{"id":25356,"date":"2023-07-21T14:44:16","date_gmt":"2023-07-21T11:44:16","guid":{"rendered":"https:\/\/adsterra.com\/blog\/?p=25356"},"modified":"2024-12-06T12:23:25","modified_gmt":"2024-12-06T09:23:25","slug":"guide-to-brazil-igaming-advertising","status":"publish","type":"post","link":"https:\/\/blogdev.adsterratech.com\/blog\/guide-to-brazil-igaming-advertising\/","title":{"rendered":"A Guide to Brazil iGaming Advertising for Beginner Affiliates"},"content":{"rendered":"\n

If you live in Brazil and want to monetize your homeland\u2019s traffic, or if you want to promote an offer to Brazilian audiences, this guide will be your first choice. Adsterra\u2019s Head of CPM Department, Mikhail, is on the air again. His guide to Brazil iGaming advertising will untangle the most complex issues for beginners.

Bonus tips! Mikhail couldn\u2019t overlook trending verticals like E-commerce and Mobile Utilities, so make sure to read till the end. <\/p>\n\n\n\n

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\"Mikhail<\/figure><\/div>\n\n\n

Mikhail Zhukov, Head of CPM Department<\/p>\n\n\n\n

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\r\n\tToo long? Ask AI to summarize<\/strong>\r\n\t
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How to choose the right offer to advertise<\/strong><\/h2>\n\n\n\n

Since Brazil is the largest economy in Latin America, many brands and agencies want to advertise here. But grabbing a random offer with the highest payout is a big no-no. Thankfully, there are basic rules of how to choose the right CPA offer.<\/p>\n\n\n\n

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GET TOP TRAFFIC<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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GET TOP OFFERS<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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iGaming and Finance<\/strong><\/strong><\/h3>\n\n\n\n

iGaming and Finance are powerful verticals, and affiliates usually cash in on offers of that kind a lot. Anyway, let’s form a checklist of the most critical offer aspects to check first:<\/p>\n\n\n\n

Conversion flow<\/strong><\/h4>\n\n\n\n

The conversion flow is <\/strong>what you will be paid for<\/em>. Most iGaming advertisers pay for deposits. But can you get traffic that will convert into multiple deposits?

My advice here is to balance your skills and the advertiser’s requirements. If you’re a beginner affiliate, choose offers with lightweight requirements for conversions like CPL\/CPI, SOI. These are cost per leads, cost per installs, and single op-ins.<\/p>\n\n\n\n

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I took the example above from Adsterra CPA Network<\/a>, where you can find preselected deals from top-rated advertisers.<\/p>\n<\/blockquote>\n\n\n\n

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Baseline<\/strong><\/h4>\n\n\n\n

Another vital point to check is that your advertiser\u2019s directives are feasible. I’ve seen many iGaming companies requiring, say, $5 minimum deposit from new users. But when they place an offer somewhere in an affiliate network, they will set a $10 deposit as their requirement for approved conversions. Now imagine you pick such an offer, buy traffic and start sending leads. Users come to the website, register, put $5 deposits, while the advertiser won’t pay you your money, since your users don’t hit the $10 requirement.<\/p>\n\n\n\n

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Call center working hours<\/strong><\/h4>\n\n\n\n

Our next important aspect to check is whether and includes a phone call as a part of the conversion flow. It\u2019s when a manager calls back to confirm the registration or an automated call is made to provide the user with a secret key to verify the subscription.

Activities based on phone calls are tied to the call center\u2019s working hours. So, you will need to set up the appropriate timeframes for your ads. This is vital not for Brazil iGaming advertising only, but for any geo.<\/p>\n\n\n\n

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Requirements and limits<\/strong><\/h4>\n\n\n\n

Sometimes, advertisers limit you by the number of conversions you send within a test campaign. After your leads are qualified as “good,” you can carry on sending conversions. The point is not to drive too much traffic (and overpay, as a result) at the beginning.<\/p>\n\n\n\n

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One more limit refers to legal concerns: check if the offer you picked is allowed both in your target country and on your traffic source (e.g. Facebook). We all know that social networks ban ads from lots of verticals. An offer may also have limits to advertising within specific age groups.<\/p>\n\n\n\n

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Utilities, Apps, VPN<\/strong><\/h3>\n\n\n\n

Many affiliates call this bunch of offers their favorite, as they mainly account for signups and trials as required conversions. But we can list some specifics here, too. But first off, what exactly are Utilities?<\/p>\n\n\n\n

Types of Utility offers:<\/strong><\/h4>\n\n\n\n