{"id":6311,"date":"2021-04-01T18:23:40","date_gmt":"2021-04-01T15:23:40","guid":{"rendered":"https:\/\/adsterra.com\/blog\/how-to-avoid-google-penalties-2"},"modified":"2023-07-21T11:05:11","modified_gmt":"2023-07-21T08:05:11","slug":"how-to-avoid-google-penalties","status":"publish","type":"post","link":"https:\/\/blogdev.adsterratech.com\/blog\/how-to-avoid-google-penalties\/","title":{"rendered":"How Can Publishers and Webmasters Avoid Google Penalties in 2022? [Updated]"},"content":{"rendered":"
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To beat the competition, publishers and webmasters often engage in several SEO practices that may violate Google\u2019s quality standards or trigger algorithms such as Penguin. This ultimately results in penalties, which could range from a website demotion to a complete ban. Shall you forget about sound SEO optimization and traffic boosting techniques, then? Of course not! You need to keep at hand all possible ban reasons to avoid and handle Google penalties. <\/strong><\/p>\n

In this post, we will walk through how to avoid getting Google penalties, how to monitor your website\u2019s health, and how to fix a penalty (if you\u2019ve already been slammed with one)! But first, let\u2019s build a solid foundation to start off.<\/p>\n\n\n

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    \r\n\tToo long? Ask AI to summarize<\/strong>\r\n\t
    \r\n\t\t\r\n ChatGPT\r\n\t\t<\/a>\r\n\r\n\t\t\r\n Perplexity\r\n\t\t<\/a>\r\n\r\n\t\t\r\n\t\t\tClaude\r\n\t\t<\/a>\r\n\t<\/div>\r\n<\/div>\n\n\n

    Google penalty explained<\/strong><\/h2>\n\n\n\n

    Google penalties are actions to block your website from search results or demote rankings. These actions are taken both manually and via algorithms. If you boost traffic in an unfair way (or Google suspects you in using shady methods), you will be penalized and lose your website traffic.<\/p>\n\n\n\n

    Google algorithmic filtering<\/strong><\/strong><\/h2>\n\n\n\n

    The search platform applies two major algorithms\u2014Panda and Penguin. These filtering scripts find and devalue websites that break regulations, particularly relating to content or backlinks. Google takes these practices to curb irrelevant and artificial site boosts, which result in unnatural ranking.<\/p>\n\n\n\n

    Penalties and algorithms publishers and webmasters may face<\/strong><\/strong><\/strong><\/h2>\n\n\n\n

    While penalties may be automatic and manual, Panda and Penguin are algorithmic filters that flag an erring website. Since the search engine constantly updates its algorithmic filters and the reviewers don’t take their job lightly, one is ultimately guaranteed to affect your site.

    An example is the latest Chrome 86 aimed at detecting malicious content on the crawlable internet. Before we shed some light on the recent Chrome updates, let\u2019s answer the big question: What can you do to avoid Google penalties?<\/strong><\/p>\n\n\n\n

    8 best website practices to avoid Google penalties<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n

    1. Focus on your LDR<\/strong><\/h3>\n\n\n\n

    As part of its continuous change in policies, the search giant now places less value on authority signals (like PageRank) and more attention to Linking Domain Relevancy (LDR).

    For instance, say your website is about cat food. It would make a lot of sense if a large part of your linking profile consists of links from sites about cats, cat food, and pets. Sure, there\u2019s going to be a small percentage of links from unrelated and general sites, like news hubs or directories.
    Any cat food website with a natural link profile is going to have more links from other cat food pages. This is what Linking Domain Relevancy is all about. Your backlinks are essentially considered more relevant and natural if they come from sites that deal in similar niches, contents, and\/or products.

    So, websites with tons of unrelated links will surely get the biggest blow when the Google storm comes on. Manual actions aside, sites without relevant links have a 50% probability of getting flagged by the Penguin algorithm filter.<\/p>\n\n\n\n

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    Action:<\/em><\/strong> Ensure that at least 30% of your links are relevant to your audience and come from sites with similar niches.<\/em><\/p>\n<\/blockquote>\n\n\n\n

    2. Write smart anchor texts<\/strong><\/strong><\/h3>\n\n\n\n

    An anchor is a clickable text that carries the link to another web page. The words are presented in another color (usually blue), and they\u2019re important for ranking because they should contain keywords of the pages being linked to. According to the company, anchor texts affect about 3.1% of search results and ranking.

    It didn\u2019t take long for publishers to start manipulating these texts, so Google had to pay more attention flagging irrelevant anchor texts with precision.<\/p>\n\n\n

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    To avoid falling victim, use the recommended anchor text types and generic anchors such as \u2018this site\u2019<\/em> or \u2018click here.\u2019<\/em> SEO experts have come up with an anchor text distribution ratio. However, the formula varies depending on the source. SEMrush<\/a>, for instance, recommends keeping your branded anchors at 30% to 40% level while Serpstat<\/a> advises on 50%.<\/p>\n\n\n\n

    By digging through a couple of reputable articles, you will come up with your perfect anchor distribution formula. It will contain:<\/p>\n\n\n\n