{"id":31027,"date":"2024-06-27T20:20:56","date_gmt":"2024-06-27T17:20:56","guid":{"rendered":"https:\/\/adsterra.com\/blog\/?p=31027"},"modified":"2025-10-17T21:35:17","modified_gmt":"2025-10-17T18:35:17","slug":"igaming-regulations","status":"publish","type":"post","link":"https:\/\/blogdev.adsterratech.com\/blog\/igaming-regulations\/","title":{"rendered":"iGaming Regulations in Advertising: Unlocking New Traffic Sources"},"content":{"rendered":"\n

iGaming regulations<\/strong> seem to have become the main headache for operators and affiliates. While the industry is growing at scale, the restrictions for online marketing are getting more and more sophisticated. Where and how to run ads to maximize player deposits<\/strong>? A renowned expert and practitioner is now going to sort the regulated online gaming issue out.<\/p>\n\n\n\n

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\"Mikhail
Mikhail Zhukov,
Head of CPM<\/p>\n\n\n\n

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\r\n\tToo long? Ask AI to summarize<\/strong>\r\n\t
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Why is legal compliance in iGaming important?<\/strong><\/h2>\n\n\n\n

The iGaming infrastructure is expanding rapidly, embracing new operators, software providers<\/a>, and players. Online gaming revenues will hit $136.3BN<\/a> by 2029 with the average gross revenue stay at 6.20% to 6.47%<\/a>. But this prediction may burst like a bubble if operators and advertisers fail to meet strict rules of customer protection along with iGaming laws. There are at least two reasons why legal compliance in iGaming is crucial for marketers.<\/p>\n\n\n\n

\"igaming-market-landscape-and-trends\"<\/figure>\n\n\n\n
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How is iGaming is regulated: laws and legislative restrictions<\/strong><\/strong><\/h2>\n\n\n\n

The global situation with iGaming legal compliance becomes complicated while more and more countries adopt strict regulations for iGaming advertising<\/a>. Coming after the Netherlands, Bulgaria has submitted a bill<\/a> to prohibit various forms of online iGaming advertisements. The two most significant markets are making it harder for advertisers to promote their businesses.

Many advertising platforms and traffic sources have already implemented pre-moderation of ad creatives and landing pages, making it harder to deliver ad messages to a potential player.<\/p>\n\n\n\n

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Alternative traffic platforms like Adsterra can enrich your marketing with highly engaged players. Bypass restricted areas with hyper-local targeting and control spend with smart tools like CPA Goal.<\/em><\/p>\n\n\n

ACCESS PREMIUM TRAFFIC<\/a><\/div>\n\n\n\n
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Payment regulations<\/strong><\/h3>\n\n\n\n

Another regulatory instrument affecting the iGaming industry is related to KYC procedures, orother ways to verify the user’s identity even with transfers with virtual currencies. Operators must perform KYC by:<\/p>\n\n\n\n