{"id":2000,"date":"2019-07-10T15:29:33","date_gmt":"2019-07-10T15:29:33","guid":{"rendered":"https:\/\/adsterra.com\/blog\/?p=2000"},"modified":"2024-11-19T21:25:59","modified_gmt":"2024-11-19T18:25:59","slug":"security-adsterra","status":"publish","type":"post","link":"https:\/\/blogdev.adsterratech.com\/blog\/security-adsterra\/","title":{"rendered":"DEFENCE, SECURITY AND ANTI-FRAUD AT ADSTERRA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2000\" class=\"elementor elementor-2000\">\n\t\t\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-68640758 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68640758\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-711d7444\" data-id=\"711d7444\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cd56455 elementor-widget elementor-widget-text-editor\" data-id=\"3cd56455\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Advertising business allows earning and earning a lot. \u201cMoneymaking\u201d industries have always attracted bad players, and we at Adsterra feel bound to take action.\u00a0<\/p><p>We want to show how much we care about security and transparency on our platform and in this business in general, so we decided to write a series of blog posts about what we do to <b>detect, prevent and fight fraud and scam<\/b>.\u00a0<\/p><p>We are deeply concerned with what is going on, and we hope that our competitors will take an example and act to make our industry more transparent and less scammy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4203ad elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f4203ad\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2e2d27 elementor-widget elementor-widget-text-editor\" data-id=\"b2e2d27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>What is not allowed on Adsterra?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a47f6ac elementor-widget elementor-widget-text-editor\" data-id=\"a47f6ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"padding-left: 30px;\"> The following are examples (including but not limited to) of the type of actions that are\u00a0<b>not allowed<\/b>\u00a0on Adsterra:\n<ul>\n \t<li>sending Adsterra\u2019s traffic to malicious websites,<\/li>\n \t<li>redirecting Adsterra\u2019s traffic to the sites unapproved by Adsterra managers,<\/li>\n \t<li>running types of offers forbidden in Adsterra Network (parent window opener, pay per call, tech support, and any other illegal goods, services or transactions described in\u00a0<a href=\"https:\/\/adsterra.com\/advertisers-terms-managed\/\"><i><u>ADSTERRA TERMS &amp; CONDITIONS<\/u><\/i><\/a>).<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2385a1 elementor-widget elementor-widget-text-editor\" data-id=\"b2385a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>What do we do to detect fraud?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-052fd71 elementor-widget elementor-widget-text-editor\" data-id=\"052fd71\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"padding-left: 30px;\">We always stay in touch with the world of security innovations, so we can promptly detect and respond to new threats to grow long-term customer satisfaction.<\/p>\n<p style=\"padding-left: 30px;\">To detect malware in campaigns launched via Adsterra Self-Service platform, we use an automated scanner (<a style=\"font-family: inherit; font-size: inherit; color: #b84228; font-weight: inherit; background-color: #ffffff;\" href=\"https:\/\/www.geoedge.com\/\" target=\"_blank\" rel=\"noopener nofollow\"><i><u>GeoEdge<\/u><\/i><\/a><span style=\"color: inherit; font-family: inherit; font-style: inherit; font-weight: inherit;\">), and after that, the Campaign Launching Team checks all the campaigns manually. For manual fraud detection, we emulate real user behavior: we use different physical gadgets, operating systems, clean proxies, and fresh IP-addresses. Fresh proxies make cloaker fake landing page detection more effective, and it all helps us maximize fraud attempts exposure.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d82a42 elementor-widget elementor-widget-text-editor\" data-id=\"6d82a42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>What software do we use for it?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5d9e28 elementor-widget elementor-widget-text-editor\" data-id=\"b5d9e28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"padding-left: 30px;\">We currently use GeoEdge, a premium provider of ad security and verification solutions for adtech businesses. We connect with GeoEdge via API, and it monitors ad inventory 24\/7 to detect and block any malicious activity and quality issues in real-time, long before any damage can occur. We scan <b>the whole feed<\/b> (ALL ads, including old ones, which have already been examined several times) <b>every 30 minutes<\/b>. Adsterra also has in-house security scripts that provide additional automated scans of our ad inventory.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d066b7 elementor-widget elementor-widget-text-editor\" data-id=\"3d066b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Is it 100% safe?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f73a652 elementor-widget elementor-widget-text-editor\" data-id=\"f73a652\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"padding-left: 30px;\">The Adsterra security system combines a series of measures for improving client protection, but unfortunately, no software can make us 100% immune to breaches. But our highest aim is to reduce this number to zero, so we decided to implement one more scanner,\u00a0<a style=\"font-family: inherit; font-size: inherit; color: #b84228; font-weight: inherit; background-color: #ffffff;\" href=\"https:\/\/www.adsecure.com\/\" target=\"_blank\" rel=\"noopener nofollow\"><i><u>AdSecure<\/u><\/i><\/a>, after a successful test period.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3095ac8 elementor-widget elementor-widget-text-editor\" data-id=\"3095ac8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>How long does it take to react?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-20 elementor-section elementor-inner-section elementor-element elementor-element-5dcc810 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5dcc810\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-50 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-45f82f8\" data-id=\"45f82f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7f8c28 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"e7f8c28\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<i class=\"fa fa-shield\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"penci-ercol-50 penci-ercol-order-2 penci-sticky-ct    elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4aa398a\" data-id=\"4aa398a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-169d510 elementor-widget elementor-widget-text-editor\" data-id=\"169d510\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"padding-left: 30px;\">It takes <b>30 seconds to 10 minutes<\/b> to react to a fraudulent campaign. Our Defence Dept. reports the issue to the advertiser, their advertising manager, and our Security Team.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e7d912 elementor-widget elementor-widget-text-editor\" data-id=\"3e7d912\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>What penalties apply to advertisers for breaking the rules?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-940fbe7 elementor-widget elementor-widget-text-editor\" data-id=\"940fbe7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"padding-left: 30px;\">When it comes to minor violations, we temporarily ban GEOs for a suspicious campaign to protect publishers and ask the advertiser to fix the issue. But it works only with one-time minor violations. That part we&#8217;ll just chalk up to a human error.<\/p><p style=\"padding-left: 30px;\">If an advertiser repeatedly breaks the rules, we ban them in the Adsterra Network. Financial penalties may also apply to any advertiser breaking our rules.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f67127b elementor-widget elementor-widget-text-editor\" data-id=\"f67127b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Your campaign or account was banned. What to do?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b5de73 elementor-widget elementor-widget-text-editor\" data-id=\"6b5de73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"padding-left: 30px;\">Make sure you did not violate <a style=\"font-family: inherit; font-size: inherit; color: #b84228; font-weight: inherit; background-color: #ffffff;\" href=\"https:\/\/adsterra.com\/advertisers-terms-managed\/\" target=\"_blank\" rel=\"noopener\"><u><i>Adsterra Terms &amp; Conditions<\/i><\/u><\/a>. If you are 100% sure that all of your campaigns are in line with the rules, <b>report the issue<\/b> to your personal manager, and they will promptly help. Our moderation is strict but fair and just.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92578c8 elementor-widget elementor-widget-text-editor\" data-id=\"92578c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>What are our plans for defense improvement?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c17964 elementor-widget elementor-widget-text-editor\" data-id=\"4c17964\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"padding-left: 30px;\"><b>In Q3, we launch a massive tech system renovation<\/b>: we will improve our internal security scripts, fix minor bugs, and enhance automated performance. We will implement a new scanning system: <b>AdSecure<\/b>. We have been testing it for several months, and it has shown itself to be extremely effective, so it will stay together with <b>GeoEdge<\/b> that we currently use. It&#8217;s a bit complicated, but two heads, or in this case, scanners, are better than one.<\/p><p style=\"padding-left: 30px;\">We have always stayed on the guard of our clients&#8217; safety and will remain so.<br \/>We want our clients and partners to be aware of our activity, so we will share more information about the software we use, people who work in the Defence Dept, advice on how to stay safe online and more on our blog and social media.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cddbdf1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cddbdf1\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-20 elementor-section elementor-inner-section elementor-element elementor-element-ba75282 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba75282\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-50 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ec95653\" data-id=\"ec95653\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-308db4b elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"308db4b\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<i class=\"fa fa-arrow-circle-o-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"penci-ercol-50 penci-ercol-order-2 penci-sticky-ct    elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-863e9da\" data-id=\"863e9da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45cd384 elementor-widget elementor-widget-text-editor\" data-id=\"45cd384\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Coming up next:<\/h2><h2><a href=\"https:\/\/blogdev.adsterratech.com\/blog\/adsterra-malvertising-prevention-techniques\/\" target=\"_blank\" rel=\"noopener\">Software for AdTech security we use<\/a><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a83f34 elementor-widget elementor-widget-spacer\" data-id=\"1a83f34\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Advertising business allows earning and earning a lot. \u201cMoneymaking\u201d industries have always attracted bad players, and we at Adsterra feel bound to&hellip;<\/p>\n","protected":false},"author":3,"featured_media":2077,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-2000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-security-solutions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - 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