{"id":48205,"date":"2026-09-28T14:16:39","date_gmt":"2026-09-28T11:16:39","guid":{"rendered":"https:\/\/adsterra.com\/blog\/?p=48205"},"modified":"2026-09-28T14:16:39","modified_gmt":"2026-09-28T11:16:39","slug":"software-advertising-adsterra-cipiai-case-study","status":"publish","type":"post","link":"https:\/\/blogdev.adsterratech.com\/blog\/software-advertising-adsterra-cipiai-case-study\/","title":{"rendered":"Direct Landing Wins: A Software Advertising Adsterra & CIPIAI Case Study on WPS Office Popunder Across Vietnam, Indonesia, and Egypt"},"content":{"rendered":"\n

Software advertising case you’ve been searching for: WPS Office \u2014 a worldwide productivity software offer taken from CIPIAI’s offerwall<\/a> \u2014 run on Adsterra Popunder traffic on and off since September 2025. Here is its most recent stretch stayed profitable partly by doing less, not more.<\/p>\n\n\n\n

This piece walks through one real stretch of that campaign: The March test in Vietnam that found a direct landing page beats a prelander, the expansion into Indonesia and Egypt that followed over the summer, and the GEO that used to be the top performer and now isn’t. The numbers are the real, unrounded ones, including the single month where ROI went negative (that part usually gets left out of a case study). It’s also the part that actually says something about running a worldwide offer on Popunder once the obvious GEO stops being obvious.<\/p>\n\n\n\n

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Disclaimer<\/strong>: Every case is unique, and replicating the steps does not guarantee similar success. Please use this information wisely and adapt it to your own project. If you have any questions, Adsterra managers are always happy to recommend the best approach and work with you to try it out<\/strong>!<\/em><\/p>\n<\/blockquote>\n\n\n\n

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Why Popunder Ads Work for Software Offers<\/strong><\/h2>\n\n\n\n

Popunder ads load in a window behind whatever tab the user already has open, so nothing interrupts what they’re doing. They see the ad once they close the tab in front, not before. Adsterra’s own breakdown of the format calls out offers where the pitch reads fast and the ask is one measurable action, an install, a download, a signup, as the strongest match, and lists Software & Utilities among the top-performing verticals for exactly that reason.<\/p>\n\n\n\n

A productivity suite offer fits that description almost exactly. The pitch is free, faster, and compatible with the files people already have, and it reads in about two seconds. The action is one click. There’s no comparison table to walk through first, no subscription tier to explain.<\/p>\n\n\n\n

GEO choice tracks the same logic from the cost side. <\/p>\n\n\n\n

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Vietnam, Indonesia, and Egypt all sit in Adsterra’s own Tier-3 pricing band, where CPMs run $0.08 to $0.50, well under Tier-1 rates of $0.45 and up. That’s most of the reason this campaign’s EPC sits between $0.001 and $0.002 across every GEO in it: Cheap traffic clears margin at modest conversion rates because the cost underneath it is cheap too. The same conversion rate against Tier-1 CPMs would need a meaningfully higher payout to hold up.<\/p>\n<\/blockquote>\n\n\n\n

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Running a test like this cheaply also comes down to the bidding tools on offer. Adsterra’s dashboard includes Smart CPM<\/a> and CPA Goal<\/a> for optimizing toward a target cost per action automatically, a Traffic Chart for spotting where volume is currently concentrated by GEO, and an Offers Wishlist for flagging verticals a media buyer wants more inventory in, all faster starting points than picking the next GEO by gut feeling.<\/p>\n\n\n\n

None of this means Popunder is the right call for every offer. It fits best where the pitch is fast to grasp and the ask is small, which is why Apps, iGaming & Sports, Software & Utilities, and eCommerce show up as the format’s strongest verticals. A mainstream software install sits comfortably inside that group.<\/p>\n\n\n\n

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Want to try Popunders? Do it today or choose one of other format options Adsterra has to offer.<\/em><\/p>\n\n\n

ADVERTISE<\/a><\/div>\n\n\n\n
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The Test Setup: WPS Office on Vietnam Popunder Traffic<\/strong><\/h2>\n\n\n\n