What is an Interstitial ad?<\/strong><\/h2>\n\n\n\nIt is an advertising format that covers the user\u2019s whole screen on a browser web page. They fully immerse users into the ad message, unlike Banners<\/a> that occupy a smaller place or popups that appear randomly. For example, the ad might appear while a user is navigating through a website.<\/p>\n\n\n\n<\/div>\n\n\n\n![\"what-is-interstitial\"](\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/11\/what-is-interstitial.png\")
<\/figure><\/div>\n\n\n<\/div>\n\n\n\nWhat is the size of Interstitial ads?<\/strong><\/h2>\n\n\n\nSome of the most-used sizes of Interstitial ads are 320×480 or 480×320 for smartphones and 1024\u00d7768 or 768\u00d71024 for tablets\/PCs.<\/p>\n\n\n\n
\n- 320\u00d7480 (portrait) or 480\u00d7320 (landscape) for phones.<\/li>\n<\/ul>\n\n\n\n
\n- 1024\u00d7768 (landscape) or 768\u00d71024 for tablets.<\/li>\n<\/ul>\n\n\n\n
\n- 600×400 (landscape, desktop ) and 300×500 (portrait, mobile).<\/li>\n<\/ul>\n\n\n\n
The above sizes mean your Interstitial ads will display perfectly on most mobile devices and PCs or tablets.<\/p>\n\n\n\n
<\/div>\n\n\n\n![\"what-is-interstitial\"](\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2024\/05\/what-is-interstitial.jpg\")
<\/figure><\/div>\n\n\n<\/div>\n\n\nTRY ALL INTERSTITIAL TEMPLATES<\/a><\/div>\n\n\n\n<\/div>\n\n\n\nHow does Interstitial advertising work?<\/strong><\/h2>\n\n\n\nThe first step is the user landing on a website. Once they open the page, a request is automatically sent to the publisher\u2019s ad network (e.g., Adsterra) to send an Interstitial ad. <\/p>\n\n\n\n
The ad network already has a collection of Interstitials from different advertisers. It matches the offer with traffic, ensuring ad relevance. When an offer is chosen, it is displayed on a publisher’s website. Usually, a website visitor will see a full-screen ad with the main message and a vignetted background. Interstitial ads come in various ways, including a static full-screen banner or a smaller widget on a vignetted background. Readers may encounter such ads right after they open a website or while jumping between pages. <\/p>\n\n\n\n
Of course, bidding takes place on the ad network. The network then sends the interstitial from the highest-bidding advertiser to the publisher\u2019s website. However, advertisers can benefit from second-price auction (Smart CPM<\/a>), as well. It’s a bidding strategy allowing for placing a maximum bid but paying only a bit higher than the second highest bidder. It’s a profitable strategy for advertisers willing to distribute budgets and increase ROI.<\/p>\n\n\n\n<\/div>\n\n\n\nWhy should advertisers use Interstitial ads?<\/strong><\/h2>\n\n\n\nThe interstitial ad format offers many advantages for advertisers, including:<\/p>\n\n\n\n
<\/div>\n\n\n\n1. Engaging<\/strong><\/h3>\n\n\n\nThis ad format is more engaging than other formats because it takes up the user\u2019s whole display. It provides an interactive photo or video experience, and readers are more likely to respond to interstitial ads than other formats.<\/p>\n\n\n\n
<\/div>\n\n\n\n2. Multi-platform compatibility<\/strong><\/h3>\n\n\n\nThe interstitial marketing works with all kinds of desktop and mobile devices. You can find it on desktops, Android smartphones and tablets, iPhones, and web browsers. This multi-platform compatibility allows advertisers to reach as many viewers as possible.<\/p>\n\n\n\n
<\/div>\n\n\n\n3. Higher click-through rates (CTRs)<\/strong><\/h3>\n\n\n\nInterstitial ads have higher click-through rates on average than other ad formats, providing more opportunities for advertisers to get conversions. Below is a case study of an iGaming platform that uses Interstitial ads to get hundreds of thousands of impressions and boost its revenue.<\/p>\n\n\n\n
<\/div>\n\n\n\n
<\/figure><\/div>\n\n\nWhat is the size of Interstitial ads?<\/strong><\/h2>\n\n\n\nSome of the most-used sizes of Interstitial ads are 320×480 or 480×320 for smartphones and 1024\u00d7768 or 768\u00d71024 for tablets\/PCs.<\/p>\n\n\n\n
\n- 320\u00d7480 (portrait) or 480\u00d7320 (landscape) for phones.<\/li>\n<\/ul>\n\n\n\n
\n- 1024\u00d7768 (landscape) or 768\u00d71024 for tablets.<\/li>\n<\/ul>\n\n\n\n
\n- 600×400 (landscape, desktop ) and 300×500 (portrait, mobile).<\/li>\n<\/ul>\n\n\n\n
The above sizes mean your Interstitial ads will display perfectly on most mobile devices and PCs or tablets.<\/p>\n\n\n\n
<\/div>\n\n\n\n<\/figure><\/div>\n\n\n<\/div>\n\n\nTRY ALL INTERSTITIAL TEMPLATES<\/a><\/div>\n\n\n\n<\/div>\n\n\n\nHow does Interstitial advertising work?<\/strong><\/h2>\n\n\n\nThe first step is the user landing on a website. Once they open the page, a request is automatically sent to the publisher\u2019s ad network (e.g., Adsterra) to send an Interstitial ad. <\/p>\n\n\n\n
The ad network already has a collection of Interstitials from different advertisers. It matches the offer with traffic, ensuring ad relevance. When an offer is chosen, it is displayed on a publisher’s website. Usually, a website visitor will see a full-screen ad with the main message and a vignetted background. Interstitial ads come in various ways, including a static full-screen banner or a smaller widget on a vignetted background. Readers may encounter such ads right after they open a website or while jumping between pages. <\/p>\n\n\n\n
Of course, bidding takes place on the ad network. The network then sends the interstitial from the highest-bidding advertiser to the publisher\u2019s website. However, advertisers can benefit from second-price auction (Smart CPM<\/a>), as well. It’s a bidding strategy allowing for placing a maximum bid but paying only a bit higher than the second highest bidder. It’s a profitable strategy for advertisers willing to distribute budgets and increase ROI.<\/p>\n\n\n\n<\/div>\n\n\n\nWhy should advertisers use Interstitial ads?<\/strong><\/h2>\n\n\n\nThe interstitial ad format offers many advantages for advertisers, including:<\/p>\n\n\n\n
<\/div>\n\n\n\n1. Engaging<\/strong><\/h3>\n\n\n\nThis ad format is more engaging than other formats because it takes up the user\u2019s whole display. It provides an interactive photo or video experience, and readers are more likely to respond to interstitial ads than other formats.<\/p>\n\n\n\n
<\/div>\n\n\n\n2. Multi-platform compatibility<\/strong><\/h3>\n\n\n\nThe interstitial marketing works with all kinds of desktop and mobile devices. You can find it on desktops, Android smartphones and tablets, iPhones, and web browsers. This multi-platform compatibility allows advertisers to reach as many viewers as possible.<\/p>\n\n\n\n
<\/div>\n\n\n\n3. Higher click-through rates (CTRs)<\/strong><\/h3>\n\n\n\nInterstitial ads have higher click-through rates on average than other ad formats, providing more opportunities for advertisers to get conversions. Below is a case study of an iGaming platform that uses Interstitial ads to get hundreds of thousands of impressions and boost its revenue.<\/p>\n\n\n\n
<\/div>\n\n\n\n
- \n
- 1024\u00d7768 (landscape) or 768\u00d71024 for tablets.<\/li>\n<\/ul>\n\n\n\n
- \n
- 600×400 (landscape, desktop ) and 300×500 (portrait, mobile).<\/li>\n<\/ul>\n\n\n\n
The above sizes mean your Interstitial ads will display perfectly on most mobile devices and PCs or tablets.<\/p>\n\n\n\n
<\/div>\n\n\n\n<\/figure><\/div>\n\n\n<\/div>\n\n\nTRY ALL INTERSTITIAL TEMPLATES<\/a><\/div>\n\n\n\n<\/div>\n\n\n\nHow does Interstitial advertising work?<\/strong><\/h2>\n\n\n\n
The first step is the user landing on a website. Once they open the page, a request is automatically sent to the publisher\u2019s ad network (e.g., Adsterra) to send an Interstitial ad. <\/p>\n\n\n\n
The ad network already has a collection of Interstitials from different advertisers. It matches the offer with traffic, ensuring ad relevance. When an offer is chosen, it is displayed on a publisher’s website. Usually, a website visitor will see a full-screen ad with the main message and a vignetted background. Interstitial ads come in various ways, including a static full-screen banner or a smaller widget on a vignetted background. Readers may encounter such ads right after they open a website or while jumping between pages. <\/p>\n\n\n\n
Of course, bidding takes place on the ad network. The network then sends the interstitial from the highest-bidding advertiser to the publisher\u2019s website. However, advertisers can benefit from second-price auction (Smart CPM<\/a>), as well. It’s a bidding strategy allowing for placing a maximum bid but paying only a bit higher than the second highest bidder. It’s a profitable strategy for advertisers willing to distribute budgets and increase ROI.<\/p>\n\n\n\n
<\/div>\n\n\n\nWhy should advertisers use Interstitial ads?<\/strong><\/h2>\n\n\n\n
The interstitial ad format offers many advantages for advertisers, including:<\/p>\n\n\n\n
<\/div>\n\n\n\n1. Engaging<\/strong><\/h3>\n\n\n\n
This ad format is more engaging than other formats because it takes up the user\u2019s whole display. It provides an interactive photo or video experience, and readers are more likely to respond to interstitial ads than other formats.<\/p>\n\n\n\n
<\/div>\n\n\n\n2. Multi-platform compatibility<\/strong><\/h3>\n\n\n\n
The interstitial marketing works with all kinds of desktop and mobile devices. You can find it on desktops, Android smartphones and tablets, iPhones, and web browsers. This multi-platform compatibility allows advertisers to reach as many viewers as possible.<\/p>\n\n\n\n
<\/div>\n\n\n\n3. Higher click-through rates (CTRs)<\/strong><\/h3>\n\n\n\n
Interstitial ads have higher click-through rates on average than other ad formats, providing more opportunities for advertisers to get conversions. Below is a case study of an iGaming platform that uses Interstitial ads to get hundreds of thousands of impressions and boost its revenue.<\/p>\n\n\n\n
<\/div>\n\n\n\n
- 600×400 (landscape, desktop ) and 300×500 (portrait, mobile).<\/li>\n<\/ul>\n\n\n\n