{"id":4014,"date":"2022-07-29T15:30:06","date_gmt":"2022-07-29T12:30:06","guid":{"rendered":"https:\/\/adsterra.com\/blog\/?p=4014"},"modified":"2026-06-17T13:28:50","modified_gmt":"2026-06-17T10:28:50","slug":"case-study-mainstream-igaming-popunder","status":"publish","type":"post","link":"https:\/\/blogdev.adsterratech.com\/blog\/case-study-mainstream-igaming-popunder\/","title":{"rendered":"Mainstream iGaming Case Study: 286% ROI with Adsterra Popunder"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Our partner recently shared an amazing case study on <a href=\"https:\/\/affiliatevalley.com\/case-studies\/affiliate-marketing-case-study-286-roi-with-adsterra-popunder-for-mainstream-gambling-vertical\" target=\"_blank\" rel=\"noopener\">Affiliate Valley<\/a> that we couldn&#8217;t wait to share with you. His story provides a 360-degree view on how to launch effective campaigns for Popunder iGaming offers. If you&#8217;re looking for tips on how to choose the right offer, balance your bids, create effective landing pages, and select the best creatives, this guide has got you covered.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Case Study Data<\/b><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Traffic type:<\/strong> Adsterra Popunder<\/li>\n\n\n\n<li><strong>Affiliate network:<\/strong> Alfaleads<\/li>\n\n\n\n<li><strong>Offer:<\/strong> Mainstream iGaming<\/li>\n\n\n\n<li><strong>Flow:<\/strong> DOI<\/li>\n\n\n\n<li><strong>Geo:<\/strong> NZ<\/li>\n\n\n\n<li><strong>Spendings:<\/strong> $143.2<\/li>\n\n\n\n<li><strong>Earnings:&nbsp;<\/strong> $553.5<\/li>\n\n\n\n<li class=\"has-accent-color-color has-text-color has-link-color wp-elements-b18b367bc2c88482a22758f577e9daf8\"><strong>Pure income:<\/strong> $410.3<\/li>\n\n\n\n<li class=\"has-accent-color-color has-text-color has-link-color wp-elements-c03281624f0c13a3ce4f2006be2e61e0\"><strong>ROI:<\/strong> 286%<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-f6d872f4 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background has-custom-font-size wp-element-button\" href=\"https:\/\/beta.partners.adsterra.com\/signup\/\" style=\"border-radius:5px;background-color:#ce0000;font-size:18px\" target=\"_blank\" rel=\"noreferrer noopener\">GET POPUNDER TRAFFIC<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Geo and traffic source selection<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Popunder is one of the most popular but complex ad formats &#8211; you have to keep a wary eye on TQ since it\u2019s quite easy to get a lot of bot traffic. This case study describes my experience of sending NZ popunder traffic to a well-known online iGaming platform.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Offer selection<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">You may find a proper offer using affiliate network filters. I chose the one where the advertiser paid 12 euro (approx. $13.5) per approved registration (DOI).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Screenshot of the final LP from Alfaleads:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/Choosing-offer-780x472.png\" alt=\"Choosing offer\"\/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The strategy<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Before sending the traffic I\u2019ve made some research, checked several useful articles and case studies, and decided to send the traffic to mobile devices only. During previous ad campaigns, I did not really succeed with desktop traffic monetization, and this time I\u2019ve made a decision not to test my fate as well.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I do advise to set all OS targeting unless you have proven bad test results for the certain ones. Do a regular checkup with your personal manager at the network:&nbsp; how are your competitors\u2019 campaigns performing? Should you raise the bid?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this case, I set my bid at $3.6. If your bid is too low, your campaign will drop down and won\u2019t get a desired click in the neverending popunder rotation.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Prelanding pages<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Taking into account my opportunities I\u2019ve decided not to use mislead prelands but to play with real post-registration perks right off the bat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For instance, this offer provides a pleasant&nbsp; 7 euro bonus after registration. Such a motivation trick helps to opt user for a one-time game. If the paid action is deposit or revshare, you do need to work hard on the preland page. Implement your splendid copywriting skills to create a simple yet captivating story about a boy-next-door from upcountry, who succeeded due to a few years spent at sports iGaming. Usually, success stories serve as a great motivation to spend cash on iGaming.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Following prelands might be good to use:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/prelander1-780x385.png\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/prelander2-780x624.jpeg\" alt=\"prelander2\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/prelander3-780x551.png\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Alerts and sounds on prelands can help you to increase CR \u2012 in my case alert had helped a lot, which was proven by the test.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Besides I bought a domain almost identical to the advertiser&#8217;s original one to avoid mistrust and increase the chance of conversion to happen. Never purchase suspicious domains with unclear names!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One more hint: if you don\u2019t want to create preland from scratch, check Adheary for the newest preland solutions. Load the output for the last month &#8211; that\u2019s what I\u2019ve done, and you can see the results at the end of this case study <img decoding=\"async\" role=\"img\" draggable=\"false\" width=\"24\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f642.svg\" alt=\"\ud83d\ude42\"><\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Optimization<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 1. Raise the bid<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">While planning the campaign I\u2019ve set $2 bid, but unfortunately, it wasn\u2019t the right decision. The offer was fresh and hot, and I faced the pressure of some powerful competitors. According to my manager\u2019s advice, I raised my bid up to $3.6 to get the first impression \u2012 which is vital since popular offers have a high rotation, which makes popunder ad annoying for users.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 2. Blacklist placements<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Extremely important. You can detect placements with high CR at the test period. Due to the tracker, I already had some bot placements removed, including isp Amazon, Digital Ocean, etc. The tracker would make your life way easier removing all the bot spots in a blink of an eye keeping placements with high CR only.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 3. Change prelands<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Actually this stage lasts as long as the campaign itself. I kept looking for something interesting and new to catch the user\u2019s eye and involve him to the test. Changing around 3 prelands had a decent result for me, the most upscale ones, for instance, were the mini-games (see the examples at the \u201cPrelanding pages\u201d part above. By the way, Adsterra has a base of prelanding pages available for managed campaigns ( that is campaigns created with your manager\u2019s approval).<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Post-optimization<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Eventually, I decided to target all OSearlibut meticulously excluded earlier versions of each OS since the campaign might not work properly for them ( for instance, the website would not open on Android version 4th and earlier). Also, feel free to remove carriers with low CR.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here is the final targeting set:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/final-targeting-set.png\" alt=\"final targeting set\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Popunder campaign results<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/igaming-popunder-campaign-results-780x445.png\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Total spent at&nbsp;<a href=\"https:\/\/adsterra.com\/advertisers\/?utm_source=affvalley&amp;utm_medium=pr&amp;utm_campaign=advcase5\" target=\"_blank\" rel=\"noopener\">Adsterra<\/a>&nbsp;for all the days \u0430 the test: $143.2<\/li>\n\n\n\n<li>Total earnings: $553.5<\/li>\n\n\n\n<li>Income: $553.5 &#8211; $143.2 = $410.3<\/li>\n\n\n\n<li>ROI: 286%<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The results\u00a0 speak for themselves. By experimenting with prelanders and replacing outdated ones with new ones, I was able to achieve success with my campaign. Of course, it&#8217;s important to keep in mind that competitors will also be struggling for the first impressions of potential customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I also recommend setting OS targeting unless you have proven poor results with certain ones. Keep in touch with your personal manager to assess how your competitors&#8217; campaigns are performing and whether you should raise your bid.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In terms of prelanders, I suggest playing with real post-registration perks instead of misleading prelanders. For instance, offering a bonus after registration can motivate users to try the game.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In conclusion, we encourage you to be open to tests and experiments, diversify your prelanding pages and creatives, use blacklists, optimize your campaign regularly, and ask your personal manager for insights and advice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re looking for more great case studies, we also recommend checking out our <a href=\"https:\/\/blogdev.adsterratech.com\/blog\/case-study-mainstream-dating-popunder\/\" target=\"_blank\" rel=\"noopener\">mainstream dating Popunder campaign case study<\/a>. You will also enjoy this story of making <a href=\"https:\/\/blogdev.adsterratech.com\/blog\/advertise-android-cleaner-offer\/\" target=\"_blank\" rel=\"noopener\">ROI 136% with French traffic<\/a> running an Android Cleaner offer. With Adsterra traffic and ad formats, the possibilities are virtually limitless!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-f6d872f4 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background has-custom-font-size wp-element-button\" href=\"https:\/\/beta.partners.adsterra.com\/signup\/\" style=\"border-radius:5px;background-color:#ce0000;font-size:18px\" target=\"_blank\" rel=\"noreferrer noopener\">EARN WITH ADSTERRA<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Our partner recently shared an amazing case study on Affiliate Valley that we couldn&#8217;t wait to share with you. His story provides&hellip;<\/p>\n","protected":false},"author":3,"featured_media":23213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[21,778],"tags":[37,100],"class_list":["post-4014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing-case-studies","category-igaming","tag-advertisers","tag-roi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iGaming Case Study: 286% ROI With Adsterra Popunder Ads<\/title>\n<meta name=\"description\" content=\"An all-inclusive Popunder iGaming case study explains how to launch a campaign with Adsterra: bidding, prelanders, creatives, optimization\ud83c\udfaf\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogdev.adsterratech.com\/blog\/case-study-mainstream-igaming-popunder\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iGaming Case Study: 286% ROI With Adsterra Popunder Ads\" \/>\n<meta property=\"og:description\" content=\"An all-inclusive Popunder iGaming case study explains how to launch a campaign with Adsterra: bidding, prelanders, creatives, optimization\ud83c\udfaf\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogdev.adsterratech.com\/blog\/case-study-mainstream-igaming-popunder\/\" \/>\n<meta property=\"og:site_name\" content=\"Adsterra Affiliate Marketing and Traffic Monetization Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-29T12:30:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-17T10:28:50+00:00\" \/>\n<meta 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