{"id":944,"date":"2022-10-20T12:48:32","date_gmt":"2022-10-20T09:48:32","guid":{"rendered":"https:\/\/adsterra.com\/blog\/?p=944"},"modified":"2025-04-08T18:21:38","modified_gmt":"2025-04-08T15:21:38","slug":"cpa-self-service-platform","status":"publish","type":"post","link":"https:\/\/blogdev.adsterratech.com\/blog\/cpa-self-service-platform\/","title":{"rendered":"CPA Campaign Setup: A Shorter Path to Conversions for Beginners"},"content":{"rendered":"\n

This guide will give a brief but saturated rundown on setting up a CPA campaign<\/strong>. You will learn when to pick the cost-per-action pricing and when it\u2019s not the best choice. Next, you\u2019ll walk through the basic steps of a marketing campaign creation. If you\u2019re new to the Adsterra Self-Serve Platform (SSP), save this guide and grab all the clues. If you want to skill up, check this guide to boosting traffic on CPA campaigns<\/a>.<\/p>\n\n\n\n

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Which pricing fits your CPA campaign best?<\/strong><\/h2>\n\n\n\n

The CPA pricing fits simple and fast conversion flows. Compare: you instantly decide to install an app but will hesitate before making a deposit.<\/p>\n\n\n\n

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  1. Offer types:<\/strong> Mobile Utility, App, Antivirus, Cleaner, Sweepstakes, mVAS content<\/a>, Browser Extensions (Addons)<\/li>\n\n\n\n
  2. Conversion flows paired with these offers:<\/strong> signups, app installations, trials, downloads, 1-click, 2-click, click2sms, SOI (single opt-in), DOI (double opt-in).<\/li>\n<\/ol>\n\n\n
    DISCOVER ADSTERRA TRAFFIC<\/a><\/div>\n\n\n\n
    <\/div>\n\n\n\n

    CPA campaign cheat-sheet<\/strong><\/h2>\n\n\n\n

    We have come up with a basic cheat sheet that will help you pick the right pricing. Apply our decade-long experience and use it to your advantage:<\/p>\n\n\n

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    \"conversion-flow-and-pricing-match-cheat-sheet\"<\/figure><\/div>\n\n\n
    <\/div>\n\n\n\n

    When should you pick alternative pricing?<\/strong><\/h2>\n\n\n\n

    Adsterra managers will recommend you CPM pricing if you run the following offer types with paired conversion flows:<\/p>\n\n\n\n

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    1. Offer types:<\/strong> Finance, iGaming and Sports, E-commerce<\/li>\n\n\n\n
    2. Conversion flows: <\/strong>deposits, credit card submissions, double deposits,<\/li>\n<\/ol>\n\n\n\n
      <\/div>\n\n\n\n

      Before setting up your first CPA campaign<\/strong><\/h2>\n\n\n\n

      Your primary step is registration. After registering as an advertiser, you can access all Adsterra traffic and features.<\/p>\n\n\n

      EXPLORE ADSTERRA<\/a><\/div>\n\n\n\n
      <\/div>\n\n\n\n

      1. Top up your balance (ADD FUNDS page)<\/strong><\/h3>\n\n\n\n

      You can practice without adding funds.<\/strong> But to launch a campaign, please top up your balance. Hit the Add funds<\/em> button from the left sidebar menu:<\/p>\n\n\n\n

      \"add-funds-to-start-cpa-campaign\"<\/figure>\n\n\n\n
      <\/div>\n\n\n\n

      On the left, you see all payment methods available, with a description under the selected option. What to check here?<\/p>\n\n\n\n

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      1. The payment system chosen<\/strong><\/li>\n\n\n\n
      2. Deposit limits: <\/strong>check the minimum deposit amount<\/li>\n\n\n\n
      3. Payment fee:<\/strong> it\u2019ll be charged from your deposit amount<\/li>\n\n\n\n
      4. Security specifications<\/strong><\/li>\n\n\n\n
      5. Verification options:<\/strong> only the Unilimit (Visa & Master Card) payment method allows for putting your first $100 without additional verification. All other methods require KYC verification.<\/li>\n\n\n\n
      6. Merchant company data:<\/strong> Adsterra\u2019s legal entity and bank details<\/li>\n<\/ol>\n\n\n\n
        \"choose-payment-system\"<\/figure>\n\n\n\n
        <\/div>\n\n\n\n

        7. The payment form<\/strong> for entering your amount is on the right. Here, you can check the invoice information, enter the amount and check which amount will be credited after the fee is applied.
        8. Our support team is available in the live chat<\/strong>; don\u2019t hesitate to reach us out when you need assistance.<\/p>\n\n\n\n

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        Save this short instruction for payment systems<\/a> to select the most suitable.<\/p>\n<\/blockquote>\n\n\n\n

        <\/div>\n\n\n\n

        2.<\/strong> Enable conversion tracking<\/strong><\/h3>\n\n\n\n

        Conversion tracking is a must for CPA campaigns. Since you pay for conversions, it\u2019s important to:<\/p>\n\n\n\n

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        1. collect conversions in your tracking system,<\/li>\n\n\n\n
        2. inform Adsterra about every event.<\/li>\n<\/ol>\n\n\n\n
          <\/div>\n\n\n\n

          Jump to the sidebar menu on the left and hit Tracking >> Conversion tracking<\/em>.<\/p>\n\n\n\n

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          1. Pick your tracker or hit Custom<\/em> if you use an alternative system<\/li>\n\n\n\n
          2. Choose the postback type<\/li>\n\n\n\n
          3. Generate the postback and paste it to your tracker<\/li>\n<\/ol>\n\n\n\n
            \"postback-url-setup-adsterra\"<\/figure>\n\n\n\n
            <\/div>\n\n\n\n

            4. Match necessary tokens\/macros between Adsterra and your tracker:<\/p>\n\n\n\n

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            The must-have token by Adsterra is ##SUB_ID_SHORT(action)##. Paste it near the clickID of your tracker.<\/em><\/p>\n<\/blockquote>\n\n\n\n

            Here\u2019s an example of  token matching in BeMob:<\/p>\n\n\n\n

            \"matching-macros-tokens\"<\/figure>\n\n\n\n
            <\/div>\n\n\n\n

            5. Choose an offer with a simple conversion flow (e.g., a signup via email) and paste the URL with all parameters to Adsterra.
            6. Make a test conversion: do what your target user must do to complete the conversion.<\/p>\n\n\n\n

            \"test-cpa-conversion\"<\/figure>\n\n\n\n
            <\/div>\n\n\n\n

            If you need more detailed instructions, jump to this helpful guide to setting up S2S conversion tracking<\/a>.<\/p>\n\n\n\n

            <\/div>\n\n\n\n

            How to set up a CPA campaign<\/strong><\/h2>\n\n\n\n

            Click Campaigns \u2192 Create <\/em>from the vertical menu on the left. Or, hit the button from the upper bar.

            Required Settings<\/em> come first. They are necessary to submit a CPA campaign for review:<\/p>\n\n\n\n

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            1. Campaign name<\/li>\n\n\n\n
            2. Device type<\/li>\n\n\n\n
            3. Traffic type<\/li>\n\n\n\n
            4. Connection type<\/li>\n\n\n\n
            5. Ad Unit & Pricing type<\/li>\n\n\n\n
            6. Landing URL and previews<\/li>\n\n\n\n
            7. Country & Price (aka bid or payout)<\/li>\n\n\n\n
            8. Budget and test budget<\/li>\n\n\n\n
            9. Campaign start parameters<\/li>\n<\/ol>\n\n\n\n
              <\/div>\n\n\n\n

              Core details about the required settings:<\/strong><\/h3>\n\n\n\n