{"id":45100,"date":"2026-06-20T19:28:59","date_gmt":"2026-06-20T16:28:59","guid":{"rendered":"https:\/\/adsterra.com\/blog\/?p=45100"},"modified":"2026-06-21T19:13:12","modified_gmt":"2026-06-21T16:13:12","slug":"japanese-sports-site-case-study","status":"publish","type":"post","link":"https:\/\/blogdev.adsterratech.com\/blog\/japanese-sports-site-case-study\/","title":{"rendered":"Baseball, Football, and Banners: A Sports Site Case Study ($356,000 Total Revenue)"},"content":{"rendered":"\n

Yongxing\u2019s monetization model is based on posting sports predictions and making money from showing banner ads to global visitors. He\u2019s been monetizing with Adsterra for 3,5 years, starting from a minor $1,900 revenue. He allowed the Adsterra team to restructure his story into a sports-site case study so you could learn more from the data.<\/p>\n\n\n\n

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Disclaimer: <\/em><\/strong><\/summary>\n

The story was translated by the Adsterra Content team. We had to depersonalize web screenshots and remove sensitive data to protect the publisher\u2019s privacy. We tried to keep the copy authentic, but we may have misinterpreted local naming or slang. Please be tolerant of this<\/em> \ud83d\ude09<\/p>\n<\/details>\n\n\n\n

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Japanese sports site case study data<\/strong><\/h2>\n\n\n\n

My website primarily covers Nippon Professional Baseball (NPB) and the J-League (professional football\/soccer). A secondary focus is on sumo, judo & the Japanese national teams’ performance in international competitions, plus athlete profiles. All of these have gained massive global popularity.<\/p>\n\n\n\n

Av. monthly ad views<\/td>7\u20138M<\/td><\/tr>
Peak monthly ad views<\/td>13M<\/td><\/tr>
Primary revenue geos<\/td>US, UK, Australia, Canada<\/td><\/tr>
Secondary revenue geos<\/td>France, the Netherlands, New Zealand, the Philippines<\/td><\/tr>
Average CPM rates<\/td>US: $3.5\u20133.8
Australia: $3.5\u20133.6
UK: $2.5\u20132.8<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n
GET FAIR CPM<\/a><\/div>\n\n\n\n
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The sports site revenue model<\/strong><\/h2>\n\n\n\n

The story began in 2023, when I started posting random news and analytics with little intention of targeting global readers. Earnings began with small amounts, at around $1,900, but while traffic kept growing, they reached $8,000 per month. Fast forward to 2025, when Google Updates hit us, but we still managed to jump up to $18,000 a month, with overall Adsterra earnings exceeding $355,000.<\/p>\n\n\n\n

\"total-ad-revenue-of-a-sports-site\"<\/figure>\n\n\n\n
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The current monthly revenue has ranged between $8,000 and $17,000\u201319,000 over the last eight months. As you can see, payouts come from global traffic, primarily the US and the EU.<\/p>\n\n\n\n

\"revenue-proof-japanese-sports-site-provided-by-publisher\"<\/figure>\n\n\n\n
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The ad revenue comes from Banner placements on all pages, and thanks to decent page depth (3 pages per session on average), users see several advertising offers per visit. Top banner sizes I selected:<\/p>\n\n\n\n