{"id":6373,"date":"2021-03-19T18:27:45","date_gmt":"2021-03-19T18:27:45","guid":{"rendered":"https:\/\/adsterra.com\/blog\/?p=6373"},"modified":"2026-06-08T11:02:23","modified_gmt":"2026-06-08T08:02:23","slug":"mobile-carrier-wifi-traffic","status":"publish","type":"post","link":"https:\/\/blogdev.adsterratech.com\/blog\/mobile-carrier-wifi-traffic\/","title":{"rendered":"Making Money With Mobile Carrier and WiFi Traffic | Ins and Outs"},"content":{"rendered":"

There are no professionals that can compare to affiliate marketers in persistence. But with the never-ceasing competition, campaign optimization can become tricky. Dozens of settings are nothing but settings when their impact on profit is unclear. But today, a couple of traffic cherry-picking secrets will be revealed. We will sort out the use cases of mobile carrier and WiFi traffic targeting.\u00a0<\/strong>
\nBy reading this post, you will be able to make your conversion-related campaigns stronger. Shall you narrow the traffic by mobile 3G users? When targeting mobile carrier traffic is a good idea? What are the best practices for using WiFi targeting? What types of offers and products might win from these settings? Let’s dive in and find out!<\/p>\n

Mobile carrier (3G\/4G) and WiFi traffic. What’s the point?<\/strong><\/h2>\n

With default campaign settings, you show ads to users regardless of their connection to the Internet. But sometimes specifying this factor can bring more quality conversions and save you from extra spendings.<\/p>\n

When you target a mobile carrier’s subscribers, say, Vodafone, you won’t need traffic with the WiFi connection. And while launching a vast-reach campaign with the latest movie trailer, you will consider adding WiFi as heavy videos download faster with this connection type.<\/p>\n

Now we are moving on to a closer examination of connection types.<\/p>\n

Please note<\/strong><\/h4>\n

Keep in mind that adding yet another filter, you are narrowing down the amount of impressions and, consequently, your audience. Hence, if your product or offer doesn\u2019t restrict you in the type of traffic, don\u2019t cut off the number of impressions.<\/p>\n

Targeting by 3G\/4G and WiFi connection type explained<\/strong><\/h2>\n

Just like you segment traffic by GEOs and devices, you can apply more specific filters to your audience. One of them is called the\u00a0Connection type.<\/strong><\/p>\n

You either pick a Mobile Carrier connection type \u2012 which is 3G\/4G \u2012 or Wi-Fi connection. Carrier traffic includes subscribers of particular mobile carriers. You can only choose them from the list after you pick a GEO of your campaign as carriers vary depending on the country.<\/p>\n

By picking WiFi traffic or WiFi connection type, you advertise to users that are now on a local WiFi network. It’s time to list the use cases and take a closer look at the use cases.<\/p>\n

Mobile carrier traffic targeting. Use cases<\/strong><\/h2>\n

As we figured out earlier, 3G\/4G carrier targeting embraces mobile content users. By choosing it, you will target mobile or tablet users. But not always. Mobile broadband<\/a> or simply access to the Internet via a router that uses 3G\/4G signals can include desktop users. However, the number of impressions with 3G desktop traffic is far fewer.
\nSo when does it make sense to broadcast your ads to subscribers of mobile carriers?<\/p>\n

1. The conversion flow requires mobile subscription or mobile billing<\/strong><\/h3>\n

Imagine you\u2019re running a campaign promoting a new version of a mobile app available on subscription. To use the app, a user must agree to pay, say, $1 per month. But users won\u2019t need to use credit cards, they are billed by their mobile operator (or carrier)<\/strong>. Here is the conversion flow! In affiliate marketing, such offers are called PIN Submits<\/strong>. Users see ads, click on it and then choose to submit for a regular charge.<\/p>\n

One more example of a typical conversion flow is a SOI (single opt-in)<\/strong>. Your prompt users to subscribe for, say, TV series or a mobile utility. When empowered by ultra-new ad formats like Social Bar, such campaigns end up with impressive ROI of over 100%<\/a>.<\/p>\n

Types of mobile carrier offers<\/strong><\/h4>\n

Tier 3 GEOs are traditionally rich in mobile subscriptions and PIN submit offers. Offers\u2019 types vary, but the most widespread are:<\/p>\n