{"id":341,"date":"2017-02-15T11:35:41","date_gmt":"2017-02-15T11:35:41","guid":{"rendered":"https:\/\/adsterra.com\/blog\/how-to-avoid-accident-clicks\/"},"modified":"2026-05-27T13:55:37","modified_gmt":"2026-05-27T10:55:37","slug":"how-to-avoid-accident-clicks","status":"publish","type":"post","link":"https:\/\/blogdev.adsterratech.com\/blog\/how-to-avoid-accident-clicks\/","title":{"rendered":"What Is Click Fraud and How to Prevent It?"},"content":{"rendered":"\n

Click fraud, or pay-per-click fraud, is one of the most relevant and serious threats facing advertisers.<\/p>\n\n\n\n

Scammers exhaust advertising budgets by using special programs (bots, scripts, and others). They use click fraud to create an illusion of an increase in the number of potential customers. Every year they lose millions of dollars due to click fraud.<\/p>\n\n\n\n

Advertisers believe their ad campaigns are really working because the number of clicks is increasing, but the truth is that more than fifty percent of these clicks are made by accident<\/a> or by fraudsters.<\/p>\n\n\n\n

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Today, we are going to talk about this problem in detail and cover the main issues of click fraud. This article will be useful both for publishers and advertisers. We will mention:<\/p>\n\n\n\n