{"id":6746,"date":"2023-12-10T16:33:25","date_gmt":"2023-12-10T13:33:25","guid":{"rendered":"https:\/\/adsterra.com\/blog\/?p=6746"},"modified":"2025-08-17T18:00:20","modified_gmt":"2025-08-17T15:00:20","slug":"traffic-blacklisting-mistakes","status":"publish","type":"post","link":"https:\/\/blogdev.adsterratech.com\/blog\/traffic-blacklisting-mistakes\/","title":{"rendered":"Traffic Blacklisting Mistakes: 9 Critical Errors That Cost You Money"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6746\" class=\"elementor elementor-6746\">\n\t\t\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-6b054223 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b054223\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5bd5fcd\" data-id=\"5bd5fcd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-280a515c elementor-widget elementor-widget-text-editor\" data-id=\"280a515c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Traffic blacklisting <\/b><span style=\"font-weight: 400;\">will either save you money or ruin the campaign\u2019s prospects<\/span><b>.<\/b><span style=\"font-weight: 400;\"> This time, we won\u2019t leave sad pitfalls a chance to devalue your marketing efforts. It\u2019s a comprehensive guide that expands on the foundational mistakes. <\/span><span style=\"font-weight: 400;\">Our head of the CPM Department and traffic acquisition expert is here again to sort out the cumbersome blocklisting topic. Just in case: take a glance at the first part of the guide where Mikhail explains the basics of forming<\/span><a href=\"https:\/\/blogdev.adsterratech.com\/blog\/whitelist-vs-blacklist-in-digital-marketing\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">blacklists and whitelists in affiliate marketing<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e058a1c elementor-widget elementor-widget-spacer\" data-id=\"e058a1c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d750767 elementor-widget elementor-widget-testimonial\" data-id=\"d750767\" data-element_type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2024\/03\/mikhail-zhukov-head-of-cpm-adsterra.png\" class=\"attachment-full size-full wp-image-40067\" alt=\"\" srcset=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2024\/03\/mikhail-zhukov-head-of-cpm-adsterra.png 300w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2024\/03\/mikhail-zhukov-head-of-cpm-adsterra-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Mikhail Zhukov<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Head of CPM at Adsterra<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f9055f elementor-widget elementor-widget-spacer\" data-id=\"6f9055f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0fbf71 elementor-widget elementor-widget-text-editor\" data-id=\"f0fbf71\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"color: #000000;\"><strong>Understanding traffic blacklisting<\/strong><\/span><\/h2><p><b>Blocklists<\/b><span style=\"font-weight: 400;\">\u00a0(aka blacklists) remain a powerful weapon for removing sources that fail to meet your marketing objectives. Which ones? Those that:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Send tons of impressions with very few clicks<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep showing low conversion rates after 1-2 weeks after the launch<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Eat money without impressive performance (clicks, CTRs, CRs, I2C, etc.)<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Armed with blocklists (blacklists), affiliate marketers and media buyers optimize costs, streaming their budgets to beneficial placements and winning the best traffic slices. However, when applied incorrectly or at the wrong time, blacklisting can lead to severe traffic and conversion rate slumps. Which ones? Let\u2019s find out! <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5163a6c elementor-widget elementor-widget-spacer\" data-id=\"5163a6c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eae7ece elementor-widget elementor-widget-text-editor\" data-id=\"eae7ece\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><em>In case you want to try all cost-optimization tools, sign up as an advertiser and tweak all settings in your account.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3993e40 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3993e40\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/beta.partners.adsterra.com\/signup\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">WHAT'S INSIDE MY ACCOUNT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d4ac6e elementor-widget elementor-widget-spacer\" data-id=\"8d4ac6e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bf785a elementor-widget elementor-widget-heading\" data-id=\"5bf785a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Traffic blacklisting mistakes in marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c1428 elementor-widget elementor-widget-text-editor\" data-id=\"a7c1428\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>#1: Account-wide blacklisting<\/strong><\/h3><p><b>What is?<\/b><span style=\"font-weight: 400;\"> Setting blocklists for an entire account when running several campaigns with different offers.<\/span><\/p><p><b>Why this kills performance:<\/b><span style=\"font-weight: 400;\"> One particular ad placement may deliver exceptional conversions for a Dating offer while producing zero conversions for a VPN campaign. User behavior and traffic performance vary drastically based on GEO, device type, ad offer, and numerous other factors.<\/span><\/p><p><b>Best practices:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Campaign-specific blacklisting<\/b><span style=\"font-weight: 400;\">: Create individual blacklists for each offer type<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Offer category segmentation<\/b><span style=\"font-weight: 400;\">: Group similar offers (e.g., all dating offers) for shared blacklist insights<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Testing<\/b><span style=\"font-weight: 400;\">: Before applying wide blocks, test underperforming sources on different offer types<\/span><\/li><\/ul><p><b>Result:<\/b><span style=\"font-weight: 400;\"> Category-specific blocks for offer types, and campaign-specific blocks for individual promotions provide more transparency and protect you from traffic slumps.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f61c49 elementor-widget elementor-widget-spacer\" data-id=\"0f61c49\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d47762 elementor-widget elementor-widget-text-editor\" data-id=\"9d47762\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #000000;\"><b>#2: Over-generalization in traffic blacklisting<\/b><\/span><\/h3><p><b>The error:<\/b> <span style=\"font-weight: 400;\">When you decline a source sending traffic from multiple GEOs, you may lose potential conversions and profit.\u00a0<\/span><\/p><p><b>Problem analysis:<\/b><span style=\"font-weight: 400;\"> A single placement may send premium traffic from Tier 1 countries while delivering poor-quality traffic from Tier 3 regions. Bulk blacklisting eliminates profitable opportunities. <\/span><span style=\"font-weight: 400;\">But you still need to cut off the unwanted traffic, so what should you do?\u00a0<\/span><\/p><p><b>Advanced solutions:<\/b><\/p><ol><li><b>Implement Adsterra Custom Bid<\/b><span style=\"font-weight: 400;\">: Increase or decrease bids for specific placements within a specific country.<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9ac3db elementor-widget elementor-widget-image\" data-id=\"c9ac3db\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/08\/enabling-custom-bid.png\" data-rel=\"penci-gallery-image-content\"  data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"enabling-custom-bid\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzAyNDIsInVybCI6Imh0dHBzOlwvXC9ibG9nZGV2LmFkc3RlcnJhdGVjaC5jb21cL2Jsb2dcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA4XC9lbmFibGluZy1jdXN0b20tYmlkLnBuZyJ9\"><img decoding=\"async\" width=\"1293\" height=\"543\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/08\/enabling-custom-bid.png\" class=\"attachment-full size-full wp-image-30242\" alt=\"\" srcset=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/08\/enabling-custom-bid.png 1293w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/08\/enabling-custom-bid-300x126.png 300w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/08\/enabling-custom-bid-780x328.png 780w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/08\/enabling-custom-bid-768x323.png 768w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/08\/enabling-custom-bid-1170x491.png 1170w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/08\/enabling-custom-bid-585x246.png 585w\" sizes=\"(max-width: 1293px) 100vw, 1293px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-053981f elementor-widget elementor-widget-spacer\" data-id=\"053981f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52314b2 elementor-widget elementor-widget-text-editor\" data-id=\"52314b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2. <a href=\"https:\/\/blogdev.adsterratech.com\/blog\/location-based-targeting\/\" target=\"_blank\" rel=\"noopener\"><b>Apply location targeting<\/b><\/a><span style=\"font-weight: 400;\">: Target specific cities or regions within countries for granular control. You can remove regions, states, or cities from a campaign, leaving only top-performers.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-545dce3 elementor-widget elementor-widget-image\" data-id=\"545dce3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2025\/02\/location-based-targeting-adsterra.png\" data-rel=\"penci-gallery-image-content\"  data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"location-based-targeting-adsterra\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzYwOTcsInVybCI6Imh0dHBzOlwvXC9ibG9nZGV2LmFkc3RlcnJhdGVjaC5jb21cL2Jsb2dcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAyXC9sb2NhdGlvbi1iYXNlZC10YXJnZXRpbmctYWRzdGVycmEucG5nIn0%3D\"><img decoding=\"async\" width=\"1537\" height=\"517\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2025\/02\/location-based-targeting-adsterra.png\" class=\"attachment-full size-full wp-image-36097\" alt=\"\" srcset=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2025\/02\/location-based-targeting-adsterra.png 1537w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2025\/02\/location-based-targeting-adsterra-300x101.png 300w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2025\/02\/location-based-targeting-adsterra-780x262.png 780w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2025\/02\/location-based-targeting-adsterra-768x258.png 768w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2025\/02\/location-based-targeting-adsterra-1170x394.png 1170w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2025\/02\/location-based-targeting-adsterra-585x197.png 585w\" sizes=\"(max-width: 1537px) 100vw, 1537px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1033d38 elementor-widget elementor-widget-text-editor\" data-id=\"1033d38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p><b>Pro tip:<\/b><span style=\"font-weight: 400;\"> We recommend adding one geo per campaign when possible, as it allows for collecting clear stats and enhanced optimization. <\/span><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-deff0ed elementor-widget elementor-widget-spacer\" data-id=\"deff0ed\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-592a924 elementor-widget elementor-widget-text-editor\" data-id=\"592a924\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #000000;\"><b>#3: Overusing blacklisting in new\/test campaigns<\/b><\/span><\/h3><p><b>The error:<\/b><span style=\"font-weight: 400;\"> Applying ready-made blocklists when starting new test campaigns or importing lists from another ad network.<\/span><\/p><p><b>The hidden problem:<\/b><span style=\"font-weight: 400;\"> Blind over-optimization traps even professional affiliates, especially when they try new advertising platforms. Massive traffic restriction without testing traffic literally blocks &#8220;hidden diamond sources.\u201d<\/span><\/p><p><b>Advanced solutions for saving budgets:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Test budget allocation<\/b><span style=\"font-weight: 400;\">: Dedicate at least $100\u2013200 for initial testing. The amount will strongly depend on the vertical and your next competitors\u2019 bids. For iGaming ad campaigns, $200 is the minimum entry.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stay patient<\/b><span style=\"font-weight: 400;\">: Wait at least 2\u20133 days (for VPN, Utility offers) and 5\u20137 days (for iGaming offers) before blacklisting sources.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Slice-by-slice testing<\/b><span style=\"font-weight: 400;\">: Evaluate traffic segments individually rather than excluding everything. Here\u2019s why it\u2019s worth starting out with one geo per campaign and one traffic type (desktop\/mobile).<\/span><\/li><\/ul><blockquote><p><b>Pro tip:<\/b><span style=\"font-weight: 400;\"> Keep an eye on traffic volumes. Some sources start sending millions of impressions with zero clicks, and you can exclude such placements without extra analytics.<\/span><\/p><\/blockquote><p><span style=\"font-weight: 400;\">Go to the Statistics page and select one of your active campaigns. Check for placements with high spending, big volumes, and zero user actions. Change the state to OFF.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f5950a elementor-widget elementor-widget-image\" data-id=\"1f5950a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"637\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2024\/02\/blacklisting-ad-placements-in-active-campaigns.png\" class=\"attachment-full size-full wp-image-40406\" alt=\"\" srcset=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2024\/02\/blacklisting-ad-placements-in-active-campaigns.png 1200w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2024\/02\/blacklisting-ad-placements-in-active-campaigns-300x159.png 300w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2024\/02\/blacklisting-ad-placements-in-active-campaigns-780x414.png 780w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2024\/02\/blacklisting-ad-placements-in-active-campaigns-768x408.png 768w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2024\/02\/blacklisting-ad-placements-in-active-campaigns-1170x621.png 1170w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2024\/02\/blacklisting-ad-placements-in-active-campaigns-585x311.png 585w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3547cc5 elementor-widget elementor-widget-spacer\" data-id=\"3547cc5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2963654 elementor-widget elementor-widget-text-editor\" data-id=\"2963654\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #000000;\"><b>#4: Blacklist-only strategy<\/b><\/span><\/h3><p><b>The error:<\/b><span style=\"font-weight: 400;\"> Using exclusively blacklists for campaign optimization without considering alternatives.<\/span><\/p><p><b>Why it\u2019s a low-key strategy: <\/b><span style=\"font-weight: 400;\">you just remove all traffic without trying to harvest some clicks or conversions.<\/span><\/p><p><b>The smarter approach is to implement greylisting. <\/b><span style=\"font-weight: 400;\">Greylisting serves as the &#8220;first alarm\u201d. First, you monitor sources that drain funds without exceptional results, then, reduce bids while maintaining some traffic flow.You can collect a list of placements you want to give a second chance and then, choose between two ways:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduce bids for these placements specifically (Custom bids)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Download this list and start a campaign with reduced payouts after removing them from the main campaign.<\/span><\/li><\/ol><p><b>Best practice<\/b><span style=\"font-weight: 400;\"> is operating three-tier traffic segmentation:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Blacklists<\/b><span style=\"font-weight: 400;\">: Complete exclusion for consistently poor performers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Greylists<\/b><span style=\"font-weight: 400;\">: Reduced bid sources requiring your attention<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Whitelists<\/b>: Premium sources with increased bids or separate campaigns with fixed high payouts.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5838bf elementor-widget elementor-widget-spacer\" data-id=\"f5838bf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e1a580 elementor-widget elementor-widget-text-editor\" data-id=\"5e1a580\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #000000;\"><b>#5: No blacklist management at all<\/b><\/span><\/h3><p><b>The Error:<\/b><span style=\"font-weight: 400;\"> Not refreshing blacklists (and whitelists) regularly, treating them as a &#8220;do and forget&#8221; job.<\/span><\/p><p><b>Consequences for business:<\/b><span style=\"font-weight: 400;\"> Traffic is a live substance where sources remain constant, but user behavior shifts based on multiple factors. Even perfect blacklists can become profit-killers if not refreshed regularly.<\/span><\/p><p><b>Actionable algorithm:<\/b><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Monthly blacklist audits<\/b><span style=\"font-weight: 400;\">: Review the largest traffic sources in blacklists (you can turn them on with a decreased bid, remember?)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Controlled re-testing<\/b><span style=\"font-weight: 400;\">: Add previously blacklisted sources to test campaigns with lower bids.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Budget protection<\/b>: Remember to include daily or hourly budget limits while testing ad placements to avoid overspending.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e49db15 elementor-widget elementor-widget-spacer\" data-id=\"e49db15\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cddfbde elementor-widget elementor-widget-text-editor\" data-id=\"cddfbde\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #000000;\"><b>#6: Disorganized optimization frequency<\/b><\/span><\/h3><p><b>The Problem:<\/b><span style=\"font-weight: 400;\"> Making too many optimizations too quickly or waiting too long between changes.<\/span><\/p><p><b>Why does this harm your data?<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You don\u2019t know exactly what happens with traffic.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You don\u2019t have enough time and data to make decisions.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">All further actions may be spoiled by the first wrong decisions.<\/span><\/li><\/ul><p><b>Optimal workflow (but the ideal one will depend on your offer):<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Daily<\/b><span style=\"font-weight: 400;\">: Monitor key metrics, no critical changes unless overspending<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Weekly<\/b><span style=\"font-weight: 400;\">: Tactical optimization (creative, bid, or targeting adjustment)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bi-weekly<\/b><span style=\"font-weight: 400;\">: Comprehensive performance review<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Monthly<\/b><span style=\"font-weight: 400;\">: Strategic pivots and major campaign restructuring<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Please note that optimization frequency heavily relies on your offer\/vertical specifics paired with a pricing strategy. With CPA campaigns for VPNs and Apps, your first performance results will come within 24 hours. CPM campaigns for Sports, Finance, and iGaming offers usually take more time to gather representative stats.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c78a4ba elementor-widget elementor-widget-spacer\" data-id=\"c78a4ba\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3440653 elementor-widget elementor-widget-text-editor\" data-id=\"3440653\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #000000;\"><b>#7: Blacklisting with no external context<\/b><\/span><\/h3><p><b>The problem:<\/b><span style=\"font-weight: 400;\"> Blacklisting traffic without considering current external factors affecting performance.<\/span><\/p><p><b>Factors to take into account:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Seasonal variations<\/b><span style=\"font-weight: 400;\">: Holiday traffic soars\/slumps, industry cycles<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Device-specific behavior<\/b><span style=\"font-weight: 400;\">: Mobile vs. desktop performance variations. This was the main reason to enable one-traffic-type campaigns only. You can either target desktop users or mobile audiences within one ad campaign.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Time-of-day performance<\/b><span style=\"font-weight: 400;\">: Different sources can be super-effective in terms of traffic behavior at one time period and be a disaster at another.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Adsterra provides you with time-range targeting to make data-driven conclusions. Jump to the<\/span><i><span style=\"font-weight: 400;\"> Additional Targeting <\/span><\/i><span style=\"font-weight: 400;\">section and set the ranges to include or exclude.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40e8e48 elementor-widget elementor-widget-image\" data-id=\"40e8e48\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1442\" height=\"418\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/06\/time-range-targeting.png\" class=\"attachment-full size-full wp-image-30278\" alt=\"\" srcset=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/06\/time-range-targeting.png 1442w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/06\/time-range-targeting-300x87.png 300w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/06\/time-range-targeting-780x226.png 780w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/06\/time-range-targeting-768x223.png 768w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/06\/time-range-targeting-1170x339.png 1170w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/06\/time-range-targeting-585x170.png 585w\" sizes=\"(max-width: 1442px) 100vw, 1442px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f44c95a elementor-widget elementor-widget-spacer\" data-id=\"f44c95a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b54e290 elementor-widget elementor-widget-text-editor\" data-id=\"b54e290\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #000000;\"><b>#8: Blacklisting instead of changing creatives<\/b><\/span><\/h3><p><b>The problem:<\/b><span style=\"font-weight: 400;\"> Starting out a campaign with 1\u20132 creatives and instead of refreshing them, form a blocklist of low-performing placements.<\/span><\/p><p><b>The impact:<\/b><span style=\"font-weight: 400;\"> Relying on limited creatives leads to ad fatigue and decreased performance. Blocklisting is not a solution to low CTRs. It\u2019s better to evaluate the whole campaign\u2019s performance and check CTR dynamics. If you started getting poor clicks per campaign in general, there\u2019s no reason to remove traffic sources\u2013it\u2019s time to refresh how your ads look.<\/span><\/p><p><b>An alternative algorithm:<\/b><\/p><p><span style=\"font-weight: 400;\">Top affiliates put huge efforts into creating winning ad creatives and add as many of them as possible to a campaign.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Decent viable variety<\/b><span style=\"font-weight: 400;\">: You can upload up to 15 creatives to a test campaign. Try adding those that vary by design and size. Social bar ads are packed with 20+ templates you can tweak to match your offer.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Regular refresh cycle<\/b>: Update creatives once you start getting fewer clicks. On average, a fundamental refreshment every 2-4 weeks\u2014based on performance\u2014is a good practice.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83bd8e5 elementor-widget elementor-widget-spacer\" data-id=\"83bd8e5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-253ced7 elementor-widget elementor-widget-text-editor\" data-id=\"253ced7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #000000;\"><b>#9: Underestimating automation tools for traffic blacklisting<\/b><\/span><\/h3><p><b>The productivity gap:<\/b><span style=\"font-weight: 400;\"> You keep usin\u043f the same old ways to manually build blacklists, overlooking smart automation and budget-saving tools.<\/span><\/p><p><b>Automation opportunities:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>CPA Goal implementation<\/b><span style=\"font-weight: 400;\">: Automated ad placement unlinking based on spend and conversion threshold you set. The smart rule optimizes CPM\/CPC traffic for the desired number of target actions or acceptable conversion cost. In the meantime, you get a table of unlinked placements that don&#8217;t meet your KPIs. You can then export this table and use it for further tests.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f326461 elementor-widget elementor-widget-image\" data-id=\"f326461\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1452\" height=\"748\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/06\/unlinked-placements.png\" class=\"attachment-full size-full wp-image-24726\" alt=\"\" srcset=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/06\/unlinked-placements.png 1452w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/06\/unlinked-placements-300x155.png 300w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/06\/unlinked-placements-780x402.png 780w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/06\/unlinked-placements-768x396.png 768w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/06\/unlinked-placements-1170x603.png 1170w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/06\/unlinked-placements-585x301.png 585w\" sizes=\"(max-width: 1452px) 100vw, 1452px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72f2294 elementor-widget elementor-widget-spacer\" data-id=\"72f2294\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7358a91 elementor-widget elementor-widget-text-editor\" data-id=\"7358a91\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">So what\u2019s next? Get to know your audience on Adserra, of course. Try out all our targeting and automation tools and achieve your next marketing milestone.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34fe371 elementor-widget elementor-widget-spacer\" data-id=\"34fe371\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc805e9 elementor-widget elementor-widget-text-editor\" data-id=\"bc805e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Implementation roadmap for traffic blocklisting<\/b><\/h2><p><span style=\"font-weight: 400;\">Now we\u2019re going to outline a very basic roadmap for how to blocklist traffic within your ad campaigns. No strict rules for timing, as it heavily depends on the offer, volumes of impressions on this geo, and the conversion type. Simple conversions (signups or installs) require quick reactions in terms of traffic management. Complex conversions like sales and deposits demand more time for analysis.<\/span><\/p><p><b>Day 1<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technical checkup: landing page, lead forms, page speed, etc.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">All necessary assets ready: images for creatives and texts.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Budgets are saved for tests and further.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">All required tracking options are added: for CPA campaigns, S2S tracking is a must.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Daily budget limits are set.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You\u2019ve established minimum data thresholds for decisions.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Traffic volumes are enough for tests (clue: check Traffic Chart).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You\u2019ve set all required targeting settings and are ready to submit a campaign.<\/span><\/li><\/ul><p><b>Week 1: Foundation<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Daily traffic checkup for peaks and slumps<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blacklist only as a last resort<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Slightly change bids if needed<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Remove ad creatives with zero results.<\/span><\/li><\/ul><p><b>Week 2\u20133: Strategic enhancement<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Deploy greylist strategies or decrease bids for low-performers.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Try custom bidding for the best-performing sources (increase bids).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Refresh ad creatives that underperform.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exclude only the most unprofitable sources (high spend\/poor performance).<\/span><\/li><\/ul><p><b>Week 4\u20135: Advanced optimization<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Form blacklists and either stop getting traffic from there, or try these placements in a new campaign.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Form whitelists and create a campaign with higher bids.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add new traffic types (desktop, mobile, or non-mainstream) if not done before.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implement advanced targeting (OS types, browser versions).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set time range filters.<\/span><\/li><\/ul><p><b>Continuous improvement methods will include:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monthly strategic reviews and list management<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Continuous testing and optimization protocols<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Regular creative assets\u2019 refreshment.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7886a7d elementor-widget elementor-widget-spacer\" data-id=\"7886a7d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa0d0fd elementor-widget elementor-widget-text-editor\" data-id=\"aa0d0fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Bottom line<\/b><\/h2><p><span style=\"font-weight: 400;\">Traffic blacklisting mastery comes with aggressive optimization and strategic patience. The key to success is not in perfect initial execution, but in systematic improvement and data-driven decision making.<\/span><\/p><p>And this marks the end of our blocklisting mistakes study <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f389.svg\" alt=\"\ud83c\udf89\" \/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f389.svg\" alt=\"\ud83c\udf89\" \/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f389.svg\" alt=\"\ud83c\udf89\" \/>\u00a0 Even <span style=\"font-weight: 400;\">small optimization details can save you thousands of dollars. Enjoy clean traffic staying safe from overspending! <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bea164f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"bea164f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/beta.partners.adsterra.com\/signup\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">MAKE TRAFFIC SERVE YOUR GOALS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Traffic blacklisting will either save you money or ruin the campaign\u2019s prospects. This time, we won\u2019t leave sad pitfalls a chance to&hellip;<\/p>\n","protected":false},"author":16,"featured_media":29097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[678,135,810],"tags":[150],"class_list":["post-6746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-tools","category-affiliate-marketing-and-advertising","category-affiliate-marketing-basics","tag-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Have You Made These Sad Mistakes Using Blocklists?<\/title>\n<meta name=\"description\" content=\"Blocklists can save you hundreds of dollars or kill your campaign optimization. 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