{"id":436,"date":"2017-09-20T13:06:47","date_gmt":"2017-09-20T10:06:47","guid":{"rendered":"https:\/\/adsterra.com\/blog\/why-ad-networks-are-the-future-of-mobile-advertising\/"},"modified":"2024-10-25T18:45:21","modified_gmt":"2024-10-25T15:45:21","slug":"mobile-advertising-trends","status":"publish","type":"post","link":"https:\/\/blogdev.adsterratech.com\/blog\/mobile-advertising-trends\/","title":{"rendered":"15+ Top Mobile Advertising Trends to Watch for in 2023"},"content":{"rendered":"\n
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On average, people spend about 3.25 hours<\/a> on their phones daily. Mobile advertising has quickly become one of the most powerful marketing tools available to businesses today. So, what top mobile marketing trends should you look out for? Why are they important? <\/p>\n\n\n\n

The following piece covers the challenges of the upcoming future of mobile advertising<\/a> trends and gives you tips on how to step ahead of the competition.<\/p>\n\n\n\n

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\r\n\tToo long? Ask AI to summarize<\/strong>\r\n\t
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Why is mobile not only about in-app traffic?<\/strong><\/strong><\/h2>\n\n\n\n

Customers\u2019 preferences for how they want to access products or services are changing in today\u2019s market. Having a mobile-optimized website and ensuring your emails are mobile-friendly isn\u2019t nearly enough. People are buying and learning online through their mobile phones more than ever.<\/p>\n\n\n\n

Mobile devices account for more than half of all web traffic<\/a>. Since 2015, the number of users accessing the internet via mobile devices has increased by more than 25%.<\/p>\n\n\n

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Digital marketing trends<\/a> keep shifting. 90% of mobile time<\/a> is spent in apps, and only 10% is used browsing the internet. While in-app traffic is a huge part of the mobile landscape, it\u2019s not the only thing that matters. <\/p>\n\n\n\n

There are other ways to reach your target audience on mobile, e.g., mobile websites, blogging platforms, etc. They all have their advantages and unique benefits. For example, SMS marketing is still one of the most effective ways to reach customers. It’s personal, direct, and has a high open rate and response rate.<\/p>\n\n\n\n

Another great way to reach your audience is through Push Ads<\/a>. They’re immediate, attention-grabbing, and can help you drive more sales and engagement. Just like in-app notifications, In-Page Push ads boost your CTRs on mobile websites.<\/p>\n\n\n\n

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Want to try In-Page Push advertising for getting more conversions? Adsterra sends you over 2B ad views weekly!<\/em><\/p>\n\n\n\n

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ADVERTISE WITH ADSTERRA<\/a><\/div>\n<\/div>\n\n\n\n
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Key mobile advertising trends you should know<\/strong><\/strong><\/h2>\n\n\n\n

The future of mobile advertising is unpredictable, with several trends always cropping up.  Nevertheless, here are some trends you should know.<\/p>\n\n\n\n

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1.<\/strong> Mobile-first and user-first display ads<\/strong><\/h3>\n\n\n\n

This mobile ad trend is popular among businesses looking to target individuals with mobile devices. Such ad formats take into account user behavior and navigation patterns. They should be native<\/a>, not too salesy or pushy, but attractive and engaging. <\/p>\n\n\n\n

When advertising a dating app or website, you should keep in mind these factors and choose flexible ad formats like In-Page Push or Social Bar.<\/p>\n\n\n\n

You can improve conversions by using Adsterra Social Bar templates<\/a>. This is the most advanced offer on the market, serving over 20+ template creatives that can meet any customer behavior pattern.<\/p>\n\n\n

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TEST DRIVE SOCIAL BAR<\/a><\/div>\n<\/div>\n\n\n\n
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2.<\/strong> Rich multimedia effects in mobile ads<\/strong><\/h3>\n\n\n\n

Rich multimedia is a type of ad that uses video, audio, and interactive elements to create a more engaging experience for the user. It’s designed to capture attention and hold it for longer periods of time.<\/p>\n\n\n\n

When it comes to mobile ads, incorporating rich multimedia can be the key to boosting their effectiveness. Most users browse on their smartphones or tablets when they see an ad. So it’s crucial to capitalize on the smaller screen size by using multimedia to draw their attention.<\/p>\n\n\n\n

The multimedia needs to be relevant to the ad and the target audience. If you’re targeting luxury shoppers, for example, incorporating images or videos of high-end products will be more effective than using generic stock footage.<\/p>\n\n\n\n

The ads should be short and sweet. Users are more likely to watch a short video or listen to a quick audio clip.<\/p>\n\n\n\n

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3. Gamification to become mainstream<\/strong><\/strong><\/h3>\n\n\n\n

Gamification is a mobile ad trend that uses game elements to engage users and encourage them to take specific actions. Games provide an engaging way for users to interact with a product or service.<\/p>\n\n\n

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It can be used differently in mobile advertising. For example, you can offer a reward for engaging with the ad. This could be in the form of points, virtual currency, or some other reward from the app or game being advertised.<\/p>\n\n\n\n

Another way to use gamification is to make the ad itself into a game. This can be done by adding challenges or tasks that need to be completed to get the reward. Or, the ad could simply be a game the user can play for a set amount of time.<\/p>\n\n\n\n

If you are looking for more information about gamification in Sports and iGaming, dive in our article:<\/p>\n\n\n\n

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iGaming Ads: How to Build and Launch Powerful Campaigns<\/a><\/blockquote>