{"id":20878,"date":"2024-03-29T12:21:18","date_gmt":"2024-03-29T09:21:18","guid":{"rendered":"https:\/\/adsterra.com\/blog\/?p=20878"},"modified":"2025-08-22T16:10:24","modified_gmt":"2025-08-22T13:10:24","slug":"igaming-ads","status":"publish","type":"post","link":"https:\/\/blogdev.adsterratech.com\/blog\/igaming-ads\/","title":{"rendered":"iGaming Ads: How to Build and Launch Powerful Campaigns"},"content":{"rendered":"\n

iGaming ads have occupied a special place in digital marketing in the past decade. Adsterra couldn\u2019t stay away from this. We asked one of our brightest sports encouragers and analysts, Mikhail Zhukov, to unveil the specifics of a successful iGaming advertising campaign.

Let\u2019s now zoom into crucial aspects of iGaming targeting and budgeting. You will discover which settings will help you embrace the best traffic segments.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n\n\n
\n
\"mikhail-zhukov-head-of-cpm-adsterra\"
Mikhail Zhukov, Head of CPM at Adsterra<\/figcaption><\/figure><\/div>\n\n\n
\n\n\n\n
<\/div>\n\n\n\n
\n

Success stems from a bulletproof strategy. Today, I will share an algorithm for launching powerful iGaming marketing campaigns. We\u2019ll go over some core basics: ad formats, targeting specifics, budgeting, and even timing. I recommend you to sign up and tweak the settings I\u2019ll be reffering to.<\/em><\/p>\n<\/blockquote>\n\n\n\n

<\/div>\n\n\n
SIGN UP AND TRY<\/a><\/div>\n\n\n\n
<\/div>\n\n\n\r\n
\r\n\tToo long? Ask AI to summarize<\/strong>\r\n\t
\r\n\t\t\r\n ChatGPT\r\n\t\t<\/a>\r\n\r\n\t\t\r\n Perplexity\r\n\t\t<\/a>\r\n\r\n\t\t\r\n\t\t\tClaude\r\n\t\t<\/a>\r\n\t<\/div>\r\n<\/div>\n

Top formats and creatives for iGaming advertising<\/strong><\/strong><\/h2>\n\n\n\n

It\u2019s not by chance I\u2019m starting with creatives. Visuals define how ads appear and if they appeal to users. iGaming ad campaigns allow you to start without creatives \u2013 Popunder ads \u2014 or turn to some market innovations like advanced In-Page Push units<\/a>. Let\u2019s break down these options.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Popunder ads<\/strong><\/strong><\/strong> in iGaming campaigns<\/strong><\/h3>\n\n\n\n
\"igaming-popunders-for-desktop-and-mobile-screens\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Popunder advertising<\/a> stream the richest traffic. It\u2019s the most direct way to deliver your message: users land right on your ad page jumping from a publisher\u2019s website.

As of ad network\u2019s statistics, the approximate amount of iGaming traffic per day will be:<\/p>\n\n\n\n