{"id":2351,"date":"2019-12-12T13:41:44","date_gmt":"2019-12-12T13:41:44","guid":{"rendered":"https:\/\/adsterra.com\/blog\/?p=2351"},"modified":"2026-06-18T10:26:49","modified_gmt":"2026-06-18T07:26:49","slug":"estimator","status":"publish","type":"post","link":"https:\/\/blogdev.adsterratech.com\/blog\/estimator\/","title":{"rendered":"Adsterra Estimator is here! (and it is amazing)"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>We are excited to announce the Traffic Estimator release!<br>Estimator eases campaign setup, enables you to set up your campaigns as precisely as possible and predict the result.<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><b>How it works:<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estimator makes a forecast on how much traffic you will get for the campaign based on your settings, bids and current competition within the market. Estimator works for all ad units, for both CPM and CPC campaigns.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Adsterra system provides two types of traffic estimation:<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first one is located in the \u201cCampaign Settings\u201d tab right under the GEO choice.<br>It estimates how much traffic you will get <b>for the exact chosen geo<\/b> in terms of current campaign settings. \u0421hoose country, place a bid and see how many impressions you might get per day for this geo:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2019\/12\/screen-OneSignal-780x491.gif\" alt=\"\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The second one is located in the upper right corner on the \u201cCreate Campaign\u201d page, and it shows how much traffic you will get for the whole campaign <b>with all chosen geos<\/b>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2019\/12\/screen-OneSignalall-780x410.gif\" alt=\"\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The estimator also helps you predict the effect a bid change will have on your campaign. It <b>calculates impressions (for CPM campaigns) and clicks (for CPC campaigns)<\/b> those bids might bring. If you see that a bid gives the traffic volumes you\u2019re looking for, you are ready for launch.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\ud83d\ude0e What\u2019s so cool about Adsterra Estimator?<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adsterra estimator is much smarter than the competitors\u2019. We provide the information about traffic volumes not for the network in general (which is quite useless as you don\u2019t know the competition), but <b>how much traffic YOU will get<\/b> based on campaign settings and competitors\u2019 activity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can set up <strong>different bids for different countries within one campaign<\/strong>, and the estimator will count it all.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\ud83d\udccc Small tips on campaign optimization<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To get more clicks and impressions, try adjusting your strategy: expand your targeting options, raise your bid, or expand frequency cappings.<\/li>\n\n\n\n<li>We suggest <b>relying on the recommended bid<\/b> as it is calculated based on the competitors\u2019 activity and increases your chance to get more high-quality traffic. You will get plenty of traffic and enough data for optimization and won\u2019t waste your funds.<\/li>\n\n\n\n<li>We <b>do not recommend setting minimum bids<\/b>, as you will not be getting enough traffic at this cost. We <b>do not advise setting bids much higher than the recommended<\/b> either, as it won\u2019t bring you exponential growth and might simply waste your funds.<\/li>\n\n\n\n<li>Keep in mind that <b>effective bid depends a lot on the geo<\/b>. Luckily, at Adsterra you can <b>set up different bids for each geo<\/b>.<\/li>\n\n\n\n<li>Success in digital advertising requires a <b>creative approach<\/b>, so keep on thinking outside the box, and the gods of advertising will bless your efforts.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-f6d872f4 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background has-custom-font-size wp-element-button\" href=\"https:\/\/partners.adsterra.com\/campaign\/request\/\" style=\"border-radius:5px;background-color:#ce0000;font-size:18px\" target=\"_blank\" rel=\"noreferrer noopener\">CHECK IT OUT!<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-main-grey-color has-alpha-channel-opacity has-main-grey-background-color has-background is-style-wide\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:120px\">\n<div class=\"wp-block-outermost-icon-block\"><div class=\"icon-container has-icon-color has-accent-color-color\" style=\"color:#ce0000;width:120px;transform:rotate(0deg) scaleX(1) scaleY(1)\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M20,4H4C2.895,4,2,4.895,2,6v12c0,1.105,0.895,2,2,2h16c1.105,0,2-0.895,2-2V6C22,4.895,21.105,4,20,4z M20,8.236l-8,4.882 L4,8.236V6h16V8.236z\"><\/path><\/svg><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><b>How do you like the new feature? What other improvements would you like to see at Adsterra? Let us know: <a href=\"mailto:support@adsterra.com\" target=\"_blank\" rel=\"noopener\">support@adsterra.com<\/a><br><\/b><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-main-grey-color has-alpha-channel-opacity has-main-grey-background-color has-background is-style-wide\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>We are excited to announce the Traffic Estimator release!Estimator eases campaign setup, enables you to set up your campaigns as precisely as&hellip;<\/p>\n","protected":false},"author":3,"featured_media":2363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[678],"tags":[],"class_list":["post-2351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-tools"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adsterra Traffic Estimator Feature Released (and it&#039;s amazing!)<\/title>\n<meta name=\"description\" content=\"Adsterra Traffic Estimator eases campaign setup and enables you to set up your campaigns as precisely as possible and predict the result.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adsterra Traffic Estimator Feature Released (and it&#039;s amazing!)\" \/>\n<meta property=\"og:description\" content=\"Adsterra Traffic Estimator eases campaign setup and enables you to set up your campaigns as precisely as possible and predict the result.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogdev.adsterratech.com\/blog\/estimator\/\" \/>\n<meta property=\"og:site_name\" content=\"Adsterra Affiliate Marketing and Traffic Monetization Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-12T13:41:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-18T07:26:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adsterra.com\/blog\/wp-content\/uploads\/2023\/09\/1200x628-blog-template.png\" \/>\n\t<meta property=\"og:image:width\" content=\"740\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Adsterra Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adsterra Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogdev.adsterratech.com\\\/blog\\\/estimator\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogdev.adsterratech.com\\\/blog\\\/estimator\\\/\"},\"author\":{\"name\":\"Adsterra Team\",\"@id\":\"https:\\\/\\\/blogdev.adsterratech.com\\\/blog\\\/#\\\/schema\\\/person\\\/76076cbd468a1d1ff29a6b0eabd3ac86\"},\"headline\":\"Adsterra Estimator is here! 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