{"id":26397,"date":"2023-08-25T19:06:59","date_gmt":"2023-08-25T16:06:59","guid":{"rendered":"https:\/\/adsterra.com\/blog\/?p=26397"},"modified":"2024-02-28T13:28:11","modified_gmt":"2024-02-28T10:28:11","slug":"how-to-advertise-in-brazil","status":"publish","type":"post","link":"https:\/\/blogdev.adsterratech.com\/blog\/how-to-advertise-in-brazil\/","title":{"rendered":"Looking to\u00a0Advertising in Brazil? 7 Best Hacks From Land-Based Experts"},"content":{"rendered":"\n
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Please welcome Mikhail, a Head of the CPM Department at Adsterra. A panelist and keynote speaker at the top Brazilian conferences, Mikhail has connected with land-based marketing pros to share the insights you will unlock in a few seconds. He has compiled a set of 7 best hacks for brands and affiliate agencies advertising in Brazil or willing to enter this market.

Online advertising industry in Brazil is highly competitive, and since it’s the firts Latam economy. But you still can obtain quality impressions and clicks at an affordable cost and grab the best leads. Scan through this brief marketing guide and enhance the impact of your ad campaigns.<\/p>\n\n\n\n

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\"Mikhail
Mikhail Zhukov, Head of CPM<\/p>\n\n\n\n

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\r\n\tToo long? Ask AI to summarize<\/strong>\r\n\t
\r\n\t\t\r\n ChatGPT\r\n\t\t<\/a>\r\n\r\n\t\t\r\n Perplexity\r\n\t\t<\/a>\r\n\r\n\t\t\r\n\t\t\tClaude\r\n\t\t<\/a>\r\n\t<\/div>\r\n<\/div>\n

Who is this set of tips for?<\/strong><\/h2>\n\n\n\n

First things first, I recommend this guide to iGaming global and local brands, agencies, and affiliate teams willing to advertise in Brazil and attract Brazilian audiences.

I’m not going to cover the basics of media buying here or the aspects of choosing CPA offers to promote. You can find all the necessary steps in my previous guides to Marketing in Latin America<\/a> and iGaming Products Promotion in Brazil<\/a>.

Today, we’ll narrow our focus to some core local aspects all marketers need to consider when advertising in Brazil and launching regular campaigns.<\/p>\n\n\n

GREAT TRAFFIC FROM ANY GEO<\/a><\/div>\n\n\n\n
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7 best pro tips to advertising in Brazil<\/strong><\/h2>\n\n\n\n

If you’re a global brand aiming to break into the Brazilian market (whether it’s an iGaming or Commerce industry), your first job is learning the country’s culture code and ad consumption patterns.

These hacks will be your starting point. It’ll be much easier to adapt your ad campaigns to local specifics if you take them into account. But \u2014 sorry for disappointing you \u2014 this list is only the beginning of the journey. Brazil is too vivid, generous, and beautiful to outline in 7 pieces of advice, and its advertising industry is evolving right now as you’re reading this guide.<\/p>\n\n\n\n

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No English, por favor<\/strong><\/h3>\n\n\n\n

To warm up, let’s start with the obvious. Land-based agencies and experts I connected with while attending Afiliados Brasil and SiGMA Americas would say unanimously, “Communicate your ad message in Portuguese.” Brazilians love their language, and you should respect this. So save time for a high-quality translation of landing pages, creatives, and interfaces.

You will need a local representative if you’re going to establish connections with local audiences and build your brand reputation. For iGaming operators, having a Portuguese-speaking support team is also a must.

We at Adsterra had to go the extra mile. Still, finally, we hired a talented marketing manager, Tarcio, who is now in charge of developing our community and sharing our expertise with Brazilians in the most native way.<\/p>\n\n\n\n

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Sound Brazilian, but don’t be fake<\/strong><\/h3>\n\n\n\n

Experts advise using local slang to sound native. For instance, there are specific words used only in S\u00e3o Paulo. You may use such slang to mingle with your audience, but ensure you don’t sound fake or slimy. Respect and genuineness is still the key to success.<\/p>\n\n\n\n

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Faz m\u00f3 cota que voc\u00ea n\u00e3o ganha<\/em><\/p>\n\n\n\n

Here the word “cota” means “time”. This word is used in S\u00e3o Paulo.<\/em><\/p>\n<\/blockquote>\n\n\n\n

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It’s important to remember that Brazil is a huge country. Some slang or colloquial expressions are in use only within the state or region. For example, the word “cota” we used above is primarily common in S\u00e3o Paulo (city and state.) If you are talking to the public from another state in Brazil, they might not understand this expression, even if they live close to S\u00e3o Paulo State.

I asked Tarcio to list a couple more colloquial expressions that could sound native in many regions of the country:<\/p>\n\n\n\n