{"id":36067,"date":"2025-02-14T14:08:00","date_gmt":"2025-02-14T11:08:00","guid":{"rendered":"https:\/\/adsterra.com\/blog\/?p=36067"},"modified":"2025-08-20T17:56:20","modified_gmt":"2025-08-20T14:56:20","slug":"location-based-targeting","status":"publish","type":"post","link":"https:\/\/blogdev.adsterratech.com\/blog\/location-based-targeting\/","title":{"rendered":"Location-Based Targeting: Your Supreme Ad Efficiency and Compliance"},"content":{"rendered":"\n

Location-based targeting <\/strong>is a powerful feature to amplify your ad strategy. Imagine you zoom in on your perfect audience and encourage players or app users to convert twice as efficiently! It\u2019s possible when you target people based on their location:\u00a0country >> region >> city.<\/em>

Today, we explore the benefits of location based marketing and how to use location data as a game changer. Discover location technologies<\/strong> today and enhance ROI tomorrow!<\/p>\n\n\n\n

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\r\n\tToo long? Ask AI to summarize<\/strong>\r\n\t
\r\n\t\t\r\n ChatGPT\r\n\t\t<\/a>\r\n\r\n\t\t\r\n Perplexity\r\n\t\t<\/a>\r\n\r\n\t\t\r\n\t\t\tClaude\r\n\t\t<\/a>\r\n\t<\/div>\r\n<\/div>\n

What is location-based marketing and targeting?<\/strong><\/h2>\n\n\n\n

Location-based marketing <\/strong>is a strategy of serving ads to audiences within geographic areas. You focus on high-performing regions or cities and exclude areas where your offers are less effective or even prohibited.

The location-based targeting<\/strong> is a setting you can easily switch on in your Adsterra account. This feature is particularly valuable if you care about regional restrictions, such as iGaming regulations.

Instead of targeting entire countries, you hit higher accuracy and ensure ad compliance. As an outcome, you maximize ad spending<\/p>\n\n\n\n

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Start today: How to use location-based targeting<\/strong><\/h2>\n\n\n\n

Let’s discover how to integrate location based advertising into your marketing strategies, making it a healthy daily routine:<\/p>\n\n\n

SIGN UP AND TRY<\/a><\/div>\n\n\n\n
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1. Add location targeting to Adsterra campaigns<\/strong><\/h3>\n\n\n\n
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  1. Log in to your Advertiser<\/strong> account.<\/li>\n\n\n\n
  2. Navigate to the Campaigns<\/strong> tab.<\/li>\n\n\n\n
  3. Click Create Campaign<\/strong> and configure the required targeting settings<\/a>: Name, Traffic Type, Device Type, Connection, Landing URL, Pricing type, and Ad Unit. With Popunders, you won’t have to upload creatives, while other ad units require visuals and texts.<\/li>\n<\/ol>\n\n\n\n
    \"required-settings\"<\/figure>\n\n\n\n
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    4. Next, comes the Country<\/em><\/strong> setting. Please select one from the dropdown and enter your bid. You have our intelligent clues with CPM or CPC pricing: minimal competitive bids and recommended payouts to ensure solid traffic. Remember to click the ADD COUNTRY<\/em><\/strong> button.<\/p>\n\n\n\n

    \"country-targeting-settings\"<\/figure>\n\n\n\n
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    5. Once you\u2019ve set up general geo targeting, a new section\u2014Locations<\/em><\/strong>\u2014becomes active. In the Country<\/em><\/strong> field, you see the country pre-selected. If you’ve entered several countries, you will see the last one added. Pick regions or states you want to include or exclude. Next, select cities if you want to target users even more granularly.<\/p>\n\n\n\n

    \"location-based-targeting-adsterra\"<\/figure>\n\n\n\n
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    You can move the Exclude\/Include<\/strong> toggle to manage regions and cities, edit locations, and delete them from the list on the go.

    Finally, decide on the campaign start time, enter your budget limit, and hit the PROCEED TO REVIEW button. Check the settings made and click SUBMIT CAMPAIGN. It will start running after we verify it and according to the launch time you set.<\/p>\n\n\n\n

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    2. How to check location settings made<\/strong><\/h2>\n\n\n\n
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    1. Navigate to the Campaigns<\/strong> tab and select My Campaigns<\/strong>.<\/li>\n\n\n\n
    2. Find the campaign you want to review and click Review<\/strong>.<\/li>\n\n\n\n
    3. Check the Review Campaign Settings<\/strong> section to confirm or update your location targeting preferences.<\/li>\n<\/ol>\n\n\n\n

      By following these simple steps, you can operate location data and maximize your marketing efforts.<\/p>\n\n\n\n

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      Practical use cases of location based advertising<\/strong><\/h2>\n\n\n\n
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      1. iGaming advertising campaigns<\/strong><\/h3>\n\n\n\n

      Precise targeting is a must in iGaming since it\u2019s subject to heavy regulations. For example:<\/p>\n\n\n\n