{"id":3014,"date":"2023-01-03T22:28:07","date_gmt":"2023-01-03T19:28:07","guid":{"rendered":"https:\/\/adsterra.com\/blog\/?p=3014"},"modified":"2026-06-17T16:14:03","modified_gmt":"2026-06-17T13:14:03","slug":"publishers-guide-to-social-bar","status":"publish","type":"post","link":"https:\/\/blogdev.adsterratech.com\/blog\/publishers-guide-to-social-bar\/","title":{"rendered":"Social Bar Monetization for Publishers: Diversify Income Sources"},"content":{"rendered":"\n

Social Bar for publishers is a revenue-driving ad format you can place to even mobile-first websites to monetize traffic. In this guide, Adsterra Head of Publishers Support, Victoria, will walk you through the basics of Social Bar monetization. You will learn how to put ad codes on websites with no hassle and start getting higher profits.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n
SIGN UP AND TRY<\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n

What is the Social Bar monetization format?<\/strong><\/h2>\n\n\n\n

Social Bar is an innovative ad format for publishers that helps you generate more money from website traffic. By design, it’s an easy-to-install display ad unit. It embraces several visual designs that look like friendly notifications, icons, overlays, or widgets. Audiences of all ages demonstrate high engagement and loyalty to such ads, as they’re safe, neat, and friendly.<\/p>\n\n\n\n

\"Social<\/figure>\n\n\n\n
<\/div>\n\n\n\n

The key to high CPM rates for publishers<\/h3>\n\n\n\n

Social Bar is programmed to show different ads in turn, meaning each user will see different advertising offers, all of which will be relevant. The “Social” component is the secret sauce: ads can look like social media signals, push notifications, interactive elements, chats, or Stories that provoke tons of clicks. High engagement boosts views, clicks, and revenues.<\/p>\n\n\n\n

\"\"\/<\/a><\/figure>\n\n\n\n

Main advantages of the format<\/h3>\n\n\n\n

Publishers don’t need to look for the top spot as<\/strong> they did with banners or native ads. Social Bar will appear like a push notification or a pop-up widget. But unlike pop-ups,\u00a0it won’t block web content <\/strong>(thanks to dynamic iFrame technology), making it more usable and effective.<\/p>\n\n\n\n

<\/div>\n\n\n\n

How Social Bar differs from banners and web push ads<\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n\n

Web push ads appear on users’ devices (user subscription required). Social Bar units don’t depend on browser subscriptions.<\/strong> So, all your visitors will see them, and you will monetize all your traffic.<\/p>\n\n\n\n

The format works like in-page ads. In-Page Push ads are non-intrusive and do not require user subscriptions or opt-ins, making them highly accessible to all visitors, unlike other ad types. Social Bar ads are resistant to ad blockers, enabling publishers to monetize 100% of their traffic without losing impressions. Also, the ad code is lightweight; it doesn’t affect the load speed.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n\n\n\n
<\/div>\n\n\n\n
<\/path><\/svg><\/div><\/div>\n\n\n\n

Want to start with Social Bar?<\/h3>\n\n\n\n

Sign up to Adsterra and copy\/paste the ad code to your web page.
Or ask our managers to help you out in the live chat!<\/p>\n\n\n\n

\n
I NEED SOCIAL BAR<\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
\n\n\n\n
<\/div>\n\n\n\n

Why Social Bar monetization returns high CPMs<\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n\n

Social Bar serves the most relevant ads and great CPMs. Mainly because of these reasons:<\/p>\n\n\n\n

<\/div>\n\n\n\n

1. Well-paying advertisers<\/strong><\/h3>\n\n\n\n

Entertainments and E-commerce brands use high-engaging ads it for seasonal sales, software platforms boost clicks with push alerts, gaming advertisers promoted browser games adding dynamic designs and engaging content. A stable flow of ad offers from Tier 1 to Tier 3 is what you can expect today.<\/p>\n\n\n\n

<\/div>\n\n\n\n

2. Outstanding CTRs that impact CPM rates<\/strong><\/h3>\n\n\n\n

The click-through rate<\/a> is an important marker of traffic performance. You might have loads of visitors and ad impressions, but if they don’t convert into clicks, advertisers can lower your CPMs (the cost per 1,000 impressions<\/a>).<\/p>\n\n\n\n

Social Bar ads can achieve click-through rates (CTRs) that are up to 30 times higher than traditional web push, significantly boosting CPM rates for publishers thanks to engaging designd.<\/p>\n\n\n\n

You can track all key statistics and optimize traffic sources for better results! See how your CPM changes, how many clicks your traffic streams, and which GEOs are true profit makers on your Statistics Dashboard.<\/a><\/p>\n\n\n\n

<\/div>\n\n\n\n

3. Ads are friendly, highly viewable, and engaging<\/strong><\/h3>\n\n\n\n

Banner blindness is a serious barrier to getting larger profits. Users, especially younger digital-natives, lean to advanced experiences. Social Bar creatives include engaging techniques used by most social networks: signals, vibrant elements, and notifications. Positive vibes are something every user is looking for.<\/p>\n\n\n\n

In-Page Push ads are non-intrusive and do not require user subscriptions or opt-ins, making them highly accessible to all site visitors.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Social Bar monetization examples<\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n\n

Bloggers share impressive results of making $7,000 on news websites<\/a> after adding Social Bar. They often advise a strategy of using this ad unit as an extra source of income alongside Popunders. Publishers who integrated this ad unit enhanced ad revenues by at least $1,000<\/a>, like this team of bloggers from Pakistan. Their CPM stayed at the $1-$2 level, allowing them to steadily grow profits.<\/p>\n\n\n\n

Our partners drive traffic from Indonesia, India, Pakistan, Japan, Singapore, the US, and more geos. Thanks to highly customizable ads, they generate more clicks and further conversions. In general, publishers can earn between $100 to $1,000 in just one week using Social Bar ads, depending on their traffic and engagement levels.<\/p>\n\n\n\n

The highest profits come from Entertainment, Movies, Streaming, MP3, URL shorteners, File Converters, and social media traffic. A publisher owning an entertainment site has earned over $11,000 with Social Bar in just 30 days, driving traffic of the EU target audiences. CPMs compete with Pop ads, staying $3.7-3.9 on average.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"\/<\/figure>\n\n\n\n
<\/div>\n\n\n\n

The CPM-boosting Interstitials<\/strong><\/h2>\n\n\n\n
<\/div>\n\n\n\n

A true market hit, the Interstitial format is at the peak of advertiser demand. They need more traffic each day, so every site owner has a chance to supercharge profits.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"Interstitial
Interstitials fit any OS and allow for record monetization<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n
\n\n\n\n
<\/div>\n\n\n\n
<\/path><\/svg><\/div><\/div>\n\n\n\n

Apply for Interstitials in the live chat<\/h4>\n\n\n\n

Our managers are online 24\/7<\/p>\n\n\n\n

\n
ASK FOR INTERSTITIAL<\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
\n\n\n\n
<\/div>\n\n\n\n

A guide to getting started with Social Bar monetization<\/strong><\/h2>\n\n\n\n

This guide would not be complete without giving any instructions on how publishers can install Social Bar and start monetizing traffic. Here is the neat how-to flow.<\/p>\n\n\n\n