{"id":17285,"date":"2024-05-26T10:22:30","date_gmt":"2024-05-26T07:22:30","guid":{"rendered":"https:\/\/adsterra.com\/blog\/?p=17285"},"modified":"2024-12-24T17:45:39","modified_gmt":"2024-12-24T14:45:39","slug":"adsterra-campaign-setup-guide-for-affiliates","status":"publish","type":"post","link":"https:\/\/blogdev.adsterratech.com\/blog\/adsterra-campaign-setup-guide-for-affiliates\/","title":{"rendered":"Adsterra Campaign Setup Guide for Affiliates and Media Buyers: Get Top Traffic Faster"},"content":{"rendered":"\n
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We at Adsterra are a bit nerd about tutorials. But pro tips are incomparably better when it comes to actual practice. Hence, we invited our key expert and Head of CPA, Sasha, to walk you through the most challenging traffic acquisition stages. So, here’s your Adsterra campaign setup guide. It’s all here, from adding a landing page URL to submitting it for verification.<\/p>\n\n\n\n

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Sasha Kasatkina,
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Hi, everyone,<\/em>
You know that Adsterra has developed its Self-Serve Platform, which is pretty easy to use. But it\u2019s also feature-rich, so you might get confused if you have never used ad networks. I\u2019m here to show you how to create and submit your first display campaign for flawless verification. And it will be just perfect if you sign up and complete<\/a> all the main steps!<\/em> Let\u2019s ride!<\/em><\/p>\n<\/blockquote>\n\n\n\n

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Before you start the Adsterra ad campaign setup<\/strong><\/h2>\n\n\n\n

1. Choose an offer<\/strong><\/h3>\n\n\n\n

First things first, you need to get an offer to advertise. In other words, an URL you will send Adsterra traffic to.

Since it\u2019s your first campaign, I recommend selecting a test offer with the most accessible conversion flow. This may be an install, download or even click. Sign in to your affiliate network or program and pick the offer you would like to try running on Adsterra traffic.

If you\u2019re hesitating, check the Offers Wishlist<\/a> on your Adsterra account. Here we list the examples of high-converting offers \u2014 just find them in your affiliate network or pick a similar one.<\/p>\n\n\n\n

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2. Save some screenshots of the target landing page<\/strong><\/strong><\/h3>\n\n\n\n

Remember to save some screenshots of the final landing page after you come up with the offer to try with Adsterra. If you plan to use a prelander, it is better to take its screenshot, too. This will save you time one day \ud83d\ude09 I’ll get back to this point a bit later. Now, just save some JPGs or PNGs making sure they are less than 350 kB each.<\/p>\n\n\n\n

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3. Check with Traffic Chart<\/strong><\/strong><\/strong><\/h3>\n\n\n\n

You don’t want to guesswork, do you? Then, before jumping into the Adsterra campaign setup, check for the available traffic volumes with our super-handy Traffic Chart tool<\/a>. Pick it from the main vertical menu, and voila \u2014 you see how many ad impressions you will get for your geo, on which ad format, traffic type, and device. Recommended CPMs are also there.

Good job! Now you’re all ready for your first Adsterra campaign setup.<\/p>\n\n\n\n

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Important: Make sure the postback tracking is ok<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n

You can carry on with the Adsterra campaign setup without tracking conversions. Our online platform\u2019s stats<\/a> will still deliver you ad placements, impressions, clicks, and more. But now, I will allow myself a slight turn to tell you more about tracking.

When running CPA campaigns, you use trackers not to miss a single conversion fired. And it will be pretty sad to start a campaign and realize that your postback fails to deliver those conversions. So let’s make sure the integration is OK or set it up from scratch.

From your Advertiser’s account, hit Tracking \u2192 Conversion Tracking<\/em><\/strong>. You’re on the Postback setup page.<\/p>\n\n\n\n

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Postback types<\/strong><\/h3>\n\n\n\n

Start with choosing a postback type. Choose the one that matches your KPIs.
Simple postback<\/strong> tracks conversions without a payout. Use it if you buy traffic with a CPM model or if you’ve set up the conversion price in your tracker and don’t plan to send us this metric through postback.
Simple postback with a payout variable<\/strong> will send the conversion cost. The payout sent in the postback (whatever you have in &atpay=) is a primary price. Make sure you don\u2019t send other prices. 
Complex postback<\/strong> will send conversions with payouts in non-USD currencies.<\/p>\n\n\n

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Connecting to a tracker<\/strong><\/strong><\/h3>\n\n\n\n

Now move to step 2 and 3. Choose between the tracking systems we list or select Custom. Hit the GENERATE POSTBACK<\/strong><\/em> button. You can now copy the link and paste it into your tracking system.<\/p>\n\n\n

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Make sure you match all tokens given in the postback URL between Adsterra and your tracker. The most critical token is the clickID<\/strong>, which sends each conversion event through an offer URL and returns it through the Postback URL. You will need to replace the clickID with the corresponding parameter from your tracker, matching it with the Adsterra subid_short<\/strong>.

Here is an example screenshot from RedTrack. ClickID is named as ref_id, so we placed the ##SUB_ID_SHORT(action)## right near this parameter.<\/p>\n\n\n\n

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Offer test<\/strong><\/strong><\/strong><\/h3>\n\n\n\n

Ok, you matched tokens inside the postback URL. Now we\u2019re ready to carry out a test. Go to your affiliate network and choose an offer. I would advise you to pick an offer with the most simple conversion flow; it will be easier to test if the conversion fires.

Generate an offer URL with a parameter ##SUB_ID_SHORT(action)##<\/strong>, which will deliver conversions. I would also recommend you to put the ##PLACEMENT_ID## <\/strong>to track traffic from different traffic sources. It will be especially helpful for your further campaign optimization. By the way, you can always check Adsterra tokens in our Help Center<\/a>.

Now, jump to your Adsterra account. On the Conversion tracking <\/em><\/strong>page, find STEP 4 <\/em><\/strong>and paste the offer URL with all tokens you need.<\/p>\n\n\n\n

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Click the CHECK URL<\/strong> button. If you see the “Success”, then congrats \u2014 you’re all set!

Let’s now explore the Adsterra campaign setup process from A to Z.<\/p>\n\n\n\n

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Adsterra ad campaign setup from scratch<\/strong><\/h2>\n\n\n\n

Now we’re back to the Adsterra SSP account. Click Campaigns \u2192 Create<\/em><\/strong>.<\/p>\n\n\n\n

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We\u2019re going to carry on with the Required Settings<\/strong><\/em> now. These settings are a must for submitting a campaign for verification. And to begin with, make up the name for your test campaign.<\/p>\n\n\n\n

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Device type targeting<\/strong><\/strong><\/h3>\n\n\n\n
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Choose which traffic sources \u2013 desktop or mobile \u2013 you will showcase ads on. You can choose one device type per campaign. Why so? This way, you’ll be getting much more clear stats about placements. If you want ads to appear on both desktops and mobiles, simply create another campaign with an alternative device type targeting!<\/p>\n\n\n\n

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Mobile and Tablets come as one, but you can leave only one of these.<\/em><\/p>\n<\/blockquote>\n\n\n\n

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Traffic type<\/strong><\/strong><\/strong><\/h3>\n\n\n\n
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We send both mainstream and non-mainstream traffic. Mainstream traffic, on average, fits any ad campaign. The non-mainstream type is best for niche audiences with specific interests: Entertainment, iGaming, Dating, etc.

The point is that both types can serve you well when you run, say, a VPN, VOD (video on demand,) or Sports offer. We recommend adding new traffic types when scaling ad campaigns and starting with both types if your brand allows you to be exposed on non-mainstream websites.<\/p>\n\n\n\n

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Connection type<\/strong><\/h3>\n\n\n\n

Now, let\u2019s decide on the connection type. Here you have three options: all traffic, Wi-Fi, and 3G (which is also 4G\/LTE.) The 3G option will be the right choice if you run a PIN Submit \/ Mobile Subscription<\/a> offer. This parameter will allow you to target mobile carriers <\/a>within your geo later.<\/p>\n\n\n\n

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Ad unit (aka format)<\/strong><\/strong><\/strong><\/h3>\n\n\n\n

The Ad Unit field is all-important, as you have to come up with HOW your ads will look like (with creatives or without them) and how much traffic you will get. With Adsterra, you choose between ad units:<\/p>\n\n\n\n