{"id":18089,"date":"2022-05-16T17:18:34","date_gmt":"2022-05-16T14:18:34","guid":{"rendered":"https:\/\/adsterra.com\/blog\/?p=18089"},"modified":"2025-02-21T13:22:59","modified_gmt":"2025-02-21T10:22:59","slug":"adsterra-targeting-settings-for-affiliates","status":"publish","type":"post","link":"https:\/\/blogdev.adsterratech.com\/blog\/adsterra-targeting-settings-for-affiliates\/","title":{"rendered":"Are You Using Adsterra Targeting Settings Like a Pro? A Cheat Sheet for Affiliates"},"content":{"rendered":"\n

Campaign targeting settings save thousands of dollars while making your offers reach the most motivated users. However, with 20 traffic segmentation options, one can easily get confused or spend too much time testing them one by one. We decided to save you time and asked our expert, Sasha, to create an exhaustive guide to Adsterra targeting settings.

Previously, Sasha broke down the sorest topics of a campaign setup<\/a>. Today, we move further and dive deeper into audience segmentation.<\/p>\n\n\n\n

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Sasha Kasatkina,
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Welcome back to the series of skill-boosting guides to Adsterra features. Our topic is ad targeting<\/strong>, and we are going to cover all additional settings that can help you reach the right users with the right offers in the right place with the best possible result. We\u2019ll be using Adsterra Self-Serve Platform, so, fasten up, sign up and let\u2019s go!<\/em><\/p>\n<\/blockquote>\n\n\n

SIGN UP AND TRY<\/a><\/div>\n\n\n\n
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General campaign targeting settings<\/strong><\/h2>\n\n\n\n

Our topic today is creating excellently targeted campaigns or managing additional traffic filters. However, when you set up a campaign on the Adsterra Self-Serve Platform, you start with the required (or general) targeting settings. Let\u2019s revise them now. <\/p>\n\n\n\n

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Device format<\/strong><\/h3>\n\n\n\n

Device format targeting<\/strong><\/em> means choosing between desktop and mobile traffic. Adsterra\u2019s 35K+ publishers send all types of web impressions, but to target all device types, you will need to create (or copy) two campaigns. It\u2019s crucial for correct campaign monitoring and optimization in the future since desktop and mobile traffic behavior differs drastically.

Mobile traffic includes tablets, but you can remove them from your campaign by removing the tick.<\/p>\n\n\n\n

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The Device type setting is vital for further traffic segmentation by operation system or browser version. We\u2019ll discuss them a bit later.<\/p>\n\n\n\n

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Traffic type<\/strong><\/h3>\n\n\n\n

Another vital step is choosing the type of traffic. This is nothing but your main audience profile paired with the website\u2019s specifics. Mainstream traffic is best for general offers like E-commerce, Mobile Apps, and Software. The non-mainstream type is more suitable for specific offers like Dating or iGaming. I recommend you start with both types if your policy allows you to advertise on niche websites.<\/p>\n\n\n\n

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Broader targets reveal more opportunities for conversions. Adding alternative traffic types may be very beneficial; we laid out all the nuts and bolts in the <\/em>previous guide<\/em><\/a> to Advertising Campaign Scaling.<\/em><\/p>\n<\/blockquote>\n\n\n\n

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Connection type<\/strong><\/h3>\n\n\n\n

The Connection type setting is vital when you target subscribers of a particular mobile carrier (e.g., T-Mobile in Austria). It helps remove Wi-Fi connections, focusing your spending on 3G and 4G users. On the other hand, if you pick only Wi-Fi, you won\u2019t be able to choose mobile carriers.<\/p>\n\n\n\n

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Ad Unit & Pricing type<\/strong><\/h3>\n\n\n\n

Every marketing campaign requires an advertising format. While it\u2019s not a targeting setting genuinely, you do nothing but filter traffic by the type of advertising codes placed on publishers\u2019 websites or other platforms. When you launch, say, a Popunder campaign, you choose publishers who have put pop ads codes on their websites, and so on. Pricing types \u2014 CPM, CPC, or CPA \u2014 also depend on ad units.<\/p>\n\n\n\n

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Country<\/strong><\/h3>\n\n\n\n

Even a global-scale campaign won\u2019t run without geo targeting<\/em><\/strong>. This setting also defines your bidding strategy.

With Adsterra, you can either select countries individually or use bulk input. I always recommend splitting your campaigns by country<\/strong> since it simplifies controlling the rates and traffic behavior.

If you need to focus on specific areas of the country, use location targeting<\/a>. Adsterra allows for specifying regions and even cities to focus on a desired audience. It’s especially critical when you run an iGaming or Sports offer within a country with regulations that vary from state to state.<\/p>\n\n\n\n

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And we’ve done with a brief outline of the required campaign targeting settings. They\u2019re enough for the first tests, but your true craft comes with additional targeting. So let\u2019s carry on with these extras that can supercharge your campaign.<\/p>\n\n\n\n

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Additional campaign targeting settings to filter traffic<\/strong><\/h2>\n\n\n\n

Additional campaign targeting settings allow for reaching out to the best-matching audiences. In other words, you cherry-pick those audiences that bring more clicks and conversions while removing traffic slices with poor performance.

Through the Self-Serve Platform, you can specify:<\/p>\n\n\n\n