{"id":6826,"date":"2021-04-22T14:47:17","date_gmt":"2021-04-22T11:47:17","guid":{"rendered":"https:\/\/adsterra.com\/blog\/?p=6826"},"modified":"2023-08-04T17:37:41","modified_gmt":"2023-08-04T14:37:41","slug":"how-to-advertise-cryptocurrency-and-binary-options-with-adsterra","status":"publish","type":"post","link":"https:\/\/blogdev.adsterratech.com\/blog\/how-to-advertise-cryptocurrency-and-binary-options-with-adsterra\/","title":{"rendered":"How to Advertise Cryptocurrency and Binary Options in 2026"},"content":{"rendered":"\t\t
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It would be hard to find a person that has never heard about cryptocurrency (mostly thanks to Bitcoin and Dogecoin) and binary options. With a constant rise in numbers of blockchain wallet users<\/a> (more than 80 million in the beginning of 2022 and with prediction of 800 million in 2026<\/a>), the target audience in the field is growing and evolving as well. In this article, we review how to promote cryptocurrency and binary options online in 2026. And to equip you with practical tips, we added a special bonus: top-15 tips on how to advertise cryptocurrency & binary products on Adsterra traffic.<\/strong><\/p>

Time to generate tons of leads without overspending!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Why focus on advertising cryptocurrency and binary options?<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1. Active market<\/strong><\/h3>

Being highly regulated in some countries,<\/span> the crypto market is incredibly active. The 30-day-average of daily Bitcoin transactions<\/a> is over 450,000, and Ethereum has recently had an all-time high number of daily transactions at 2.89 million<\/a>, surpassing previous records.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ethereum transactions per day - by etherscan.io<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Bitcoin transactions per day - by ycharts.com<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2. Rapid growth<\/strong><\/h3>

Since the boom of Bitcoin in 2017, the field as a whole has seen rapid growth. Right now is a time of heightened interest in the topic as well since Bitcoin has been smashing a record day in and day out, hitting a price of more than $68,000<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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3. Not as many affiliates as it may seem<\/strong><\/h3>

Another benefit of advertising cryptocurrency is that there are not as many pro affiliates in the field. This has resulted in crypto and binary having a better reputation than other get-rich-quick schemes, like Forex or iGaming.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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4. Multiple advertising channels<\/strong><\/h3>\n

Crypto and binary target audiences are highly specific, making it both easier and harder to advertise for them. The benefit of digital marketing for cryptocurrency is that there are multiple channels and strategies you can employ to finally succeed. And you’re about to learn the most trending ones.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRUN CRYPTO CAMPAIGN<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Attributes of the cryptocurrency target audience<\/strong><\/h2>

So, what is so special about the cryptocurrency target audience? Let\u2019s review their most defining features and how they impact the crypto marketing strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1. Modern, tech-aware users<\/strong><\/h3>

The barrier to entry into the cryptocurrency market requires the users to have a certain understanding of how modern technology works. Moreover, the crypto and binary audience usually consists of fearless early adopters. So, you can display certain proficiency to connect with the audience for a successful cryptocurrency marketing strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2. Embrace trends like decentralization<\/strong><\/h3>

You can expect the crypto and binary-interested audience to go against the flow. One of the best examples of this is their embrace of decentralization. While the whole world relies on centralized and controlled financial institutions, crypto users have rejected the system and accepted the new way, trying to bring the control back to the consumers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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3. Millennials from developed countries<\/strong><\/h3>

If you paint a picture of the average crypto and binary user, you would probably get a millennial male from a developed country looking for ways to get rich and have money for investment. However, Tier 2 and 3 countries (together with Tier 1 traffic<\/a>) have also quickly started to adopt crypto, so you shouldn\u2019t limit yourself to this user model in your marketing strategies for cryptocurrency.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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4. Demand for real value<\/strong><\/h3>

In the early days of blockchain and crypto, there were a lot of use cases that died down or failed entirely. That\u2019s why now the crypto audience is much more careful and distrustful about new projects. This is why the answer to how to advertise cryptocurrency successfully is to present the real value of the project.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Cryptocurrency marketing strategy: what’s trending<\/strong><\/h2>

An essential part of the question of how to promote crypto offers is where to advertise them. To succeed, you need to be prepared for multi-channel communication. While driving traffic, you should invest both in traditional ads and in the next-gen channels:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Social media bitcoin communities<\/strong><\/h3>

Social media is a part of almost every facet of our life. While Facebook requires prior written approval<\/a> for cryptocurrency advertisement, other social media platforms (like Twitter and Reddit) have moved from bans to more regulated approaches. Make sure you offer unique quality content that attracts users. One of the most popular forms of content delivery is a blog of a successful person in the field.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Native contextual advertising<\/strong><\/h3>

Contextual ads are important as they attract interested users. Google Ads are a popular option for that. Try using low-frequency but still relevant keywords to use this traffic. However, it has its limitations, as such ads can be prohibited in certain locations. Make sure your offer or product complies with all regulations stated by Google<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Thematic websites<\/strong><\/h3>

Another way to get high-quality traffic is to buy direct or contextual ads on websites related to crypto and binary topics in some way. Financial and economic websites are among your best bets to get involved users on your side.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Direct messaging<\/strong><\/h3>

Direct messaging through Telegram or active participation in forums in relevant communities on Reddit or Quora may bring you quality traffic as well. At the very least, you\u2019ll be able to guarantee some sort of brand awareness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Advertising networks<\/strong><\/h3>

It’s no secret that after Bitcoin spiked, hundreds of blockchain platforms rushed to advertise their products. Global ad networks like Adsterra were among the first channels to expose those offers. Massive traffic, versatile targeting, native ad formats, built-in templates for Push Ads<\/a> are points that make online crypto marketing with Adsterra more than successful. But just like with Google contextual ads, you need to be skilled up to target properly and not overspend. Crypto offers and products are quite tough in getting real conversions if you don’t have a cheat sheet for a smooth start. Optimization experts at Adsterra have prepared a quick start checklist for you. Next, we will list top tips for a safer and beneficial crypto campaign launch.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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15 tips on how to advertise Cryptocurrency products and offers with Adsterra traffic<\/strong><\/h2>

The Adsterra optimization team is here to walk you through common issues making your crypto campaign set-up flawless.<\/p>

The beginner-friendly step-by-step flow usually looks like that:<\/p>


-Choose an offer
-Pick a GEO
-Select ad formats
-Set targeting
-Launch + optimize<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1. BEFORE YOU START<\/strong><\/h3>
  1. Choose the CPM pricing model for campaigns with a longer conversion flow: deposit, double deposit, CC submit, etc.
    Go for the CPA pricing model when your offer supposes a shorter conversion flow: SOI, DOI, trial, install, sign-in with no deposit, etc.<\/li>
  2. Get ready for the long-run tests as complex conversions (e.g., deposits) don’t come fast. So, be careful not to spend all your funds in the first couple of days.<\/li>
  3. If the conversion flow includes phone calls, coordinate your campaign dayparting with the call-center work hours (it is better to ask your advertiser).<\/li>
  4. Prelanders are extremely important in leads’ prewarming, so don’t ignore them. Adplexity<\/a> or similar platforms store a large number of prelanders; use their insights without reinventing the wheel.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \u201cPopunder ads are one of the most effective formats for promoting cryptocurrency and binary options offers as they give more opportunities to describe the product, highlight its benefits, and build user trust.\u201d\n<\/div>\n\t\t\t\n\t\t\t\t\t\t
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    Mikhail Zhukov<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
    Head of the CPM Department at Adsterra<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    2. CAMPAIGN TESTS AND LAUNCH<\/strong><\/h3>
    1. When exploring new ad networks or traffic sources, start with Popunder ads. First, they’re cost-effective. And second, they don’t demand creatives. Traffic volume for Popunders is about 2BN impressions weekly. Intuitive Social Bar ads<\/a><\/span> are your next top choice.<\/li>
    2. Start your test campaign with a minimum recommended bid. Don’t try to outrun the market by setting the highest bid possible.<\/li>
    3. When on the start, set wider targets, avoiding over-optimization.<\/li>
    4. Try NOT to create multi-geo campaigns. The rule of thumb is to submit a separate campaign for each GEO in your target. You have more control over each geo targeting of audience specifics, preferences, and geo restrictions.<\/li>
    5. Even when you have whitelists or blacklists with traffic sources for your vertical, put them off and test the neat, unfiltered traffic.<\/li>
    6. Add tracking tags (#PLACEMENT_ID)<\/strong> to the landing page URL; they will show which traffic sources are streaming more conversions.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      \u201cYou can apply different pricing models like CPM, CPC, or CPA depending on your strategy and goals, testing what works best for your cryptocurrency campaigns.\u201d <\/div>\n\t\t\t\n\t\t\t\t\t\t
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      Mikhail Zhukov<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
      Head of the CPM Department at Adsterra<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      3. OPTIMIZATION AND TRAFFIC BOOSTING<\/strong><\/h3>
      1. Sources that send massive traffic can eat your funds quite fast. Consider separating them into another campaign where you will easily control spendings. Decrease your bid if needed. Streaming platforms will drive you loads of impressions during major sports and gaming events. Consider splitting them off from your primary campaign and decrease the bid.<\/li>
      2. Consider adding alternative traffic types. For instance, iGaming and Finance content is willingly consumed by non-mainstream websites’ users (dating, video streaming, anime).<\/li>
      3. Make a list of promos, landers, visuals, and headings that your advertiser uses. That’ll save time on making your own creative and maintain consistency in messages.<\/li>
      4. If you pick a GEO with fewer impressions that you expected, check all ad formats. Usually, you can find the “missing” traffic there.<\/li>
      5. Stay in touch with Adsterra managers. They can advise you on the payouts amount and bidding tactics, as well as share the most successful offers rotating on the Network. You can always ask for: