increase in mobile traffic since 2015-2017, but the abnormal 2020 infused this growth even more. During the lockdown, people had to work, shop, learn, and read remotely. Mobile apps and websites became their best friends proving that anything can be done on the fly. While desktop devices served working goals, mobiles saved hours on searching and buying stuff.<\/p>\n\n\n\n

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\"Global<\/a>
Global mobile data traffic. Source: Statista<\/figcaption><\/figure>\n\n\n\n
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Moreover, starting October 2020, there’s been a steady growth of mobile traffic itself and its share compared to desktop and tablet traffic. You can see this trend in the graphic by StatCounter.<\/p>\n\n\n\n

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\"Desktop<\/figure>\n\n\n\n
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You probably also noticed that your website is getting increasingly more mobile traffic. To stay relevant, you need to respond to explicitly outlined trends promptly. Otherwise, you risk losing a considerable part of your traffic, and with it \u2014 a substantial portion of your income, overnight.<\/p>\n\n\n\n

In this article, we will talk about what mobile traffic is and how you can adapt your website to mobile traffic, and cover ways to monetize mobile traffic effectively, the things you need to consider when doing so, and the ad formats you should opt for.<\/p>\n\n\n\n

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6 reasons why to take care of mobile traffic<\/strong><\/h2>\n\n\n\n
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Mobile traffic is the traffic that your website gets from mobile devices. When users scroll through your web pages via smartphones or tablets, they are considered mobile traffic.<\/p>\n<\/blockquote>\n\n\n\n

Why are all publishers concerned about getting more traction from this segment? Here are 6 main reasons.<\/p>\n\n\n\n

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1. Unoptimized websites lose traffic and monetization potential<\/h3>\n\n\n\n

Websites that haven\u2019t adapted to mobile devices won\u2019t get second chance users. Mobile users tend to leave websites if they take longer than 3 seconds to load.<\/p>\n\n\n\n

By the same token, websites with poor mobile layouts (non-responsive) will gradually lose loyal audiences while acquiring new traffic at a higher price.<\/p>\n\n\n\n

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2. Mobile traffic is more expensive than desktop traffic<\/h3>\n\n\n\n

Mobile traffic has already surpassed the cost of desktop traffic. We at Adsterra are witnessing that advertisers are ready to set higher CPMs just to get more smartphone and tablet users. When it comes to carrier traffic, the bids can be twice as high.<\/p>\n\n\n\n


\"GEOs <\/a>
Do you want to know for sure which traffic will pay you better? Follow us on Facebook<\/a> and Instagram<\/a>. Each week we share top traffic slices for publishers who are determined to become real CPM boosters!<\/em><\/p>\n\n\n\n

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3. Publishers that offer mobile ad placements are on top of demand<\/h3>\n\n\n\n

Covid-19 has sparked off mobile usage, as we said earlier. That only implies that marketers from all parts of the world are increasingly investing in advertising. They need more traffic, more ad formats, more conversions. Publishers are lottery winners here as they only have to provide merchants with relevant traffic. As stated by AppAnnie, mobile ad placements grew 70%<\/a>. <\/strong> Interstitial ads<\/a><\/strong> prompted this surge. A promising fact, isn\u2019t it?<\/p>\n\n\n\n

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GET MOBILE ADS<\/a><\/div>\n<\/div>\n\n\n\n
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4. Mobile sites are ranked better by search engines<\/h3>\n\n\n\n

Google takes measures aimed at improving Web Vitals. This policy focuses on ensuring high-quality and convenient user interaction with web resources. Guided by it, Google adjusts its algorithms for mobile devices.<\/p>\n\n\n\n

On July 1, 2018, Google launched a new website ranking algorithm that prefers mobile websites. This means that Google now uses a website\u2019s mobile version to index and rank it. The search engine didn\u2019t introduce a new index for websites with a mobile version \u2014 it altered the existing one.<\/p>\n\n\n\n

Websites optimized for mobile devices will be displayed higher than those that aren’t. Thus, the search engine adapts to suit the needs of consumers better, thereby improving its service.<\/p>\n\n\n\n

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5. Mobile app developers need new advertising channels<\/h3>\n\n\n\n

Mobile apps are “taking over the turf” of websites; you can’t afford to ignore them. An enormous number of advertisers develop mobile apps, tutorials, games, and streaming apps specifically for mobile consumers. They need a relevant audience to promote their products, the mobile audience. If you’ve been trying to monetize desktop traffic and the results haven’t pleased you, think of this new opportunity to get a bigger piece of cake.<\/p>\n\n\n\n

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Apps, Utility, and VPN advertisers prefer Adsterra. Join to provide thousands of them with your traffic and earn more!<\/em><\/p>\n<\/div>\n\n\n\n

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JOIN TO EARN<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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6. The share of mobile e-commerce is growing steadily<\/h3>\n\n\n\n

Mobile commerce is evolving, and these are publishers who can satisfy the needs of advertisers from all those e-shopping niches: consumer electronics, beauty, clothes and shoes, home appliances, etc. eMarketer & Statista have shared a very insightful forecast.<\/p>\n\n\n\n

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Things to consider for proper mobile traffic monetization<\/strong><\/h2>\n\n\n\n
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Mobile traffic monetization requires specific knowledge and some prep-work. Taking care of the technical side isn\u2019t enough. You need to choose the correct formats and the specifics of ad formats for successful mobile traffic monetization.<\/p>\n\n\n\n

The wrong approach can push away your users and damage your website\u2019s rating in search engine ranking systems. Let\u2019s now list the things to keep in mind when you want to earn on mobile traffic.<\/p>\n\n\n\n

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1. Optimize your website for mobile devices<\/h3>\n\n\n\n

Your website must be optimized for various browsers and correctly adapt the content to the size of each user’s screen. Otherwise, you run the risk of the user just not even seeing your mobile ad. It simply won’t fit their screen. To solve this problem, you need to determine your website’s type concerning how responsive its design is.<\/p>\n\n\n\n

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Static websites<\/h4>\n\n\n\n

Static layouts aren\u2019t a good choice for mobile websites. They have a fixed pixel width, which means that when users open the website from their phones, they\u2019ll have to zoom in to see the text.<\/p>\n\n\n\n

Static websites have the same appearance and the same content for all visitors.<\/p>\n\n\n\n

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Dynamic websites<\/h4>\n\n\n\n

Dynamic sites, unlike static ones, have pages that adapt to each specific user. Therefore, such pages aren’t hosted on the server but instead created on the go in according to users’ requests. Java, PHP, ASP, and other programming languages are used so that servers could interpret these pages.<\/p>\n\n\n\n

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Flexible design<\/h4>\n\n\n\n

A website created with a flexible design will be properly displayed in terms of proportions regardless of the size of the user’s screen. This is achieved since the size of each element is not determined in pixels but in percentages. For example, 10% of the width of the website.<\/p>\n\n\n\n

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Adaptive design<\/h4>\n\n\n\n

With adaptive design, the screen width is determined using media queries. From the beginning, fixed-sized blocks are embedded into the adaptive design model. Their number is limited, but there’s usually enough of them to make sure the website is displayed correctly on all sorts of screens. A CSS media query determines the browser’s width and automatically selects the optimal block size for it.<\/p>\n\n\n\n

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Responsive design<\/h4>\n\n\n\n

With responsive design, the CSS media requests are simultaneously used to match the browser width and the relative percentage values, like with the flexible design. As a result, your website\u2019s content is displayed correctly. This is the best option for a mobile site.<\/p>\n\n\n\n

If you\u2019re planning to monetize mobile traffic, you need to find out how your website opens in the most-used browsers and on different screens. And also, how will it open if you access it through popular social networks and messengers.<\/p>\n\n\n\n

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Website design: less is more<\/h4>\n\n\n\n

Many battles for traffic are lost just because the publisher fails to deliver neat UX on their websites.<\/p>\n\n\n\n

The simpler the layout design, the more comfortable the user feels, and the better ads fit into it. The recipe is simple: a clean theme (dark or light), no clutter in the content, large headlines,readable fonts. All this improves the user experience. It may seem monotonous, but place a block of native banners on a neat and airy page, and you will get a double profit: users get both content and visual triggers.<\/p>\n\n\n\n

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2. Make your website run fast on mobiles<\/h3>\n\n\n\n

Don’t expect the user to stay if your website takes over 2-3 seconds to load. Use the services of a quick and reliable hosting provider<\/a> with professional and round-the-clock tech support.<\/p>\n\n\n\n

When choosing a theme for a blog, check how it runs on mobiles. A mobile website version must be lightweight and neat allowing users to easily navigate between pages.<\/p>\n\n\n\n

How about Accelerated Mobile Pages<\/a> (AMPs) and mobile traffic monetization?  AMPs are trimmed down HTML copies of existing web pages. They ensure faster loading times. An AMP loads 4 times faster than a regular HTML page. But when it comes to making money on ads, AMPs will limit you to the number of ad formats. It is most likely that you won’t be able to place any ad code except for the Smartlink<\/a>, <\/b>which is an simple URL that can be added to a piece of text.<\/p>\n\n\n\n

Optimizing your website for mobile devices and ensuring high loading speeds are the two top conditions you need to meet when monetizing mobile traffic. If your website will open all jumbled up or will just take too long to load, no one will even get to see your ads; all your efforts will have been in vain.<\/p>\n\n\n\n

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How publishers should choose ads to monetize mobile traffic<\/strong><\/h2>\n\n\n\n
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Employ a balanced approach to choosing ad formats<\/h3>\n\n\n\n

When choosing advertising formats, give priority to getting maximum profit. After all, your site isn’t a bulletin board.<\/p>\n\n\n\n

Choose a format that correlates with the topic of your website. For example, native ads would perhaps be the best choice for a lifestyle blog, whereas popunder ads will come first for torrents.<\/p>\n\n\n\n

A friendly and expert ad network will advise you on the most appropriate ad unit. With Adsterra, for instance, you can be sure to get 24\/7 live support.<\/p>\n\n\n\n

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Basic steps to testing ad formats<\/h4>\n\n\n\n