The overall tracking flow:<\/strong><\/h2>\n\n\n\n\n- A user sees an Adsterra ad \u2192 clicks the ad \u2192 the click event is sent via the Adjust tracker link (so Adjust can attribute events to this user).\u200b<\/li>\n\n\n\n
- In the meantime, you send conversion postbacks from Adjust to Adsterra’s S2S endpoint, so Adsterra can match conversions via its click ID (##SUB_ID_SHORT(action)##). This conversion data then appears in Adsterra reports, and it’s obligatory for any CPA campaign.<\/li>\n<\/ol>\n\n\n\n
The outcome: <\/strong>Conversion and event tracking let you optimize placements and ad budget on Adsterra, while Adjust holds the most important app analytics. <\/p>\n\n\n\nOptional (not covered in this guide):<\/strong> You can make Adjust fire server-to-server (S2S) callbacks for installs\/events to your backend or ad stack, such as PowerBI or custom databases. <\/p>\n\n\n\n<\/div>\n\n\n\nBefore you start tracking events<\/strong><\/h2>\n\n\n\nBefore integrating Adjust with Adsterra, remember to:<\/p>\n\n\n\n
\n- Integrate the Adjust SDK into your app<\/li>\n\n\n\n
- Ensure you have admin access to Adjust<\/li>\n\n\n\n
- Ensure you have an active advertiser\u2019s account on Adsterra.<\/li>\n\n\n\n
- Top up your Adsterra balance and set up a campaign, or have an active one.<\/li>\n<\/ul>\n\n\nCREATE YOUR FIRST CAMPAIGN<\/a><\/div>\n\n\n\n<\/div>\n\n\n\n
Benefits of Adjust & Adsterra integration<\/strong><\/h2>\n\n\n\n\n- Unified reporting: <\/strong>Track installs, events, and revenue in Adjust (your analytics hub) while Adsterra shows conversions and extra data per placement for traffic optimization.\u200b<\/li>\n\n\n\n
- Smart scaling: <\/strong>Extended analytics allows you to segment Adsterra audiences and increase bids for the most potent traffic (geos, devices, placements). (Custom Bids, whitelisting). <\/li>\n\n\n\n
- ROAS as No 1 priority:<\/strong> Armed with real conversion data, you can blacklist poor placements and whitelist leaders in Adsterra. Also, you can analyze cohorts and LTV in Adjust for long-term decisions.\u200b<\/li>\n\n\n\n
- No extra payments: <\/strong>Both platforms\u2019 analytics are enough for monitoring core metrics, and you don\u2019t need any extra tools unless you already use some.<\/li>\n<\/ol>\n\n\n\n<\/div>\n\n\n\n
A guide to how to track events with Adjust | App Installs<\/strong><\/h2>\n\n\n\nPlease note: this chapter covers app install tracking; we\u2019ll break down alternative event tracking in the next chapter.<\/p>\n\n\n\n
<\/div>\n\n\n\nCreate a tracker URL on Adjust<\/strong><\/h3>\n\n\n\nMake sure you have implemented the Adjust SDK in your app, and the key events(install, registration, purchase, etc.) are already configured in Adjust.<\/p>\n\n\n\n
Next, generate a tracker URL:<\/p>\n\n\n\n
Common path: Adjust Dashboard \u2192 Your App \u2192 Tracking \u2192 Tracker URLs \u2192 + New Tracker<\/em><\/p>\n\n\n\nSettings example:<\/strong><\/p>\n\n\n\n\n- Name: “Adsterra_[Campaign]”<\/li>\n\n\n\n
- Network: “Custom Network” or “Direct”<\/li>\n\n\n\n
- Tracker type: Standard tracker<\/li>\n\n\n\n
- OS: iOS\/Android<\/li>\n\n\n\n
- Redirect: App Store\/Google Play<\/li>\n\n\n\n
- Result: Get a standard tracker URL looking like this: https:\/\/app.adjust.com\/abc123<\/em><\/li>\n<\/ul>\n\n\n\n
This URL will then be matched with Adsterra\u2019s macros and used as a campaign URL in the campaign you set on Adsterra. But let\u2019s move step by step.<\/p>\n\n\n\n
<\/div>\n\n\n\nCreate a postback URL on Adsterra or ask our managers<\/strong><\/h3>\n\n\n\n\nYou can log in to Adsterra and contact our support team to get the postback with all necessary parameters matched with your tracker link. You only need to send us the link you generated in Step 1, and we’ll take care of the rest.<\/p>\n<\/blockquote>\n\n\n\n
If you want to create the postback manually, do the following:<\/p>\n\n\n\n
\n- From your advertiser\u2019s account, go to the Conversion Tracking page. Choose Custom <\/em>from the trackers list and click GENERATE POSTBACK<\/em>. The URL will be:<\/li>\n<\/ol>\n\n\n\n
https:\/\/www.pbterra.com\/name\/YOURADSTERRALOGIN\/at?subid_short={clickid}<\/em><\/code><\/pre>\n\n\n\n![\"generate-custom-postback-url\"](\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/05\/generate-custom-postback-url.png\")
<\/figure>\n\n\n\n<\/div>\n\n\n\nThe {clickid} is a placeholder that must be replaced with the corresponding tracking parameter from Adjust. The postback already includes your Adsterra advertiser login.<\/p>\n\n\n\n
<\/div>\n\n\n\nGenerate the install callback URL via Adjust\u2019s Encoding Tool<\/strong><\/h3>\n\n\n\nNow, you will need to take the tracker URL generated in Step 1 and Adsterra\u2019s postback URL (Step 2) and form the install callback URL template. Instead of doing this manually, let\u2019s use the Encoding Tool by Adjust:<\/p>\n\n\n\n
\n- Go to https:\/\/help.adjust.com\/en\/partner\/encoding-tool<\/a><\/li>\n\n\n\n
- Paste the tracker URL to the \u2018Add your client\u2019s Adjust links<\/em>\u2019 field.<\/li>\n<\/ul>\n\n\n\n
![\"app-url\"](\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/05\/app-url.png\")
<\/figure>\n\n\n\n<\/div>\n\n\n\n\n- Paste the postback URL from Adsterra in the Install Callback field.<\/em><\/li>\n<\/ul>\n\n\n\n
![\"install-callback-adjust-platform\"](\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/05\/install-callback-adjust-platform.png\")
<\/figure>\n\n\n\n<\/div>\n\n\n\n\n- Get the final Adjust tracker URL with placeholders<\/li>\n<\/ul>\n\n\n\n
Scroll to the \u2018Copy and share your final Adjust links\u2019<\/em> field and copy this URL.<\/p>\n\n\n\n![\"generating-final-tracking-link-on-adjust\"](\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/05\/generating-final-tracking-link-on-adjust-780x228.png\")
<\/figure>\n\n\n\n<\/div>\n\n\n\nThe URL will look like this: <\/p>\n\n\n\n
https:\/\/app.adjust.com\/abc123?install_callback=https%3A%2F%2Fwww.pbterra.com%2Fname%2FYOURADSTERRALOGIN%2Fat%3Fsubid_short%3D{clickid}<\/em><\/code><\/pre>\n\n\n\nEnsure it contains the \u201cinstall_callback=\u201d<\/em> parameter, as it\u2019s critical for tracking app installs when you pay Adsterra for this conversion type.<\/p>\n\n\n\n<\/div>\n\n\n\n\n- Manually customize the tracker URL with Adsterra macros:<\/li>\n<\/ul>\n\n\n\n
Change the subid_short%3D<\/em> with the ##SUB_ID_SHORT(action)## <\/em>macros by Adsterra. The final URL you will use as campaign URL will be:<\/p>\n\n\n\nhttps:\/\/app.adjust.com\/abc123?install_callback=https%3A%2F%2Fwww.pbterra.com%2Fname%2FYOURADSTERRALOGIN%2Fat%3Fsubid_short%3D##SUB_ID_SHORT(action)##<\/em><\/code><\/pre>\n\n\n\nIf you want to track placements or ad creatives\u2019 performance, add Adsterra\u2019s placeholders BEFORE the install_callback parameter: &campaign=##CAMPAIGN_ID##&adgroup=##PLACEMENT_ID##&creative=##BANNER_ID##<\/em>
The final campaign URL with all parameters added will look like this:<\/p>\n\n\n\nhttps:\/\/app.adjust.com\/abc123?<\/em>&campaign=##CAMPAIGN_ID##&adgroup=##PLACEMENT_ID##&creative=##BANNER_ID##&install_callback=http%3A%2F%2Fwww.pbterra.com%2Fname%2FYOURADSTERRALOGIN%2Fat%3Fsubid_short%3D##SUB_ID_SHORT(action)##<\/code><\/pre>\n\n\n\n\nImportant reminder: you still can resort to the Adsterra team support to get all these URLs \ud83d\ude09<\/p>\n<\/blockquote>\n\n\n\n
<\/div>\n\n\n\nHow to track app events with Adjust aside app installs<\/strong><\/h2>\n\n\n\n\nIf you want to pay Adsterra for events aside from app installs, you can request our support team to generate all necessary URLs. In this case, you’ll need to provide us with the initial tracker URL (e.g., <\/a>https:\/\/app.adjust.com\/fsa3zj) and the event ID taken from Adjust.\u00a0<\/p>\n<\/blockquote>\n\n\n\nFor manual setup, repeat the first step from the chapter above. Then, move to the Encoding Tool and find the \u20182. Add your callback URLs<\/em>\u201d fields. Enter the event ID and paste the postback URL taken from Adsterra as shown in the screenshot:<\/p>\n\n\n\n![\"tracking-events-aside-app-installs-with-adjust\"](\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/05\/tracking-events-aside-app-installs-with-adjust.png\")
<\/figure>\n\n\n\n<\/div>\n\n\n\nMove to the final Adjust tracker URL<\/em> field and ensure it contains the event_callback <\/em>parameter with the correct event ID. The URL will look like:<\/p>\n\n\n\nhttps://app.adjust.com\/fsa3zj?event_callback_fsa3zj=https%3A%2F%2Fwww.pbterra.com%2Fname%2FYOURADSTERRALOGIN%2Fat%3Fsubid_short%3D{clickid}<\/code><\/pre>\n\n\n\n![\"final-URL-containing-event-callback\"](\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/05\/final-URL-containing-event-callback.png\")
<\/figure>\n\n\n\n<\/div>\n\n\n\nFinally, change the {clickid} with the ##SUB_ID_SHORT(action)## <\/em>macros by Adsterra. The final URL you will use as campaign URL will look similar to this one:<\/p>\n\n\n\nhttps://app.adjust.com\/fsa3zj?event_callback_fsa3zj=https%3A%2F%2Fwww.pbterra.com%2Fname%2FYOURADSTERRALOGIN%2Fat%3Fsubid_short%3D##SUB_ID_SHORT(action)##<\/code><\/pre>\n\n\n\n<\/div>\n\n\n\nTracking multiple user events with Adjust<\/strong><\/h2>\n\n\n\nBefore we go, save this guide to multiple conversion events tracking<\/a>. And this time, we\u2019ll cover the structural part. <\/p>\n\n\n\nWhen you can track several user actions aside from installs, you get a clear picture of traffic sources\u2019 quality and their real conversion potential. And here\u2019s how to set it up with Adjust and Adsterra.<\/p>\n\n\n\n
<\/div>\n\n\n\nPostback generation. Generate one postback and add the event parameter<\/strong><\/h3>\n\n\n\nGo to Conversion Tracking \u2192 Choose \u201cCustom\u201d tracker \u2192 Choose postback type \u2192 Click GENERATE.<\/em> Add this parameter to the URL: &event=event1<\/em><\/p>\n\n\n\nExample URL: https:\/\/www.pbterra.com\/name\/YOURADSTERRALOGIN\/at?subid_short={clickid}&event=event1<\/em><\/code><\/pre>\n\n\n\n\nNote: app installs are not counted as events; they are equivalent to first-level conversions. For example, if you want to track installs, trials, and subscriptions, installs = conversions, trials = event1; subscriptions = event2.<\/p>\n<\/blockquote>\n\n\n\n
<\/div>\n\n\n\nAdding more events<\/strong><\/h3>\n\n\n\nFor multiple events, don\u2019t generate several postbacks, copy the URL and change the event parameter for each of them. Add &event=event2 and &event=event3<\/em> parameters to track second and third-level conversions later. <\/p>\n\n\n\nhttps://www.pbterra.com\/name\/YOURADSTERRALOGIN\/at?subid_short={clickid}&event=event2<\/code><\/pre>\n\n\n\nhttps://www.pbterra.com\/name\/YOURADSTERRALOGIN\/at?subid_short={clickid}&event=event3<\/code><\/pre>\n\n\n\n<\/div>\n\n\n\nMatching Adsterra postbacks with app event tokens<\/strong><\/h3>\n\n\n\nGo back to the Adjust Encoding Tool<\/a> and add all postbacks near the appropriate event tokens in the Event callback<\/em> section:<\/p>\n\n\n\n![\"multiple-conversion-tracking-with-adjust-tracker-setup\"](\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/05\/multiple-conversion-tracking-with-adjust-tracker-setup.png\")
<\/figure>\n\n\n\n<\/div>\n\n\n\nGenerating the final tracking URL (campaign URL)<\/strong><\/h3>\n\n\n\nMove to the \u2018Copy and share your final Adjust links\u2019<\/em> field and copy the final URL.<\/p>\n\n\n\n![\"multi-event-tracking-url\"](\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/05\/multi-event-tracking-url.png\")
<\/figure>\n\n\n\nHere’s how the final link can look like:<\/p>\n\n\n\n
https://app.adjust.com\/abc123?event_callback_fsa3zj=https%3A%2F%2Fwww.pbterra.com%2Fname%2FYOURADSTERRALOGIN%2Fat%3Fsubid_short%3D{clickid}%26event%3Devent1&event_callback_rta4ty=https%3A%2F%2Fwww.pbterra.com%2Fname%2FYOURADSTERRALOGIN%2Fat%3Fsubid_short%3D{clickid}%26event%3Devent2&event_callback_dun8tw=https%3A%2F%2Fwww.pbterra.com%2Fname%2FYOURADSTERRALOGIN%2Fat%3Fsubid_short%3D{clickid}%26event%3Devent3<\/code><\/pre>\n\n\n\nFinally, change the 3D{clickid} part<\/em> with the ##SUB_ID_SHORT(action)## <\/em>macros by Adsterra. This type of URL you will then use as your campaign\/destination\/landing URLs during the campaign setup on Adsterra.<\/p>\n\n\n\nhttps:\/\/app.adjust.com\/abc123?event_callback_fsa3zj=https%3A%2F%2Fwww.pbterra.com%2Fname%2FYOURADSTERRALOGIN%2Fat%3Fsubid_short%##SUB_ID_SHORT(action)## %26event%3Devent1&event_callback_rta4ty=https%3A%2F%2Fwww.pbterra.com%2Fname%2FYOURADSTERRALOGIN%2Fat%3Fsubid_short%##SUB_ID_SHORT(action)## %26event%3Devent2&event_callback_dun8tw=https%3A%2F%2Fwww.pbterra.com%2Fname%2FYOURADSTERRALOGIN%2Fat%3Fsubid_short%##SUB_ID_SHORT(action)## %26event%3Devent3\n<\/code><\/pre>\n\n\n\n<\/div>\n\n\n\nRunning a conversion test on Adsterra<\/strong><\/h2>\n\n\n\nAfter you’re armed with all the required URLs, ask the Adsterra support team to run a conversion test to secure your campaigns from being stopped.<\/p>\n\n\n\n
Alternatively, you can carry out the conversion test from your Adsterra account. Go to the Conversion tracking <\/em>page and find the Check URL<\/em> field. Paste the final link you created in the last step. Click CHECK URL.<\/em> Check for the system clue; it must be \u201cYour URL is correct.”<\/em><\/p>\n\n\n\n![\"check-url-adsterra\"](\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/05\/check-url-adsterra.png\")
<\/figure>\n\n\n\n<\/div>\n\n\n\nNext, click the MAKE TEST CONVERSION<\/em> button and complete the predefined target action. If you pay for app installs, and your URL contains the install_callback parameter, then install the app.<\/p>\n\n\n\nThe status of the URL must be VALID<\/em>, not Pending<\/em>. Refresh the page if needed. <\/p>\n\n\n\n![\"valid-status\"](\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/05\/valid-status.png\")
<\/figure>\n\n\n\n<\/div>\n\n\n\n\nNotes:
If the status hasn’t changed to VALID, ask the Adsterra support team to run another test.
When you track multiple events, test postbacks with the corresponding event parameters.<\/p>\n<\/blockquote>\n\n\n\n
<\/div>\n\n\n\nBonus part: Visual map of key terms (Adjust & Adsterra integration)<\/strong><\/h2>\n\n\n\nCallbacks, postbacks, macros, tracker URL\u2026All these terms are confusing if not cumbersome. Let\u2019s build a map of key terms and their roles in conversion tracking on Adjust and Adsterra.<\/p>\n\n\n\nTerm<\/strong><\/td>Where<\/strong><\/td>Example URL\/string<\/strong><\/td>What it carries<\/strong><\/td><\/tr>Tracker URL<\/td> Adjust<\/td> https:\/\/app.adjust.com\/abc123?<\/em><\/td>Click tracking, attribution<\/td><\/tr> Macros \/ token<\/td> Adsterra<\/td> ##SUB_ID_SHORT(action)##, ##PLACEMENT_ID##<\/em>##CAMPAIGN_ID##<\/em><\/td>Dynamic values filled at click-time (to be matched with Adjust parameters)<\/td><\/tr> Additional parameters<\/td> Adjust<\/td> campaign=<\/em>adgroup=<\/em>creative=<\/em><\/td>Parameters to pull extra data from Adsterra (to be matched with Adsterra macros)<\/td><\/tr> Postback template<\/td> Adsterra <\/td> https:\/\/www.pbterra.com\/name\/YOURADSTERRALOGIN\/YOURAPPNAME\/at?subid_short={clickid}<\/em><\/td>Conversion info fires back to Adsterra<\/td><\/tr> Destination \/Campaign \/ Landing URL<\/td> Adsterra<\/td> https:\/\/app.adjust.com\/abc123?install_callback=https%3A%2F%2Fwww.pbterra.com%2Fname%2FYOURADSTERRALOGIN%2Fat%3Fsubid_short%3D##SUB_ID_SHORT(action)##<\/em><\/td>Adjust tracker URL + Adsterra click ID macro + Adjust callback<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<\/div>\n\n\n\nAd campaign setup with conversion tracking<\/strong><\/h2>\n\n\n\nIt\u2019s time to set up an ad campaign on Adsterra using the tracking links (destination URL and postback URL) we generated earlier.<\/p>\n\n\n\n
Go to Campaigns \u2192 Create<\/em>. Enter all the Required Settings<\/em>. Ensure to paste the final destination URL (aka campaign URL) in the Landing URL<\/em> field. This detailed guide to ad campaign setup<\/a> will help you with basic targeting settings.<\/p>\n\n\n\n![\"where-to-paste-tracking-urls\"](\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/05\/where-to-paste-tracking-urls.png\")
<\/figure>\n\n\n
The outcome: <\/strong>Conversion and event tracking let you optimize placements and ad budget on Adsterra, while Adjust holds the most important app analytics. <\/p>\n\n\n\n Optional (not covered in this guide):<\/strong> You can make Adjust fire server-to-server (S2S) callbacks for installs\/events to your backend or ad stack, such as PowerBI or custom databases. <\/p>\n\n\n\n Before integrating Adjust with Adsterra, remember to:<\/p>\n\n\n\n Please note: this chapter covers app install tracking; we\u2019ll break down alternative event tracking in the next chapter.<\/p>\n\n\n\n Make sure you have implemented the Adjust SDK in your app, and the key events(install, registration, purchase, etc.) are already configured in Adjust.<\/p>\n\n\n\n Next, generate a tracker URL:<\/p>\n\n\n\n Common path: Adjust Dashboard \u2192 Your App \u2192 Tracking \u2192 Tracker URLs \u2192 + New Tracker<\/em><\/p>\n\n\n\n Settings example:<\/strong><\/p>\n\n\n\n This URL will then be matched with Adsterra\u2019s macros and used as a campaign URL in the campaign you set on Adsterra. But let\u2019s move step by step.<\/p>\n\n\n\n You can log in to Adsterra and contact our support team to get the postback with all necessary parameters matched with your tracker link. You only need to send us the link you generated in Step 1, and we’ll take care of the rest.<\/p>\n<\/blockquote>\n\n\n\n If you want to create the postback manually, do the following:<\/p>\n\n\n\n The {clickid} is a placeholder that must be replaced with the corresponding tracking parameter from Adjust. The postback already includes your Adsterra advertiser login.<\/p>\n\n\n\n Now, you will need to take the tracker URL generated in Step 1 and Adsterra\u2019s postback URL (Step 2) and form the install callback URL template. Instead of doing this manually, let\u2019s use the Encoding Tool by Adjust:<\/p>\n\n\n\n Scroll to the \u2018Copy and share your final Adjust links\u2019<\/em> field and copy this URL.<\/p>\n\n\n\n The URL will look like this: <\/p>\n\n\n\n Ensure it contains the \u201cinstall_callback=\u201d<\/em> parameter, as it\u2019s critical for tracking app installs when you pay Adsterra for this conversion type.<\/p>\n\n\n\n Change the subid_short%3D<\/em> with the ##SUB_ID_SHORT(action)## <\/em>macros by Adsterra. The final URL you will use as campaign URL will be:<\/p>\n\n\n\n If you want to track placements or ad creatives\u2019 performance, add Adsterra\u2019s placeholders BEFORE the install_callback parameter: &campaign=##CAMPAIGN_ID##&adgroup=##PLACEMENT_ID##&creative=##BANNER_ID##<\/em> Important reminder: you still can resort to the Adsterra team support to get all these URLs \ud83d\ude09<\/p>\n<\/blockquote>\n\n\n\n If you want to pay Adsterra for events aside from app installs, you can request our support team to generate all necessary URLs. In this case, you’ll need to provide us with the initial tracker URL (e.g., <\/a>https:\/\/app.adjust.com\/fsa3zj) and the event ID taken from Adjust.\u00a0<\/p>\n<\/blockquote>\n\n\n\n For manual setup, repeat the first step from the chapter above. Then, move to the Encoding Tool and find the \u20182. Add your callback URLs<\/em>\u201d fields. Enter the event ID and paste the postback URL taken from Adsterra as shown in the screenshot:<\/p>\n\n\n\n Move to the final Adjust tracker URL<\/em> field and ensure it contains the event_callback <\/em>parameter with the correct event ID. The URL will look like:<\/p>\n\n\n\n Finally, change the {clickid} with the ##SUB_ID_SHORT(action)## <\/em>macros by Adsterra. The final URL you will use as campaign URL will look similar to this one:<\/p>\n\n\n\n Before we go, save this guide to multiple conversion events tracking<\/a>. And this time, we\u2019ll cover the structural part. <\/p>\n\n\n\n When you can track several user actions aside from installs, you get a clear picture of traffic sources\u2019 quality and their real conversion potential. And here\u2019s how to set it up with Adjust and Adsterra.<\/p>\n\n\n\n Go to Conversion Tracking \u2192 Choose \u201cCustom\u201d tracker \u2192 Choose postback type \u2192 Click GENERATE.<\/em> Add this parameter to the URL: &event=event1<\/em><\/p>\n\n\n\n Note: app installs are not counted as events; they are equivalent to first-level conversions. For example, if you want to track installs, trials, and subscriptions, installs = conversions, trials = event1; subscriptions = event2.<\/p>\n<\/blockquote>\n\n\n\n For multiple events, don\u2019t generate several postbacks, copy the URL and change the event parameter for each of them. Add &event=event2 and &event=event3<\/em> parameters to track second and third-level conversions later. <\/p>\n\n\n\n Go back to the Adjust Encoding Tool<\/a> and add all postbacks near the appropriate event tokens in the Event callback<\/em> section:<\/p>\n\n\n\n Move to the \u2018Copy and share your final Adjust links\u2019<\/em> field and copy the final URL.<\/p>\n\n\n\n Here’s how the final link can look like:<\/p>\n\n\n\n Finally, change the 3D{clickid} part<\/em> with the ##SUB_ID_SHORT(action)## <\/em>macros by Adsterra. This type of URL you will then use as your campaign\/destination\/landing URLs during the campaign setup on Adsterra.<\/p>\n\n\n\n After you’re armed with all the required URLs, ask the Adsterra support team to run a conversion test to secure your campaigns from being stopped.<\/p>\n\n\n\n Alternatively, you can carry out the conversion test from your Adsterra account. Go to the Conversion tracking <\/em>page and find the Check URL<\/em> field. Paste the final link you created in the last step. Click CHECK URL.<\/em> Check for the system clue; it must be \u201cYour URL is correct.”<\/em><\/p>\n\n\n\n Next, click the MAKE TEST CONVERSION<\/em> button and complete the predefined target action. If you pay for app installs, and your URL contains the install_callback parameter, then install the app.<\/p>\n\n\n\n The status of the URL must be VALID<\/em>, not Pending<\/em>. Refresh the page if needed. <\/p>\n\n\n\n Notes: Callbacks, postbacks, macros, tracker URL\u2026All these terms are confusing if not cumbersome. Let\u2019s build a map of key terms and their roles in conversion tracking on Adjust and Adsterra.<\/p>\n\n\n\n It\u2019s time to set up an ad campaign on Adsterra using the tracking links (destination URL and postback URL) we generated earlier.<\/p>\n\n\n\n Go to Campaigns \u2192 Create<\/em>. Enter all the Required Settings<\/em>. Ensure to paste the final destination URL (aka campaign URL) in the Landing URL<\/em> field. This detailed guide to ad campaign setup<\/a> will help you with basic targeting settings.<\/p>\n\n\n\nBefore you start tracking events<\/strong><\/h2>\n\n\n\n
\n
Benefits of Adjust & Adsterra integration<\/strong><\/h2>\n\n\n\n
\n
A guide to how to track events with Adjust | App Installs<\/strong><\/h2>\n\n\n\n
Create a tracker URL on Adjust<\/strong><\/h3>\n\n\n\n
\n
Create a postback URL on Adsterra or ask our managers<\/strong><\/h3>\n\n\n\n
\n
\n
https:\/\/www.pbterra.com\/name\/YOURADSTERRALOGIN\/at?subid_short={clickid}<\/em><\/code><\/pre>\n\n\n\n<\/figure>\n\n\n\nGenerate the install callback URL via Adjust\u2019s Encoding Tool<\/strong><\/h3>\n\n\n\n
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<\/figure>\n\n\n\nhttps:\/\/app.adjust.com\/abc123?install_callback=https%3A%2F%2Fwww.pbterra.com%2Fname%2FYOURADSTERRALOGIN%2Fat%3Fsubid_short%3D{clickid}<\/em><\/code><\/pre>\n\n\n\n\n
https:\/\/app.adjust.com\/abc123?install_callback=https%3A%2F%2Fwww.pbterra.com%2Fname%2FYOURADSTERRALOGIN%2Fat%3Fsubid_short%3D##SUB_ID_SHORT(action)##<\/em><\/code><\/pre>\n\n\n\n
The final campaign URL with all parameters added will look like this:<\/p>\n\n\n\nhttps:\/\/app.adjust.com\/abc123?<\/em>&campaign=##CAMPAIGN_ID##&adgroup=##PLACEMENT_ID##&creative=##BANNER_ID##&install_callback=http%3A%2F%2Fwww.pbterra.com%2Fname%2FYOURADSTERRALOGIN%2Fat%3Fsubid_short%3D##SUB_ID_SHORT(action)##<\/code><\/pre>\n\n\n\n\n
How to track app events with Adjust aside app installs<\/strong><\/h2>\n\n\n\n
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<\/figure>\n\n\n\nhttps://app.adjust.com\/fsa3zj?event_callback_fsa3zj=https%3A%2F%2Fwww.pbterra.com%2Fname%2FYOURADSTERRALOGIN%2Fat%3Fsubid_short%3D{clickid}<\/code><\/pre>\n\n\n\n<\/figure>\n\n\n\nhttps://app.adjust.com\/fsa3zj?event_callback_fsa3zj=https%3A%2F%2Fwww.pbterra.com%2Fname%2FYOURADSTERRALOGIN%2Fat%3Fsubid_short%3D##SUB_ID_SHORT(action)##<\/code><\/pre>\n\n\n\nTracking multiple user events with Adjust<\/strong><\/h2>\n\n\n\n
Postback generation. Generate one postback and add the event parameter<\/strong><\/h3>\n\n\n\n
Example URL: https:\/\/www.pbterra.com\/name\/YOURADSTERRALOGIN\/at?subid_short={clickid}&event=event1<\/em><\/code><\/pre>\n\n\n\n\n
Adding more events<\/strong><\/h3>\n\n\n\n
https://www.pbterra.com\/name\/YOURADSTERRALOGIN\/at?subid_short={clickid}&event=event2<\/code><\/pre>\n\n\n\nhttps://www.pbterra.com\/name\/YOURADSTERRALOGIN\/at?subid_short={clickid}&event=event3<\/code><\/pre>\n\n\n\nMatching Adsterra postbacks with app event tokens<\/strong><\/h3>\n\n\n\n
<\/figure>\n\n\n\nGenerating the final tracking URL (campaign URL)<\/strong><\/h3>\n\n\n\n
<\/figure>\n\n\n\nhttps://app.adjust.com\/abc123?event_callback_fsa3zj=https%3A%2F%2Fwww.pbterra.com%2Fname%2FYOURADSTERRALOGIN%2Fat%3Fsubid_short%3D{clickid}%26event%3Devent1&event_callback_rta4ty=https%3A%2F%2Fwww.pbterra.com%2Fname%2FYOURADSTERRALOGIN%2Fat%3Fsubid_short%3D{clickid}%26event%3Devent2&event_callback_dun8tw=https%3A%2F%2Fwww.pbterra.com%2Fname%2FYOURADSTERRALOGIN%2Fat%3Fsubid_short%3D{clickid}%26event%3Devent3<\/code><\/pre>\n\n\n\nhttps:\/\/app.adjust.com\/abc123?event_callback_fsa3zj=https%3A%2F%2Fwww.pbterra.com%2Fname%2FYOURADSTERRALOGIN%2Fat%3Fsubid_short%##SUB_ID_SHORT(action)## %26event%3Devent1&event_callback_rta4ty=https%3A%2F%2Fwww.pbterra.com%2Fname%2FYOURADSTERRALOGIN%2Fat%3Fsubid_short%##SUB_ID_SHORT(action)## %26event%3Devent2&event_callback_dun8tw=https%3A%2F%2Fwww.pbterra.com%2Fname%2FYOURADSTERRALOGIN%2Fat%3Fsubid_short%##SUB_ID_SHORT(action)## %26event%3Devent3\n<\/code><\/pre>\n\n\n\nRunning a conversion test on Adsterra<\/strong><\/h2>\n\n\n\n
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If the status hasn’t changed to VALID, ask the Adsterra support team to run another test.
When you track multiple events, test postbacks with the corresponding event parameters.<\/p>\n<\/blockquote>\n\n\n\nBonus part: Visual map of key terms (Adjust & Adsterra integration)<\/strong><\/h2>\n\n\n\n
Term<\/strong><\/td> Where<\/strong><\/td> Example URL\/string<\/strong><\/td> What it carries<\/strong><\/td><\/tr> Tracker URL<\/td> Adjust<\/td> https:\/\/app.adjust.com\/abc123?<\/em><\/td> Click tracking, attribution<\/td><\/tr> Macros \/ token<\/td> Adsterra<\/td> ##SUB_ID_SHORT(action)##, ##PLACEMENT_ID##<\/em>##CAMPAIGN_ID##<\/em><\/td> Dynamic values filled at click-time (to be matched with Adjust parameters)<\/td><\/tr> Additional parameters<\/td> Adjust<\/td> campaign=<\/em>adgroup=<\/em>creative=<\/em><\/td> Parameters to pull extra data from Adsterra (to be matched with Adsterra macros)<\/td><\/tr> Postback template<\/td> Adsterra <\/td> https:\/\/www.pbterra.com\/name\/YOURADSTERRALOGIN\/YOURAPPNAME\/at?subid_short={clickid}<\/em><\/td> Conversion info fires back to Adsterra<\/td><\/tr> Destination \/Campaign \/ Landing URL<\/td> Adsterra<\/td> https:\/\/app.adjust.com\/abc123?install_callback=https%3A%2F%2Fwww.pbterra.com%2Fname%2FYOURADSTERRALOGIN%2Fat%3Fsubid_short%3D##SUB_ID_SHORT(action)##<\/em><\/td> Adjust tracker URL + Adsterra click ID macro + Adjust callback<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n Ad campaign setup with conversion tracking<\/strong><\/h2>\n\n\n\n
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![\"switch-on-multiple-event-tracking-in-your-new-campaign\"](\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/03\/switch-on-multiple-event-tracking-in-your-new-campaign-2.png\"){kind=tracking}
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