{"id":4454,"date":"2020-09-03T14:05:20","date_gmt":"2020-09-03T11:05:20","guid":{"rendered":"https:\/\/adsterra.com\/blog\/?p=4454"},"modified":"2024-06-17T14:58:47","modified_gmt":"2024-06-17T11:58:47","slug":"case-study-utility-in-page-push-2020","status":"publish","type":"post","link":"https:\/\/blogdev.adsterratech.com\/blog\/case-study-utility-in-page-push-2020\/","title":{"rendered":"Case Study: 190% ROI With In-Page Push Ads For Mainstream Utility Offer"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4454\" class=\"elementor elementor-4454\">\n\t\t\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-6b054223 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b054223\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5bd5fcd\" data-id=\"5bd5fcd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-280a515c elementor-widget elementor-widget-text-editor\" data-id=\"280a515c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span data-preserver-spaces=\"true\">Adsterra partners have been highly enthusiastic about our brand new Social Bar ad format. And today, we are going to share a case study from an affiliate who has reached superior results with one of the subformats, the In-Page Push ads.\u00a0<\/span><\/strong><\/p><p>This case study guides how to launch an In-Page Push campaign with Social Bar for Utility offers. The author has examined the core pain points of such campaigns providing tips on:<br \/>&#8211; how to write triggering copy for <a href=\"https:\/\/blogdev.adsterratech.com\/blog\/push-notification-advertising\/\" target=\"_blank\" rel=\"noopener\">push ads<\/a>,<br \/>&#8211; how to make hit creatives and a lander,<br \/>&#8211; how to balance bids and optimize campaigns,<br \/>&#8211; how to blacklist the unwanted placements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1782919 elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"1782919\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-info-circle\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tDisclaimer\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tAs the case study is provided by one of our partners, we kept the structure and spelling untouched.&nbsp; The author's opinion does not necessarily reflect our views. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f70094 elementor-widget elementor-widget-text-editor\" data-id=\"0f70094\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Case Study Data<\/b><\/h2><ul><li><strong>Traffic type:<\/strong> Adsterra Social Bar (In-Page Push subformat)<\/li><li><span style=\"font-weight: 400;\"><strong>Offer:<\/strong> Mainstream Utility<\/span><\/li><li><span style=\"font-weight: 400;\"><strong>Campaign duration:<\/strong> June 22&#8217;20 &#8211; July 07&#8217;20<\/span><\/li><li><span style=\"font-weight: 400;\"><strong>Geo:<\/strong> IN<\/span><\/li><li><span style=\"font-weight: 400;\"><strong>Spendings:<\/strong> $421<\/span><\/li><li><span style=\"font-weight: 400;\"><strong>Earnings:<\/strong> $1223<\/span><\/li><li><strong><span style=\"color: #b84228;\">Pure income: $802<\/span><\/strong><\/li><li><strong><span style=\"color: #b84228;\">ROI: 190%<\/span><\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49a2807 elementor-widget elementor-widget-text-editor\" data-id=\"49a2807\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Geo, offer, and traffic source selection<\/strong><\/h2><p><span style=\"font-weight: 400;\">I chose the offer from the N website and decided to send IN traffic. On Adsterra website you may see the verticals with proven high performance for Social Bar:<\/span><\/p><ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">for mobile: Utilities, Finance, iGaming, Dating offers<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">for desktop: software, dating, addon offers<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">The selected offer is a SOI utility paid $0.07 per install (CPA).<\/span><\/p><p><span style=\"font-weight: 400;\">The offer\u2019s KPI:\u00a0 Install &gt; Registration % must be 12-15%, Registration &gt; Transaction must be &gt; 50%.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Screenshot of the final landing page:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abc14c8 elementor-widget elementor-widget-image\" data-id=\"abc14c8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/08\/final-landing-page.png\" data-rel=\"penci-gallery-image-content\"  data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Case study_Utility offer_final landing page\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDQ4NywidXJsIjoiaHR0cHM6XC9cL2Jsb2dkZXYuYWRzdGVycmF0ZWNoLmNvbVwvYmxvZ1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMDhcL2ZpbmFsLWxhbmRpbmctcGFnZS5wbmcifQ%3D%3D\"><img fetchpriority=\"high\" decoding=\"async\" width=\"780\" height=\"330\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/08\/final-landing-page-780x330.png\" class=\"attachment-large size-large wp-image-4487\" alt=\"Case study_Utility offer_final landing page\" srcset=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/08\/final-landing-page-780x330.png 780w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/08\/final-landing-page-300x127.png 300w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/08\/final-landing-page-768x325.png 768w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/08\/final-landing-page-1536x649.png 1536w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/08\/final-landing-page-1170x494.png 1170w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/08\/final-landing-page-585x247.png 585w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/08\/final-landing-page-1024x433.png 1024w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/08\/final-landing-page.png 1853w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7abcc0 elementor-widget elementor-widget-text-editor\" data-id=\"e7abcc0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>The strategy<\/strong><\/h2><p><span style=\"font-weight: 400;\">I\u2019ve started with SSP-platform and chose the CPC model. In my opinion, it\u2019s the best option to work on with a new ad format. During the tests I figured out CPC works better than CPV, but anyway I strongly recommend you do your own tests to make sure the offer works well for you.<\/span><\/p><p><span style=\"font-weight: 400;\">Since this offer targets mobile devices, I blacklisted all the versions of Android OS, which are too old to download the app. There are tons of cheap IN traffic, thus I decided to set min price &#8211; $0.001 per click.<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>A little hint:<\/strong> target Hindi language &#8211; most of the Indian population speak it. Also, you can make one more campaign with the English language target set and compare the performance of the two campaigns later.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba104d6 elementor-widget elementor-widget-text-editor\" data-id=\"ba104d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Creatives<\/strong><\/h2><p><span style=\"font-weight: 400;\">We start from a closer look at the Social Bar. It is an In-Page Push notification that can be mistaken for a system one. Forewarning: misleading creatives with virus alerts are strictly forbidden! You need to find something less aggressive but motivating. By the way, my creatives were approved on a second try because I\u2019ve selected rather aggressive creatives at first.<\/span><\/p><p><span style=\"font-weight: 400;\">Let\u2019s start from the pre-landing page. Everything here is quite typical: instead of virus alert, we put something like \u201cYour phone\u2019s memory is full of files not in use. To improve your phone performance and to save your battery charge please download our utility\/cleaner\/antivirus\u201d. Believe me, it\u2019s more than enough.<\/span><\/p><p><span style=\"font-weight: 400;\">Add sound and gleaming call to action to make your preland more flamboyant and potent. My previous campaigns gained performance points when I added an alert on the preland.<\/span><\/p><p><span style=\"font-weight: 400;\">The next step is purchasing a domain. I\u2019ve got the one having \u201candroidbooster\u201d in the domain\u2019s URL. As better and more clear the domain name is &#8211; as higher the CR. No one would click on the \u201cDownload\u201d button if you\u2019d have a domain name made of numbers or a messy set of numbers and letters.<\/span><\/p><p><span style=\"font-weight: 400;\">That\u2019s how my preland looked like:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aee8b9 elementor-widget elementor-widget-image\" data-id=\"3aee8b9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/08\/6.png\" data-rel=\"penci-gallery-image-content\"  data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Case study_Utility offer_Preland\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDQ3NywidXJsIjoiaHR0cHM6XC9cL2Jsb2dkZXYuYWRzdGVycmF0ZWNoLmNvbVwvYmxvZ1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMDhcLzYucG5nIn0%3D\"><img decoding=\"async\" width=\"314\" height=\"385\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/08\/6.png\" class=\"attachment-large size-large wp-image-4477\" alt=\"\" srcset=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/08\/6.png 314w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/08\/6-245x300.png 245w\" sizes=\"(max-width: 314px) 100vw, 314px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c1428 elementor-widget elementor-widget-text-editor\" data-id=\"a7c1428\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As you can see it is an ordinary preland describing the benefits of installing the utility. It\u2019s important to make the description logical and consequential so the banner and preland look trusted and engaging enough for an upcoming install.<\/span><\/p><p><span style=\"font-weight: 400;\">All the prelands which look like system notification would work out for you, but it\u2019s important not to push it too far. <\/span><\/p><p><span style=\"font-weight: 400;\">Here are some preland examples suitable for utilities, VPN and antivirus offers:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-20 elementor-section elementor-inner-section elementor-element elementor-element-a1c98ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a1c98ef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-50 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-efea23a\" data-id=\"efea23a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29c5412 elementor-widget elementor-widget-image\" data-id=\"29c5412\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"255\" height=\"446\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/08\/5.png\" class=\"attachment-large size-large wp-image-4479\" alt=\"Preland for In-Page Push Ads\" srcset=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/08\/5.png 255w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/08\/5-172x300.png 172w\" sizes=\"(max-width: 255px) 100vw, 255px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"penci-ercol-50 penci-ercol-order-2 penci-sticky-ct    elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-57832a3\" data-id=\"57832a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b662717 elementor-widget elementor-widget-image\" data-id=\"b662717\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"336\" height=\"500\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/08\/4.png\" class=\"attachment-large size-large wp-image-4480\" alt=\"\" srcset=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/08\/4.png 336w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/08\/4-202x300.png 202w\" sizes=\"(max-width: 336px) 100vw, 336px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c100a69 elementor-widget elementor-widget-image\" data-id=\"c100a69\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/08\/3.png\" data-rel=\"penci-gallery-image-content\"  data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Preland example_Utility in-page push\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDQ4MSwidXJsIjoiaHR0cHM6XC9cL2Jsb2dkZXYuYWRzdGVycmF0ZWNoLmNvbVwvYmxvZ1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMDhcLzMucG5nIn0%3D\"><img loading=\"lazy\" decoding=\"async\" width=\"469\" height=\"312\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/08\/3.png\" class=\"attachment-large size-large wp-image-4481\" alt=\"Preland example_Utility in-page push\" srcset=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/08\/3.png 469w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/08\/3-300x200.png 300w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/08\/3-263x175.png 263w\" sizes=\"(max-width: 469px) 100vw, 469px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad8147f elementor-widget elementor-widget-text-editor\" data-id=\"ad8147f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Remember: the contents of the banner, pre-landing, and final landing should be logically connected. Mind your creatives being as less aggressive as possible.<\/span><\/p><p><span style=\"font-weight: 400;\">The next step is to create a notification.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a72c8c7 elementor-widget elementor-widget-text-editor\" data-id=\"a72c8c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Creating a notification<\/strong><\/h2><p>I used the images connected to the preland to avoid a possible misunderstanding from the user\u2019s side at the very beginning. You can see an example of my Social Bar below:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9487db elementor-widget elementor-widget-image\" data-id=\"f9487db\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/08\/2-3.png\" data-rel=\"penci-gallery-image-content\"  data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Social Bar push notification example\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDQ5MCwidXJsIjoiaHR0cHM6XC9cL2Jsb2dkZXYuYWRzdGVycmF0ZWNoLmNvbVwvYmxvZ1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMDhcLzItMy5wbmcifQ%3D%3D\"><img loading=\"lazy\" decoding=\"async\" width=\"427\" height=\"112\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/08\/2-3.png\" class=\"attachment-large size-large wp-image-4490\" alt=\"\" srcset=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/08\/2-3.png 427w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/08\/2-3-300x79.png 300w\" sizes=\"(max-width: 427px) 100vw, 427px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7216c10 elementor-widget elementor-widget-text-editor\" data-id=\"7216c10\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The approach is the same as for push ads: finding a proper title and description to attract the user\u2019s attention and to provoke him to click on the banner, and adding motivational creatives to make a sense of the process\u2019\u00a0 importance and serve as another motivation for the click.<\/span><\/p><p><span style=\"font-weight: 400;\">It is essential to follow the rules of the platform and don\u2019t put the logo of Android, Google, etc. since your campaign might be declined because of it, and you\u2019ll have to look for new creatives.<\/span><\/p><p><span style=\"font-weight: 400;\">My advice is to work hard on title and description. For instance, in India people in each state speak several languages. To cover all the India launch two campaigns &#8211; one in English and another in Hindi.<\/span><\/p><p><span style=\"font-weight: 400;\">I\u2019ve spent some quality time trying out various combinations and eventually settled upon following:<\/span><\/p><p><b>TITLE:<\/b><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u0906\u092a\u0915\u093e \u092b\u094b\u0928 \u0927\u0940\u092e\u093e \u0939\u094b \u0938\u0915\u0924\u093e \u0939\u0948<\/span><\/p><p><em><span style=\"font-weight: 400;\">Your phone might work slow<\/span><\/em><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><b>HEADER:<br \/><\/b><span style=\"font-weight: 400;\">\u092c\u0948\u091f\u0930\u0940 \u0938\u092e\u092f \u092c\u091a\u093e\u0913<\/span><\/p><p><em><span style=\"font-weight: 400;\">Save your battery time<\/span><\/em><\/p><p><b><br \/><\/b><b>DESCRIPTION: <br \/><\/b><b><\/b><span style=\"font-weight: 400;\">\u0928\u090f \u090f\u0902\u091f\u0940\u0935\u093e\u092f\u0930\u0938 \u092e\u0941\u092b\u094d\u0924 \u092e\u0947\u0902<\/span><\/p><p><em><span style=\"font-weight: 400;\">New free antivirus<\/span><\/em><\/p><p><span style=\"font-weight: 400;\">This combination will be a 100% catch! Everyone hates when the battery goes down and the phone is slow.<\/span><\/p><p><span style=\"font-weight: 400;\">Don\u2019t scare the user too much. Remember: aggressive mislead creatives are forbidden for Social Bar as well!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ef113b elementor-widget elementor-widget-text-editor\" data-id=\"5ef113b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Otimization<\/strong><\/h2><h3><strong>Step 1 (Setting limits)<\/strong><\/h3><p><span style=\"font-weight: 400;\">I underestimated Social Bar, and it was my first mistake. It turned out to be one of the most effective ways to send traffic.<\/span><\/p><p><span style=\"font-weight: 400;\">ALWAYS set campaign limits for ad formats like this one. During the first day, I received an incredible 30.000 clicks! it\u2019s a bit too much for the start. Luckily the bid was low and I\u2019ve spent around $30 only. I decided to set a $40 daily limit to spread my budget on several days.<\/span><\/p><h3><strong>Step 2 (Blacklisting placements)<\/strong><\/h3><p><span style=\"font-weight: 400;\">Always blacklist low-performing placements! Use the tracker and permanently blacklist isps of Amazon, Digital Ocean, etc. Thus you\u2019ll save yourself from bot traffic, fraud, and other \u201cjoie de vivre\u201d.<\/span><\/p><h3><strong>Step 3 (Changing creatives)<\/strong><\/h3><p><span style=\"font-weight: 400;\">If during the test you\u2019ll see some low performing creatives, whatever the reason is, don\u2019t hesitate and change it! Whether it is a banner or a preland, put an extra effort to look for new solutions! I\u2019ve tested around 10 creatives to find the ones with proper performance. For instance, pics with changed Android\/Google names described above would work great for Android utilities.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4044241 elementor-widget elementor-widget-text-editor\" data-id=\"4044241\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Post-otimization<\/strong><\/h2><p><span style=\"font-weight: 400;\">Eventually, we have the following targeting: Android ver. 4.1 and later, CPC pricing type, mainstream, mobile, IN, $40 daily budget limit, Hindi language.<\/span><\/p><p><span style=\"font-weight: 400;\">Screenshot of the final campaign settings:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd9157c elementor-widget elementor-widget-image\" data-id=\"fd9157c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/08\/1-3.png\" data-rel=\"penci-gallery-image-content\"  data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Social Bar campaign settings\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDQ5NSwidXJsIjoiaHR0cHM6XC9cL2Jsb2dkZXYuYWRzdGVycmF0ZWNoLmNvbVwvYmxvZ1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMDhcLzEtMy5wbmcifQ%3D%3D\"><img loading=\"lazy\" decoding=\"async\" width=\"315\" height=\"512\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/08\/1-3.png\" class=\"attachment-large size-large wp-image-4495\" alt=\"Social Bar campaign settings\" srcset=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/08\/1-3.png 315w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/08\/1-3-185x300.png 185w\" sizes=\"(max-width: 315px) 100vw, 315px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40f6f71 elementor-widget elementor-widget-text-editor\" data-id=\"40f6f71\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Social Bar campaign results<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c515f82 elementor-widget elementor-widget-image\" data-id=\"c515f82\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/08\/Payment-proofs-Case-Study.png\" data-rel=\"penci-gallery-image-content\"  data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Payment proofs Case Study\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDU1MCwidXJsIjoiaHR0cHM6XC9cL2Jsb2dkZXYuYWRzdGVycmF0ZWNoLmNvbVwvYmxvZ1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMDhcL1BheW1lbnQtcHJvb2ZzLUNhc2UtU3R1ZHkucG5nIn0%3D\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"264\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/08\/Payment-proofs-Case-Study.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-4550\" alt=\"Payment proofs Case Study\" srcset=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/08\/Payment-proofs-Case-Study.png 512w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/08\/Payment-proofs-Case-Study-300x155.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b63023 elementor-widget elementor-widget-image\" data-id=\"9b63023\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/08\/Payment-proofs-Case-Study-Social-Bar.png\" data-rel=\"penci-gallery-image-content\"  data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Payment proofs Case Study Social Bar\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDU1MSwidXJsIjoiaHR0cHM6XC9cL2Jsb2dkZXYuYWRzdGVycmF0ZWNoLmNvbVwvYmxvZ1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMDhcL1BheW1lbnQtcHJvb2ZzLUNhc2UtU3R1ZHktU29jaWFsLUJhci5wbmcifQ%3D%3D\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"71\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/08\/Payment-proofs-Case-Study-Social-Bar.png\" class=\"attachment-large size-large wp-image-4551\" alt=\"\" srcset=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/08\/Payment-proofs-Case-Study-Social-Bar.png 512w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/08\/Payment-proofs-Case-Study-Social-Bar-300x42.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fb75b3 elementor-widget elementor-widget-text-editor\" data-id=\"0fb75b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Conclusion<\/strong><\/h2><ul><li><p><span style=\"font-weight: 400;\">Total spent at Adsterra for all the days of the test: $421<\/span><\/p><\/li><li><p><span style=\"font-weight: 400;\">Total earnings:$1223<\/span><\/p><\/li><li><p><span style=\"font-weight: 400;\">Income:$1223-$421=$802<\/span><\/p><\/li><li><p><span style=\"font-weight: 400;\">ROI: 190%<\/span><\/p><\/li><\/ul><p><span style=\"font-weight: 400;\">In this case study I described some benefits of a new ad format. I just fell in love with Social Bar, and I want more! Feeling myself like a toddler in a toy store &#8211; such a broad variety of various creatives combinations is a pure joy! Besides, it has a direct influence on an ad campaign\u2019 results &#8211; I\u2019ve never expected such blasting results from the very first test campaign.<\/span><\/p><p><span style=\"font-weight: 400;\">The result depends directly on your craft and imagination. Boldly choose utilities for countries recommended by <\/span><span style=\"font-weight: 400;\">Adsterra<\/span><span style=\"font-weight: 400;\"> and launch the traffic stream while the competitors are yet looking another way.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8e9f3c elementor-widget elementor-widget-text-editor\" data-id=\"c8e9f3c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span data-preserver-spaces=\"true\">We are thankful to our guest expert who unveiled the &#8220;how-to&#8221; tricks and outlined the best strategy to run a Social Bar (In-Page Push) campaign for a Utility offer. Feel you want more\u00a0<\/span>in-depth<span data-preserver-spaces=\"true\">\u00a0studies? You&#8217;ll love this detailed study of a\u00a0<\/span><\/strong><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/blogdev.adsterratech.com\/blog\/case-study-mainstream-igaming-popunder\/\" target=\"_blank\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">popunder campaign for an iGaming<\/span><\/strong><\/a><strong><span data-preserver-spaces=\"true\">\u00a0offer that resulted in a 286% ROI. Or how about a\u00a0<\/span><\/strong><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/blogdev.adsterratech.com\/blog\/case-study-binary-mexico\/\" target=\"_blank\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Web Push campaign for mainstream Finance<\/span><\/strong><\/a><strong><span data-preserver-spaces=\"true\">\u00a0vertical?\u00a0<\/span><\/strong><\/p><p><strong><span data-preserver-spaces=\"true\">Our honor (and privilege) is to deliver top-quality traffic to ensure your campaigns achieve their highest KPIs. Trust on Adsterra when launching your next hit campaign.<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c37bc4c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c37bc4c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/beta.partners.adsterra.com\/signup\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ADVERTISE NOW<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Adsterra partners have been highly enthusiastic about our brand new Social Bar ad format. And today, we are going to share a&hellip;<\/p>\n","protected":false},"author":3,"featured_media":5825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[21,782],"tags":[37,100],"class_list":["post-4454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing-case-studies","category-vpn-utilities","tag-advertisers","tag-roi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: How To Gain a 190% ROI With In-Page Push?<\/title>\n<meta name=\"description\" content=\"How to run an in-page push campaign with a 190% ROI? 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