{"id":20166,"date":"2022-09-01T09:16:11","date_gmt":"2022-09-01T06:16:11","guid":{"rendered":"https:\/\/adsterra.com\/blog\/?p=20166"},"modified":"2026-06-26T16:54:34","modified_gmt":"2026-06-26T13:54:34","slug":"in-page-push-ads","status":"publish","type":"post","link":"https:\/\/blogdev.adsterratech.com\/blog\/in-page-push-ads\/","title":{"rendered":"In-Page Push Ads Update: Why They Work Best, CTRs, Geos &amp; Verticals"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">While the volumes of <a href=\"https:\/\/www.statista.com\/outlook\/amo\/advertising\/direct-messaging-advertising\/web-push-advertising\/worldwide#ad-spending\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">web push advertising<\/a> are still high, In-Page Push ads are now the favorites of advertisers and publishers. Why? Because they do work: they are less intrusive yet more effective in terms of CTRs and ROI.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we aim to track down and discuss stat data, benchmarks, and real life examples that, we hope, will help you with your decision-making.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>And as always, if you partner with Adsterra, you can get updates on stat data, bids, geos, best ad placements, current benchmarks with our Partner Care Support team in real time: live chat, <em>expert advice, <\/em>and live group statistics to rely on for your ad campaigns and monetization.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"ads-post-btn-wrapper\"><a href=\"https:\/\/beta.partners.adsterra.com\/signup\/\" class=\"ads-post-btn\" style=\"background-color:#CE0000;font-size:12px\" target=\"_blank\">ADVERTISE<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"ads-post-btn-wrapper\"><a href=\"https:\/\/beta.publishers.adsterra.com\/signup\/\" class=\"ads-post-btn\" style=\"background-color:#CE0000;font-size:12px\" target=\"_blank\">MONETIZE<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\r\n<div class=\"wss-summary\">\r\n\t<strong>Too long? Ask AI to summarize<\/strong>\r\n\t<div class=\"wss-summary-content\">\r\n\t\t<a target=\"_blank\" href=\"https:\/\/chat.openai.com\/?q=Visit+this+URL+and+summarize+this+post+for+me%3A+https%3A%2F%2Fblogdev.adsterratech.com%2Fblog%2Fin-page-push-ads%2F\" rel=\"nofollow\" class=\"wss-summary-item gpt\">\r\n            ChatGPT\r\n\t\t<\/a>\r\n\r\n\t\t<a target=\"_blank\" href=\"https:\/\/www.perplexity.ai\/search\/new?q=Visit+this+URL+and+summarize+this+post+for+me%3A+https%3A%2F%2Fblogdev.adsterratech.com%2Fblog%2Fin-page-push-ads%2F\" rel=\"nofollow\" class=\"wss-summary-item perp\">\r\n            Perplexity\r\n\t\t<\/a>\r\n\r\n\t\t<a target=\"_blank\" href=\"https:\/\/claude.ai\/new?q=Visit+this+URL+and+summarize+this+post+for+me%3A+https%3A%2F%2Fblogdev.adsterratech.com%2Fblog%2Fin-page-push-ads%2F\" rel=\"nofollow\" class=\"wss-summary-item claude\">\r\n\t\t\tClaude\r\n\t\t<\/a>\r\n\t<\/div>\r\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading content-title\"><strong>What exactly are in-page push ads and how do they function?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In-page push ads are native-style notifications displayed directly within a webpage. They reach users on any device without requiring browser permission (opt-in), which is one of their main advantages.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1014\" height=\"719\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/09\/what-is-in-page-push.jpg\" alt=\"What are In-Page Push ads?\" class=\"wp-image-20177\" srcset=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/09\/what-is-in-page-push.jpg 1014w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/09\/what-is-in-page-push-300x213.jpg 300w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/09\/what-is-in-page-push-780x553.jpg 780w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/09\/what-is-in-page-push-768x545.jpg 768w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/09\/what-is-in-page-push-585x415.jpg 585w\" sizes=\"(max-width: 1014px) 100vw, 1014px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Below, we\u2019ve outlined the main characteristics of In-Page Push ads to help you get a better picture:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In-Page Push ads are served like <a href=\"https:\/\/blogdev.adsterratech.com\/blog\/popunders-vs-banners\/\" type=\"link\" id=\"https:\/\/blogdev.adsterratech.com\/blog\/popunders-vs-banners\/\" target=\"_blank\" rel=\"noreferrer noopener\">classic banners<\/a> but are designed to look and behave like native push notifications.<\/li>\n\n\n\n<li>This format is compatible with all desktop and mobile devices, <strong>including iOS<\/strong>.<\/li>\n\n\n\n<li>These ads appear directly on the publisher\u2019s website.<\/li>\n\n\n\n<li>CPC is the most common pricing model for In-Page Push ads, but you can go with CPM and CPA as well.<\/li>\n\n\n\n<li>They don\u2019t face the same <strong>Google technical constraints<\/strong> as web push ads.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading content-title\"><strong>Psychology behind attention and clicks<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.surferseo.art\/01795df5-5b00-42c5-a2a6-cb3c8a9abb73.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes there is more behind the scenes and the same with this type of ad format. In-Page Push ads feel natural to us, as they tap into several psychological triggers. They work because we are conditioned to notice notification-like messages with years of digital enforcement. We are familiar with visual cues, anticipate with curiosity and FOMO, and timely relevance attracts our attention. We trust them more than other display ad types, overcoming users\u2019 banner ad blindness. It leads to higher engagement and click-through rates, higher conversion rates for advertisers and publishers.<\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;This is what I always go for when it comes to promoting my offers. In-Page Push is one of the high converting subformats of Social Bar*. These ads are native notifications and have an extremely high conversion rate due to their personal and engaging nature. The infamous ad fatigue has no chance!&#8221;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Jitendra Vaswani, Digital marketing expert, Founder of <a href=\"http:\/\/Digiexe.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Digiexe.com<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">* In-Page Push is one of the Social Bar high-converting subformats<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading content-title\"><strong>How do In-Page Push ads really work?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In-Page Push ads are designed to be very compelling and entertaining, overcoming users\u2019 banner ad blindness indeed. Advertisers can start using In-Page Push ads in their marketing campaigns through an ad network like Adsterra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For that, they choose the In-Page Push ad format and design ad creatives. With Adsterra, they can pick a suitable template and upload only images, icons, and texts. There are overall 15+ ad creatives to choose from.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/09\/in-page-push-ads-templates.png\" alt=\"in-page-push-ads-templates\" class=\"wp-image-30248\" srcset=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/09\/in-page-push-ads-templates.png 1920w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/09\/in-page-push-ads-templates-300x169.png 300w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/09\/in-page-push-ads-templates-780x439.png 780w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/09\/in-page-push-ads-templates-768x432.png 768w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/09\/in-page-push-ads-templates-1536x864.png 1536w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/09\/in-page-push-ads-templates-1170x658.png 1170w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/09\/in-page-push-ads-templates-585x329.png 585w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"ads-post-btn-wrapper\"><a href=\"https:\/\/beta.partners.adsterra.com\/signup\/\" class=\"ads-post-btn\" style=\"background-color:#CE0000;font-size:12px\" target=\"_blank\">TRY PUSH ADS<\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Then, they select a target audience by GEO, device, OS, and other targeting settings. Finally, advertisers must pick a competitive bid (aka price) for their target.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ad network will then show the In-Page Push ads to viewers on thematically relevant publishers&#8217; websites that have embedded the In-Page Push ad format codes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Users visit the website, and the In-Page Push ad pops up. They click on it and head to the advertiser&#8217;s landing page. The user converts on the landing page. In its turn, the publisher makes revenue from ad views, clicks, and conversions the users perform.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading content-title\"><strong>Web Push vs. In-Page Push traffic: what&#8217;s the difference?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There&#8217;s no denying that the two ad formats have a lot in common. The visual aspect, a user-friendly format, and the campaign creation process are all similar. Despite their similarities, In-Page Push ads and Web Push notifications are based on two distinct types of traffic and have a few key differences, which we\u2019ve greatly explored in this article: <a href=\"https:\/\/blogdev.adsterratech.com\/blog\/web-push-vs-in-page-push\/\" target=\"_blank\" rel=\"noreferrer noopener\">Which Ads Are Better, Web Push or In-Page Push?<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a comparison of In-Page Push and Web Push traffic.<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter is-style-stripes\"><div class=\"pcrstb-wrap\"><table><thead><tr><th class=\"has-text-align-center\" data-align=\"center\"><strong>Features<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>In-Page Push ads<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>Web Push notifications<\/strong><\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">Ad format<\/td><td class=\"has-text-align-center\" data-align=\"center\">Banner Ads<\/td><td class=\"has-text-align-center\" data-align=\"center\">Push notifications<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Requirement<\/td><td class=\"has-text-align-center\" data-align=\"center\">No user subscription<\/td><td class=\"has-text-align-center\" data-align=\"center\">Subscription required<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Where does the ad appear?<\/td><td class=\"has-text-align-center\" data-align=\"center\">On-site<\/td><td class=\"has-text-align-center\" data-align=\"center\">Can be delivered on a user\u2019s device<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Devices<\/td><td class=\"has-text-align-center\" data-align=\"center\">iOS, Android, Desktop<\/td><td class=\"has-text-align-center\" data-align=\"center\">Android, Desktop<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Immediate ad display<\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes<\/td><td class=\"has-text-align-center\" data-align=\"center\">No<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Versatile targeting<\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes<\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Non-intrusive design<\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes<\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">CPC model<\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes<\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Ad Blocking<\/td><td class=\"has-text-align-center\" data-align=\"center\">No<\/td><td class=\"has-text-align-center\" data-align=\"center\">Yes<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><\/td><td class=\"has-text-align-center\" data-align=\"center\"><\/td><td class=\"has-text-align-center\" data-align=\"center\"><\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>In-Page Push vs. every other ad formats in quick comparison<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table aligncenter is-style-stripes\"><div class=\"pcrstb-wrap\"><table class=\"has-fixed-layout\"><tbody><tr><th class=\"has-text-align-center\" data-align=\"center\">Ad Format<\/th><th class=\"has-text-align-center\" data-align=\"center\">Visibility<\/th><th class=\"has-text-align-center\" data-align=\"center\">User Experience<\/th><th class=\"has-text-align-center\" data-align=\"center\">Mobile-Friendly<\/th><th class=\"has-text-align-center\" data-align=\"center\">Typical Engagement<\/th><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>In-Page Push<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">High<\/td><td class=\"has-text-align-center\" data-align=\"center\">Non-intrusive<\/td><td class=\"has-text-align-center\" data-align=\"center\">Excellent<\/td><td class=\"has-text-align-center\" data-align=\"center\">High<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Display Banners<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Medium<\/td><td class=\"has-text-align-center\" data-align=\"center\">Familiar and often ignored<\/td><td class=\"has-text-align-center\" data-align=\"center\">Good<\/td><td class=\"has-text-align-center\" data-align=\"center\">Low to Medium<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Native Ads<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Medium to High<\/td><td class=\"has-text-align-center\" data-align=\"center\">Blends with content<\/td><td class=\"has-text-align-center\" data-align=\"center\">Excellent<\/td><td class=\"has-text-align-center\" data-align=\"center\">Medium to High<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Pop-Ups<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Very High<\/td><td class=\"has-text-align-center\" data-align=\"center\">Disruptive<\/td><td class=\"has-text-align-center\" data-align=\"center\">Moderate<\/td><td class=\"has-text-align-center\" data-align=\"center\">Medium<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Popunders<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">High<\/td><td class=\"has-text-align-center\" data-align=\"center\">Less intrusive, emerges under the page<\/td><td class=\"has-text-align-center\" data-align=\"center\">Limited<\/td><td class=\"has-text-align-center\" data-align=\"center\">Medium<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Web Push Notifications<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">High<\/td><td class=\"has-text-align-center\" data-align=\"center\">Requires user opt-in<\/td><td class=\"has-text-align-center\" data-align=\"center\">Limited on iOS<\/td><td class=\"has-text-align-center\" data-align=\"center\">High<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Interstitial Ads<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Very High<\/td><td class=\"has-text-align-center\" data-align=\"center\">Interruptive<\/td><td class=\"has-text-align-center\" data-align=\"center\">Good<\/td><td class=\"has-text-align-center\" data-align=\"center\">Medium to High<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blogdev.adsterratech.com\/blog\/web-push-notifications-publishers-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Unlike web push notifications<\/a>, In-Page Push ads don&#8217;t require users to subscribe. Unlike pop-ups, they don&#8217;t block content. And unlike traditional banner ads, they mimic familiar notification formats that naturally attract attention. This balance of visibility, user-friendliness, and accessibility makes In-Page Push one of the most versatile ad formats for both advertisers and publishers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On its own, In-Page Push is simply different. On top, In-Page Push makes an awesome combo with other ad formats and brings more leads, conversions, signups, and filled-out forms without cluttering the screen.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Best practices that drive higher CTRs<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The fact is In-Page Push ads receive more clicks than web push ads. Consider switching to In-Page Push ads if you want to increase CTR. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Adsterra, In-Page Push has been tested and proved to give out up to 33% higher CTR than with web push ads.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Here is how the average CTR by vertical offers for In-Page Push ads look like (according to Adsterra\u2019s benchmarks).<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter is-style-stripes\"><div class=\"pcrstb-wrap\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Vertical<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Average CTR<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Utility<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>33.0%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Sweepstakes<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>24.0%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Mobile Subscriptions<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>23.0%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">E-commerce<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>22.0%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Antivirus<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>22.0%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Finance<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>26.0%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">iGaming<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>13.8%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">VPN<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>13.5%<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Software<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>19.9%<\/strong><\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>To get the latest updates on stat data, bids, geos, winning offers, current benchmarks for your ad campaigns in real time, log in or go through quick moderation.<\/em><\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"ads-post-btn-wrapper\"><a href=\"https:\/\/beta.partners.adsterra.com\/signup\/\" class=\"ads-post-btn\" style=\"background-color:#CE0000;font-size:12px\" target=\"_blank\">ADVERTISE<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"ads-post-btn-wrapper\"><a href=\"https:\/\/beta.publishers.adsterra.com\/signup\/\" class=\"ads-post-btn\" style=\"background-color:#CE0000;font-size:12px\" target=\"_blank\">MONETIZE<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Expert advice on driving higher CTR with In-Page Push (Social Bar)*<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Now, let&#8217;s look at the best practices that experts bring to their advertising campaigns to raise CTRs with In-Page Push even higher.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Creatives localization with ROI boost in a Social Dating campaign<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In his case study, Jaswinder Singh describes testing Social Bar ads with its In-Page Push skin for a dating offer, using SmartCPM bidding model and the GE geo. The campaign resulted in <strong>474% ROI<\/strong>. In the second campaign by localizing creatives and targeting Facebook browser traffic on Android devices, the marketer recorded 7,134 visits and 344 conversions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cited from <a href=\"https:\/\/blogdev.adsterratech.com\/blog\/swipe-it-right-dating-traffic-insight-features\/\" target=\"_blank\" rel=\"noreferrer noopener\">Swipe It Right: Dating Traffic Insight Features<\/a>, Jaswinder Singh, Affiliate, Blogger and Entrepreneur<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Localization tactics for iGaming ad campaigns<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Garbis Tapacian suggests another effective way to CTR optimization in <a href=\"https:\/\/blogdev.adsterratech.com\/blog\/igaming-traffic-acquisition-ready-to-apply-tactics-by-a-niche-expert\/\" target=\"_blank\" rel=\"noreferrer noopener\">iGaming Playbook Podcast Episode<\/a>. Instead of generating as many localized creatives as possible for one geo, he offers to test them, drill down into reports and tweak campaigns consistently.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;Localization is not only about local currencies and translations into the local language, but about exploration into local references and cultural aspects.&#8221;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Cited from <a href=\"https:\/\/www.youtube.com\/watch?v=RWGpgvzcrnQ\" type=\"link\" id=\"https:\/\/www.youtube.com\/watch?v=RWGpgvzcrnQ\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Adsterra Podcast<\/a>, Garbis Tapacian, Senior Media Buyer at Betwinner<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Copy ideation with ChatGPT<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In the article ChatGPT for Affiliate Marketing, Jitendra Vaswani shares his techniques to leverage AI to grow CTRs of his campaigns. He suggests using AI to ideate copy variations for Social Bar In-Page Push notification ads, adapt and A\/B test. Jitendra also shows how to tune the angle when you get a lot of clicks but fewer conversions with ad creatives stat you test for the highest CTR.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can make use of all the other tips and AI-prompts that Jitendra tested in his advertising campaigns and shares in the article. Here is one of them:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>\u201c<\/strong>Using a \u2018Limited Stock\u2019 angle for a new weight loss supplement, write 5 ad copy variations for an Adsterra Social Bar campaign. Each variation needs a short title (under 30 characters), a description (under 60 characters), and should include an emoji. The language should be informal and create urgency.\u201d<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Cited from <a href=\"https:\/\/blogdev.adsterratech.com\/blog\/chatgpt-for-affiliate-marketing\/#:~:text=Step%204.%20The%20Optimization%20Phase%3A%20the%20human%20touch\" target=\"_blank\" rel=\"noreferrer noopener\">ChatGPT for Affiliate Marketing<\/a>, by Jitendra Vaswani, Digital marketing expert, Founder of Digiexe.com.<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">* In-Page Push is one of the Social Bar high-converting subformats<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why is it beneficial to partner with an In-Page Push network?<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"780\" height=\"353\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/09\/push-notification-ads-780x353.png\" alt=\"push-notification-ads\" class=\"wp-image-45634\" srcset=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/09\/push-notification-ads-780x353.png 780w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/09\/push-notification-ads-300x136.png 300w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/09\/push-notification-ads-768x348.png 768w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/09\/push-notification-ads-1170x530.png 1170w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/09\/push-notification-ads-585x265.png 585w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/09\/push-notification-ads.png 1502w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s look at advantages from the perspective of advertisers and publishers, and consider what the ad network can offer you:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Benefits for advertisers<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In-Page Push traffic of over <strong>9.9B monthly impressions<\/strong> for all verticals, including VPNs &amp; Mobile Utilities, Software, Apps, Sweeps, iGaming, and Subscriptions.<\/li>\n\n\n\n<li>Smart tools to assess your bidding strategy.<\/li>\n\n\n\n<li>15+ creative templates with proven 33% higher CTRs than web push.<\/li>\n\n\n\n<li>Outstanding performance across all browsers, devices, and OS.<\/li>\n\n\n\n<li>Adsterra\u2019s <a href=\"https:\/\/adsterra.com\/social-bar-ad\/\" target=\"_blank\" rel=\"noreferrer noopener\">Social Bar<\/a> with even more innovative designs.<\/li>\n\n\n\n<li>CPM, CPC, and CPA pricing.<\/li>\n\n\n\n<li>Three-level security involving anti-fraud and anti-malware solutions to guarantee clean traffic.<\/li>\n\n\n\n<li>Global coverage with sharp targeting of 15+ settings by device, OS, browser, language, time range, connection type, and more.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Benefits for publishers<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>All traffic is paid for, because browsers don\u2019t block these ads.<\/li>\n\n\n\n<li>Increased CTRs may result in higher CPM rates.<\/li>\n\n\n\n<li>100% fill rate for publishers.<\/li>\n\n\n\n<li>A variety of creative formats ensures a high number of ad views.<\/li>\n\n\n\n<li>Ads appear neat and friendly, and they do not irritate users.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading content-title\"><strong>Benefits of running In-Page Push campaigns<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"780\" height=\"269\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/09\/push-notifications-1-780x269.png\" alt=\"push-notifications\" class=\"wp-image-45636\" srcset=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/09\/push-notifications-1-780x269.png 780w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/09\/push-notifications-1-300x103.png 300w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/09\/push-notifications-1-768x265.png 768w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/09\/push-notifications-1-585x202.png 585w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/09\/push-notifications-1.png 900w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s sum it up. Now you understand what In-Page Push traffic is and its characteristics, what are the advantages of running In-Page Push campaigns?<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading content-title\"><strong>1. No subscription required<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Users not needing to subscribe to see In-Page Push ads is the most appealing feature for both advertisers and publishers.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading content-title\"><strong>2. This format bypasses all browser restrictions<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The Chrome 80 update caused a lot of trouble in the advertising community by negatively affecting most display ad formats at the time. In-Page Push ads seem to be a great solution to changes brought by browser updates.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading content-title\"><strong>3. Broader reach compared to web push ads<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In-Page Push ads reach a much larger audience than Web Push notifications because they are available for every type of device. The design is intended to catch users&#8217; attention by <a href=\"https:\/\/blogdev.adsterratech.com\/blog\/best-online-display-ads\/\" type=\"link\" id=\"https:\/\/blogdev.adsterratech.com\/blog\/best-online-display-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">displaying ads<\/a> in a non-intrusive yet familiar and trusted format.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading content-title\"><strong>4. More traffic types<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In-Page Push traffic consists of a wider traffic range, including iOS users and those who use ad-blockers. In the past, iPhone users could be left out of the <a href=\"https:\/\/blogdev.adsterratech.com\/blog\/push-notification-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">push advertising<\/a> world. But now, In-Page Push campaigns introduce advertisers to this diverse and highly interactive traffic.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading content-title\"><strong>5. Advertisers can pay for clicks and conversions<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In-Page Push ads are available on a CPC (Cost-Per-Click), CPM, and CPA basis. The CPC cost model allows advertisers to pay only for actual clicks. Given that In-Page Push ads are not limited to subscribed users, this appears to be a fair way of obtaining more qualified users.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading content-title\"><strong>6. In-Page Push Ads overcome banner blindness<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In-Page Push ads are like device notifications, so users are not yet &#8220;immune&#8221; to them. They also have no negative impact on the user experience, leading to a higher CTR than Popups.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading content-title\"><strong>7. Higher average CTR than web push<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In-Page Push ads receive more clicks than web push because users actively engage with the webpage when the ad is displayed. Consider switching to In-Page Push ads if you want to increase engagement.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>If you&#8217;re already convinced that In-Page Push ads are just for you, don\u2019t hesitate to use what you&#8217;ve learned \u2014 start your campaign today!<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"ads-post-btn-wrapper\"><a href=\"https:\/\/beta.partners.adsterra.com\/signup\/\" class=\"ads-post-btn\" style=\"background-color:#CE0000;font-size:12px\" target=\"_blank\">ADVERTISE<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"ads-post-btn-wrapper\"><a href=\"https:\/\/beta.publishers.adsterra.com\/signup\/\" class=\"ads-post-btn\" style=\"background-color:#CE0000;font-size:12px\" target=\"_blank\">MONETIZE<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading content-title\"><strong>Setting up your first In-Page Push campaign. Checklist<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Running In-Page Push ad campaigns is simple, but you might need some tips to help you get better results from your ads.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading content-title\"><strong>1. Differentiate between In-Page Push and Web Push ad campaigns<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">While you can apply the same strategy and creatives, we don&#8217;t recommend it because these two ad formats perform differently. Differentiating them lets you get a more accurate sense of each format\u2019s performance and make changes as needed. In-Page Push ads are a powerful tool for increasing website traffic and improving affiliate offer conversions on their own.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading content-title\"><strong>2. Don\u2019t go overboard with ad creatives<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Even the best traffic will not help your campaign if your ad copy and creatives are poor. Although most advertising guides advise you to be as creative as possible (and they are correct), you must exercise caution regarding In-Page Push advertising. This is because Push-like creatives have very little space for both the creative and your offer.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s best to keep your message concise and clear by stating your product\/service\u2019s values and benefits instead of boasting about them. We recommend matching your creatives with the final landing page to avoid misleading users or scaring them off.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading content-title\"><strong>3. Configure postback tracking<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Accurate tracking is essential for proper optimization, so set up postback tracking to monitor your conversions and ROI effectively. Check the ad network&#8217;s documentation on <a href=\"https:\/\/blogdev.adsterratech.com\/blog\/set-up-postback-url\/\" target=\"_blank\" rel=\"noreferrer noopener\">setting postback tracking<\/a> for your campaigns. Another key advantage is the opportunity to track performance of advertising creatives.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading content-title\"><strong>4. Select appropriate creatives to attract the right audience<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Even though In-Page Push ads allow you to target OS, devices, and more, you will still have to adapt your creatives to local audiences. Please mind translating your texts to local languages and aligning with local references. When targeting those using iOS, Android, Windows or other OS, you should pick the most native template.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5163e13dcbc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5163e13dcbc\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" width=\"1920\" height=\"1080\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/09\/os-friendly-push-ads.png\" alt=\"os-friendly-push-ads\" class=\"wp-image-30250\" srcset=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/09\/os-friendly-push-ads.png 1920w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/09\/os-friendly-push-ads-300x169.png 300w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/09\/os-friendly-push-ads-780x439.png 780w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/09\/os-friendly-push-ads-768x432.png 768w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/09\/os-friendly-push-ads-1536x864.png 1536w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/09\/os-friendly-push-ads-1170x658.png 1170w, https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2022\/09\/os-friendly-push-ads-585x329.png 585w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Check the conversion funnel<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Now, proceed to optimizing. Think like a user when approaching your ad campaign. Make sure that you have budget limits for each campaign and for the day with daily caps. It is crucial to ensure that you manage your traffic efficiently, especially if you have high volumes. What you need to do next is identify the drop-offs in your funnel and optimize.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Always monitor to optimize<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Measure the basic metrics such as CTR, sign ups, and conversions. Guard your advertising campaigns from any possible overpaying and manage your campaigns efficiently with available tools in your dashboard. Among them are Multi-Event Tracking, Custom Bid, Smart CPM, and CPA Goal.<\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;CPA Goal algorithms meticulously evaluate each placement that reaches the designated spending threshold, ensuring that it delivers the desired number of conversions or meets the target eCPA, safeguarding you from overpayment.&#8221;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/kjrocker.com\/affiliate-marketing-2\/try-new-feature-get-genuine-traffic-on-your-terms-with-adsterras-cpa-goal\/\">KJ Rocker<\/a>, <a href=\"https:\/\/kjrocker.com\/affiliate-marketing-2\/try-new-feature-get-genuine-traffic-on-your-terms-with-adsterras-cpa-goal\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Affiliate marketing coach<\/a><\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Updates on the best verticals and GEOs for In-Page Push for 2026. With examples<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We can&#8217;t stress enough that an ad campaign in any niche and geo can win from using In-Page Push ads. Be it VPNs, Mobile Utilities, Software, Apps, Anime, Sweeps, iGaming, Subscriptions, Books, e-Commerce, Finance, etc., and all the geos available in your dashboard settings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, let&#8217;s have a look at the winners for 2026:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table aligncenter is-style-stripes\"><div class=\"pcrstb-wrap\"><table class=\"has-fixed-layout\"><tbody><tr><th class=\"has-text-align-center\" data-align=\"center\" colspan=\"2\">Updates on the GEOs for In-Page Push Campaigns for 2026<\/th><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">United States<\/td><td class=\"has-text-align-center\" data-align=\"center\">US<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Indonesia<\/td><td class=\"has-text-align-center\" data-align=\"center\">ID<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">India<\/td><td class=\"has-text-align-center\" data-align=\"center\">IN<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Bangladesh<\/td><td class=\"has-text-align-center\" data-align=\"center\">BD<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Germany<\/td><td class=\"has-text-align-center\" data-align=\"center\">DE<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">United Kingdom<\/td><td class=\"has-text-align-center\" data-align=\"center\">GB<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">France<\/td><td class=\"has-text-align-center\" data-align=\"center\">FR<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Canada<\/td><td class=\"has-text-align-center\" data-align=\"center\">CA<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Brazil<\/td><td class=\"has-text-align-center\" data-align=\"center\">BR<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Thailand<\/td><td class=\"has-text-align-center\" data-align=\"center\">TH<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Japan<\/td><td class=\"has-text-align-center\" data-align=\"center\">JP<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Nigeria<\/td><td class=\"has-text-align-center\" data-align=\"center\">NG<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">South Africa<\/td><td class=\"has-text-align-center\" data-align=\"center\">ZA<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Mexico<\/td><td class=\"has-text-align-center\" data-align=\"center\">MX<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Some verticals perform better than others, however, we can outline several trending verticals and offer types for In-Page Push traffic.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table aligncenter is-style-stripes\"><div class=\"pcrstb-wrap\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Updates on the Best Verticals for In-Page Push campaigns for 2026<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">iGaming &amp; Sports<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">VPN<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Utility<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Antivirus<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Mobile Subscriptions<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Browser Extensions \/ Addons<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Social \/ Dating<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">E-commerce<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Sweepstakes<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Finding offers that work well with In-Page Push should be accessible to any advertiser who has experience with web Push campaigns. Only this time, there&#8217;s a new demographic to target: iPhone users.&nbsp;As a result, looking for iOS offers and other mobile and desktop devices for In-Page Push traffic could be a great way to reach a new audience of users.<\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">To get a better grip of how In-Page Push notification ads resulting, let&#8217;s conclude with a few real-world experiences from advertisers engaged in different verticals.<\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>In-Page Push ads for VPN offer<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2021\/10\/minimalistic-push-ads.png\" alt=\"Minimalistic in-page push creative\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2021\/10\/iOS-like-notification.png\" alt=\"iOS-styled push creative\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2021\/10\/classic-in-page-push-ad.png\" alt=\"Classic in-page push notification\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">An affiliate promoted a VPN offer to US iOS users using Social Bar ads which have a high-converting skin &#8211; In-Page Push. With a spend of $290.90, the campaign generated $1,195.10 in revenue, bringing in $904.20 profit and an impressive <strong>310% ROI<\/strong>. The strategy relied on simple CPI conversions, careful geo selection, and ongoing optimization through white\/blacklisting and bid adjustments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The full advertising story: <a href=\"https:\/\/blogdev.adsterratech.com\/blog\/case-study-vpn-offer-us-traffic\/\" type=\"link\" id=\"https:\/\/blogdev.adsterratech.com\/blog\/case-study-vpn-offer-us-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\">[VPN Case Study] $427 Profit Running a VPN Offer With the US Traffic<\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>In-Page Push Ads for gaming traffic<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Affiliate marketer KJ Rocker promoted the Play Regal iGaming offer in France using In-Page Push and Social Bar traffic. The campaign generated 94 conversions and 4,585 clicks, producing $1,316 revenue from $286.10 spend. The result was $1,029.90 profit and an outstanding <strong>360% ROI<\/strong>, driven by optimized browser and operating system targeting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The full advertising story: <a href=\"https:\/\/blogdev.adsterratech.com\/blog\/case-study-high-roi-of-360-from-adsterras-traffic-on-play-regal-offer\/\" type=\"link\" id=\"https:\/\/blogdev.adsterratech.com\/blog\/case-study-high-roi-of-360-from-adsterras-traffic-on-play-regal-offer\/\" target=\"_blank\" rel=\"noreferrer noopener\">High ROI of 360% from Adsterra\u2019s Traffic on Play Regal Offer<\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>In-Page Push Ads for advertising a mobile app with Social Bar (In-Page Push skin)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A mobile app affiliate used Adsterra\u2019s In-Page-Push-style ads to promote a utility app in India. He went with a $0.002 payout for every click. With $415.20 ad spend, the campaign generated <strong>$1,041.43 revenue<\/strong>, resulting in $626.23 profit and the <strong>150.8% ROI<\/strong> through creatives testing and traffic optimization.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The full advertising story: <a href=\"https:\/\/blogdev.adsterratech.com\/blog\/case-study-mobile-app-advertising-with-push-ads\/\" type=\"link\" id=\"https:\/\/blogdev.adsterratech.com\/blog\/case-study-mobile-app-advertising-with-push-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">$626 on Advertising a Mobile App With Social Bar (Push Ads)<\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading content-title\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In-Page Push ads are one of the newest ad formats available today. If you&#8217;re looking for new ways to increase revenue without investing too much time or money, get ahead of the game and start running an in-page campaign today.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"ads-post-btn-wrapper\"><a href=\"https:\/\/beta.partners.adsterra.com\/signup\/\" class=\"ads-post-btn\" style=\"background-color:#CE0000;font-size:14px\" target=\"_blank\">EXPLORE PUSH ADVERTISING<\/a><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>In-Page Push ads: FAQ<\/strong><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1782130744089\"><h3 class=\"schema-faq-question\" style=\"font-size: inherit;font-weight: 700;color: inherit; line-height: inherit; margin:0;\">Which advertising networks specialize in In-Page Push ads?<\/h3> <p class=\"schema-faq-answer\">There are several <a href=\"https:\/\/blogdev.adsterratech.com\/blog\/best-push-notification-ad-networks\/\" type=\"link\" id=\"https:\/\/blogdev.adsterratech.com\/blog\/best-push-notification-ad-networks\/\" target=\"_blank\" rel=\"noreferrer noopener\">best ad networks on the market<\/a> that provide effective In-Page Push services suitable for businesses for both advertisers and publishers. For example, Adsterra is distinguished by high global traffic volumes, smart tools for budget-saving and optimization, effective targeting, and reliable anti-fraud measures. TrafficStars concentrates on novel push creatives and automatic campaign optimization to increase engagement. Adcash integrates a sophisticated programmatic solution (DSP) along with targeting capabilities and fast campaign creation. EvaDav makes use of predictive analytics and global traffic sources to assist affiliates in reaching their audiences.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1782130757892\"><h3 class=\"schema-faq-question\" style=\"font-size: inherit;font-weight: 700;color: inherit; line-height: inherit; margin:0;\">What are the typical costs involved with in page push ads?<\/h3> <p class=\"schema-faq-answer\">Global average in-page push \u0441osts vary depending on targeting, competition, GEO, device type, and niche. Worldwide, it ranges for CPM: $0.15\u2013$5+ per 1,000 impressions, CPC: $0.001\u2013$0.50+ per click, Tier-1 countries (US, UK, Canada, Australia) have the highest costs, while Tier-2 and Tier-3 GEOs tend to demand lower traffic costs and higher testing volumes. Some ad networks, like Adsterra, allow advertisers to start with small daily budgets, test multiple creatives and audiences, and scale only after identifying profitable combinations.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>While the volumes of web push advertising are still high, In-Page Push ads are now the favorites of advertisers and publishers. Why?&hellip;<\/p>\n","protected":false},"author":27,"featured_media":45677,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[717,684,796,830],"tags":[31,124],"class_list":["post-20166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-display-ad-formats","category-monetization-tools","category-push-ads","category-social-bar-en","tag-ad-formats","tag-web-push"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>In-Page Push Ads: The Ultimate Guide to Boost Your \u0421ampaigns<\/title>\n<meta name=\"description\" content=\"Find out all information about In-Page Push ads. Advantages, disadvantages, tips, and the best traffic sources.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogdev.adsterratech.com\/blog\/in-page-push-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In-Page Push Ads: The Ultimate Guide to Boost Your \u0421ampaigns\" \/>\n<meta property=\"og:description\" content=\"Find out all information about In-Page Push ads. 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