{"id":15095,"date":"2021-10-10T21:33:55","date_gmt":"2021-10-10T18:33:55","guid":{"rendered":"https:\/\/adsterra.com\/blog\/?p=15095"},"modified":"2023-07-25T09:55:01","modified_gmt":"2023-07-25T06:55:01","slug":"serp","status":"publish","type":"post","link":"https:\/\/blogdev.adsterratech.com\/blog\/serp\/","title":{"rendered":"What are Search Engine Results Page and their Importance for SEO"},"content":{"rendered":"\n

Search engine results pages (SERPs) are web pages users see when they enter queries into search engines like Google to look for something online. Publishers compete stiffly to rank on the first pages of Google search results as websites that succeed receive more than 90% of user traffic. But don’t worry if your website isn’t there yet. You can use several strategies to improve your ranking and grab more traffic and earnings<\/a>. Let’s find out how.<\/strong><\/p>\n\n\n\n\n\n

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\r\n\tToo long? Ask AI to summarize<\/strong>\r\n\t
\r\n\t\t\r\n ChatGPT\r\n\t\t<\/a>\r\n\r\n\t\t\r\n Perplexity\r\n\t\t<\/a>\r\n\r\n\t\t\r\n\t\t\tClaude\r\n\t\t<\/a>\r\n\t<\/div>\r\n<\/div>\n\n\n

What is a search engine results page?<\/strong><\/h2>\n\n\n\n

It’s essentially the page you see after typing a query into the search bar on Google, Bing, Yandex, DuckDuckGo, and other search engines. SERP design varies by company, but since Google is the most popular (with over 80% market share), we’ll concentrate on its features and algorithms.<\/p>\n\n\n\n

The search engine results pages show a list of results \u2013 images, videos, text blocks, and more \u2013 or websites relevant to your query. Every SERP contains both organic and paid search results.<\/p>\n\n\n\n

Types of search queries<\/strong><\/h2>\n\n\n\n

Some SERPs will have more organic results than others because different searches have different intents. Let\u2019s briefly discuss search intent.<\/p>\n\n\n\n

Navigational<\/strong><\/h3>\n\n\n\n

Navigational queries are what users type into the search box when looking for a specific website but do not type the entire URL. For example, [Facebook]<\/p>\n\n\n

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\"Facebook<\/figure><\/div>\n\n\n

Informational<\/strong><\/h3>\n\n\n\n

Informational queries occur when users want to get specific information. For example, [what\u2019s the current price of bitcoin in USD]<\/p>\n\n\n

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\"Bitcoin<\/figure><\/div>\n\n\n

Transactional<\/strong><\/h3>\n\n\n\n

Transactional queries occur when users are thinking of purchasing an item. For example, [Cheap cars under $15k<\/em>]<\/p>\n\n\n\n

Transactional searches have strong commercial intent, and search queries that lead to transactional SERPs may include keywords like “buy” and other terms that indicate a strong desire to buy.<\/p>\n\n\n\n

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How to get in the SERPs<\/strong><\/h2>\n\n\n\n

The SERPs may differ for each query, but they’re all made up of the same three components.<\/p>\n\n\n\n

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Paid ads<\/strong><\/h3>\n\n\n\n

You can find paid search results at the top, side, and bottom of SERPs. Google displays a maximum of four paid ads at the top of SERPs on a desktop computer and three ads on a mobile browser.<\/p>\n\n\n

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\"Best<\/figure><\/div>\n\n\n

Google considers the bid amount, the quality of the landing page, the ad itself, and the relevance to the query before ranking your ads.<\/p>\n\n\n\n

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Organic results<\/strong><\/h3>\n\n\n\n

Search engines use webpage quality, relevance, and authority algorithms to determine organic results. Google ranks thousands of identical results. As a result, the most relevant and high-quality pages usually appear first in search engine results.<\/p>\n\n\n

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\"Nesting<\/figure><\/div>\n\n\n

SERP features<\/strong><\/h2>\n\n\n\n

There are some exciting features in the SERPs that make specific results stand out. Google and other search engines have added helpful boxes, visuals, and interactive panels.<\/p>\n\n\n\n

SERP features are designed to provide information without the need to click a result, but they can also generate revenue for Google (e.g., Shopping ads).<\/p>\n\n\n\n

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What are the features of a SERP?<\/strong><\/h2>\n\n\n\n

Featured snippets<\/strong><\/h3>\n\n\n\n

A featured snippet is a small section of content taken from a website or video. Featured snippets usually appear at the top of the SERP, though other results may sometimes appear above them. To get a featured snippet, your website must be on the first page of the search results, so get there first.<\/p>\n\n\n\n

Not every snippet is text. Google sometimes shows videos (referred to as suggested clips)<\/p>\n\n\n\n

Here are some examples of snippet formats:<\/p>\n\n\n\n