Why do users need alternative ad experiences?<\/strong><\/h2>\nAlong with ad fatigue comes decision fatigue. Experts estimate we have to make some 35,000 decisions daily<\/a>. And watching banners is not our primary life goal. However, Statista has found that users appreciate ads that deliver tailored experiences<\/a>. So, if you can communicate your message in an engaging yet personalized way, you’re the market winner!<\/p>\nSocial Bar has embraced all techniques needed to appeal to users:<\/strong><\/p>\n\n- Non-trivial designs<\/li>\n
- Totally OS and device-native templates<\/li>\n
- Fast load<\/li>\n
- UX-friendliness<\/li>\n
- Attention-grabbing hooks and techniques<\/li>\n<\/ul>\n
Social Bar comes with over 20 out-of-the-box templates and almost unlimited customization capacities. Let’s examine how advertisers and affiliates can easily tune up creatives to generate massive leads and conversions.<\/p>\n
\n![\"\"](\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/05\/social-bar-advanced-display-formats.png\")
<\/a>
\n
\nSEE ALL TEMPLATES
\n<\/a><\/p>\nThe power of Social Bar’s creatives<\/strong><\/h2>\nSocial Bar has embodied the preferences of your digital-native customers. It comes with several interactive templates available out of the box, and you will only need to upload your images and add texts. Templates contain several skins and styles that make your offers totally unique.<\/p>\n
All visuals have proved to convert highly on Adsterra traffic. Let’s learn a bit more about them.<\/p>\n
Once you log in to Adsterra<\/a> as an advertiser, you can pick one of the up-to-date templates:<\/p>\n\n- In-Page Push \u2014<\/b> your creatives will look like OS messages or push notifications from social networks.<\/li>\n
- Icon Notifications <\/b>\u2014 animated icons with or without a chat bubble that interact with users and invite them to click.<\/li>\n
- Custom Widgets <\/b>\u2014 eye-catching static or dynamic widgets with powerful CTA buttons that boost click-through rates.<\/li>\n
- Interstitials<\/strong> \u2014 full-screen advertisements that cover the page’s content with a large and engaging message.<\/li>\n<\/ul>\n
In-Page Push<\/h3>\n
An alternative to web push, the In-Page Push format doesn’t require user subscriptions. Ads are served to desktop and mobile browsers including iOS-based devices.<\/p>\n
You can choose classic notifications that will remind those sent by Windows, MacOS, iOS, and Android. Or, carry on with hit templates that look exactly like messages from social networking platforms.<\/p>\n
\n![\"\"](\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2021\/09\/In-page-push-creative.png\")
<\/a>Customize In-Page Push templates in seconds<\/figcaption><\/figure>\nIn-Page Push ads best practices<\/strong><\/h3>\n\n- No visual clutter or extra details<\/li>\n
- One object on a picture\/icon<\/li>\n
- High-quality images<\/li>\n
- High contrast (icon VS background)<\/li>\n
- Clear messages with call to action (for VPNs, Utility, Software)<\/li>\n
- Teasing messages with call to action (Dating, Sweeps, iGaming)<\/li>\n
- The core value stated in the message<\/li>\n
- Clear CTA if you use a template with a button<\/li>\n
- No misleading<\/li>\n<\/ul>\n
\nTRY IN-PAGE PUSH
\n<\/a><\/p>\nIcon Notifications<\/h3>\n
These are all kinds of chat heads you might have seen on Facebook or other messaging platforms. Icons look neat but catchy on all devices. The “1 new message”, pulsation, and other effects grab user attention from the first seconds they load the page. You can add a text bubble for more impact, and the creative will become truly interactive.<\/p>\n
\n![\"\"](\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2021\/09\/Icon-notifications-creative-780x638.png\")
<\/a><\/figcaption><\/figure>\nIcon Notifications best practices<\/strong><\/h3>\n\n- Best for Dating offers, but also hit with VPN and iGaming verticals<\/li>\n
- High-quality icons with no extra details<\/li>\n
- Icons that contrast background convert better<\/li>\n
- Informal language for Dating offers works best<\/li>\n
- It is worth translating texts to local languages (if targeting France use French). Use Chrome translatror plugin<\/a><\/li>\n
- Teasing or informative messages work better than salesly headings<\/li>\n
- Teasing works, misleading does not<\/li>\n<\/ul>\n
\nSEE ALL TEMPLATES
\n<\/a><\/p>\nCustom Widgets<\/h3>\n
Though they are called “custom,” these are also templates that you can adapt to fit your offer perfectly. You have a set of pre-designed widgets where you can place ad copy and a triggering CTA. If you need to sound native to iOS users, pick the template with no button, packed into a light or dark theme.<\/p>\n![\"\"](\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2021\/09\/Custom-widgets.png\")
<\/figcaption><\/figure>\n
\nCREATE WIDGET
\n<\/a><\/p>\nCustom Widgets best practices<\/strong><\/h3>\n\n- Clear CTA on buttons (“TRY,” “GET,” “GET FREE____,” not “GO TO WEBSITE” or “LEARN MORE”)<\/li>\n
- Short headings that state value<\/li>\n
- Neat and simple designs for iOS<\/li>\n
- Icon colors should either match or contrast the CTA button color<\/li>\n
- High contrast (icon VS background)<\/li>\n
- No misleading or urging<\/li>\n
- Translate texts to local languages<\/li>\n<\/ul>\n
Interstitials<\/h3>\n
An Interstitial<\/a> is a full-screen ad message that appears over the interface of a website page. They are often called “revenue doublers” as they’re impossible to ignore. These ads are displayed both on desktop and mobile devices, looking neat and native.<\/p>\n![\"creative-settings\"](\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/11\/creative-settings.png\" "\\"creative-settings\\"")
Interstitial previews in your account<\/figcaption><\/figure>\n![\"\"](\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2021\/09\/interstitial-templates-fit-any-industry-min.png\")
Interstitials examples<\/figcaption><\/figure>\nInterstitials best practices<\/strong><\/h3>\n\n- To attract customers, use different skins\/templates<\/li>\n
- Offer discounts, bonuses, and bargains<\/li>\n
- Add texts to the main image<\/li>\n
- Amaze, tease, and shock, but stay honest<\/li>\n
- Appeal to real values and numbers, but don’t mislead<\/li>\n
- Limit your by time when possible.<\/li>\n<\/ul>\n
\nUSE THESE TEMPLATES
\n<\/a><\/p>\nLaunch stellar Social Bar campaigns with these traffic slices<\/strong><\/h2>\nWhen you enter a new ad network, it’s great when you have a cheat sheet with top traffic slices to start with. We updated the list of most ROI-boosting GEO+Device+Traffic Type bundles so that you can explore Social Bar ads with them.<\/p>\n
Mobile (iOS)<\/b><\/h3>\n\n- USA<\/strong> – VPN, Utility, SignUp<\/li>\n
- Japan <\/strong>– VPN, Utility<\/li>\n
- Thailand<\/strong> – E-commerce, VPN<\/li>\n
- Germany<\/strong> – VPN, Utility, Dating<\/li>\n
- France <\/strong>– VPN, Utility, Dating<\/li>\n<\/ul>\n
Mobile (Android)<\/b><\/h3>\n\n- USA<\/strong> \u2014 Utility, Dating, SignUp<\/li>\n
- India<\/strong> \u2014 Utility, VPN<\/li>\n
- Indonesia<\/strong> \u2014 E-commerce, Utility, Sweep<\/li>\n
- Brazil<\/strong> \u2014 Utility, Binary, Antivirus<\/li>\n
- Philippines<\/strong> \u2014 Ecommerce, Binary, Notification<\/li>\n
- Germany<\/strong> \u2014 Dating, Utility, VPN<\/li>\n
- Nigeria<\/strong> \u2014 Utility, Binary, Antivirus<\/li>\n<\/ul>\n
Desktop (macOS)<\/b><\/h3>\n\n- Top GEO:<\/strong> USA, United Kingdom, Germany<\/li>\n
- Top verticals:<\/strong> Software, Add-Ons<\/li>\n<\/ul>\n
Desktop (Windows)<\/b><\/h3>\n\n- USA<\/strong> \u2014 Software, Add-Ons, SignUp<\/li>\n
- Germany<\/strong> \u2014 Add-Ons, Software<\/li>\n
- France<\/strong> \u2014 Add-Ons<\/li>\n<\/ul>\n
Expert tips for best in-page push and display Social Bar campaigns<\/strong><\/h2>\n#1. Define how your target audience consumes information<\/b><\/h3>\n
Think of your audience’s behavior patterns. It might seem corny, but if you don’t know exactly how your users consume content, you’ll probably throw your money away. Are they used to messaging apps and in-app alerts? Are they familiar with push notifications, browser extensions, Instagram stories? On what OS and devices are they more likely to be found?<\/p>\n
![\"\ud83d\udca1\"](\"https:\/\/s.w.org\/images\/core\/emoji\/13.0.1\/svg\/1f4a1.svg\")
If you’re developing an app for 18-35 iOS users, then the ads should look trustworthy and attractive to this group. Bet on In-Page Push or Custom Widget resembling a chat notification. Keep ads small in size and clear in message.<\/p>\n
If you’re aiming to reach 25-45 desktop users with your online gaming platform, create the game’s atmosphere. Add some native elements that will be high-visible on desktop devices.<\/p>\n
#2. Start with a more transparent conversion flow<\/b><\/h3>\n
If you’ve just started advertising with Social Bar, our advice will be \u2012 the simpler the flow, the better. Choose offers with a fast and smooth conversion flow on your affiliate network; it’ll be easier to assess the results. What flow could it be?<\/p>\n
For Software, Utilities, Apps, Games<\/strong> \u2013 an app install or a game trial.<\/p>\nFor Dating, Sports, iGaming<\/strong> \u2013 SOI (single opt-in) or DOI (double opt-in).<\/p>\n#3. Use several creatives during A\/B tests<\/b><\/h3>\n
You can upload up to 15 creatives, and we recommend using at least four (the more, the better). That would make your life much easier when you start collecting data and weed out those creatives with poor click-through rates.<\/p>\n
When testing visuals, try not to change the texts. But make sure the visuals differ a lot; it is better to use different skins. When you want to see what heading\/trigger converts best, work with text content, avoiding radical design changes.<\/p>\n
\n![\"Multiple](\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2021\/01\/multiple-creatives-tests.jpg\")
<\/a><\/p>\n#4. Be consistent in design and messages<\/b><\/h3>\n
You now have unlimited opportunities to design creatives on your own (on managed accounts) or choose between 20 ready-to-use templates. Any shapes, animation effects, behavior are possible. But will they match the landing page you lead your users to?<\/p>\n
The connection between a lander and a creative must be clear to your audience. You nearly pitch the offer with Social Bar, so users agree to buy it, and if they don’t get what they expect on a lander, they’ll leave.<\/p>\n
#5. Put conversions, not CTR, first<\/b><\/h3>\n
One big trap you may fall into is getting high CTRs and poor conversions. This problem stems from the inconsistency of the initial creatives and the offer itself. You can’t mislead users by offering something they won’t get (like a fake free trial). Conversions will also drop if your creatives look much better than the final landing page (see tip #4) or stream visuals unrelated to the product (e.g., when you place a wrapped gift icon but lead to an offer without any gifts or bonuses).<\/p>\n
#6. Don’t underestimate simple and neat designs. They work!<\/b><\/h3>\n
Exploring something new and versatile, you might find yourself torn apart between settings and designs. By adding your icons and texts, you make them unique but don’t waste time on extra tests and exclude risks. Simplicity and value are the best tandem for a successful campaign.<\/p>\n
Real-life customized creatives that gained lots of conversions<\/strong><\/h2>\nOne of the Social Bar’s powers is customization. This option is available to all advertisers who own managed accounts. Adsterra either provides you with turn-key ready designs or uploads those you prepared.<\/p>\n
Some catchy and CTR-boosting examples will speak better than words. Let’s find out why they’re so effective.<\/p>\n
\n![\"Mobile](\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/gist.png\")
<\/a><\/p>\nThis Social Bar creative looks nice and native on an iOS\/Android-based smartphone and prompts users to click.<\/p>\n
\n![\"Interactive](\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/roul.png\")
<\/a><\/p>\nGreat for desktop users. Looks bright and makes you want to spin the wheel, and that’s what we call “take your adventure.”<\/p>\n
\n![\"Ads](\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/card.png\")
<\/a><\/p>\nThough it might seem unclear, this creative resulted in multiple clicks and conversions as it raised the curiosity.<\/p>\n
\n![\"Social](\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/Social-Bar-interactive-chat-invitation.png\")
<\/a><\/p>\nBlending with the interface but not misleading, this creative is a hit! The advertiser used a girl-next-door photo and a sweet message that can’t be ignored.<\/p>\n
Now it’s your turn to rock with Social Bar<\/strong><\/h2>\nSeriously, with your Self-Service Platform, you can create and launch a test campaign with any of those 20 awesome styles for ad creatives.<\/p>\n
After the registration<\/a>:<\/p>\n
Social Bar has embraced all techniques needed to appeal to users:<\/strong><\/p>\n Social Bar comes with over 20 out-of-the-box templates and almost unlimited customization capacities. Let’s examine how advertisers and affiliates can easily tune up creatives to generate massive leads and conversions.<\/p>\n Social Bar has embodied the preferences of your digital-native customers. It comes with several interactive templates available out of the box, and you will only need to upload your images and add texts. Templates contain several skins and styles that make your offers totally unique.<\/p>\n All visuals have proved to convert highly on Adsterra traffic. Let’s learn a bit more about them.<\/p>\n Once you log in to Adsterra<\/a> as an advertiser, you can pick one of the up-to-date templates:<\/p>\n An alternative to web push, the In-Page Push format doesn’t require user subscriptions. Ads are served to desktop and mobile browsers including iOS-based devices.<\/p>\n You can choose classic notifications that will remind those sent by Windows, MacOS, iOS, and Android. Or, carry on with hit templates that look exactly like messages from social networking platforms.<\/p>\n These are all kinds of chat heads you might have seen on Facebook or other messaging platforms. Icons look neat but catchy on all devices. The “1 new message”, pulsation, and other effects grab user attention from the first seconds they load the page. You can add a text bubble for more impact, and the creative will become truly interactive.<\/p>\n Though they are called “custom,” these are also templates that you can adapt to fit your offer perfectly. You have a set of pre-designed widgets where you can place ad copy and a triggering CTA. If you need to sound native to iOS users, pick the template with no button, packed into a light or dark theme.<\/p>\n An Interstitial<\/a> is a full-screen ad message that appears over the interface of a website page. They are often called “revenue doublers” as they’re impossible to ignore. These ads are displayed both on desktop and mobile devices, looking neat and native.<\/p>\n When you enter a new ad network, it’s great when you have a cheat sheet with top traffic slices to start with. We updated the list of most ROI-boosting GEO+Device+Traffic Type bundles so that you can explore Social Bar ads with them.<\/p>\n Think of your audience’s behavior patterns. It might seem corny, but if you don’t know exactly how your users consume content, you’ll probably throw your money away. Are they used to messaging apps and in-app alerts? Are they familiar with push notifications, browser extensions, Instagram stories? On what OS and devices are they more likely to be found?<\/p>\n If you’ve just started advertising with Social Bar, our advice will be \u2012 the simpler the flow, the better. Choose offers with a fast and smooth conversion flow on your affiliate network; it’ll be easier to assess the results. What flow could it be?<\/p>\n For Software, Utilities, Apps, Games<\/strong> \u2013 an app install or a game trial.<\/p>\n For Dating, Sports, iGaming<\/strong> \u2013 SOI (single opt-in) or DOI (double opt-in).<\/p>\n You can upload up to 15 creatives, and we recommend using at least four (the more, the better). That would make your life much easier when you start collecting data and weed out those creatives with poor click-through rates.<\/p>\n When testing visuals, try not to change the texts. But make sure the visuals differ a lot; it is better to use different skins. When you want to see what heading\/trigger converts best, work with text content, avoiding radical design changes.<\/p>\n You now have unlimited opportunities to design creatives on your own (on managed accounts) or choose between 20 ready-to-use templates. Any shapes, animation effects, behavior are possible. But will they match the landing page you lead your users to?<\/p>\n The connection between a lander and a creative must be clear to your audience. You nearly pitch the offer with Social Bar, so users agree to buy it, and if they don’t get what they expect on a lander, they’ll leave.<\/p>\n One big trap you may fall into is getting high CTRs and poor conversions. This problem stems from the inconsistency of the initial creatives and the offer itself. You can’t mislead users by offering something they won’t get (like a fake free trial). Conversions will also drop if your creatives look much better than the final landing page (see tip #4) or stream visuals unrelated to the product (e.g., when you place a wrapped gift icon but lead to an offer without any gifts or bonuses).<\/p>\n Exploring something new and versatile, you might find yourself torn apart between settings and designs. By adding your icons and texts, you make them unique but don’t waste time on extra tests and exclude risks. Simplicity and value are the best tandem for a successful campaign.<\/p>\n One of the Social Bar’s powers is customization. This option is available to all advertisers who own managed accounts. Adsterra either provides you with turn-key ready designs or uploads those you prepared.<\/p>\n Some catchy and CTR-boosting examples will speak better than words. Let’s find out why they’re so effective.<\/p>\n This Social Bar creative looks nice and native on an iOS\/Android-based smartphone and prompts users to click.<\/p>\n Great for desktop users. Looks bright and makes you want to spin the wheel, and that’s what we call “take your adventure.”<\/p>\n Though it might seem unclear, this creative resulted in multiple clicks and conversions as it raised the curiosity.<\/p>\n Blending with the interface but not misleading, this creative is a hit! The advertiser used a girl-next-door photo and a sweet message that can’t be ignored.<\/p>\n Seriously, with your Self-Service Platform, you can create and launch a test campaign with any of those 20 awesome styles for ad creatives.<\/p>\n After the registration<\/a>:<\/p>\n\n
\n <\/a>
\n
\nSEE ALL TEMPLATES
\n<\/a><\/p>\nThe power of Social Bar’s creatives<\/strong><\/h2>\n
\n
In-Page Push<\/h3>\n
\n <\/a>In-Page Push ads best practices<\/strong><\/h3>\n
\n
\nTRY IN-PAGE PUSH
\n<\/a><\/p>\nIcon Notifications<\/h3>\n
\n <\/a>Icon Notifications best practices<\/strong><\/h3>\n
\n
\nSEE ALL TEMPLATES
\n<\/a><\/p>\nCustom Widgets<\/h3>\n
\nCREATE WIDGET
\n<\/a><\/p>\nCustom Widgets best practices<\/strong><\/h3>\n
\n
Interstitials<\/h3>\n
Interstitials best practices<\/strong><\/h3>\n
\n
\nUSE THESE TEMPLATES
\n<\/a><\/p>\nLaunch stellar Social Bar campaigns with these traffic slices<\/strong><\/h2>\n
Mobile (iOS)<\/b><\/h3>\n
\n
Mobile (Android)<\/b><\/h3>\n
\n
Desktop (macOS)<\/b><\/h3>\n
\n
Desktop (Windows)<\/b><\/h3>\n
\n
Expert tips for best in-page push and display Social Bar campaigns<\/strong><\/h2>\n
#1. Define how your target audience consumes information<\/b><\/h3>\n
If you’re developing an app for 18-35 iOS users, then the ads should look trustworthy and attractive to this group. Bet on In-Page Push or Custom Widget resembling a chat notification. Keep ads small in size and clear in message.<\/p>\n If you’re aiming to reach 25-45 desktop users with your online gaming platform, create the game’s atmosphere. Add some native elements that will be high-visible on desktop devices.<\/p>\n#2. Start with a more transparent conversion flow<\/b><\/h3>\n
#3. Use several creatives during A\/B tests<\/b><\/h3>\n
\n <\/a><\/p>\n#4. Be consistent in design and messages<\/b><\/h3>\n
#5. Put conversions, not CTR, first<\/b><\/h3>\n
#6. Don’t underestimate simple and neat designs. They work!<\/b><\/h3>\n
Real-life customized creatives that gained lots of conversions<\/strong><\/h2>\n
\n <\/a><\/p>\n
\n <\/a><\/p>\n
\n <\/a><\/p>\n
\n <\/a><\/p>\nNow it’s your turn to rock with Social Bar<\/strong><\/h2>\n
![\"\u2728\"](\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/2728.svg\")
)<\/p>\n