{"id":15051,"date":"2021-10-05T07:25:46","date_gmt":"2021-10-05T04:25:46","guid":{"rendered":"https:\/\/adsterra.com\/blog\/?p=15051"},"modified":"2026-06-16T16:36:05","modified_gmt":"2026-06-16T13:36:05","slug":"case-study-vpn-offer-us-traffic","status":"publish","type":"post","link":"https:\/\/blogdev.adsterratech.com\/blog\/case-study-vpn-offer-us-traffic\/","title":{"rendered":"[VPN Case Study] $427 Profit Running a VPN Offer With the US Traffic"},"content":{"rendered":"\n<p class=\"has-dark-text-color has-text-color has-link-color wp-elements-8e7360776b0e0ab6f2b4976282d17041 wp-block-paragraph\">A payout of $6.8 for a VPN app trial? Sounds tempting&#8230; However, trials are not the easiest conversions, especially if you&#8217;re not a super-pro affiliate. Advertisers will pay only for approved trials, so you will need to plan, optimize, and test wisely. With this case study, you&#8217;ll nail it! Our partner has shared a unique case study of running a VPN offer on the US traffic with trial flow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read on and find out which bid to start with, how to wrap your creatives for an immediate impact, and which tools can become your best helpers in the campaign optimization.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<details class=\"wp-block-details has-background is-layout-flow wp-block-details-is-layout-flow\" style=\"background-color:#eaeaea\"><summary>Disclaimer<\/summary>\n<p class=\"wp-block-paragraph\"><em>As this case study is provided by one of our partners, we keep the spelling untouched.&nbsp;We try to maintain a unified structure for all case studies, so we sometimes make a few changes in the sequence of paragraphs. The author&#8217;s opinion does not necessarily reflect our views.<\/em><\/p>\n<\/details>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>VPN case study summary<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p><b>Traffic type:<\/b> SocialBar CPC by Adsterra<\/p><\/li>\n\n\n\n<li><p><b>CPA Network: <\/b><a href=\"https:\/\/adsterra.com\/cpanetwork\/\" target=\"_blank\" rel=\"noopener\">Adsterra CPA Network<\/a><\/p><\/li>\n\n\n\n<li><p><b>Offer:<\/b> All traffic VPN<\/p><\/li>\n\n\n\n<li><p><b>Time period:<\/b> June 14\u201320<\/p><\/li>\n\n\n\n<li><p><b>GEO: <\/b>US<\/p><\/li>\n\n\n\n<li><p><b>Spent: <\/b>$347.76<\/p><\/li>\n\n\n\n<li><p><b>Income: <\/b>$775.20<\/p><\/li>\n\n\n\n<li class=\"has-accent-color-color has-text-color has-link-color wp-elements-68f9f796a965751107de9b0f424f6de2\"><strong>Profit: $427.44<\/strong><\/li>\n\n\n\n<li class=\"has-accent-color-color has-text-color has-link-color wp-elements-6ff53ae53f2326c33b03c1f0861c67e5\"><strong>ROI: 123%<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-f6d872f4 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background has-custom-font-size wp-element-button\" href=\"https:\/\/beta.affiliates.adsterra.com\/signup\/\" style=\"border-radius:5px;background-color:#ce0000;font-size:18px\" target=\"_blank\" rel=\"noreferrer noopener\">GET QUALITY CPA OFFERS<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background has-custom-font-size wp-element-button\" href=\"https:\/\/beta.partners.adsterra.com\/signup\/\" style=\"border-radius:5px;background-color:#ce0000;font-size:18px\" target=\"_blank\" rel=\"noreferrer noopener\">GET GENUINE TRAFFIC<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Greetings, friends!<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>In today&#8217;s case, we are going to review a fresh VPN with a trial conversion and will be driving US traffic. Let&#8217;s find out what you can do to make your traffic more profitable.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Let&#8217;s roll!<\/em><\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Choosing GEO and traffic source<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In one of my previous cases I mentioned that it&#8217;s better for beginners to start with CPI flow, and as they gain experience, they can start working with more complex types of conversions. So, today&#8217;s case is exactly about complex conversions!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conversion type: CPA<\/li>\n\n\n\n<li>Vertical: VPN<\/li>\n\n\n\n<li>Device format: Mobile, Tablet<\/li>\n\n\n\n<li>OS type: iOS, 13.0+ version<\/li>\n\n\n\n<li>Restrictions: no incent, no fraud, no email<\/li>\n\n\n\n<li><strong>Payment for each trial \u2014 $6.8<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Screenshot of the final lander:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2021\/10\/landing-for-vpn-offer.png\" alt=\"Landing page for a VPN offer\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Strategy<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A complex conversion requires more thorough work on the campaign. Don&#8217;t forget about the GEO-competitor scouting stage, and proactively ask the support team about everything that&#8217;s going on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conduct preliminary tests on the creatives, see what works well and what does not. We check the CTR of the creatives, compare them with each other and leave the ones that are clickable and bring the most conversions.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Focus on the click estimator and the recommended price per click when creating a campaign, this will make life easier by a lot. But the preliminary questioning of support allowed me to sort out the price per click on this offer \u2014 I decided to use the <strong>CPC model with a $0.02 bid per click.<\/strong><\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Creatives<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s start with the fact that this offer already has a preland, which is embedded in the URL:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2021\/10\/prelander-for-vpn-offer.png\" alt=\"Prelander for a VPN offer\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">I recommend using the <a href=\"https:\/\/blogdev.adsterratech.com\/blog\/how-to-launch-stellar-social-bar-campaigns\/\" target=\"_blank\" rel=\"noopener\">Social Bar system alert templates<\/a>, &#8220;iOS style&#8221; and &#8220;Windows Style (compact)&#8221;, they are very cool. You can throw in a couple of creatives with an alert to go with them. Remember, it&#8217;s better to use PNG picture format, for it&#8217;s higher quality. There may be a black background on the preview of the creative, but do not worry, the creatives are shown correctly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some examples of creatives:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2021\/10\/minimalistic-push-ads.png\" alt=\"Minimalistic in-page push creative\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2021\/10\/iOS-like-notification.png\" alt=\"iOS-styled push creative\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2021\/10\/classic-in-page-push-ad.png\" alt=\"Classic in-page push notification\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2021\/10\/icon-notification-ios.png\" alt=\"Icon notification\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Optimization<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">We need to get as much target traffic as possible, so in the test stages, do not put any restrictions on targeting. We&#8217;ll build our campaign after preliminary results. In my case, leave everything as it is, but you can do it as you wish.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Work with statistics, and if something drags you down \u2014 just remove it. Build a separate campaign on a whitelist if you see that some placements get you lots of conversions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Disable the creatives with low CTR and CR, you can update them and put new ones in.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do not forget to use Adsterra&#8217;s main feature:<a href=\"https:\/\/blogdev.adsterratech.com\/blog\/adsterra-custom-bid\/\" target=\"_blank\" rel=\"noopener\"> custom bids on placements<\/a> (and a <a href=\"https:\/\/blogdev.adsterratech.com\/blog\/adsterra-traffic-chart\/\" target=\"_blank\" rel=\"noopener\">Traffic Chart<\/a> as well).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can enable tablet targeting, if you want to scale the campaign. Well, at least I did.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Post-optimization<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Overall: Targeting mobile devices and tablets;iOS version 13.0 and above; $0.02 per click bid.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Screenshot of the final settings:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2021\/10\/vpn-campaign-settings.png\" alt=\"Campaign settings for a VPN case study\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Results<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Screenshot from Adsterra ad network (traffic source):<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2021\/10\/vpn-case-study-statistics.png\" alt=\"VPN case study statistics\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Total spent at Adsterra for all days: 347.76$.<\/strong><\/li>\n\n\n\n<li><strong>Income 775.2$.<\/strong><\/li>\n\n\n\n<li class=\"has-accent-color-color has-text-color has-link-color wp-elements-1920ee29d7e88ce3ad2540eff8e9712c\"><strong>Profit 427.44$.<\/strong><\/li>\n\n\n\n<li class=\"has-accent-color-color has-text-color has-link-color wp-elements-56453964037bc1affd45cdf0529e75b2\"><strong>ROI 123%<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blogdev.adsterratech.com\/blog\/wp-content\/uploads\/2021\/10\/cpa-network-payouts.png\" alt=\"Adsterra CPA payouts\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>The offer is fresh and it works. There are, of course, complications with trials, which need to be taken into account. That&#8217;s why I like simpler conversions, you don&#8217;t have to wait all day for several conversions.&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>These types of offers are not good for beginners because they require extensive monitoring and optimization. And pray that your app is not kicked out of the store, otherwise it will be a very sad story. And don&#8217;t forget to contact your manager, he will help you.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>I described my course of action as best I could, if you have anything to add, I\u2019m waiting for your comments, always welcome. Also, don&#8217;t forget to read our article about <a href=\"https:\/\/blogdev.adsterratech.com\/blog\/ways-to-promote-vpn-and-utility-offers\/\" target=\"_blank\" rel=\"noopener\">How to advertise VPN offers<\/a>.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Thank you!<\/em><\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Here comes the trickiest part of the case study: it&#8217;s practice time. You will find tons of impressions and relevant traffic on Adsterra Ad Network. Start with Popunder or Social Bar ad formats as they send the largest volumes of impressions. Don&#8217;t hesitate about creatives: with Social Bar, you have over 20 templates with proven high CTRs. See how our partners use them to run profitable campaigns with Mobile Apps <a href=\"https:\/\/blogdev.adsterratech.com\/blog\/case-study-advertising-mobile-app\/\" target=\"_blank\" rel=\"noopener\">($480.9 profit)<\/a> and VPNs <a href=\"https:\/\/blogdev.adsterratech.com\/blog\/case-study-vpn-offer-social-bar\/\" target=\"_blank\" rel=\"noopener\">($904 profit)<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As for the highly paid offers, you can always find those on the <a href=\"https:\/\/adsterra.com\/cpanetwork\/\" target=\"_blank\" rel=\"noopener\">Adsterra CPA Network<\/a> for passionate affilate pros.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-f6d872f4 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background has-custom-font-size wp-element-button\" href=\"https:\/\/beta.partners.adsterra.com\/signup\/\" style=\"border-radius:5px;background-color:#ce0000;font-size:18px\" target=\"_blank\" rel=\"noreferrer noopener\">I NEED GREAT TRAFFIC<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background has-custom-font-size wp-element-button\" href=\"https:\/\/beta.affiliates.adsterra.com\/signup\/\" style=\"border-radius:5px;background-color:#ce0000;font-size:18px\" target=\"_blank\" rel=\"noreferrer noopener\">I NEED GREAT OFFERS<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A payout of $6.8 for a VPN app trial? Sounds tempting&#8230; However, trials are not the easiest conversions, especially if you&#8217;re not&hellip;<\/p>\n","protected":false},"author":3,"featured_media":15070,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[21,782],"tags":[56],"class_list":["post-15051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing-case-studies","category-vpn-utilities","tag-cpa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[VPN Case Study] $427 Profit With Adsterra CPA Network<\/title>\n<meta name=\"description\" content=\"Make sure you learned all tips and hacks from this affiliate pro! 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