{"id":6317,"date":"2021-02-24T11:05:50","date_gmt":"2021-02-24T11:05:50","guid":{"rendered":"https:\/\/adsterra.com\/blog\/?p=6081"},"modified":"2026-06-12T17:24:42","modified_gmt":"2026-06-12T14:24:42","slug":"mobile-subscriptions-case-study","status":"publish","type":"post","link":"https:\/\/blogdev.adsterratech.com\/blog\/mobile-subscriptions-case-study\/","title":{"rendered":"Mobile Subscriptions Case Study: 130% ROI With Social Bar on SOI Offer"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Practice worth thousands of tutorials. For this reason, we&#8217;re proud to share a new success story kindly provided by one of Adsterra&#8217;s partner affiliates. A perfect example of carrier traffic acquisition, this Mobile Subscriptions case study will be helpful for all who want to drive high-quality leads to SOI offers. <\/strong><br>In this case study of running a campaign for Mobile Subscriptions offer, you will learn to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>use <a href=\"https:\/\/blogdev.adsterratech.com\/blog\/how-to-launch-stellar-social-bar-campaigns\/\">Social Bar creatives&#8217; layouts<\/a> to gain more user attention;<\/li>\n\n\n\n<li>create convincing pre-landers;<\/li>\n\n\n\n<li>tweak targeting options and cut off the traffic you don&#8217;t need;<\/li>\n\n\n\n<li>optimize your mobile subscriptions campaigns.<\/li>\n<\/ul>\n\n\n\n<details class=\"wp-block-details has-background is-layout-flow wp-block-details-is-layout-flow\" style=\"background-color:#eaeaea\"><summary>Disclaimer<\/summary>\n<p class=\"wp-block-paragraph\"><em>As this case study is provided by one of our partners, we keep the spelling untouched.\u00a0We try to maintain a unified structure for all case studies, so we sometimes make a few changes in the sequence of paragraphs. The author&#8217;s opinion does not necessarily reflect our views.<\/em><\/p>\n<\/details>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Case Study Data<\/b><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p><strong>Traffic type:<\/strong> SocialBar by Adsterra<\/p><\/li>\n\n\n\n<li><p><strong>Offer:<\/strong> Mainstream Antivirus<\/p><\/li>\n\n\n\n<li><p><strong>Time period:<\/strong> October 05\u201312<\/p><\/li>\n\n\n\n<li><p><strong>GEO:<\/strong> ID<\/p><\/li>\n\n\n\n<li><p><strong>Spent:<\/strong> $1061.8<\/p><\/li>\n\n\n\n<li><p><strong>Income:<\/strong> $2444.4<\/p><\/li>\n\n\n\n<li><p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Profit<\/mark>:<\/strong> $1382.5<\/p><\/li>\n\n\n\n<li><p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">ROI<\/mark>:<\/strong> 130%<\/p><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Hey everyone! Once again we&#8217;re going to revisit a new popular format from Adsterra \u2014 Social Bar. In today&#8217;s case I&#8217;ll show you how to achieve high ROI with low investment in just a week! I think that you will be pleasantly surprised with the outcome and will definitely want to try the format. Let&#8217;s roll!<\/em><\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Geo, offer, and traffic type selection<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">First of all, let&#8217;s start with the offer selection. The offer was taken from <strong>Affbank for Indonesia (ID)<\/strong>.<br>Our offer is a <strong>SOI antivirus subscription with CPI model<\/strong>, which means $0.3 per installation<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Flow<\/strong>: Click to SMS<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>KPI<\/strong>: no KPI<br><strong>Restrictions<\/strong>: no incentive<br><strong>Allowed carriers<\/strong>: Telkomsel, Indosat, XL<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Screenshot of the final landing page:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2021\/02\/landing-page-screenshot.png\" alt=\"\" title=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Meet us at Affiliate World Asia in Bangkok, Thailand\" data-elementor-lightbox-description=\"<div id=&quot;articleHeader&quot;&gt;<\/div&gt;\nDecember 7-9, join us at one of the biggest Asian affiliate conferences in Bangkok, Thailand.\nAffiliate World Asia is the meeting point of the affiliate industry elite where leaders from China and around Asia will connect for the first time with affiliate leaders from the rest of the world.\nLet us discover Affiliates World Asia together. Contact us to request your meeting.\n<a style=&quot;color: #b54228;&quot; href=&quot;https:\/\/adsterra.com\/events\/&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;REQUEST A MEETING<\/a&gt;\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjA4NywidXJsIjpmYWxzZX0%3D\" href=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2021\/02\/landing-page-screenshot.png\"><br> <\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The strategy<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">So, having pre-tested this offer with two separate campaigns we discovered that:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>There is a large amount of available and inexpensive traffic.<\/li>\n\n\n\n<li>There is also an option to target all OS and two languages.<\/li>\n\n\n\n<li>Traffic on three carriers is more than enough.<\/li>\n\n\n\n<li>The CPC payment model proved to work wonders.<\/li>\n\n\n\n<li>The offer is for mobile, so I decided to cut off the operating systems that can easily eat our traffic. I&#8217;ll get back to that in the &#8220;Post optimization&#8221; chapter.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">There is quite a lot of cheap traffic in Indonesia, so I decided to go with $0.001$ per click. Such GEO as IN and ID are great for minimal payout, but if you raise it two or three times \u2014 that would be great.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The language is Indonesian, because most Indonesians speak it. There are also a lot of people who speak English, so we include them in the targeting too.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Creatives<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s start with the preland. I already covered prelands on utilities in previous cases, you can get some helpful information there.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Fear-inducing&#8221; prelands that claim or assume the presence of a virus prove to be the best on such offers. These prelands encourage the user to get rid of the threat as quickly as possible and he begins to frantically look for the install button.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Combine this with an alert and a blinking recommendation message to make your preland even more impressive and effective.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My preland looked like this:&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2021\/02\/push-notification-lander.png\" alt=\"\" title=\"\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Such preland tells our user that installing antivirus will increase the speed of his phone, his battery will last longer and all that kind of stuff. It&#8217;s important not to intimidate the user too much, because it won&#8217;t lead to anything good.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don&#8217;t forget that when you buy a domain, you have to choose a domain name which will represent the essence of the offer. No numerical values in the URL, please, or it will negatively affect the convertibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s proceed with the construction of our notification. Initially, I took images that can be associated with the preland, otherwise confusion may arise and the user will close the page without seeing the desired utility. Here are the examples of my creatives:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2021\/02\/Icon-notification-antivirus.png\" alt=\"\" title=\"\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2021\/02\/os-native-push.png\" alt=\"OS-friendly push\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2021\/02\/engaging-push-message.png\" alt=\"Push message example\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When creating a banner, remember not to make it too native! It should look like a system alert, that&#8217;s the whole point of the format.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>IMPORTANT:<\/strong> follow the rules of the platform and don&#8217;t use the logo of Google, Android or anything of that kind. It can lead to your campaign being declined, and you&#8217;ll have to look for new creatives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some examples of good combinations:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TITLE:<\/strong><br><em>Lindungi ponsel Anda<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Protect your phone<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>DESCRIPTION:<\/strong> <br><em>100% perlindungan virus<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>100% virus protection<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>BUTTON:<\/strong> <br><em>Periksa telepon mu<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Check your phone<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don&#8217;t forget that the ban on misleading aggressive creatives also applies to the text of your Social Bar.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Optimization<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Stage 1 (Custom bids on placements)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blogdev.adsterratech.com\/blog\/adsterra-custom-bid\/\">Custom bid<\/a> is an incredibly handy tool that helps you arrange bids in more detail and make some sort of a whitelist. It&#8217;s a great option for those who like to carefully compose their whitelists with maximum efficiency. But the most important thing is preliminary tests and constant monitoring of new converting playcements.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Stage 2 (Changing creatives)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Be sure not to overlook creatives rotation. You can always update the banners with new ones, and disable the old ones that are not converting. A variety of banners and templates will allow you to create a creative that converts well. I advise you to upload several dozen banners at once, so that later some of them can be removed.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Post-optimization<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">As a result, we have a target on all OS except Blackberry, IOS and WP (most of the traffic is on Android), CPC pricing, mainstream+adult traffic, mobile devices, ID GEO, Indonesian+English languages, with operators specified in the offer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Screenshot of the final settings:&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2021\/02\/ad-campaign-settings.png\" alt=\"\" title=\"\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Social Bar campaign results<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Total spent on Adsterra for all days : $1061.86.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Screenshot from Adsterra:<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2021\/02\/Ad-campaign-stats.png\" alt=\"\" title=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Screenshot from affiliate program:<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2021\/02\/Campaign-screenshot-from-the-affiliate-program.png\" alt=\"\" title=\"\"\/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p><strong>Income: 2444.4 $<\/strong><\/p><\/li>\n\n\n\n<li><p><strong>Profit: 2444.4$ &#8211; 1061.86$ = 1382.5 $<\/strong><\/p><\/li>\n\n\n\n<li><p><strong>ROI: 130%<\/strong><\/p><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In this case study, I described my way of rolling out a campaign on the Social Bar format. As you can see, it is quite good at making profit. I like the new format because of its variability, option to use different templates and creatives, and the ability to do things differently.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Give the new format a try, I think you&#8217;ll like it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>It&#8217;s about time to give the go-ahead for all these instructions and insights. How to make the most of this Mobile Subscriptions case study? Run a very similar offer on Adsterra. Or, find a DOI, SOI offers for utilities, VPNs, battery boosters, or phone cleaners on your affiliate network and set up a campaign using Adsterra traffic. These offers always perform brilliantly with Social Bar and other our ad formats. Earlier, we shared a <a href=\"https:\/\/blogdev.adsterratech.com\/blog\/case-study-utility-in-page-push-2020\/\">case study of a Utility campaign<\/a> with ROI of 190%.<br><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Just pick the offer with the convenient flow and see how Adsterra traffic brings you loads of conversions!<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-f6d872f4 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background has-custom-font-size wp-element-button\" href=\"https:\/\/beta.partners.adsterra.com\/signup\/\" style=\"border-radius:5px;background-color:#ce0000;font-size:18px\" target=\"_blank\" rel=\"noreferrer noopener\">DRIVE QUALITY TRAFFIC<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Practice worth thousands of tutorials. For this reason, we&#8217;re proud to share a new success story kindly provided by one of Adsterra&#8217;s&hellip;<\/p>\n","protected":false},"author":3,"featured_media":7043,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[21,788],"tags":[],"class_list":["post-6317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing-case-studies","category-others"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile Subscriptions Case Study: ROI 130% With Social Bar Ads<\/title>\n<meta name=\"description\" content=\"\ud83d\udcf1 Mobile carrier traffic seems too hard to convert? With this Mobile Subscriptions case study, you will make the most of your offers. 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