{"id":30733,"date":"2024-05-24T14:02:15","date_gmt":"2024-05-24T11:02:15","guid":{"rendered":"https:\/\/adsterra.com\/blog\/?p=30733"},"modified":"2025-01-31T15:39:46","modified_gmt":"2025-01-31T12:39:46","slug":"traffic-pop-up","status":"publish","type":"post","link":"https:\/\/blogdev.adsterratech.com\/blog\/traffic-pop-up\/","title":{"rendered":"What is Pop Traffic: Intro for Marketers"},"content":{"rendered":"\n

Have you been searching for how to create effective Popunder \/ Popup Traffic campaigns? If so, you’re in the right place. This detailed guide about Pop Ads shows what works and what doesn’t. We’ll explain Pop Traffic, its types, and tips for using it effectively. This article will give you a good understanding of leveraging Pop Ads to promote your brand.<\/p>\n\n\n\n

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What is Pop Traffic?<\/strong><\/strong><\/span><\/h2>\n\n\n\n

Pop Traffic refers to traffic from Popups and Popunders. These sections of a website appear or \u201cpop\u201d seemingly out of nowhere. It can be on the web page itself (Popup) or underneath it (Popunders).<\/p>\n\n\n\n

Pop Ads are very effective at capturing the viewer\u2019s attention, making them valuable for marketers. Using pop traffic can draw significant attention to your brand campaign.<\/p>\n\n\n

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Types of Pop Traffic<\/strong><\/strong><\/strong><\/strong><\/span><\/h2>\n\n\n\n

As we\u2019ve mentioned, there are two main types of Pop Traffic: Popups<\/strong> and Popunders<\/strong>.<\/p>\n\n\n\n

Popups appear atop the content users are viewing, making them often annoying and invasive. The new window opens automatically and prompts the viewer to take an action.<\/p>\n\n\n\n

In contrast, Popunders stay behind the browser window and only appear after users close the website they’re looking at. This format is less intrusive and doesn’t disrupt the viewer’s browsing experience. Popups and Popunders are valuable for affiliate marketers, although the latter is more sought after.<\/p>\n\n\n\n

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Enjoy top-quality Popunder traffic of 11.9B+ monthly ad views from highly engaged audiences of 248 geos. <\/em><\/p>\n\n\n\n

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TRY NOW<\/a><\/div>\n\n\n\n
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Popups<\/strong><\/strong><\/strong><\/strong><\/span><\/h3>\n\n\n\n

Popup ads appear automatically, displaying a new landing page or website above the main browser window. Such landing pages prompt users to click a link or take action: sign up, order goods, or buy paid subscriptions.<\/p>\n\n\n\n

Publishers must put a script on their websites to display various pop-up ads. Sometimes, they can even set up the scrolling time, after which the advertisement will appear.<\/p>\n\n\n\n

There’s a difference between pop ads and a classic popup that anyone can make on their websites, say, to draw attention to a newsletter. The latter aims to engage users in some activities within a specific website or blog. For example, a blogger can collect user emails to send them blog post digests or invites to a webinar. When it’s a pop ad code, it’s all about digital marketing.<\/p>\n\n\n\n

This type of ad is common in advertising campaigns because they\u2019re easily noticeable. However, they can be annoying if not placed well and risk harming the advertiser\u2019s brand value.<\/p>\n\n\n\n

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Popunders<\/strong><\/strong><\/strong><\/strong><\/span><\/h3>\n\n\n\n

Popunder ads are stealthy by design. They appear behind an active browser window, and the user only sees the ad after closing their browser window. Users prefer Popunders to Popups because they are less distracting. Popunders don\u2019t interfere with existing content like Popunders. They only show after the user is done with their current browser window, and they can quickly close the Popunder ad if they don\u2019t like it. <\/p>\n\n\n\n

Adsterra empowers marketers to deliver Popunder ads to a relevant audience. Our network offers access to leading publishers in various niches, enabling marketers to advertise to the perfect audience. <\/p>\n\n\n\n

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CREATE POPUNDERS<\/a><\/div>\n\n\n\n
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Why should you try Pop Traffic?<\/strong><\/strong><\/strong><\/strong><\/span><\/h2>\n\n\n\n

Pop Traffic offers many benefits to marketers, whether you\u2019re running an affiliate or a traditional advertising campaign. Below, we\u2019ll examine the pros and cons of buying Pop Traffic for your campaigns.<\/p>\n\n\n\n

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Pros of Pop Advertising<\/strong><\/strong><\/strong><\/strong><\/span><\/h3>\n\n\n\n
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1. Visibility<\/strong><\/strong><\/strong><\/strong><\/span><\/h4>\n\n\n\n

Popups and Popunders are highly visible; the viewer is almost always guaranteed to see the ad. This characteristic makes it easier for marketers to draw attention to their brand and landing page. Pop Ads provide the eyeballs, and it\u2019s up to the marketer to decide how to create ads that\u2019ll entice viewers.<\/p>\n\n\n\n

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2. Cost-effectiveness<\/strong><\/strong><\/strong><\/strong><\/span><\/h4>\n\n\n\n

Pop Ads enable you to achieve more with a smaller budget. When you focus on Popunders<\/a>, you can get much higher engagement than other formats. They are cost-effective and high-quality, making them perfect for beginner advertisers.<\/p>\n\n\n\n

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3. Flexibility<\/strong><\/strong><\/strong><\/strong><\/span><\/h4>\n\n\n\n

Pop ads can be utilized for different types of advertising campaigns, whether low-budget or high-budget. They work effectively with both affiliate marketing<\/a> and traditional advertising campaigns. It\u2019s one format to rule them all.<\/p>\n\n\n\n

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4. High return on investment (ROI)<\/strong><\/strong><\/strong><\/strong><\/span><\/h4>\n\n\n\n

Pop Ads generate a high return on investment for your ad budget. It delivers high engagement and conversions at optimal rates.<\/p>\n\n\n\n

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Cons of Pop Ads<\/strong><\/strong><\/strong><\/strong><\/span><\/h3>\n\n\n\n
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1. Intrusiveness<\/strong><\/strong><\/strong><\/strong><\/span><\/h4>\n\n\n\n

Many users consider Pop Ads intrusive, especially when the ads have sound. This ad format can annoy users and cause them to turn it off effectively. As a remedy, it’s better to use Popunders because they’re less distracting than Popups.<\/p>\n\n\n\n

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2. Limited mobile reach <\/strong><\/strong><\/strong><\/strong><\/span><\/h4>\n\n\n\n

Pop Ads are less effective on mobile devices because users don’t like having too many tabs open simultaneously. However, Popunders generate better results than Popups for mobile users.<\/p>\n\n\n\n

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3. Reputation<\/strong><\/strong><\/strong><\/strong><\/span><\/h4>\n\n\n\n

Some people perceive Pop Ads as spammy and dislike any brand that uses them. The best remedy for this problem is to make your ads as minimally distracting as possible. Use minimal colors and graphics, and avoid using clickbait ads<\/a> to entice viewers.\u00a0<\/p>\n\n\n\n

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The best verticals for Pop Traffic<\/strong><\/strong><\/strong><\/strong><\/span><\/h2>\n\n\n\n

Pop Traffic works better for some niches than others. The best niches for this type of ad include:<\/p>\n\n\n\n

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1. iGaming<\/strong><\/strong><\/strong><\/strong><\/span><\/h4>\n\n\n\n

iGaming is a unique industry where most decisions are made on the fly. iGamers are easily swayed by attractive Pop Ads that offer them a chance to play something cool. You can use high-quality graphics for your Popunders to entice this cohort, especially if you\u2019re offering free deposits for the first game. Below is a case study of an iGaming brand that gained $11,000 in profit through targeted Adsterra Popunder ads:<\/p>\n\n\n\n

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2-Fold Deposit Boost: How to Increase iGaming Conversions<\/a><\/blockquote>