{"id":15945,"date":"2021-12-08T12:50:00","date_gmt":"2021-12-08T09:50:00","guid":{"rendered":"https:\/\/adsterra.com\/blog\/?p=15945"},"modified":"2023-07-26T16:05:45","modified_gmt":"2023-07-26T13:05:45","slug":"christmas-marketing-ideas","status":"publish","type":"post","link":"https:\/\/blogdev.adsterratech.com\/blog\/christmas-marketing-ideas\/","title":{"rendered":"Tips for 2022 Christmas Holiday Online Affiliate Marketing"},"content":{"rendered":"\n

The 2022 holidays are almost here; now is your chance to activate your holiday ad campaigns before your competitors. Affiliate marketers have a lot to look forward to in the last three months of the year. Now that it’s the holiday season, it’s time to find Christmas offers and make money from them. <\/strong><\/p>\n\n\n\n

Read the tips on increasing affiliate marketing sales for Christmas and put them to use.<\/p>\n\n\n\n

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\u0421hristmas affiliate marketing tips to increase your traffic in 2022<\/h2>\n\n\n\n

You can increase revenue during the holidays by knowing what to promote, when, and what traffic to use. Let’s look at strategies to get traffic and set up the right campaign for the holiday season.<\/p>\n\n\n\n

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1. Black Friday is your Christmas marketing friend<\/h3>\n\n\n\n

Thanksgiving\u2014a uniquely American celebration\u2014marks the start of the festive season. With this event comes the famed Black Friday, which occurs on the first Friday after Thanksgiving. This year (2022), Black Friday<\/a> will occur on November 25th, signaling the beginning of the holiday shopping season for consumers and marketers!<\/p>\n\n\n\n

But what often started as a one-day shopping event evolved into a 4-day shopping weekend that ends on Cyber Monday. According to our experience, people are looking for gifts for their friends and family, so now is the time to ensure your ads are visible as online spending increases. <\/p>\n\n\n\n

Ad impressions are usually higher during the pre-holiday season, with CTRs rising by 100% and conversion rates increasing by 60%. You should capitalize on the trend and increase ad spending to reap the rewards. This is a busy time, and you need to get more targeted traffic from your competitors.<\/p>\n\n\n\n

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2. When do I start getting ready?<\/h3>\n\n\n\n

At first glance, this question seems easy, especially for people who live in places where Christmas is on December 25th. Affiliate marketers often start campaigns with products for the New Year at the end of November or December to make the most money at Christmas. But you can still start and win the jackpot in the middle of the month.<\/p>\n\n\n\n

Since everyone is rushing to empty their shop before the economic crisis worsens, it looks like Christmas ads may start much earlier than they used to. <\/p>\n\n\n\n

We recommend starting at least two weeks ahead of Christmas day. A superprofessional affiliate can start a week before Christmas, but it’s still a very competitive period, and you need time to prepare.<\/p>\n\n\n\n

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Take into account different holidays in various GEOs<\/h4>\n\n\n\n

Besides, Christmas isn’t just about December 25th. People start exchanging gifts on December 1st. Christians exchange Christmas gifts on December 25th. The same is true for Brazil, one of the best countries for affiliate marketing. Indonesians know the exact date, but they also have their traditions. On December 25th, Indonesian Christmas, people give gifts to each other. However, people in Japan exchange gifts on December 31st.<\/p>\n\n\n\n

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Pay attention to the novelty days<\/h4>\n\n\n\n

By paying attention to more minor, niche holidays, you can engage a smaller niche of followers and keep them loyal. On Single\u2019s day, for example, more international marketers put effort into capturing the attention of China’s over 600 million internet users to ensure that consumers spend at least some of their money on cross-border shopping.
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Furthermore, some affiliate marketers are betting that Single\u2019s Day will become even more of a global phenomenon, causing an international target audience to go on a collective buying spree on November 11th. Make sure to include Single\u2019s Day in your ad activities next year.<\/p>\n\n\n\n

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3. 2022 gift trends<\/h3>\n\n\n\n

Marketers may guess what will be popular this year, but real buyers may think differently. Every year, things change, and financial recessions can also change global trends.<\/p>\n\n\n\n

It’s smart to look at the numbers from the big players on the market, which can be the most important tip for affiliate marketers at Christmas. It helps to know what the people who live in a certain area want. The good news is that Google actively collects this kind of information.<\/p>\n\n\n\n

Google just launched its Google Shopping trends for 2022<\/a>, which lists the most-searched-for gift ideas for the coming holiday season. The company says people want to buy games, fragrances, tech, health and beauty, sports and wellness, kitchen gear, and toys for the holidays this year. <\/p>\n\n\n\n

Interestingly, gadgets, toys, and game consoles are the top three categories on the list. Use this info to decide which offer to promote.<\/p>\n\n\n\n

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4. What offers can you promote for Christmas?<\/h3>\n\n\n\n

Paid subscriptions, consumer electronics, smartphones, and clothes come first in mind. This is a vast market sector, and you will find many CPA offers here. The competition is rather stiff, while the conversion flow is complex. All ecommerce offers will require payments or orders at least. Let\u2019s look at less obvious offer types, then. You will find secret paths to larger profits!

Money, gift cards, clothes, shoes, food, smartphones, jewelry, watches, cosmetics, and books are some of the most wanted gifts for Christmas 2022. And there’s a place for an affiliate marketer to turn around.<\/p>\n\n\n\n

People still believe in miracles and hope that getting a significant sum of money on New Year’s Eve will help them get out of debt. Affiliates can promote things like Sweepstakes, Freemiums, and Nutra during this period.<\/p>\n\n\n\n

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Streaming platforms’ freemiums?<\/h4>\n\n\n\n

The best last-minute Christmas gifts are another idea for something to promote. We’re talking about gift cards for streaming services that can also be bought in January, like a subscription to Netflix, Apple, Disney+, Amazon, HBO Max, or software and apps.<\/p>\n\n\n\n

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Sweepstakes<\/h4>\n\n\n\n

Find out what the most wanted gifts are and use that to choose a Sweepstakes offer. It might be something other than an iPhone 14, AirPods, or a PlayStation. Promoting an Air fryer and the newest Nike Air Jordans can be a good idea. Remember that people who want gift cards or vouchers are also possible buyers.<\/p>\n\n\n\n

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VPN and Utilities<\/h4>\n\n\n\n

Seems weird? VPN providers are very screwed at inventing special holiday offers. For instance, NordVPN launched a very appealing Black Friday campaign offering huge discounts for paid subscribers. Dig through your affiliate network and check if there are such seasonal offers.<\/p>\n\n\n

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To make a truly engaging ad, you must add some holiday spirit to your creatives. Check Social Bar templates where you can add Christmas designs and adornment.<\/p>\n\n\n\n

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iGaming and Betting<\/h4>\n\n\n\n

These verticals are active throughout the year. And since it’s a festive season, people are full of expectations. They see good signs all around. Even during the unfortunate 2020-2021 season, this magic still works. You can ramp it up by adding holiday designs and wishes to your ad creatives. Moreover, some betting platforms and direct advertisers (online casinos, for instance) will offer increased payouts for players during the holidays. Take advantage of such offers.<\/p>\n\n\n\n

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Nutra<\/h4>\n\n\n\n

Different kinds of Nutra products often perform well in December. Affiliate marketers can also promote products and courses for losing weight or apps for sports. Marketers can keep running their advertising campaigns in January if they choose Nutra offers. People often make resolutions like “lose weight in the new year” or “learn something new.” Because of this, online educational projects can also be thought of as a product to promote.<\/p>\n\n\n\n

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5. The best kind of traffic for Christmas offers<\/h3>\n\n\n\n

Popunder ads<\/a> are usually good for promoting Sweepstakes and Gambling. In comparison, Push notifications are ideal in areas where personal appeal and privacy are important, like Dating, VPN, Antivirus, and Nutra offers.<\/p>\n\n\n\n

Try Popunders if you choose an Ecommerce offer. Set up pre-landing pages with the most interesting products for users. This strategy shows that the website has the things they need, which can fetch a lot of conversions. <\/p>\n\n\n\n

Let’s give you some advice concerning CPM traffic. It’s preferable to buy CPM traffic instead of CPA. But we will discuss this issue a bit later. So keep on reading!<\/p>\n\n\n\n

In-Page Push ads<\/a> (IPP) can be useful on pre-landers if you want to invite users to win money, a gadget, or hang out with someone. IPP ads are unrivaled when it comes to teasing users and prewarm them before leading to a landing page. With Adsterra, you can test up to 15 different In-Page Push templates.<\/p>\n\n\n\n

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Have you ever heard of gamification?<\/h4>\n\n\n\n

Gamification is when you use game elements in your marketing strategy, either by making ads that look like games or by making your product look like a game.<\/p>\n\n\n\n

Pre-landers that look like games, like lucky wheels, scratch-offs, and slot machines, are good examples of gamified marketing strategy. There are many benefits to this approach, including the following:<\/p>\n\n\n\n