{"id":26272,"date":"2024-05-27T10:22:28","date_gmt":"2024-05-27T07:22:28","guid":{"rendered":"https:\/\/adsterra.com\/blog\/?p=26272"},"modified":"2025-11-19T15:10:16","modified_gmt":"2025-11-19T12:10:16","slug":"smart-cpm-bidding","status":"publish","type":"post","link":"https:\/\/blogdev.adsterratech.com\/blog\/smart-cpm-bidding\/","title":{"rendered":"Smart CPM: Allow the Second-Price Auction Save Your Ad Budgets"},"content":{"rendered":"\n<p>Smart CPM helps you automate bidding strategies and maximize ad efficiency. It&#8217;s a second-price auction algorithm that competes for the hottest placements and estimates competitors&#8217; bids. But you don\u2019t pay the highest price to win traffic but a little more than your next competitor.<br><br>Hers&#8217; a complete guide to how you can use this pricing model by Adsterra, gaining the most relevant and rich traffic for your digital marketing campaigns.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading content-title\"><strong>How Smart CPM works and why it\u2019s so beneficial<\/strong><\/h2>\n\n\n\n<p>In this <a href=\"https:\/\/blogdev.adsterratech.com\/blog\/second-price-auction\/\" target=\"_blank\" rel=\"noreferrer noopener\">second-price auction model<\/a>, the advertiser who offers the highest bid wins the competition for traffic. But <strong>unlike with the first-price auction, the advertiser doesn\u2019t have to pay their bid:<\/strong> they pay a little higher price than a competitor coming after them.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"417\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/08\/how-to-benefit-from-smart-cpm.png\" alt=\"how-to-benefit-from-smart-cpm\" class=\"wp-image-30582\" srcset=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/08\/how-to-benefit-from-smart-cpm.png 1200w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/08\/how-to-benefit-from-smart-cpm-300x104.png 300w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/08\/how-to-benefit-from-smart-cpm-780x271.png 780w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/08\/how-to-benefit-from-smart-cpm-768x267.png 768w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/08\/how-to-benefit-from-smart-cpm-1170x407.png 1170w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/08\/how-to-benefit-from-smart-cpm-585x203.png 585w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading content-title\"><strong><strong>Main benefit of the second-price auction<\/strong><\/strong><\/h3>\n\n\n\n<p>Such strategy allows you to buy the same volume and quality of traffic for a smaller budget. As an outcome, you will be getting traffic longer and distribute spending in the most optimized way. The second-price auction also helps enhance ROI, minimizing the investment in the most relevant traffic.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Top reasons to try Smart CPM by Adsterra<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Stay safe from overbidding<\/strong> and win traffic at the best price<\/li>\n\n\n\n<li><strong>Automate bidding strategy<\/strong><\/li>\n\n\n\n<li><strong>Spend safely and keep costs under control<\/strong>, which is<strong> <\/strong>especially important when you\u2019re on a budget<\/li>\n\n\n\n<li><strong>Get the same average traffic volumes and quality<\/strong> as you could get with the highest bid<\/li>\n\n\n\n<li><strong>Optimize traffic costs<\/strong> at the start<\/li>\n\n\n\n<li><strong>Customize bids<\/strong> for selected placements without losing control over spending (<a href=\"https:\/\/blogdev.adsterratech.com\/blog\/adsterra-custom-bid\/\">Custom Bid<\/a>).<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Unlock Cost Savings: Smart CPM Bidding Strategy Revealed\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/TAkCVQwix6s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<div class=\"ads-post-btn-wrapper\"><a href=\"https:\/\/beta.partners.adsterra.com\/signup\/\" class=\"ads-post-btn\" style=\"background-color:#CE0000;font-size:12px\" target=\"_blank\">OPTIMIZE AD COSTS<\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading content-title\"><strong>How Smart CPM reduces ad spend and saves money<\/strong> <\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Manual bidding tactic<\/strong><\/h3>\n\n\n\n<p>Let\u2019s imagine you target the US mobile audiences. Adsterra will estimate your competition and display the minimum bid for your targeting. Knowing the minimum cap, you can define the maximum price you\u2019re ready to pay for 1,000 of ad impressions. Increase the bid and check how many impressions you will be getting: Adsterra\u2019s Traffic Estimator will show the expected volumes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1043\" height=\"454\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/08\/smart-cpm-bidding-example.png\" alt=\"smart-cpm-bidding-example\" class=\"wp-image-30575\" style=\"width:780px;height:auto\" srcset=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/08\/smart-cpm-bidding-example.png 1043w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/08\/smart-cpm-bidding-example-300x131.png 300w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/08\/smart-cpm-bidding-example-780x340.png 780w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/08\/smart-cpm-bidding-example-768x334.png 768w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/08\/smart-cpm-bidding-example-585x255.png 585w\" sizes=\"(max-width: 1043px) 100vw, 1043px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><em>We highly recommend you to avoid overbidding at this stage. You only set the desirable cap, but not the highest bid possible.<\/em><\/em><\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Recommended Smart CPM payout<\/strong><\/h3>\n\n\n\n<p>If you hesitate about which payout to enter, staying competitive, fear not. As soon as you turn the Smart CPM tool on, you&#8217;ll see an estimated competitive bid amount. It&#8217;s based on the analysis of the nearest competition across our system. If you edit a campaign, you&#8217;ll see an updated recommendation.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Please note that the recommended payout will alter if you change one of the following settings: AdUnit, Device format, Connection type, Traffic type, Countries, OS \u0438 Browser targeting.<\/em><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1708\" height=\"961\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2024\/05\/smart-cpm-bid-recommendations.png\" alt=\"smart-cpm-bid-recommendations\" class=\"wp-image-41687\" srcset=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2024\/05\/smart-cpm-bid-recommendations.png 1708w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2024\/05\/smart-cpm-bid-recommendations-300x169.png 300w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2024\/05\/smart-cpm-bid-recommendations-780x439.png 780w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2024\/05\/smart-cpm-bid-recommendations-768x432.png 768w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2024\/05\/smart-cpm-bid-recommendations-1536x864.png 1536w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2024\/05\/smart-cpm-bid-recommendations-1170x658.png 1170w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2024\/05\/smart-cpm-bid-recommendations-585x329.png 585w\" sizes=\"(max-width: 1708px) 100vw, 1708px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. The second-price auction logic<\/strong><\/h3>\n\n\n\n<p>Once you kick off the campaign, Smart CPM will start entering auctions, helping you win auctions at the better price. If your bid wins, the algorithm will find the next highest bidder and adjust your payout so you could win the auction.The point is that you won\u2019t have to pay the highest price and refresh bids several times to ensure you\u2019re getting enough traffic. Finally, the bid required to win the auction will usually be lower than the cap you set.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>Example:<\/strong><br>Supposing your bid is $2. Two more advertisers are competing for the same targets, and their bids are $0.8 and $1. Smart CPM will then place a $1.05, just 5 cents higher than the second highest bidder coming after you. Still, you will be getting the same traffic volumes as if your payout was $2, but pay only $1.05. Profit!<\/em><\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading content-title\"><strong>Smart CPM use cases<\/strong><\/h2>\n\n\n\n<p>As we\u2019ve finished with the benefits, let\u2019s outline some use cases for Smart CPM marketing campaigns:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading content-title\"><strong>1. <strong><a href=\"https:\/\/blogdev.adsterratech.com\/blog\/conversion-rate-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">Conversion costs optimization<\/a><\/strong><\/strong><\/h3>\n\n\n\n<p>You\u2019re satisfied with the quality and volume of traffic, but the cost of conversion is still high. By adding a bid cap, you start getting the same traffic volumes but at the second price needed to win the auctions.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading content-title\"><strong>2. <strong><strong>Boosting traffic volumes from low-competition geos<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>When advertising in Tier-3 countries with lower costs for ad views and less stiff competition, you can embrace the highest amounts of traffic just by increasing your bid cap. If the average bid is, say, $0.2\u20130.5, and you set $1, all traffic will be yours.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading content-title\"><strong>3. <strong><strong><strong>Winning conversions when the competition is stiff<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>If you target a specific set of placements (<a href=\"https:\/\/blogdev.adsterratech.com\/blog\/whitelist-vs-blacklist-in-digital-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">a whitelist or allowlist<\/a>) or put a very narrow targeting, you usually face fierce competition. You need this traffic as it\u2019s of the finest quality, but you can\u2019t guess how high the competition will bid. So you put the highest CPM rate possible but only pay the closest to second-highest bid amount.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading content-title\"><strong>A brief how-to part: How to enable Smart CPM<\/strong><\/h2>\n\n\n\n<p>From your account, hit <em><strong>Campaigns<\/strong><\/em> &gt; <strong><em>Create<\/em> <\/strong>and scroll down to the<em> <strong>Ad unit and Pricing type<\/strong><\/em> section. First, select the ad unit as it determines the pricing types available. Let\u2019s agree we selected Popunder. <br><br>Pick <strong><em>CPM<\/em><\/strong> and then, activate the <strong><em>Smart CPM <\/em><\/strong>toggle. This will enable our algorithm to bid for you automatically.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1279\" height=\"594\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/08\/setting-up-smart-cpm.png\" alt=\"setting-up-smart-cpm\" class=\"wp-image-30576\" srcset=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/08\/setting-up-smart-cpm.png 1279w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/08\/setting-up-smart-cpm-300x139.png 300w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/08\/setting-up-smart-cpm-780x362.png 780w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/08\/setting-up-smart-cpm-768x357.png 768w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/08\/setting-up-smart-cpm-1170x543.png 1170w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/08\/setting-up-smart-cpm-585x272.png 585w\" sizes=\"(max-width: 1279px) 100vw, 1279px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Your next step will be the same as we described earlier: entering a bid cap for your targeting. When your bid wins, the algorithm will take the next highest bid and set it as your price, adding just 5 cents above. Your final payout will be lower than your initial bid!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Ensure to run your test campaign for a while, on average, 5\u20137 days are enough. Avoid stopping your test in 24 hours or 2 days.<\/em><\/p>\n<\/blockquote>\n\n\n<div class=\"ads-post-btn-wrapper\"><a href=\"https:\/\/beta.partners.adsterra.com\/signup\/\" class=\"ads-post-btn\" style=\"background-color:#CE0000;font-size:12px\" target=\"_blank\">SIGN UP AND TRY<\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading content-title\"><strong>How\u2019s better, with or without Smart CPM?<\/strong><\/h2>\n\n\n\n<p>You\u2019re familiar with CPM \u2014 it\u2019s nothing but choosing a fixed rate for every 1,000 of ad impressions. If your bid wins, you pay exactly the amount you have set. The bid doesn\u2019t adapt in real time, and you can\u2019t save ad budgets if possible. But in this case, it\u2019s you who holds the wheel.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Traditional<\/strong> <strong>CPM bidding specifics<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Manual settings demand time and strategic craft<\/li>\n\n\n\n<li>Traffic performance vastly varies, and you need to test traffic slices carefully<\/li>\n\n\n\n<li>You can test new geos and traffic slices with minimum bids only<\/li>\n\n\n\n<li>When your KPI is mainly a steady amount of traffic, you can keep it on the same level with a high fixed CPM rate<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Smart CPM specifics<\/strong><\/h3>\n\n\n\n<p>Adsterra\u2019s algorithm will choose optimal bids an unlimited number of times. Risks are lower, since the whole process is automated. And you still can select the top-matching placements to add them to a whitelist later on.<\/p>\n\n\n<div class=\"ads-post-btn-wrapper\"><a href=\"https:\/\/beta.partners.adsterra.com\/signup\/\" class=\"ads-post-btn\" style=\"background-color:#CE0000;font-size:12px\" target=\"_blank\">SIGN UP AND TRY<\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading content-title\"><strong>Tests and ad optimization with Smart CPM<\/strong><\/h2>\n\n\n\n<p>When entering a new market or testing a fresh traffic slice, you aim to get conversions faster and spend less at the start. Smart CPM is like a magic wand here: it will collect as many ad views as possible, keeping your spending under control.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>After running a test, you will only need to dive into stats to pick the most resultative placements to form a whitelist and launch a new campaign. Remember to add a token ##PLACEMENT_ID## to track conversions from every ad placement. Read more about <a href=\"https:\/\/blogdev.adsterratech.com\/blog\/adsterra-s2s-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\">S2S tracking in our expert guide<\/a>.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>What else? <a href=\"https:\/\/blogdev.adsterratech.com\/blog\/scale-cpa-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Campaign scaling<\/a> can also become more effective. Scaling is about getting more traffic in terms of quality and quantity. When you scale, you nearly start testing new traffic sources again, which can be pretty risky. Well, Smart CPM will minimize potential pitfalls. It will discover traffic at affordable prices without burning your budget down.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading content-title\"><strong>Focusing on the best-performing traffic<\/strong><\/h2>\n\n\n\n<p>Smart CPM fits perfectly for obtaining more ad views from high-performing ad placements. Let&#8217;s make it more clear.<\/p>\n\n\n\n<p>After running ads for a while, you can collect stats on how different ad placements perform (in case you added a specific token in the landing URL, of course.) What you need to do is to increase bids for placements that bring you more profits.<\/p>\n\n\n\n<p>Open your campaign from the <strong><em>My Campaigns<\/em><\/strong> tab. Scroll down till you see the <strong><em>Advanced Settings<\/em><\/strong> section. Find the <strong><em>Custom bid <\/em><\/strong>section. Here you can enter the IDs of the placements you want to get more traffic from and enter an increased bid. This approach can drastically improve the campaign results making you greater ROIs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1293\" height=\"543\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/08\/enabling-custom-bid.png\" alt=\"enabling-custom-bid\" class=\"wp-image-30242\" srcset=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/08\/enabling-custom-bid.png 1293w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/08\/enabling-custom-bid-300x126.png 300w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/08\/enabling-custom-bid-780x328.png 780w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/08\/enabling-custom-bid-768x323.png 768w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/08\/enabling-custom-bid-1170x491.png 1170w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2023\/08\/enabling-custom-bid-585x246.png 585w\" sizes=\"(max-width: 1293px) 100vw, 1293px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Smart CPM is not applied to custom bids for placements. This means you can granularly increase traffic volumes from placements you consider the best. The trick works in reverse, too. You can fix minimal bids for those sources that send less profitable traffic (explore all<a href=\"https:\/\/blogdev.adsterratech.com\/blog\/adsterra-custom-bid\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Custom Bid use cases<\/a>.)<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading content-title\"><strong>What to read to enhance your online marketing?<\/strong><\/h2>\n\n\n\n<p>You may now feel a bit confused looking for \u201cwhat to start with?\u201d And you\u2019re right. This guide uncovers a small piece of campaign setup magic. Let\u2019s fix it right now. Adsterra experts have crafted detailed guides to help you out at any stage of your marketing strategy within our ad network. Give them a read.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/blogdev.adsterratech.com\/blog\/adsterra-campaign-setup-guide-for-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get Finest Traffic Faster! Adsterra Campaign Setup Guide for Affiliates<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blogdev.adsterratech.com\/blog\/adsterra-targeting-settings-for-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Are You Using Adsterra Targeting Settings Like a Pro? A Cheat Sheet for Affiliates<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blogdev.adsterratech.com\/blog\/ad-campaign-optimization-with-no-frills\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ad Campaign Optimization With No Frills. A Checklist for Affiliates<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blogdev.adsterratech.com\/blog\/cpa-goal-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">CPA Goal Optimization: Pay Less for CPM or CPC Traffic Optimizing it by Conversions<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading content-title\"><strong>Summing up<\/strong><\/h2>\n\n\n\n<p>With Smart CPM, you pay the amount closest to the second-highest bid and save advertising budgets. Summarizing, here are the core advantages of this digital pricing model:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instead of fixed payouts, you pay exactly what&#8217;s needed to win the auction<\/li>\n\n\n\n<li>You save time on controling bids, automating your rates optimization<\/li>\n\n\n\n<li>Ad spend gets lower while you keep getting the same traffic volumes and quality<\/li>\n\n\n\n<li>You maximize results of traffic tests, scaling, and optimization <\/li>\n<\/ul>\n\n\n<div class=\"ads-post-btn-wrapper\"><a href=\"https:\/\/beta.partners.adsterra.com\/signup\/\" class=\"ads-post-btn\" style=\"background-color:#CE0000;font-size:14px\" target=\"_blank\">TRY SECOND-PRICE AUCTION<\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Smart CPM helps you automate bidding strategies and maximize ad efficiency. It&#8217;s a second-price auction algorithm that competes for the hottest placements&hellip;<\/p>\n","protected":false},"author":2,"featured_media":30583,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[678,804],"tags":[37,59,150],"class_list":["post-26272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-tools","category-smart-cpm","tag-advertisers","tag-cpm","tag-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Smart CPM Bidding: Reduce Spend With a Second-Price Auction<\/title>\n<meta name=\"description\" content=\"Smart CPM helps you optimize ad costs. It automates your bidding strategy with a second-price auction technology. 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