{"id":19196,"date":"2022-06-24T12:59:15","date_gmt":"2022-06-24T09:59:15","guid":{"rendered":"https:\/\/adsterra.com\/blog\/?p=19196"},"modified":"2024-11-12T12:13:22","modified_gmt":"2024-11-12T09:13:22","slug":"popunder-ads-lead-generation","status":"publish","type":"post","link":"https:\/\/blogdev.adsterratech.com\/blog\/popunder-ads-lead-generation\/","title":{"rendered":"8 Proven Ways to Get More Leads Using Popunder Ads"},"content":{"rendered":"\n
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Article by Joey Babineau <\/em><\/strong>
Joey Babineau has been a full-time media buyer for over a decade. He runs an active YouTube channel, and is the owner of Powerhouse Affiliate<\/a>, a web-based training platform for performance marketers.<\/em><\/p>\n\n\n\n

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Popunder ads can be an effective way to reach potential customers, as they are often more noticeable than other types of online advertising.

Popunder ads can also be used to target specific audiences. They can be customized to appear only to users who meet certain criteria, such as being in a certain country or region.

Affiliates can greatly benefit from this type of advertising since Popunder ads work really well w<\/strong>ith<\/strong> lead generation and CPA affiliate offers.<\/strong>
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\r\n\tToo long? Ask AI to summarize<\/strong>\r\n\t
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Why are Popunder ads good for lead generation?<\/strong><\/h2>\n\n\n\n

Popunder ads are nothing new but they have become increasingly popular in recent years for affiliates in performance marketing<\/a> especially.

There are a number of reasons why pop-under ads are popular. The most common reasons are the low cost per click in tier 1 and 2 countries and the leniency in advertising rules. Moreover, they are less intrusive than the popup ads that distract and interrupt users.<\/p>\n\n\n\n

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What are the top verticals for lead generation with Popunders?<\/strong><\/h2>\n\n\n\n

It is no secret that many verticals work well in the popunder space. The most common types of offers generally are promoting in Dating, Sweepstakes, Finance, iGaming, Software\/Utilities, and Entertainment products<\/strong>.

Just use any of the spy tools<\/a> and you will find that many of the landing pages are using some type of \u201cengagement tactic\u201d to quickly get the users to interact.

Here is an example from one of my recent dating campaigns where I was collecting leads for a German dating website.

Using Adsterra<\/a>, I was able to get this campaign profitable.<\/p>\n\n\n\n

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As you can see, the use of a survey with very simple questions works well. This is just one example of an engagement tactic.<\/p>\n\n\n\n

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8 tips for better lead generation with Pupunders<\/strong><\/h2>\n\n\n\n
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1.<\/strong> Competitive intelligence<\/strong><\/h3>\n\n\n\n

As mentioned above, the use of popular competitive intelligence tools<\/a> will help you find new marketing angles and landing page ideas for your popunder campaigns. It also helps you to find suitable CPA offers that are working for others.

While there are not many spy tools that work specifically to popunders a lot of the promotional methods are very similar to what you will find on push and native ads. It should be very easy to find landing page examples using tools like Anstrex or Adplexity.<\/p>\n\n\n\n

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2.<\/strong> Develop unique angles based on your offers<\/strong><\/strong><\/h3>\n\n\n\n

There are many marketing angles that can be used when promoting a product or service however with popunder ads, you only have a split second to capture that user.

The most important thing is to find one<\/strong> angle that best suits your product or service<\/strong>, and then use it to your advantage.

For example, with Dating it is pretty easy to come up with angles. People are usually looking for singles close to their location. This means your landing page should really make people believe this is a local offer, so consider using a dynamic city insertion.<\/strong>

This is not as important when pitching products like online gaming or investments. Users don’t really need those services to be local. So for better success, try different approaches for different types of offers.<\/p>\n\n\n\n

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3.<\/strong> Super speedy interactive pages<\/strong><\/strong><\/h3>\n\n\n\n

In order to keep your visitor engaged it is important that your elements work extremely fast.

For example, in the survey page example above, when users click on a response, it does not load on a new page. It instantly loads a new question and keeps the user active. The same applies to games like the example below:<\/p>\n\n\n\n

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In the example, when the user clicks the spin wheel they stay on the same page as it spins and notifies them they are a winner. This type of approach is captivating but also very common.

Keep in mind that these approaches are ever-changing, and the marketers who get the most leads are the ones who come up with new ideas before everyone else burns them out.<\/strong><\/p>\n\n\n\n

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4.<\/strong> Create a variety of ad versions<\/strong><\/strong><\/h3>\n\n\n\n

With popunder ads, your ads are your landing pages. There is no one-size-fits-all solution. The only way to really know what will work best for your company and your products is to test, test, test.

For example if you are running a \u201cUtilities\u201d type of offer you might want to test different ways to deliver the same message without breaking the offer terms. Many BH affiliates use aggressive tactic like \u201cYou have a virus!\u201d but this can be done more compliantly.

Rather than saying they have a virus try something like this:<\/p>\n\n\n\n

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Some things you might want to test include:<\/p>\n\n\n\n