{"id":3761,"date":"2020-07-09T14:40:54","date_gmt":"2020-07-09T11:40:54","guid":{"rendered":"https:\/\/adsterra.com\/blog\/?p=3761"},"modified":"2023-07-26T14:48:00","modified_gmt":"2023-07-26T11:48:00","slug":"tips-for-successful-mobile-native-advertising","status":"publish","type":"post","link":"https:\/\/blogdev.adsterratech.com\/blog\/tips-for-successful-mobile-native-advertising\/","title":{"rendered":"How to Use Native Mobile Advertising: Benefits and Tips"},"content":{"rendered":"\t\t
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Reaching an audience effectively in a world dominated by display advertising is complicated. Consumers have unconsciously trained themselves to ignore ads, a condition we call banner blindness.<\/strong><\/p>\n\n\n\n

And since almost everyone uses smartphones daily, banner blindness on these phones is more pronounced. So marketers must advertise in a non-intrusive manner that seamlessly integrates with whatever content they engage with. And this is where mobile native advertising comes in.<\/strong><\/p>\n\n\n\n

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What is native advertising?<\/strong><\/h2>\n\n

Native ads are paid ads that naturally blend in with the content and UX of a platform (e.g., a mobile blog version) they’re placed in. So how can you spot a native ad if it appears to be the platform’s original content? Such ads are often labeled with one of the following: Advertisement, Sponsored, Recommended for you, Suggested, or Promoted story.<\/p>\n

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Native ads are the same on desktop and mobile; they must account for user experience on each device.<\/p>\n\n

To sum up, native ads are a thorough package for ad content that can deliver the offer right to a target customer. But if you need more details, we published a guide on how to use Native Banners<\/a> for growing your business.<\/p>\n\n

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<\/p>\n

How does native advertising work?<\/strong><\/h2>\n

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Native ads, like all other ad types, are based on supply and demand. Publishers on the supply side are looking to monetize their website\/app by leveraging their audience and reach. On the demand side, advertisers are looking to buy ad spaces on websites\/apps to increase brand awareness, lead generation, and fulfill other marketing goals.<\/p>\n

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The ad networks match the two together to create a perfect union.<\/p>\n

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The differences between native and banner ads<\/strong><\/h2>\n\n

Banner ads are the most common type of display ads. They differ in shape and size to fit in various places on a web page, including within the content. The image below depicts banner ads in a website’s sidebar.<\/p>\n\n

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It’s obvious that banner ads are promoting something. These ads stand out from the surrounding content, making them visible.<\/p>\n\n

Native ads, on the other hand, blend in with the site’s content. It’s difficult to tell that they’re ads at all.<\/p>\n\n

Consumers don’t like ordinary banner ads; 46.2% of users<\/a> worldwide admit to using ad blockers. Even those who don’t use ad blockers are used to ad blindness. Unsurprisingly, display ads aren’t producing the same results as before.<\/p>\n\n

Native ads use a soft-sell approach. They’re integrated into what customers are already interested in. They are more likely to be read and clicked on by web users than an annoying banner ad. Furthermore, they can read, watch, or listen to native ad content.<\/p>\n\n

It’s also a matter of timing. When people are consuming content online, banner ads often interrupt them. Though it\u2019s a legit way of promotion, users often get annoyed. Native ads, on the other hand, such as recommended content widgets, appear when people are looking for more information. They do not interfere with the experience.<\/p>\n\n

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What are mobile native ads?<\/strong><\/h2>\n\n

Mobile native advertising aims to match a website or app\u2019s mobile<\/strong> version, including its style, form, and function. It includes sponsored content, social media ads, in-feed ads, and other types of native advertising similar to those on desktop.<\/p>\n\n

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Types of native mobile ads<\/strong><\/h2>\n\n

Although native mobile advertising<\/a> is a widely-used trend, business owners can still use many formats to promote their brands and remain competitive. Let\u2019s take a closer look at the most popular types for both advertisers and publishers:<\/p>\n\n

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1. In-feed product listing<\/strong><\/h3>\n\n
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In-feed product listings often appear on commerce sites and apps. They’re designed to look like organically-listed products. A product image, a short description, a price, and user reviews all appear in this type of ad.<\/p>\n\n

These advertisements work the same way organic products do on the website\/app. Customers can buy, add to a cart, like, or add these sponsored products to a wishlist.<\/p>\n\n

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2. In-feed content<\/strong><\/h3>\n\n
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Sponsored content that appears on people’s news feeds, streaming platforms, and general blog feeds. They are designed to match the site\/app design, including fonts, graphics, and other elements. Sponsored content works the same way as free content, with gestures like flipping, swiping, and viewing the feed.<\/p>\n\n

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How about showing your ads natively on thousands of websites to millions of users? Or, maybe, earn nice cash by exposing native advertising on your website? Nothing comes easier than a registration with Adsterra, your native advertising network.<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tPUT AD CODES<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRUN CAMPAIGNS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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3. In-map content<\/strong><\/h3>\n
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Native ads now appear in mobile map and navigation apps, including Google Maps, Apple Maps, and more. These ads appear when a user searches for a location related to the ad. Ads are made possible by mobile map apps like Google Maps. They look like organic map search results including details such as distance, working hours, customer reviews, and amenities.<\/p>\n\n

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4. In-game ads<\/strong><\/h3>\n\n
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These are opt-in video advertisements where players are invited to watch the ad in exchange for in-game rewards. Rewards can include in-game currency, game hints\/tips, and increased player XP, among other things.<\/p>\n\n

These in-app video ads are designed to complement the game’s aesthetics. When the player clicks on an icon that offers rewards for watching the ad, the ad video appears on the screen.<\/p>\n\n

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5. Recommended content<\/strong><\/h3>\n\n

Recommended content helps users navigate and explore new content. These ads usually have a title that says “Recommended for you” or “You might like.” The image and text are similar to the feed or article’s design. The user experience is identical to the organic content, with a click-through button to access the full article on the advertiser’s website.<\/p>\n\n

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6. Custom native ads<\/strong><\/h3>\n\n

Traditionally, custom native ads meant content created by brands: editorials, videos, and full-screen ads. That was the most expensive format due to its complex design and tailored targeting.<\/p>\n\n

However, the situation changed dramatically in the late 2000s. Thousands of advertisers gained access to web push ads and then to In-Page Push ads. These are not native banners, but their nativeness beats their predecessors’.<\/p>\n\n

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While remaining an inexpensive format, In-Page Push evolved further into the mobile-friendly Social Bar.<\/p>\n\n

Social Bar ads have the teasing characteristics of native ads, but they are far more noticeable and clickable. Still, we can call them Custom because they can wrap any offers uniquely. Just look at these two ads below.<\/p>\n\n

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Native banner is adequate here, but the Social Bar (a pulsing icon at the bottom of the screen) truly shines.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Advantages of mobile native ads<\/strong><\/h2>\n\n

As smartphone penetration gathers pace and native advertising on mobile reigns supreme in the content world, more business owners and publishers consider using it.<\/p>\n\n

There are multiple benefits that make mobile native ads worth the trouble of integration\u2014take a closer look at the advantages it offers to advertisers and publishers.<\/p>\n\n

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1. The Click-Through-Rate (CTR) is higher than banner ads<\/strong><\/h3>\n\n

Native ads have a higher CTR<\/a> than banner ads. It’s not surprising, given that such ads avoid the issue of banner blindness. Customers almost believe that the advertisement is a part of the original content. They might click on the ad without even realizing it’s an ad. Users may click native ads even if they see the “Ad” or “Sponsored” tag on the content because these ads match the style of the site\/app, giving the impression that it belongs there.<\/p>\n\n

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2. Mobile native ads foster high purchase intent<\/strong><\/h3>\n\n

Purchase intent refers to the customer’s intention to buy the product or service advertised in the ad. Because of their non-intrusive placement within the app and added value to the customer, mobile native ads improve purchase intent.<\/p>\n

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When you search for “Italian food in New York,” the ad for “Umberto’s Clam House” comes up first, as you can see in the image above. People are most likely to visit this restaurant because they are looking for a good place to eat Italian food, and Google maps displays this result at the top of the page. Even if it is an ad, no one would mind it because this recommendation has good reviews and is relevant to their needs.<\/p>\n\n

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3. Mobile native ads combat ad fatigue<\/strong><\/h3>\n\n

The camouflage nature of mobile native ads engages the audience as long as the ad matches the app’s form and function, and the content is relevant and interesting.<\/p>\n\n

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4. Some native ad types are immune to ad blockers<\/strong><\/h3>\n\n

Most platforms don’t have built-in ad-blockers; advertisers can use this to reach a larger audience. Ad-blockers are typically only included in paid apps that cost up to $4. Surprisingly, most of these ad-blocking apps only block ads in mobile browsers and aren’t intended to block advertising content displayed within the app. As a result, many advertisers often switch from mobile browser ads to in-app ads.<\/p>\n\n

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Mobile native advertising benefits for publishers<\/strong><\/h2>\n\n