{"id":4014,"date":"2022-07-29T15:30:06","date_gmt":"2022-07-29T12:30:06","guid":{"rendered":"https:\/\/adsterra.com\/blog\/?p=4014"},"modified":"2023-05-29T20:54:36","modified_gmt":"2023-05-29T17:54:36","slug":"case-study-mainstream-igaming-popunder","status":"publish","type":"post","link":"https:\/\/blogdev.adsterratech.com\/blog\/case-study-mainstream-igaming-popunder\/","title":{"rendered":"Mainstream iGaming Case Study: 286% ROI with Adsterra Popunder"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4014\" class=\"elementor elementor-4014\">\n\t\t\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-6b054223 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b054223\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5bd5fcd\" data-id=\"5bd5fcd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-280a515c elementor-widget elementor-widget-text-editor\" data-id=\"280a515c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our partner recently shared an amazing case study on <a href=\"https:\/\/affiliatevalley.com\/case-studies\/affiliate-marketing-case-study-286-roi-with-adsterra-popunder-for-mainstream-gambling-vertical\" target=\"_blank\" rel=\"noopener\">Affiliate Valley<\/a> that we couldn&#8217;t wait to share with you. His story provides a 360-degree view on how to launch effective campaigns for Popunder iGaming offers. If you&#8217;re looking for tips on how to choose the right offer, balance your bids, create effective landing pages, and select the best creatives, this guide has got you covered.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f70094 elementor-widget elementor-widget-text-editor\" data-id=\"0f70094\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Case Study Data<\/b><\/h2><ul><li><strong>Traffic type:<\/strong> Adsterra Popunder<\/li><li><strong>Affiliate network:<\/strong> Alfaleads<\/li><li><strong>Offer:<\/strong> Mainstream iGaming<\/li><li><strong>Flow:<\/strong> DOI<\/li><li><strong>Geo:<\/strong> NZ<\/li><li><strong>Spendings:<\/strong> $143.2<\/li><li><strong>Earnings:\u00a0<\/strong> $553.5<\/li><li><span style=\"color: #993300;\"><strong>Pure income:<\/strong> $410.3<\/span><\/li><li><span style=\"color: #993300;\"><strong>ROI:<\/strong> 286%<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a67c60e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a67c60e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/beta.partners.adsterra.com\/signup\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">GET POPUNDER TRAFFIC<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc40361 elementor-widget elementor-widget-spacer\" data-id=\"dc40361\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49a2807 elementor-widget elementor-widget-text-editor\" data-id=\"49a2807\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Geo and traffic source selection<\/strong><\/h2><p>Popunder is one of the most popular but complex ad formats &#8211; you have to keep a wary eye on TQ since it\u2019s quite easy to get a lot of bot traffic. This case study describes my experience of sending NZ popunder traffic to a well-known online iGaming platform.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46d54cb elementor-widget elementor-widget-text-editor\" data-id=\"46d54cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Offer selection<\/strong><\/h2><p>You may find a proper offer using affiliate network filters. I chose the one where the advertiser paid 12 euro (approx. $13.5) per approved registration (DOI).<\/p><p>Screenshot of the final LP from Alfaleads:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abc14c8 elementor-widget elementor-widget-image\" data-id=\"abc14c8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/Choosing-offer.png\" data-rel=\"penci-gallery-image-content\"  data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Choosing offer\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDAyMSwidXJsIjoiaHR0cHM6XC9cL2Jsb2dkZXYuYWRzdGVycmF0ZWNoLmNvbVwvYmxvZ1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMDdcL0Nob29zaW5nLW9mZmVyLnBuZyJ9\"><img fetchpriority=\"high\" decoding=\"async\" width=\"780\" height=\"472\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/Choosing-offer-780x472.png\" class=\"attachment-large size-large wp-image-4021\" alt=\"Choosing offer\" srcset=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/Choosing-offer-780x472.png 780w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/Choosing-offer-300x182.png 300w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/Choosing-offer-768x465.png 768w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/Choosing-offer-585x354.png 585w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/Choosing-offer.png 1000w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7abcc0 elementor-widget elementor-widget-text-editor\" data-id=\"e7abcc0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>The strategy<\/strong><\/h2><p>Before sending the traffic I\u2019ve made some research, checked several useful articles and case studies, and decided to send the traffic to mobile devices only. During previous ad campaigns, I did not really succeed with desktop traffic monetization, and this time I\u2019ve made a decision not to test my fate as well.<\/p><p>I do advise to set all OS targeting unless you have proven bad test results for the certain ones. Do a regular checkup with your personal manager at the network:\u00a0 how are your competitors\u2019 campaigns performing? Should you raise the bid?<\/p><p>In this case, I set my bid at $3.6. If your bid is too low, your campaign will drop down and won\u2019t get a desired click in the neverending popunder rotation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba104d6 elementor-widget elementor-widget-text-editor\" data-id=\"ba104d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Prelanding pages<\/strong><\/h2>\n<p>Taking into account my opportunities I\u2019ve decided not to use mislead prelands but to play with real post-registration perks right off the bat.<\/p>\n<p>For instance, this offer provides a pleasant&nbsp; 7 euro bonus after registration. Such a motivation trick helps to opt user for a one-time game. If the paid action is deposit or revshare, you do need to work hard on the preland page. Implement your splendid copywriting skills to create a simple yet captivating story about a boy-next-door from upcountry, who succeeded due to a few years spent at sports iGaming. Usually, success stories serve as a great motivation to spend cash on iGaming.<\/p>\n<p>Following prelands might be good to use:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aee8b9 elementor-widget elementor-widget-image\" data-id=\"3aee8b9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/prelander1.png\" data-rel=\"penci-gallery-image-content\"  data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"prelander1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDAyNCwidXJsIjoiaHR0cHM6XC9cL2Jsb2dkZXYuYWRzdGVycmF0ZWNoLmNvbVwvYmxvZ1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMDdcL3ByZWxhbmRlcjEucG5nIn0%3D\"><img decoding=\"async\" width=\"780\" height=\"385\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/prelander1-780x385.png\" class=\"attachment-large size-large wp-image-4024\" alt=\"\" srcset=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/prelander1-780x385.png 780w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/prelander1-300x148.png 300w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/prelander1-768x379.png 768w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/prelander1-585x288.png 585w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/prelander1.png 1000w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c100a69 elementor-widget elementor-widget-image\" data-id=\"c100a69\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/prelander2.jpeg\" data-rel=\"penci-gallery-image-content\"  data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"prelander2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDAyNSwidXJsIjoiaHR0cHM6XC9cL2Jsb2dkZXYuYWRzdGVycmF0ZWNoLmNvbVwvYmxvZ1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMDdcL3ByZWxhbmRlcjIuanBlZyJ9\"><img decoding=\"async\" width=\"780\" height=\"624\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/prelander2-780x624.jpeg\" class=\"attachment-large size-large wp-image-4025\" alt=\"prelander2\" srcset=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/prelander2-780x624.jpeg 780w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/prelander2-300x240.jpeg 300w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/prelander2-768x614.jpeg 768w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/prelander2-585x468.jpeg 585w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/prelander2.jpeg 800w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-831a717 elementor-widget elementor-widget-image\" data-id=\"831a717\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/prelander3.png\" data-rel=\"penci-gallery-image-content\"  data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"prelander3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDAyNiwidXJsIjoiaHR0cHM6XC9cL2Jsb2dkZXYuYWRzdGVycmF0ZWNoLmNvbVwvYmxvZ1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMDdcL3ByZWxhbmRlcjMucG5nIn0%3D\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"551\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/prelander3-780x551.png\" class=\"attachment-large size-large wp-image-4026\" alt=\"\" srcset=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/prelander3-780x551.png 780w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/prelander3-300x212.png 300w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/prelander3-768x542.png 768w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/prelander3-585x413.png 585w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/prelander3.png 1000w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad8147f elementor-widget elementor-widget-text-editor\" data-id=\"ad8147f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alerts and sounds on prelands can help you to increase CR <span style=\"font-weight: 400;\">\u2012<\/span> in my case alert had helped a lot, which was proven by the test.<\/p><p>Besides I bought a domain almost identical to the advertiser&#8217;s original one to avoid mistrust and increase the chance of conversion to happen. Never purchase suspicious domains with unclear names!<\/p><p>One more hint: if you don\u2019t want to create preland from scratch, check Adheary for the newest preland solutions. Load the output for the last month &#8211; that\u2019s what I\u2019ve done, and you can see the results at the end of this case study <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/1f642.svg\" alt=\"\ud83d\ude42\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a72c8c7 elementor-widget elementor-widget-text-editor\" data-id=\"a72c8c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Optimization<\/strong><\/h2>\n<h3><strong>Step 1. Raise the bid<\/strong><\/h3>\n<p>While planning the campaign I\u2019ve set $2 bid, but unfortunately, it wasn\u2019t the right decision. The offer was fresh and hot, and I faced the pressure of some powerful competitors. According to my manager\u2019s advice, I raised my bid up to $3.6 to get the first impression <span style=\"font-weight: 400;\">\u2012<\/span> which is vital since popular offers have a high rotation, which makes popunder ad annoying for users.<\/p>\n<h3><strong>Step 2. Blacklist placements<\/strong><\/h3>\n<p>Extremely important. You can detect placements with high CR at the test period. Due to the tracker, I already had some bot placements removed, including isp Amazon, Digital Ocean, etc. The tracker would make your life way easier removing all the bot spots in a blink of an eye keeping placements with high CR only.<\/p>\n<h3><strong>Step 3. Change prelands<\/strong><\/h3>\n<p>Actually this stage lasts as long as the campaign itself. I kept looking for something interesting and new to catch the user\u2019s eye and involve him to the test. Changing around 3 prelands had a decent result for me, the most upscale ones, for instance, were the mini-games (see the examples at the \u201cPrelanding pages\u201d part above. By the way, Adsterra has a base of prelanding pages available for managed campaigns ( that is campaigns created with your manager\u2019s approval).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7216c10 elementor-widget elementor-widget-text-editor\" data-id=\"7216c10\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Post-optimization<\/strong><\/h2><p>Eventually, I decided to target all OSearlibut meticulously excluded earlier versions of each OS since the campaign might not work properly for them ( for instance, the website would not open on Android version 4th and earlier). Also, feel free to remove carriers with low CR.<\/p><p>Here is the final targeting set:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd9157c elementor-widget elementor-widget-image\" data-id=\"fd9157c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/final-targeting-set.png\" data-rel=\"penci-gallery-image-content\"  data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"final targeting set\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDAyOSwidXJsIjoiaHR0cHM6XC9cL2Jsb2dkZXYuYWRzdGVycmF0ZWNoLmNvbVwvYmxvZ1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMDdcL2ZpbmFsLXRhcmdldGluZy1zZXQucG5nIn0%3D\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"455\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/final-targeting-set.png\" class=\"attachment-large size-large wp-image-4029\" alt=\"final targeting set\" srcset=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/final-targeting-set.png 300w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/final-targeting-set-198x300.png 198w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40f6f71 elementor-widget elementor-widget-text-editor\" data-id=\"40f6f71\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Popunder campaign results<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c515f82 elementor-widget elementor-widget-image\" data-id=\"c515f82\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/igaming-popunder-campaign-results.png\" data-rel=\"penci-gallery-image-content\"  data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Mainstream igaming popunder campaign results\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDAzMCwidXJsIjoiaHR0cHM6XC9cL2Jsb2dkZXYuYWRzdGVycmF0ZWNoLmNvbVwvYmxvZ1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMFwvMDdcL2lnYW1pbmctcG9wdW5kZXItY2FtcGFpZ24tcmVzdWx0cy5wbmcifQ%3D%3D\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"445\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/igaming-popunder-campaign-results-780x445.png\" class=\"attachment-large size-large wp-image-4030\" alt=\"Mainstream igaming popunder campaign results\" srcset=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/igaming-popunder-campaign-results-780x445.png 780w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/igaming-popunder-campaign-results-300x171.png 300w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/igaming-popunder-campaign-results-768x439.png 768w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/igaming-popunder-campaign-results-585x334.png 585w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2020\/07\/igaming-popunder-campaign-results.png 1000w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fb75b3 elementor-widget elementor-widget-text-editor\" data-id=\"0fb75b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Conclusion<\/strong><\/h2><ul><li>Total spent at\u00a0<a href=\"https:\/\/adsterra.com\/advertisers\/?utm_source=affvalley&amp;utm_medium=pr&amp;utm_campaign=advcase5\" target=\"_blank\" rel=\"noopener\">Adsterra<\/a>\u00a0for all the days \u0430 the test: $143.2<\/li><li>Total earnings: $553.5<\/li><li>Income: $553.5 &#8211; $143.2 = $410.3<\/li><li>ROI: 286%<\/li><\/ul><p>The results\u00a0 speak for themselves. By experimenting with prelanders and replacing outdated ones with new ones, I was able to achieve success with my campaign. Of course, it&#8217;s important to keep in mind that competitors will also be struggling for the first impressions of potential customers.<br \/><br \/>I also recommend setting OS targeting unless you have proven poor results with certain ones. Keep in touch with your personal manager to assess how your competitors&#8217; campaigns are performing and whether you should raise your bid.<br \/><br \/>In terms of prelanders, I suggest playing with real post-registration perks instead of misleading prelanders. For instance, offering a bonus after registration can motivate users to try the game.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8e9f3c elementor-widget elementor-widget-text-editor\" data-id=\"c8e9f3c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In conclusion, we encourage you to be open to tests and experiments, diversify your prelanding pages and creatives, use blacklists, optimize your campaign regularly, and ask your personal manager for insights and advice. <br \/><br \/>If you&#8217;re looking for more great case studies, we also recommend checking out our <a href=\"https:\/\/blogdev.adsterratech.com\/blog\/case-study-mainstream-dating-popunder\/\" target=\"_blank\" rel=\"noopener\">mainstream dating Popunder campaign case study<\/a>. You will also enjoy this story of making <a href=\"https:\/\/blogdev.adsterratech.com\/blog\/advertise-android-cleaner-offer\/\" target=\"_blank\" rel=\"noopener\">ROI 136% with French traffic<\/a> running an Android Cleaner offer. With Adsterra traffic and ad formats, the possibilities are virtually limitless!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c37bc4c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c37bc4c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/beta.partners.adsterra.com\/signup\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">EARN WITH ADSTERRA<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Our partner recently shared an amazing case study on Affiliate Valley that we couldn&#8217;t wait to share with you. His story provides&hellip;<\/p>\n","protected":false},"author":3,"featured_media":23213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[21,778],"tags":[37,100],"class_list":["post-4014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing-case-studies","category-igaming","tag-advertisers","tag-roi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>iGaming Case Study: 286% ROI With Adsterra Popunder Ads<\/title>\n<meta name=\"description\" content=\"An all-inclusive Popunder iGaming case study explains how to launch a campaign with Adsterra: bidding, prelanders, creatives, optimization\ud83c\udfaf\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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