{"id":14685,"date":"2021-09-24T16:50:28","date_gmt":"2021-09-24T13:50:28","guid":{"rendered":"https:\/\/adsterra.com\/blog\/?p=14685"},"modified":"2024-10-22T18:27:36","modified_gmt":"2024-10-22T15:27:36","slug":"advertise-mobile-apps","status":"publish","type":"post","link":"https:\/\/blogdev.adsterratech.com\/blog\/advertise-mobile-apps\/","title":{"rendered":"Mobile App Advertising Guide"},"content":{"rendered":"\n

A mobile app can hardly succeed without effective advertising. Mobile app advertising has grown exponentially alongside the mobile app market. According to Statista<\/a>, Global mobile app advertising spending rose from $30 billion in 2014 to $327 billion in 2023.<\/p>\n\n\n\n

Spending lots of money is one thing, and spending it effectively is another. This article will explain how to spend mobile advertising budgets effectively. Mobile advertising trends<\/a> are ever-changing, and you must be a lifelong learner to do it effectively.<\/p>\n\n\n\n

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\r\n\tToo long? Ask AI to summarize<\/strong>\r\n\t
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Mobile app advertising specifics<\/strong><\/h2>\n\n\n\n

Effective advertising strategies differ for different types of mobile apps. What works for games wouldn\u2019t necessarily work for news apps. What works for educational apps wouldn\u2019t always work for fitness apps. You must consider your type of app to set a practical strategy. Your target audience plays a vital role in how you\u2019ll create your ads and the mediums to deploy them on. <\/p>\n\n\n\n

If you\u2019re here to learn how to earn money from your application, skip this guide and read the one about apps or APKs monetization<\/a>.<\/p>\n\n\n\n

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Important things to do before mobile app promotion<\/strong><\/h2>\n\n\n\n
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Know your target audience<\/strong><\/h3>\n\n\n\n

Your target audience is the specific group your app is designed for. It can be a particular age group, country, or people with shared interests. For example, a casual gaming app will ideally target people between 18 and 35. <\/p>\n\n\n\n

You should define your target audience before moving on to app promotion. Understanding your customers is critical to determine how to reach them with ads.<\/p>\n\n\n

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\"app-promotion-how-to-find-your-target-audience\"<\/figure><\/div>\n\n\n
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Promote your app before launching it to drive excitement<\/strong><\/strong><\/h3>\n\n\n\n

You don\u2019t have to wait to launch your app before promoting it. It’s advisable to start advertising it before launching to foster anticipation and excitement for your upcoming product. You can give customers a glimpse of what they’ll expect in your ads. You can also run beta tests with a small user group to gather feedback. This feedback will help you detect and improve your app\u2019s blind spots before launching to a mass audience.<\/p>\n\n\n\n

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App advertising strategies in different launch stages<\/strong><\/h2>\n\n\n\n

App advertising occurs in different stages, starting with the short period before launching the app, then shortly after launching, and the post-launch period. Each period demands different strategies for effective results.<\/p>\n\n\n\n

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Pre-launch strategy for app advertising<\/strong><\/h3>\n\n\n\n
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1. Conducting market research<\/strong><\/h4>\n\n\n\n

Before launching an app, you need to do thorough research about its viability. An idea might sound great, but that doesn’t mean there’s a market for it. Even when there’s a market, who are the top competitors, and can you differentiate your app from them?<\/p>\n\n\n\n

Research extensively about your app\u2019s market size and growth prospects. Identify the industry incumbents and their strengths & weaknesses. This information forms the foundation of your application advertisement strategy.<\/p>\n\n\n\n

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2. Defining the target audience<\/strong><\/h4>\n\n\n\n

The next is precisely defining your target audience. Who is your ideal user? Who are you creating the app for? You need to narrow your audience by demographics, such as age, gender, occupation, hobbies, and income level. Knowing your target audience helps you identify their pain points and pitch your app as the solution to their problem.<\/p>\n\n\n\n

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3. Building a strong brand presence<\/strong><\/h4>\n\n\n\n

Your app needs a unique identity to differentiate it from competitors. The identity includes the name, logo, typography, color schemes, graphics, sounds, and user interface. It should resonate with your target audience and convey your app\u2019s value proposition. Your application advertising strategy revolves around this brand identity.<\/p>\n\n\n\n

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4. App store optimization (ASO)<\/strong><\/h4>\n\n\n\n

ASO means optimizing your app to rank high on app store search results. It involves using relevant keywords aligned with your target audience, writing informative app descriptions, and showcasing your app’s features with high-quality screenshots. <\/p>\n\n\n\n

The aim of your ASO strategy is to appear on the first page when people search for your app\u2019s category. For example, if you run a fitness app, the aim is to rank high when a random user searches for \u201cFitness\u201d on the Play Store and App Store.<\/p>\n\n\n\n

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App launch strategy<\/strong><\/h3>\n\n\n\n
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1. PR and press releases<\/strong><\/h4>\n\n\n\n

You need an effective public relations strategy to draw attention to your app. You can do this by publishing a press statement announcing your app\u2019s release and value proposition. Many journalists scour press releases for story ideas so they can stumble on your press release and decide to publish an article about it.<\/p>\n\n\n\n

You can also seek publicity from local news sites or industry publications. Getting into a few niche publications can spur other publishers to write similar stories, spreading the word about your app.<\/p>\n\n\n\n

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2. Creating a social media buzz<\/strong><\/h4>\n\n\n\n

Over 5 billion<\/a> people use social media, making it one of the best places for marketing an app. From visually appealing Instagram stories to informative Facebook posts and short X (Twitter) tweets, social media offers many formats to create buzz for your app.<\/p>\n\n\n\n

Facebook, Instagram, and other apps let you advertise to your exact target audience, so you can easily drum up attention and build a waitlist. The key is making your target audience feel they\u2019re missing out on something if they don\u2019t download the app, i.e., emphasizing the value proposition.<\/p>\n\n\n\n

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3. Organizing launch events<\/strong><\/h4>\n\n\n\n

You can organize virtual or physical app launch events and invite industry experts. Hosting launch events lets you engage directly with your target audience and share insights about your app’s development. It adds a human factor that makes people more eager to try your app.<\/p>\n\n\n\n

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Post-launch app advertising tactics<\/strong><\/h3>\n\n\n\n
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1. User acquisition strategies<\/strong><\/h4>\n\n\n\n

User acquisition refers to the tactics needed to attract new users to your app. These tactics range from search engine optimization (SEO) to social media ads, email marketing, and app partnerships. Each app has its suitable user acquisition strategies, so it\u2019s important to learn what works for you and stick with it long-term.<\/p>\n\n\n\n

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2. Content marketing<\/strong><\/h4>\n\n\n\n

Content marketing is an effective strategy for advertising apps. It involves creating and publishing content on blogs, news sites, and forums to draw attention to your app. For example, you can add a blog section to your app\u2019s website and write relevant articles for your target audience. Someone visiting your website to read articles can convert into a user. Consistent content marketing increases your app\u2019s user base.<\/p>\n\n\n\n

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3. Leveraging influencers<\/strong><\/h4>\n\n\n\n

Influencers are the movers and shakers of social media. They have significant, engaged followings you can leverage to promote your app. These range from micro-influencers with less than 100,000 followers to mega-influencers with over 1 million followers. <\/p>\n\n\n\n

You can pay influencers to promote your app to their followers. The key is finding the right influencers in your niche. For example, a tech gadgets reviewer is best suited to promote a VPN app. An influencer\u2019s app recommendation can do wonders for your user growth.<\/p>\n\n\n\n

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How to market your app effectively<\/strong><\/strong><\/strong><\/h2>\n\n\n\n
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1. Choose an ad network<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n

Think outside the box when choosing an ad network. The most obvious platforms like Google Ads or Facebook are a surefire solution, but they may not suit you if you promote, let\u2019s say, an iGaming app. Moreover, some advertising platforms send millions of ad views from the geos you target at a lower price.<\/p>\n\n\n\n

Adsterra is well-known for its abundant quality traffic from 28K+ direct publishers. You can enjoy multiple conversions and clicks outside the mainstream competition channels.<\/p>\n\n\n\n

Adsterra specifics:<\/p>\n\n\n\n

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  1. Vertical-friendly policy<\/li>\n\n\n\n
  2. Expertise that embraces even complex verticals like Ecommerce, Sports and iGaming<\/li>\n\n\n\n
  3. 20+ targeting settings<\/li>\n\n\n\n
  4. Cost optimization tools: Smart CPM<\/a>, CPA Goal<\/a><\/li>\n\n\n\n
  5. 3-level security<\/li>\n<\/ol>\n\n\n\n
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    LAUNCH ADS<\/a><\/div>\n\n\n\n
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    2. Create a landing page<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n

    A landing page is a standalone web page designed to convert viewers into leads and customers. It\u2019s akin to a virtual elevator pitch. You should create an appealing landing page for your mobile app. This page should have precise information on what features and benefits people should expect from your app. You should provide a detailed explanation of how your app works alongside screenshots and demo videos.

    The landing page should end with a call-to-action button that takes visitors to your app\u2019s listing on the Apple App Store or Google Play Store. The good news is that you can use     landing page builders<\/a> to create yours with little hassles. These builders provide professional templates that you can use to create an appealing landing page.<\/p>\n\n\n

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    \"Example-of-a-creative-landing-page\"
    Example of a creative landing page.
    Source:     FitnessAI<\/a><\/figcaption><\/figure><\/div>\n\n\n
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    3. Partner with influencers<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n

    Influencers have become a big part of the internet via social media platforms. They have lots of followers that view and engage with their content, which presents a good idea of how to advertise your app. You can connect with influencers on different social media platforms (Twitter, Instagram, Facebook, etc.) and get them to promote your app for a fee. <\/p>\n\n\n\n

    Big-shot influencers with a large audience may be unaffordable for small brands, but they aren\u2019t the only category of influencers you can work with. There are also “micro-influencers” with between 5,000 and 50,000 followers with a loyal fanbase that may be interested in marketing your app for a relatively affordable price.<\/p>\n\n\n\n

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    4. Pay attention to email marketing<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n

    There are over 4 billion<\/a> active email users, which makes it one of the best channels for mobile app advertising. If you already have an email newsletter, you can tell your subscribers about your app and how it can help them. <\/p>\n\n\n\n

    You can use existing email databases to target potential users but be careful not to run afoul of spam laws. On regular emails, you can paste links to your app in the signature field. The idea is to use email to expose your app to as many people as possible.<\/p>\n\n\n\n

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    5. Create a teaser video<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n

    A teaser video is a good idea of how to advertise an app. The video should be short (around 30 seconds) and demonstrate your app\u2019s main features. You can include it in your landing page or social media page and advertise it. Videos are interactive and can convey much more information within a short period than text. <\/p>\n\n\n\n

    Avoid making the teaser video too salesy or shiny. Go straight to the point and highlight the best features of your app.<\/p>\n\n\n

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    \"app-promotion-example-of-a-screengrab-of-a-sample-app-teaser-video\"
    Screengrab of a sample app teaser video<\/a><\/figcaption><\/figure><\/div>\n\n\n
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    6. Pay attention to SEO <\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n

    Search engine optimization<\/a> is important to determine how to market a mobile app. Ideally, your app should show up on the first page when someone looks up related queries on a search engine. Identify the most relevant keywords related to your app and include them in your landing page to increase the chances of ranking high. Good search engine optimization can get your app a lot of unpaid traffic.<\/p>\n\n\n\n

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    7. Work on your app store optimization (ASO)<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n

    App store optimization is similar to search engine optimization but for the Apple App Store and Google Play Store. It involves using the right keywords and keyword density to ensure that your app ranks high in customer searches. A lot of iPhone and Android users find their apps through search, so your app description is something to focus on to advertise it effectively.<\/p>\n\n\n\n

    You can use competitor research platforms like Data.ai<\/a> to search for phrases, see which apps come up, and then mimic their description format for your relevant keywords.<\/p>\n\n\n\n

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    8. Pay attention to social media channels<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n

    Social media helps guide you on how to market an app successfully. Boosting your visibility on social media platforms like Facebook, Instagram, and LinkedIn improves your brand reputation and attracts more users to your mobile app. You can leverage social media to ask for feedback from your users and discuss how to improve the app. Building strong relationships with your users on social media reaps great rewards.<\/p>\n\n\n\n

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    9. Leverage your website (blog)<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n

    If you already have a website with high traffic<\/a>, you can leverage it to promote your app successfully. For example, you can include a banner on your website that tells visitors about your app in a non-intrusive way. You can also write blog posts about your app and add a direct link to it, which helps with search engine optimization.<\/p>\n\n\n\n

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     10. Create an eye-catching app icon<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n

    There are millions of apps on both the Google Play Store and Apple App Store, which translates into intense competition. You\u2019ll need to differentiate yourself from the competition if you want to succeed, and one of the best ways to do that is with a unique app icon. Tips to make your icon stand out include:<\/p>\n\n\n\n