{"id":3761,"date":"2020-07-09T14:40:54","date_gmt":"2020-07-09T11:40:54","guid":{"rendered":"https:\/\/adsterra.com\/blog\/?p=3761"},"modified":"2026-07-10T18:08:41","modified_gmt":"2026-07-10T15:08:41","slug":"tips-for-successful-mobile-native-advertising","status":"publish","type":"post","link":"https:\/\/blogdev.adsterratech.com\/blog\/tips-for-successful-mobile-native-advertising\/","title":{"rendered":"How to Use Native Mobile Advertising: Benefits and Tips"},"content":{"rendered":"\n

Mobile native advertising refers to ads tailored for mobile-optimized websites. The majority of website traffic comes from mobile devices, so having mobile native ads is essential, or you risk losing revenue from most website visits. But, how do you get the ads, which are the best formats, and what are its benefits and challenges? This guide answers these key questions. Read on to learn about mobile native advertising, its formats, benefits, and how to maximize its effectiveness on your website.<\/p>\n\n\n\n

<\/div>\n\n\n\n

What is mobile native advertising?<\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n\n

Mobile native advertising refers to ads that match the look and feel of your website (or app) on a mobile device. The ads seamlessly integrate into your website\u2019s mobile experience, such that visitors may not even notice it\u2019s an ad until they take a closer look. Because of this seamless integration, mobile native ads have higher conversions than non-native ones.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Mobile native advertising by the numbers<\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n\n

Mobile devices account for roughly 60%<\/a> of online traffic currently, compared to barely 3% as of 2010. This stat implies that more than half of your website traffic will likely be from mobile devices, so failing to tailor ads for mobile screens means losing out on significant revenue.<\/p>\n\n\n\n

Research also indicates that people view native ads 53% more frequently<\/a> than typical banner ads, translating to higher clicks and revenue for your website. Native advertising on mobile devices helps maximize your website revenue compared to other ad formats.<\/p>\n\n\n\n

<\/div>\n\n\n\n

The best mobile native ad formats and examples<\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n\n

Although native mobile advertising<\/a> is a widely-used trend, business owners can still use many formats to promote their brands and remain competitive. Let\u2019s take a closer look at the most popular types for both advertisers and publishers:<\/p>\n\n\n\n

<\/div>\n\n\n\n

1. In-feed product listing<\/strong><\/h3>\n\n\n\n
<\/div>\n\n\n
\n
\"native-advertising\"<\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

In-feed product listings often appear on commerce sites and apps. They\u2019re designed to look like organically-listed products. A product image, a short description, a price, and user reviews all appear in this type of ad.<\/p>\n\n\n\n

These advertisements work the same way organic products do on the website\/app. Customers can buy, add to a cart, like, or add these sponsored products to a wishlist. Adsterra\u2019s in-feed ads are well-suited for e-commerce related websites and generate noticeably high conversion rates.<\/p>\n\n\n\n

<\/div>\n\n\n\n

2. In-feed content<\/strong><\/h3>\n\n\n\n
<\/div>\n\n\n\n
\"banner-and-native-ads\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Sponsored content that appears on people\u2019s news feeds, streaming platforms, and general blog feeds. They are designed to match the site\/app design, including fonts, graphics, and other elements.<\/p>\n\n\n\n

Sponsored content works the same way as free content, with gestures like flipping, swiping, and viewing the feed. The natural flow on mobile pages makes them a perfect fit for monetization.<\/p>\n\n\n\n

How about showing your ads natively on thousands of websites to millions of users? Or, maybe, earn nice cash by exposing native advertising on your website? Nothing comes easier than a registration with Adsterra, your native advertising network.<\/em><\/p><\/p>\n\n\n

PUT AD CODES<\/a><\/div>
RUN CAMPAIGNS<\/a><\/div><\/div>\n\n\n
<\/div>\n\n\n\n

3. In-map content<\/strong><\/h3>\n\n\n\n
<\/div>\n\n\n\n
\"in-feed-product-listing\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Native ads appear in mobile map and navigation apps, including Google Maps, Apple Maps, and more. These ads appear when a user searches for a location related to the ad. Ads are made possible by mobile map apps like Google Maps. They look like organic map search results including details such as distance, working hours, customer reviews, and amenities.<\/p>\n\n\n\n

<\/div>\n\n\n\n

4. In-game ads<\/strong><\/h3>\n\n\n\n
<\/div>\n\n\n\n
\"in-feed-content\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

These are opt-in video advertisements where players are invited to watch the ad in exchange for in-game rewards. Rewards can include in-game currency, game hints\/tips, and increased player XP, among other things.<\/p>\n\n\n\n

These in-app video ads are designed to complement the game\u2019s aesthetics. When the player clicks on an icon that offers rewards for watching the ad, the ad video appears on the screen.<\/p>\n\n\n\n

<\/div>\n\n\n\n

5. Recommended content<\/strong><\/h3>\n\n\n\n

Recommended content helps users navigate and explore new content. These ads usually have a title that says \u201cRecommended for you\u201d or \u201cYou might like.\u201d The image and text are similar to the feed or article\u2019s design. The user experience is identical to the organic content, with a click-through button to access the full article on the advertiser\u2019s website.<\/p>\n\n\n\n

<\/div>\n\n\n\n

6. Custom native ads<\/strong><\/h3>\n\n\n\n

Traditionally, custom native ads meant content created by brands: editorials, videos, and full-screen ads. That was the most expensive format due to its complex design and tailored targeting.<\/p>\n\n\n\n

However, the situation changed dramatically in the late 2000s. Thousands of advertisers gained access to web push ads and then to In-Page Push ads. These are not native banners, but their nativeness beats their predecessors\u2019.<\/p>\n\n\n\n

<\/div>\n\n\n
\n
\"in-map-content\"<\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

While remaining an inexpensive format, In-Page Push evolved further into the mobile-friendly Social Bar.<\/p>\n\n\n\n

Adsterra\u2019s Social Bar ads have the teasing characteristics of native ads, but they are far more noticeable and clickable. Still, we can call them Custom because they can wrap any offers uniquely. Just look at these two ads below.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"in-game-ads\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Native banner is adequate here, but the Social Bar (a pulsing icon at the bottom of the screen) truly shines.<\/p>\n\n\n\n

Adsterra\u2019s Social Bar ads are highly adapted for mobile screens and selected for high relevance. Thanks to Adsterra\u2019s rich ad inventory, you won\u2019t worry about displaying the most high-performing ads for your audience. <\/em><\/p>\n\n\n\n

\n
TRY SOCIAL BAR<\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n

Key benefits of mobile native advertising<\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n\n