{"id":457,"date":"2018-03-15T19:22:48","date_gmt":"2018-03-15T19:22:48","guid":{"rendered":"https:\/\/adsterra.com\/blog\/adsterra-launches-new-ad-format-push-notifications\/"},"modified":"2024-10-17T15:44:25","modified_gmt":"2024-10-17T12:44:25","slug":"adsterra-launches-new-ad-format-push-notifications","status":"publish","type":"post","link":"https:\/\/blogdev.adsterratech.com\/blog\/adsterra-launches-new-ad-format-push-notifications\/","title":{"rendered":"[ARCHIVE] Adsterra launches new ad format: push notifications"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"457\" class=\"elementor elementor-457\">\n\t\t\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-201fcd4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"201fcd4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22ae922\" data-id=\"22ae922\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4f127b elementor-widget elementor-widget-text-editor\" data-id=\"d4f127b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Please note that this is an archived post. We shifted from web push notifications to In-Page Push advertising, which turned out to be a goldmine for advertisers and publishers. Make familar with innovative&nbsp;<a href=\"https:\/\/blogdev.adsterratech.com\/blog\/social-bar-ads\/\" target=\"_blank\">Social Bar ads<\/a>&nbsp;that include in-page formats and Interstitials.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-3afd8f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3afd8f1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43d7c651\" data-id=\"43d7c651\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94d1a3a elementor-widget elementor-widget-spacer\" data-id=\"94d1a3a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4afbb7ad elementor-widget elementor-widget-text-editor\" data-id=\"4afbb7ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"articleHeader\">\u00a0<\/div><div><p>Adsterra keeps pace with the evolution of digital marketing industry and new regulation policies. So welcome our brand new ad format \u2013 browser push notifications!<\/p><h2>What is a web browser push notification?<\/h2><p>The push notification itself is a clickable message that is sent to the desktop or mobile devices of users, subscribed to browser push notifications. It is sent by the browser, so this ad format is working even when a user left publisher\u2019s website.<\/p><p>There are two different sequences for subscription depending on whether the publisher&#8217;s website is using HTTP or HTTPS certificate. Take a look at the last one:<\/p><p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2018\/10\/push-anim-2.gif\" alt=\"push-anim-2.gif\" width=\"751\" height=\"567\" \/><\/p><p><span style=\"background-color: transparent;\">Dear publishers, keep in mind, that push notifications are <em>6 times more profitable<\/em> on <i>HTTPS\u00a0<\/i>certificate websites!<\/span><\/p><h2>Summing up, browser push notifications are\u2026<\/h2><ul><li><strong>.. nonintrusive<\/strong>. Push messages are sent only to those users, who have agreed to subscribe. The user can decline the subscription and be free to go.<\/li><li><strong>\u2026 Google compliant.<\/strong> Push notifications go along with Better Ads standards and Google Chrome 64 browser requirements.<\/li><li><strong>\u2026 not affecting publisher&#8217;s profit from other ad formats<\/strong> as web browser push messages work outside of website body.<\/li><li><strong>\u2026 SEO-safe. <\/strong>Codes for browser push notifications won\u2019t affect website performance.<\/li><li><strong>\u2026 providing publishers with lifelong profit <\/strong>as long there are users in the subscription list.<\/li><li><strong>\u2026 easily integrated<\/strong> and work both on mobile and desktop devices of users, agreed to the subscription. Push notifications are compliant with Chrome, Firefox browsers, and Android Mobile Devices.<\/li><li><strong>\u2026 a completely new way to monetize and advertise!<\/strong><\/li><\/ul><p><em>Publishers collect subscribers and receive extra revenue while saving the profit from other ad formats on their sites. Advertisers address their ad campaigns straight to the target audience that is truly engaged.<\/em><\/p><p style=\"text-align: left;\"><em>To start working with browser push notifications please contact your personal manager.<\/em><\/p><p>\u00a0<\/p><\/div><div class=\"section post-body\"><div class=\"pcrstb-wrap\"><table style=\"height: 15px;\" width=\"749\"><thead><tr style=\"height: 20px;\"><td style=\"width: 370px; text-align: center;\">\u00a0\u00a0<!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-29c7424c-a27c-450a-b395-14594d8e30ac\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-29c7424c-a27c-450a-b395-14594d8e30ac\" class=\"hs-cta-node hs-cta-29c7424c-a27c-450a-b395-14594d8e30ac\" style=\"visibility: visible;\" data-hs-drop=\"true\"><a id=\"cta_button_2489745_d568b5dc-b14e-4420-b435-695d431e84f6\" class=\"cta_button \" title=\"Monetize with Web Push Notifications\" href=\"https:\/\/beta.publishers.adsterra.com\/login\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-family: sans-serif;\">Monetize with Web Push Notifications<\/span><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code -->\u00a0\u00a0<\/td><td style=\"width: 70px; text-align: center;\">\u00a0<\/td><td style=\"width: 371px; text-align: center;\">\u00a0\u00a0<!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-c8448783-a9b0-4da6-b6fc-b3e467233ad4\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-c8448783-a9b0-4da6-b6fc-b3e467233ad4\" class=\"hs-cta-node hs-cta-c8448783-a9b0-4da6-b6fc-b3e467233ad4\" style=\"visibility: visible;\" data-hs-drop=\"true\"><a id=\"cta_button_2489745_800857c3-94ea-4f2c-8ae5-bc7ecc206a98\" class=\"cta_button \" title=\"Advertise with Web Push Notifications\" href=\"https:\/\/partners.adsterra.com\/login\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-family: sans-serif;\">Advertise with Web Push Notifications<\/span><\/a><\/span><\/span><!-- end HubSpot Call-to-Action Code -->\u00a0\u00a0<\/td><\/tr><\/thead><\/table><\/div><p>\u00a0<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Please note that this is an archived post. We shifted from web push notifications to In-Page Push advertising, which turned out to&hellip;<\/p>\n","protected":false},"author":3,"featured_media":865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[717,684,830],"tags":[],"class_list":["post-457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-display-ad-formats","category-monetization-tools","category-social-bar-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adsterra launches new ad format: push notifications - Adsterra&#039;s Blog<\/title>\n<meta name=\"description\" content=\"Adsterra has launched new profitable ad format that goes along with Better Ads standards &amp; Google ad policy\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adsterra launches new ad format: push notifications - 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