{"id":3634,"date":"2021-07-28T20:19:17","date_gmt":"2021-07-28T17:19:17","guid":{"rendered":"https:\/\/adsterra.com\/blog\/?p=3634"},"modified":"2026-08-19T23:44:20","modified_gmt":"2026-08-19T20:44:20","slug":"how-put-ads-on-your-website-and-get-paid","status":"publish","type":"post","link":"https:\/\/blogdev.adsterratech.com\/blog\/how-put-ads-on-your-website-and-get-paid\/","title":{"rendered":"How to Put Ads on Your Website: Not Simply Adding Ads but Improving Revenue"},"content":{"rendered":"\n

Advertising is an effective website monetization strategy, but how do you go about it? What type of ads can you place, and how do you source these ads in the first place? This detailed guide tells you what you need to know. Learn how ads work, how to select the right ad network, and the steps to place high-performing ads on your website.<\/p>\n\n\n\n

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Why put ads on your website?<\/h2>\n\n\n\n
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Ads offer a stable income source for your website. As people visit your website to read content, they can encounter relevant ads, and every click or impression (view) of each ad generates a small fee. The fee adds up when a significant number of visitors interact with ads.<\/p>\n\n\n\n

Advertisers are willing to pay top dollar to promote products to a relevant audience, and you can make money by offering this audience. The key is inserting relevant ads that your audience will be interested in and selecting the right ad network that connects you with high-paying advertisers.<\/p>\n\n\n\n

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What do you need before placing ads?<\/h2>\n\n\n\n
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Traffic<\/h3>\n\n\n\n

You generally need website traffic to qualify for ad placements. The traffic doesn\u2019t have to be massive, but many networks have minimum requirements (e.g., 1,000 monthly page views). The traffic stats have to be verified before getting access to their network.<\/p>\n\n\n\n

However, some ad networks, like Adsterra, have no minimum traffic requirements. This means you can sign up anytime and focus on growing your traffic. As your traffic grows, your ad revenue earnings equally grow.<\/p>\n\n\n\n

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Content<\/h3>\n\n\n\n

You need valuable content to draw traffic via search engines, social media, or other mediums. This traffic is what converts into ad clicks and impressions that generate income.<\/p>\n\n\n\n

High-quality content should be unique, not very similar to what\u2019s already found elsewhere. Don\u2019t hesitate to tell your own story and add context to information that already exists. The content should be accurate, indicate expertise, and be easy to understand. Clear, engaging content ranks higher on search engines and is often shared on social media, generating more traffic.<\/p>\n\n\n\n

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Good site design and technical performance<\/h3>\n\n\n\n

Your website should have a good design and should load quickly, ideally under 2 seconds. Visual and text elements should be neatly arranged and not interfere with each other. Fonts should be legible, and the website should have clear navigation menus. Good site design keeps visitors on your site longer, increasing their likelihood of interacting with ads.<\/p>\n\n\n\n

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Types of ads to place on your website<\/h2>\n\n\n\n
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You can choose from a variety of ad formats to generate passive income from your website. There\u2019s no single \u2018best\u2019 ad format. Rather, it depends on your website content, target audience, and revenue goals. Let\u2019s explore the top formats, their benefits, and which types of websites they\u2019re best used on.<\/p>\n\n\n\n

Common ad formats for publishers<\/strong>:<\/p>\n\n\n\n

Format<\/strong><\/th>Benefits<\/strong><\/th>Best For<\/strong><\/th><\/tr><\/thead>
Display Ads<\/td>Display units are traditional banner ad formats in various sizes (square, rectangle, etc.) and appear in headers, footers, or between text.<\/td>News websites and blogs with a classic layout.<\/td><\/tr>
Popunder<\/td>Popunders don\u2019t occupy space on a website page. Instead, they appear when a reader closes the current page, making them less distracting.<\/td>Desktop-heavy or multimedia-rich sites.<\/td><\/tr>
Interstitial\/Vignette<\/td>Interstitial ads cover the whole screen but are easy for the reader to close (they offer high engagement because they cover the entire screen).<\/td>Multipage sites with low bounce rates.<\/td><\/tr>
In-Page Push<\/td>This ad format resembles a push notification that appears while users scroll through a webpage.<\/td>Mobile-first websites.<\/td><\/tr>
Smartlink URL<\/a><\/td>A simple URL that shows the user multiple advertising offers.<\/td>Ideal for monetizing social traffic, as you don\u2019t even need a website to use this format.<\/td><\/tr>
Native (In-Article & In-Feed)<\/td>Designed to mimic your website\u2019s look and feel, such that a viewer may not even notice it\u2019s an ad until they take a closer look.<\/td>Content-driven websites that seek non-disruptive ad placement optimization.<\/td><\/tr>
Video Ads<\/td>In-stream or out-stream videos that generally have high engagement rates.<\/td>Websites with high video content.<\/td><\/tr>
Google Auto Ads<\/td>A Google AdSense ad setup that automatically places relevant ads on your web pages. The ad is tailored for each visitor, helping maximize engagement.<\/td>Publishers who want to automate most of the website advertisement process.<\/td><\/tr>
Rich Media<\/td>Dynamic ad formats like games and animations that provide a thrilling experience and encourage visitors to interact with the ad. However, it can be intrusive if used incorrectly.<\/td>Website owners seeking premium ad campaigns.<\/td><\/tr>
Expandable Ads<\/td>A visual ad that starts small and enlarges after the viewer clicks or hovers on it.<\/td>Publishers with limited website space.<\/td><\/tr>
Floating Ads<\/td>Visual ads that ‘float’ on the screen for a while before disappearing, generating high visibility without occupying permanent space.<\/td>Websites with loyal fanbases.<\/td><\/tr>
Sticky\/Anchor Ads<\/td>Ads that remain affixed on the screen even as the user scrolls through content.<\/td>Sites whose audience can handle a persistent ad presence.<\/td><\/tr>
Overlay Ads<\/td>Overlay ads cover part of the viewer’s screen, often on websites serving video content.<\/td>Video-heavy websites.<\/td><\/tr>
Intent Links<\/td>A Google AdSense format that attaches ad links to relevant pieces of text on your website.<\/td>Websites with in-depth articles that readers spend a long time on.<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n
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Adsterra unlocks a broad range of ad formats tailored for different website types.<\/h3>\n\n\n\n

Choose yours today!<\/p>\n\n\n\n

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SIGN UP<\/a><\/div>\n<\/div>\n\n\n\n
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How to choose the right ad network<\/h2>\n\n\n\n
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Focus on these criteria when selecting an ad network:<\/p>\n\n\n\n

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Ad formats<\/h3>\n\n\n\n

Which ad formats does the network support? Ideally, choose a network that offers various formats, from which you can pick the best options. For example, Adsterra offers Popunders and Smartlink URL ads to help publishers maximize display advertising revenue with minimal viewer disruption.<\/p>\n\n\n\n

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Ease of use<\/h3>\n\n\n\n

Seek ad networks with user-friendly interfaces that you can easily navigate. This way, publisher ad code integration becomes a simple walkthrough, and you\u2019ll focus more on optimizing content to get relevant traffic.<\/p>\n\n\n\n

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Analytics<\/h3>\n\n\n\n

The best ad networks offer detailed analytical reports about your ad revenue. You\u2019ll know the exact number of ad clicks and the cost per click (CPC) for your website. You\u2019ll know the number of impressions and the locations whose impressions earn the most revenue. Analytics help you optimize your content and ad formats to get the best results.<\/p>\n\n\n\n

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Turn pageviews into profit! Opt for Adsterra and manage advertising units with ease, watching your revenues grow!<\/em><\/p>\n\n\n\n

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PUSH THE BORDERS OF GAINS<\/a><\/div>\n<\/div>\n\n\n\n
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Approval speed and payment terms<\/h3>\n\n\n\n

Confirm how fast the network approves websites for ads after submitting the required details. Ideally, it should be within days or hours.<\/p>\n\n\n\n

Also, confirm the ad network\u2019s website advertisement payment terms. Most platforms offer net 15 to 30, meaning the amount is credited 15 to 30 days after confirmation.<\/p>\n\n\n\n

Here\u2019s a summary of some popular ad networks and their core features:<\/p>\n\n\n\n

Ad Network<\/strong><\/th>Best For<\/strong><\/th>Ad Formats<\/strong><\/th>Approval Speed<\/strong><\/th>Payment Terms<\/strong><\/th><\/tr><\/thead>
Adsterra<\/td>Web and social publishers. All-tier traffic monetization with high eCPM<\/td>Popunder, In-Page Push, Interstitial, Display Banners, Native Banners, Smartlinks<\/td>Fast approval<\/td>Net 15<\/td><\/tr>
Google AdSense<\/td>Tier-1 publishers, large news sites, niche websites like parenting and health<\/td>Display units, auto ads, in-article & in-feed, and sticky formats<\/td>Can take long (strict review)<\/td>Net 30<\/td><\/tr>
Media.net<\/td>Content-heavy sites, blogs with US\/UK traffic<\/td>Contextual ads, native ads, display ads<\/td>Moderate<\/td>Net 30<\/td><\/tr>
Ezoic<\/td>Websites with 10k+ monthly visits<\/td>Display ads, video, header bidding<\/td>Moderate<\/td>Net 30<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n
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How to put ads on your website: step-by-step<\/h2>\n\n\n\n
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1. Sign up and get approval<\/h3>\n\n\n\n