{"id":43180,"date":"2026-03-22T22:20:33","date_gmt":"2026-03-22T19:20:33","guid":{"rendered":"https:\/\/adsterra.com\/blog\/?p=43180"},"modified":"2026-03-31T16:18:32","modified_gmt":"2026-03-31T13:18:32","slug":"how-to-track-conversions-with-appsflyer","status":"publish","type":"post","link":"https:\/\/blogdev.adsterratech.com\/blog\/how-to-track-conversions-with-appsflyer\/","title":{"rendered":"How To Track Conversions with AppsFlyer Without Manual Postback Setup"},"content":{"rendered":"\n<p>We\u2019re sure your app marketing needs a performance lift! This guide will walk you through how to track conversions with AppsFlyer and Adsterra. You\u2019ll learn to attribute and optimize mobile app campaigns, getting clear stats and ensuring accurate ROI measurement.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How does the integration work?<\/strong><\/h2>\n\n\n\n<p>AppsFlyer serves as a mobile attribution platform (MMP), while Adsterra is an ad platform that supplies traffic. When you buy traffic from Adsterra, you can use AppsFlyer to get a clear picture of how profitable your campaigns are.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><div class=\"pcrstb-wrap\"><table><tbody><tr><td><strong>Question&nbsp;<\/strong><\/td><td><strong>AppsFlyer<\/strong><\/td><td><strong>Adsterra<\/strong><\/td><\/tr><tr><td><strong>What is?<\/strong><\/td><td>Tracking and analytics platform (MMP)<\/td><td>Advertising network (traffic provider)<\/td><\/tr><tr><td><strong>What for?<\/strong><\/td><td>You learn which ads deliver app installs, signups, trials, etc.<\/td><td>You buy traffic (users\u2019 views\/clicks\/actions) to advertise your app.<\/td><\/tr><tr><td><strong>Who uses it?<\/strong><\/td><td>App marketers and developers (product owners or agencies).<\/td><td>Advertisers and marketers (media buyers)<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<p>The integration process for Adsterra conversions with AppsFlyer is simplified. It eliminates the need for manual postback setup. All necessary configuration occurs within the AppsFlyer interface, and the result is a ready-to-use URL that serves as your campaign link.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Key integration details:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Attribution:<\/strong> AppsFlyer records engagements from Adsterra and attributes them to the correct campaigns.<\/li>\n\n\n\n<li><strong>Postback URLs:<\/strong> Adsterra provides you with postbacks required to track conversions.<\/li>\n\n\n\n<li><strong>Statistics reports:<\/strong> The data helps advertisers monitor campaign performance in real-time, optimizing costs and investing in the best Adsterra\u2019s traffic slices.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Use cases&nbsp;<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Smart user acquisition:<\/strong> Tracking real app installs driven by Adsterra ads.<\/li>\n\n\n\n<li><strong>In-app event tracking:<\/strong> Measuring post-install actions (e.g., trials and registrations).<\/li>\n\n\n\n<li><strong>Whitelisting: <\/strong>Targeting specific audience groups with the highest conversion potential<\/li>\n\n\n\n<li><strong>Cost reduction:<\/strong> Filtering out users who convert less (device, OS, browsers, etc.).<\/li>\n\n\n\n<li><strong>Experiment transparency:<\/strong> Launching A\/B test campaigns with clear results.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Activation procedure in AppsFlyer<\/strong><\/h2>\n\n\n\n<p>Before you proceed, ensure you have active apps added to AppsFlyer so you can get attribution details on installs and other important events. Read more about<a href=\"https:\/\/support.appsflyer.com\/hc\/en-us\/articles\/207377436-Adding-an-app-to-AppsFlyer\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> adding apps in the Appsflyer Helpcenter<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Choose Adsterra count to integrate<\/strong><\/h3>\n\n\n\n<p>To activate the integration, head over to the side menu and click<em> Collaborate \u2192 Partner Marketplace<\/em>. Search for \u201cadsterra\u201d and select the Ad Network account. Click <em>Integrate<\/em>. You\u2019ll be directed to a partner integration page.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1907\" height=\"751\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/02\/find-ad-network-in-appsflyer-marketplace.png\" alt=\"find-ad-network-in-appsflyer-marketplace\" class=\"wp-image-43181\" srcset=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/02\/find-ad-network-in-appsflyer-marketplace.png 1907w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/02\/find-ad-network-in-appsflyer-marketplace-300x118.png 300w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/02\/find-ad-network-in-appsflyer-marketplace-780x307.png 780w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/02\/find-ad-network-in-appsflyer-marketplace-768x302.png 768w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/02\/find-ad-network-in-appsflyer-marketplace-1536x605.png 1536w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/02\/find-ad-network-in-appsflyer-marketplace-1170x461.png 1170w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/02\/find-ad-network-in-appsflyer-marketplace-585x230.png 585w\" sizes=\"(max-width: 1907px) 100vw, 1907px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Set up the integration<\/strong><\/h3>\n\n\n\n<p>From the Integration tab, turn the <em>Activate partner<\/em> toggle on.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1878\" height=\"497\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/02\/activate-parnter-on-appsflyer.png\" alt=\"activate-parnter-on-appsflyer\" class=\"wp-image-43182\" srcset=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/02\/activate-parnter-on-appsflyer.png 1878w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/02\/activate-parnter-on-appsflyer-300x79.png 300w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/02\/activate-parnter-on-appsflyer-780x206.png 780w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/02\/activate-parnter-on-appsflyer-768x203.png 768w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/02\/activate-parnter-on-appsflyer-1536x406.png 1536w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/02\/activate-parnter-on-appsflyer-1170x310.png 1170w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/02\/activate-parnter-on-appsflyer-585x155.png 585w\" sizes=\"(max-width: 1878px) 100vw, 1878px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As AppsFlyer demands, the toggle must be on while you\u2019re working with the partner. Click <em>Save integration<\/em> and move to the last tab, Permissions. Here, activate the toggle and click <em>Save permissions<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"737\" height=\"483\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/02\/permissions.png\" alt=\"permissions\" class=\"wp-image-43183\" srcset=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/02\/permissions.png 737w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/02\/permissions-300x197.png 300w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/02\/permissions-585x383.png 585w\" sizes=\"(max-width: 737px) 100vw, 737px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Complete the configuration<\/strong><\/h3>\n\n\n\n<p>Now, let\u2019s complete the configuration. Go to the <em>Attribution Link <\/em>tab and generate the link for your campaign. That\u2019s how a typical link looks like: <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n\n\n\n<pre class=\"wp-block-code\"><code>https:\/\/app.appsflyer.com\/my.app?<strong>pid=adsterra_int<\/strong>&amp;af_click_lookback=7d&amp;clickid={clickid}<\/code><\/pre>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>The clickid={clickid} parameter is the most important. You\u2019ll need to match it with Adsterra\u2019s ##SUB_ID_SHORT(action)## macros to enable conversion tracking.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>The final link you\u2019ll then use as the campaign URL on Adsterra will be: <\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>https:&#47;&#47;app.appsflyer.com\/my.app?pid=adsterra_int&amp;af_click_lookback=7d&amp;clickid=##SUB_ID_SHORT(action)##<\/code><\/pre>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Add parameters to track (optional)<\/strong><\/h3>\n\n\n\n<p>You can attach more parameters and match these with Adsterra\u2019s macros (tokens) to track all necessary traffic signals. For example, the <em>aff_sub1=<\/em> parameter can be matched with the <em>##PLACEMENT_ID##<\/em> macros to enable placement performance tracking. You\u2019ll then get more placement-level insights and optimize ad spending: CTR winners, low-performers, top earners, and more.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n\n\n\n<p>The link will be: <\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>https:&#47;&#47;app.appsflyer.com\/my.app?pid=adsterra_int&amp;af_click_lookback=7d&amp;clickid=##SUB_ID_SHORT(action)##&amp;aff_sub1=##PLACEMENT_ID##<\/code><\/pre>\n\n\n\n<p>Find all available Attribution link parameters here in the <a href=\"https:\/\/support.appsflyer.com\/hc\/en-us\/articles\/207447163-About-link-structure-and-parameters\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">AppsFlyer Help Center<\/a>. And here are the most common metrics\/parameters:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><div class=\"pcrstb-wrap\"><table><tbody><tr><td><strong>Parameter<\/strong><\/td><td><strong>Name<\/strong><\/td><td><strong>Adsterra Macros<\/strong><\/td><\/tr><tr><td>&amp;c=<\/td><td>Campaign Name<\/td><td>##CAMPAIGN_NAME##<\/td><\/tr><tr><td>&amp;af_c_id<\/td><td>ID of Campaign<\/td><td>##CAMPAIGN_ID##<\/td><\/tr><tr><td>&amp;af_siteid=<\/td><td>Site ID<\/td><td>##PLACEMENT_ID##<\/td><\/tr><tr><td>&amp;af_cost_value=<\/td><td>Bid value<\/td><td>##COST_CPA##<\/td><\/tr><tr><td>&amp;af_adset_id=<\/td><td>ID of Banner\/Creative<\/td><td>##BANNER_ID##<\/td><\/tr><tr><td>&amp;country_code=<\/td><td>User\u2019s country code<\/td><td>##COUNTRY_CODE##&nbsp;<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Setting up a postback on AppsFlyer (app installs only)<\/strong><\/h2>\n\n\n\n<p>You don\u2019t need to manually set up the postback URL if you track app installs. Go back to AppsFlyer and open the <em>Collaborate \u2192 Active Integration<\/em>. Scroll to <em>Default postback<\/em> option. Leave it as is if you pay Adsterra for app installs.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1152\" height=\"326\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/02\/default-postback-for-tracking-app-installs-via-appsflyer.png\" alt=\"default-postback-for-tracking-app-installs-via-appsflyer\" class=\"wp-image-43184\" srcset=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/02\/default-postback-for-tracking-app-installs-via-appsflyer.png 1152w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/02\/default-postback-for-tracking-app-installs-via-appsflyer-300x85.png 300w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/02\/default-postback-for-tracking-app-installs-via-appsflyer-780x221.png 780w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/02\/default-postback-for-tracking-app-installs-via-appsflyer-768x217.png 768w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/02\/default-postback-for-tracking-app-installs-via-appsflyer-585x166.png 585w\" sizes=\"(max-width: 1152px) 100vw, 1152px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Setting up a postback on AppsFlyer (another paid in-app event)<\/strong><\/h2>\n\n\n\n<p>Let\u2019s now imagine your target conversion is not an app install. If you want to pay only for trials or signups, turn on the <em>In-app postback<\/em> toggle on the<em> Active Integration<\/em> page. Add the event according to AppsFlyer\u2019s tutorials. For example, here are some <a href=\"https:\/\/support.appsflyer.com\/hc\/en-us\/articles\/360019699898-Recommended-entertainment-app-events#start-trial-af_start_trial\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">conversion types for Entertainment applications<\/a>.<br><br>In this guide, let&#8217;s select the <em>af_start_trial <\/em>event, which means you\u2019ll be tracking trials and pay Adsterra only if these happen.<br><br>Click <em>Add event <\/em>and paste \u2018af_start_trial\u2019 in the<em> AppsFlyer event<\/em>&nbsp; field. Ensure the event name in the <em>AppsFlyer event<\/em> exactly matches the name in the<em> <\/em>\u201cMapped to partner event\u201d field. For the rest of the fields, choose the following:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\u2018For users from\u2019<\/em> \u2192 choose <em>This partner only<\/em>. It means that this setting is only applied to Adsterra.<\/li>\n\n\n\n<li>\u2018<em>Including\u2019<\/em> \u2192 set <em>Values and no revenue<\/em>. This setting prevents us from getting revenues from your sales.<\/li>\n<\/ul>\n\n\n\n<p>Click<em> Save Integration<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1038\" height=\"95\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/02\/map-in-app-events-in-appsflyer.png\" alt=\"map-in-app-events-in-appsflyer\" class=\"wp-image-43186\" srcset=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/02\/map-in-app-events-in-appsflyer.png 1038w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/02\/map-in-app-events-in-appsflyer-300x27.png 300w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/02\/map-in-app-events-in-appsflyer-780x71.png 780w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/02\/map-in-app-events-in-appsflyer-768x70.png 768w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/02\/map-in-app-events-in-appsflyer-585x54.png 585w\" sizes=\"(max-width: 1038px) 100vw, 1038px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Then, set the default postback window and click <em>Add Event<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"538\" height=\"182\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/02\/in-app-event-postback-window-setup.png\" alt=\"in-app-event-postback-window-setup\" class=\"wp-image-43188\" srcset=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/02\/in-app-event-postback-window-setup.png 538w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/02\/in-app-event-postback-window-setup-300x101.png 300w\" sizes=\"(max-width: 538px) 100vw, 538px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Next, get back to the Attribution Link tab, copy the link and add the \u2018af_installpostback=false\u2019 parameter, so the final link looks like this: <\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>https:\/\/app.appsflyer.com\/your.app?pid=adsterra_int&amp;af_click_lookback=7d&amp;clickid={clickid}<strong>&amp;af_installpostback=false<\/strong><\/code><\/pre>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>The &#8216;&amp;af_installpostback=false&#8217; parameter will allow you to send Adsterra only chosen events without sending app installs.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>For more convenience, you can copy the initial attribution link, get back to Adsterra and ask our managers to add all events you want to track and get charged for.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Setting up a multi-event campaign on AppsFlyer<\/strong>&nbsp;<\/h2>\n\n\n\n<p>You can send Adsterra all important actions in your app\u2019s funnel: for example, installs, trials and paid subscriptions. This integration provides mutual benefits. <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>You monitor campaign performance and optimize directly within the Adsterra statistics interface.<\/li>\n\n\n\n<li>Adsterra identifies the highest-performing traffic segments, offering you to effectively scale ad performance.<\/li>\n<\/ol>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Add events to track<\/strong><\/h3>\n\n\n\n<p>To track multiple user actions, enable in-app event postbacks as shown in the previous part, one postback per event.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Please note that you can add up to 3 events to track.&nbsp;<\/em><\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Form the correct attribution link<\/strong><\/h3>\n\n\n\n<p>Once you set it, go back to your attribution link. Previously, we outlined how to form the attribution link if you don\u2019t pay for app installs but trials or subscriptions. You need to add the <em>&amp;af_installpostback=false<\/em> parameter to the attribution link to exclude double conversion count.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n\n\n\n<pre class=\"wp-block-code\"><code>https:\/\/app.appsflyer.com\/your.app?pid=adsterra_int&amp;af_click_lookback=7d&amp;clickid={clickid}<strong>&amp;af_installpostback=false<\/strong><\/code><\/pre>\n\n\n\n<p>But if you pay Adsterra for installs, but want to track trials and subscriptions as non-paid conversion, don\u2019t add <strong>&amp;af_installpostback=false <\/strong>to your link.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Complete the setup<\/strong><\/h3>\n\n\n\n<p>Once you set it up, don\u2019t launch your campaigns just yet. Make sure to contact the Adsterra support team and request to verify the following:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>You are charged for events you selected on AppsFlyer<\/li>\n\n\n\n<li>The events are passed exactly how you mapped them<\/li>\n\n\n\n<li>Postbacks work properly<\/li>\n\n\n\n<li>All conversions fire correctly (paid and non-paid)<\/li>\n<\/ol>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Important: Please be aware that once you configure in-app events, these settings will automatically be applied to all your Adsterra campaigns. If you have any campaigns currently running, please reach out to our support team.<\/em><\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Starting new campaigns with proper tracking<\/strong><\/h2>\n\n\n\n<p>After the successful conversion test, you can add funds to Adsterra account and set up a campaign with the attribution link you got on AppsFlyer.<br><br>Click <em>Campaigns \u2192 Create<\/em> and ensure you\u2019ve set all Required Settings (obligatory for sending your campaign for verification). Paste the Attribution (Campaign) Link from AppsFlyer to the corresponding <em>Landing URL<\/em> field.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1372\" height=\"950\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/02\/whwre-to-add-the-attribution-link-taken-from-appsflyer.png\" alt=\"whwre-to-add-the-attribution-link-taken-from-appsflyer\" class=\"wp-image-43193\" srcset=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/02\/whwre-to-add-the-attribution-link-taken-from-appsflyer.png 1372w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/02\/whwre-to-add-the-attribution-link-taken-from-appsflyer-300x208.png 300w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/02\/whwre-to-add-the-attribution-link-taken-from-appsflyer-780x540.png 780w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/02\/whwre-to-add-the-attribution-link-taken-from-appsflyer-768x532.png 768w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/02\/whwre-to-add-the-attribution-link-taken-from-appsflyer-1170x810.png 1170w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/02\/whwre-to-add-the-attribution-link-taken-from-appsflyer-585x405.png 585w\" sizes=\"(max-width: 1372px) 100vw, 1372px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final thoughts<\/strong><\/h2>\n\n\n\n<p>Tracking Adsterra conversions with AppsFlyer serves multiple benefits. App developers and marketers get more accurate, real-time attribution that powers ROI maximization.<\/p>\n\n\n\n<p>Key benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Precise event tracking:<\/strong> You see exactly which Adsterra ad campaigns and placements are driving high-value users, not just ad views.<\/li>\n\n\n\n<li><strong>Real-time data:<\/strong> Instant insights into ad performance help you optimize ad spend and performance without budget waste.<\/li>\n\n\n\n<li><strong>Fraud protection:<\/strong> Both Adsterra and AppsFlyer filter out non-human or fraudulent traffic, ensuring you only invest in real use acquisition.<\/li>\n\n\n\n<li><strong>Flawless management: <\/strong>Tracking links and postbacks seamlessly connect two platforms, helping you control your marketing in the preferred dashboard.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>AppsFlyer conversion tracking FAQs<\/strong><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1772179333757\"><h3 class=\"schema-faq-question\" style=\"font-size: inherit;font-weight: 700;color: inherit; line-height: inherit; margin:0;\">How do AppsFlyer and Adsterra differ?<\/h3> <p class=\"schema-faq-answer\">AppsFlyer and Adsterra are two different but complementary tools in digital marketing. In short: Adsterra helps you acquire targeted traffic (user acquisition), and AppsFlyer helps you track exactly where users came from and how effective they are for your app.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1772179352887\"><h3 class=\"schema-faq-question\" style=\"font-size: inherit;font-weight: 700;color: inherit; line-height: inherit; margin:0;\">How to track app conversions with AppsFlyer and Adsterra?<\/h3> <p class=\"schema-faq-answer\">Advertisers and app marketers find Adsterra in the<a href=\"https:\/\/support.appsflyer.com\/hc\/ru\/articles\/115002504686-Google-Ads-AdWords-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D0%B9%D0%BA%D0%B0-%D0%B8%D0%BD%D1%82%D0%B5%D0%B3%D1%80%D0%B0%D1%86%D0%B8%D0%B8-%D0%B4%D0%BB%D1%8F-%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%BE%D0%B4%D0%B0%D1%82%D0%B5%D0%BB%D0%B5%D0%B9\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> AppsFlyer partner marketplace<\/a> and activate it with all permissions and the default postback option. Next, they generate the attribution link (or campaign link) on AppsFlyer matching its tokens with Adsterra\u2019s. Finally, advertisers need to run a conversion test and set up a campaign on Adsterra, adding the attribution URL obtained on AppsFlyer.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1772179373501\"><h3 class=\"schema-faq-question\" style=\"font-size: inherit;font-weight: 700;color: inherit; line-height: inherit; margin:0;\">Why do I need Appsflyer and Adsterra as an app marketer?<\/h3> <p class=\"schema-faq-answer\">Whether you need to attract users to your software or app, you buy traffic on Adsterra. If you want to analyze which marketing channels (Adsterra, Facebook, Google, etc.) serve you the best audiences, you need AppsFlyer.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1772179399617\"><h3 class=\"schema-faq-question\" style=\"font-size: inherit;font-weight: 700;color: inherit; line-height: inherit; margin:0;\">Which traffic parameters can I track?<\/h3> <p class=\"schema-faq-answer\">Due to app and privacy settings specifics, the range of user parameters can differ. We recommend you to send our managers a brief background about your app, tracking preferences, and AppsFlyer settings to get the exact info. In general, you can track parameters listed in the <a href=\"https:\/\/support.appsflyer.com\/hc\/en-us\/articles\/207447163-About-link-structure-and-parameters\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">AppsFlyer macros library<\/a> if they match <a href=\"https:\/\/help-advertisers.adsterra.com\/en\/articles\/4575920-what-are-the-available-tokens\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Adsterra\u2019s macros<\/a>.<\/p> <\/div> <\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re sure your app marketing needs a performance lift! This guide will walk you through how to track conversions with AppsFlyer and&hellip;<\/p>\n","protected":false},"author":12,"featured_media":43818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[676],"tags":[1590,56,1584],"class_list":["post-43180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-tracking","tag-conversion-tracking","tag-cpa","tag-performance-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Track Conversions with AppsFlyer: Beginner-Friendly Guide<\/title>\n<meta name=\"description\" content=\"Learn how to track cconversions and in-app events with AppsFlyer. 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Amplify app performance without even having to set up a postback URL.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogdev.adsterratech.com\/blog\/how-to-track-conversions-with-appsflyer\/\" \/>\n<meta property=\"og:site_name\" content=\"Adsterra Affiliate Marketing and Traffic Monetization Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-22T19:20:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-31T13:18:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsterra.com\/blog\/wp-content\/uploads\/2023\/09\/1200x628-blog-template.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sasha Kasatkina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sasha Kasatkina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blogdev.adsterratech.com\/blog\/how-to-track-conversions-with-appsflyer\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blogdev.adsterratech.com\/blog\/how-to-track-conversions-with-appsflyer\/\"},\"author\":{\"name\":\"Sasha Kasatkina\",\"@id\":\"https:\/\/blogdev.adsterratech.com\/blog\/#\/schema\/person\/a62bcc7d16def11542c49e37fd5a38ff\"},\"headline\":\"How To Track Conversions with AppsFlyer Without Manual Postback Setup\",\"datePublished\":\"2026-03-22T19:20:33+00:00\",\"dateModified\":\"2026-03-31T13:18:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blogdev.adsterratech.com\/blog\/how-to-track-conversions-with-appsflyer\/\"},\"wordCount\":1586,\"publisher\":{\"@id\":\"https:\/\/blogdev.adsterratech.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/blogdev.adsterratech.com\/blog\/how-to-track-conversions-with-appsflyer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/03\/tracking-conversions-with-appsflyer-blogcover1200560.png\",\"keywords\":[\"conversion tracking\",\"CPA\",\"performance marketing\"],\"articleSection\":[\"Conversion Tracking\"],\"inLanguage\":\"en-US\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/blogdev.adsterratech.com\/blog\/how-to-track-conversions-with-appsflyer\/\",\"url\":\"https:\/\/blogdev.adsterratech.com\/blog\/how-to-track-conversions-with-appsflyer\/\",\"name\":\"How to Track Conversions with AppsFlyer: Beginner-Friendly Guide\",\"isPartOf\":{\"@id\":\"https:\/\/blogdev.adsterratech.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blogdev.adsterratech.com\/blog\/how-to-track-conversions-with-appsflyer\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blogdev.adsterratech.com\/blog\/how-to-track-conversions-with-appsflyer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2026\/03\/tracking-conversions-with-appsflyer-blogcover1200560.png\",\"datePublished\":\"2026-03-22T19:20:33+00:00\",\"dateModified\":\"2026-03-31T13:18:32+00:00\",\"description\":\"Learn how to track cconversions and in-app events with AppsFlyer. 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In short: Adsterra helps you acquire targeted traffic (user acquisition), and AppsFlyer helps you track exactly where users came from and how effective they are for your app.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/blogdev.adsterratech.com\/blog\/how-to-track-conversions-with-appsflyer\/#faq-question-1772179352887","position":2,"url":"https:\/\/blogdev.adsterratech.com\/blog\/how-to-track-conversions-with-appsflyer\/#faq-question-1772179352887","name":"How to track app conversions with AppsFlyer and Adsterra?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Advertisers and app marketers find Adsterra in the<a href=\"https:\/\/support.appsflyer.com\/hc\/ru\/articles\/115002504686-Google-Ads-AdWords-%D0%BD%D0%B0%D1%81%D1%82%D1%80%D0%BE%D0%B9%D0%BA%D0%B0-%D0%B8%D0%BD%D1%82%D0%B5%D0%B3%D1%80%D0%B0%D1%86%D0%B8%D0%B8-%D0%B4%D0%BB%D1%8F-%D1%80%D0%B5%D0%BA%D0%BB%D0%B0%D0%BC%D0%BE%D0%B4%D0%B0%D1%82%D0%B5%D0%BB%D0%B5%D0%B9\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> AppsFlyer partner marketplace<\/a> and activate it with all permissions and the default postback option. Next, they generate the attribution link (or campaign link) on AppsFlyer matching its tokens with Adsterra\u2019s. Finally, advertisers need to run a conversion test and set up a campaign on Adsterra, adding the attribution URL obtained on AppsFlyer.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/blogdev.adsterratech.com\/blog\/how-to-track-conversions-with-appsflyer\/#faq-question-1772179373501","position":3,"url":"https:\/\/blogdev.adsterratech.com\/blog\/how-to-track-conversions-with-appsflyer\/#faq-question-1772179373501","name":"Why do I need Appsflyer and Adsterra as an app marketer?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Whether you need to attract users to your software or app, you buy traffic on Adsterra. If you want to analyze which marketing channels (Adsterra, Facebook, Google, etc.) serve you the best audiences, you need AppsFlyer.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/blogdev.adsterratech.com\/blog\/how-to-track-conversions-with-appsflyer\/#faq-question-1772179399617","position":4,"url":"https:\/\/blogdev.adsterratech.com\/blog\/how-to-track-conversions-with-appsflyer\/#faq-question-1772179399617","name":"Which traffic parameters can I track?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Due to app and privacy settings specifics, the range of user parameters can differ. We recommend you to send our managers a brief background about your app, tracking preferences, and AppsFlyer settings to get the exact info. In general, you can track parameters listed in the <a href=\"https:\/\/support.appsflyer.com\/hc\/en-us\/articles\/207447163-About-link-structure-and-parameters\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">AppsFlyer macros library<\/a> if they match <a href=\"https:\/\/help-advertisers.adsterra.com\/en\/articles\/4575920-what-are-the-available-tokens\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Adsterra\u2019s macros<\/a>.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/blogdev.adsterratech.com\/blog\/wp-json\/wp\/v2\/posts\/43180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogdev.adsterratech.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogdev.adsterratech.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogdev.adsterratech.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/blogdev.adsterratech.com\/blog\/wp-json\/wp\/v2\/comments?post=43180"}],"version-history":[{"count":5,"href":"https:\/\/blogdev.adsterratech.com\/blog\/wp-json\/wp\/v2\/posts\/43180\/revisions"}],"predecessor-version":[{"id":43820,"href":"https:\/\/blogdev.adsterratech.com\/blog\/wp-json\/wp\/v2\/posts\/43180\/revisions\/43820"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogdev.adsterratech.com\/blog\/wp-json\/wp\/v2\/media\/43818"}],"wp:attachment":[{"href":"https:\/\/blogdev.adsterratech.com\/blog\/wp-json\/wp\/v2\/media?parent=43180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogdev.adsterratech.com\/blog\/wp-json\/wp\/v2\/categories?post=43180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogdev.adsterratech.com\/blog\/wp-json\/wp\/v2\/tags?post=43180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}