{"id":7328,"date":"2021-05-06T14:47:20","date_gmt":"2021-05-06T11:47:20","guid":{"rendered":"https:\/\/adsterra.com\/blog\/?p=7166"},"modified":"2026-06-15T11:16:28","modified_gmt":"2026-06-15T08:16:28","slug":"adsterra-statistics-for-publishers-and-webmasters","status":"publish","type":"post","link":"https:\/\/blogdev.adsterratech.com\/blog\/adsterra-statistics-for-publishers-and-webmasters\/","title":{"rendered":"Adsterra Statistics for Publishers: Manage Your Websites and Payouts Easily"},"content":{"rendered":"\n

Each time you add a website or mobile app to Adsterra, we begin to track how your traffic performs and then serve you all data. The Adsterra statistics for publishers It is not only about the volume of impressions. It’s about controlling all key metrics that affect a webmasters’ revenue. Literally, you monitor and manage your websites, check payouts and see how much advertisers are ready to pay for your traffic. <\/strong>
This time you will get a complete beginner’s guide on using the Statistics Dashboard and maximizing your revenue. In 6 minutes, you will learn:<\/p>\n\n\n\n

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  1. Where to find all metrics.<\/li>\n\n\n\n
  2. How to check ad efficiency accurately within one placement.<\/li>\n\n\n\n
  3. What is CTR, and how it helps publishers gain more money.<\/li>\n\n\n\n
  4. How to discover profitable GEOs.<\/li>\n\n\n\n
  5. Where to check your balance.<\/li>\n<\/ol>\n\n\n\n
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    Where Adsterra publishers retrieve statistics<\/strong><\/h2>\n\n\n\n
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    As Adsterra is a platform for instant monetization, your statistics starts tracking all critical metrics right after you put ad codes on the web pages. So please be attentive reading the instructions on how to add a website to the platform and where to place ads. <\/p>\n\n\n\n

    After you added a website and chose the ad unit (aka ad format) like popunder, banner, Social Bar, or any other, Adsterra starts monitoring your traffic with several metrics. So where to find all these data?<\/p>\n\n\n\n

    Sign in to your account<\/a> and find the Statistics tab<\/em> on the main vertical bar. Hit the tab to explore the whole section. On the picture below, you see the standard view of the Publisher’s Statistics dashboard.<\/p>\n\n\n\n

    \"Statistics
    How to add a website?
    To add a website to Adsterra, click Websites – ADD WEBSITE<\/i> and fill in the short form choosing your website category and the ad unit you will place to the web page (banner, popunder, Social Bar). To get the Push Ads code, please drop a line to our managers in the live chat.<\/p>\n\n\n\n

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    Which metrics show whether your websites are great or not so great in making money<\/strong><\/h2>\n\n\n\n
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    Let’s examine the metrics and filters in more depth. First off, the key rates and measures of the traffic performance.<\/p>\n\n\n\n

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    Ad impressions<\/strong><\/h3>\n\n\n\n

    The cost of 1,000 impressions for publishers or the CPM rate has always been the critical marker of profitability. With Adsterra statistics, you can check how many impressions you delivered within each website and even each ad placement (as you may have several placements on one website).<\/p>\n\n\n\n

    You might be asking yourself, what is an ad impression? Within Adsterra, it is equal to one view of the ad. It means the ad must fully load on a user’s device.\u00a0<\/p>\n\n\n\n

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    How does Adsterra count ad impressions? How can the CPM rate vary? Find out in this guide<\/a>.<\/em><\/p>\n\n\n\n

    Now a tiny step-by-step guide on how to operate the dashboard. In the default mode, you see all impressions on all your websites \/ domains sorted by date. <\/p>\n\n\n\n

    You can switch to any of the websites added by selecting it in the Domain field. Right near this field, you can choose a particular ad placement. This is vital when you need to check which ad codes bring you more money and which ones you can easily turn off.<\/p>\n\n\n\n

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    \"Ad<\/figure>\n\n\n\n
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    Clicks<\/strong><\/h3>\n\n\n\n

    The Clicks<\/em> metric literally calculates how many times a user clicked on ads that you placed on the website. By checking it, you get bulletproof evidence of your traffic performance. <\/p>\n\n\n\n

    Advertisers want users to follow their ads and make purchases, install apps, download VPNs, etc. Therefore, they will better pay for 1,000 impressions on the website that generates more clicks from these impressions. The number of clicks directly affects the CPM rate.<\/p>\n\n\n\n

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    CTR (click-through-rate)<\/strong><\/h3>\n\n\n\n

    CTR is another essential metric that exposes how your traffic reacts to advertising. It is the ratio of clicks on an ad placement (say, banner) divided by the total number of impressions.<\/p>\n\n\n\n

    Supposing that 50,000 visitors saw the popunder (you got 50K impressions) and 7,000 of them clicked on it. The CTR will be 14% which is a great result. The higher the CTR metric is, the more wanted your website or traffic source is for advertisers!<\/p>\n\n\n\n

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    CPM (cost-per-mille or cost of 1K impressions)<\/strong><\/h3>\n\n\n\n

    The CPM rate states how valuable your traffic is for advertisers. Because of that, publishers are very concerned about their CPM rates and sometimes are wondering why it fluctuates. All webmasters should take into account factors that affect CPM rates<\/a> and the ways of improving them.<\/p>\n\n\n\n

    On Adsterra, you get an honest assessment of your traffic that comes directly from advertisers. They won’t pay much for poor quality traffic, spammy ads (when publishers use too many ads bombarding users with impressions), or bot traffic.<\/p>\n\n\n\n

    One more hint about the CPM rate is that in the morning (UTC) you may notice that CPM is a bit lower than usual. Wait a bit and let the rates level up.\u00a0<\/p>\n\n\n\n

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    Revenue<\/strong><\/h3>\n\n\n\n

    Here you check how much you earned \u2014 the amount of your further payouts. Need to double-check? All you need is to multiply the CPM rate by the number of impressions and divide it by one thousand. <\/p>\n\n\n\n

    That’s all about key metrics. Next, we will share some tips on how to filter your traffic sources to specify which performs better.<\/p>\n\n\n\n

    Clue!
    From your account, you can always check the balance. It includes:
    – how much you earned monetizing your website;
    – the money you earned from your referral link;
    – the payouts made within the period;
    – adjustments (like administrative fees).<\/p>\n\n\n\n

    A publisher’s balance is calculated with a simple formula:
    EARNED – PAID + ADJUSTMENTS + REFERRALS = BALANCE<\/b>

    As the amount of money you withdraw differs, the PAID and the EARNED metrics also differ.