{"id":14417,"date":"2021-09-09T19:21:39","date_gmt":"2021-09-09T16:21:39","guid":{"rendered":"https:\/\/adsterra.com\/blog\/?p=14417"},"modified":"2023-01-31T16:53:04","modified_gmt":"2023-01-31T13:53:04","slug":"ad-placement-mistakes-that-lead-to-cpm-drop","status":"publish","type":"post","link":"https:\/\/blogdev.adsterratech.com\/blog\/ad-placement-mistakes-that-lead-to-cpm-drop\/","title":{"rendered":"Avoid These 11 Ad Placement Mistakes That Lead to a CPM Drop"},"content":{"rendered":"\n

To any publisher, a CPM drop is always a headache. The core metric that marks how profitable your website can change within a day and that it’s ok. But it’s pretty harsh when your CPM drops because of a sad mistake that you could have avoided. You will be able to prevent them from now on.

Some publishers think of website monetization<\/a> as a single-shot activity. They choose an ad unit, find a place to put it, and then forget about it. That’s a weak tactic. You can earn more and win higher bids if you control and operate your ad formats. Let’s list some typical pitfalls that lead to income loss and see how to avoid them.<\/p>\n\n\n\n

<\/div>\n\n\n\n\n\n
<\/div>\n\n\n\r\n
\r\n\tToo long? Ask AI to summarize<\/strong>\r\n\t
\r\n\t\t\r\n ChatGPT\r\n\t\t<\/a>\r\n\r\n\t\t\r\n Perplexity\r\n\t\t<\/a>\r\n\r\n\t\t\r\n\t\t\tClaude\r\n\t\t<\/a>\r\n\t<\/div>\r\n<\/div>\n\n\n

1. Poor ad viewability that leads to a CPM drop<\/strong><\/strong><\/h2>\n\n\n\n

If users don’t scroll enough to see ads or merely don’t visit pages where you place scripts, you get zero CPM.

Your homepage might generate massive traffic, but if users use it only to navigate to other content and never scroll down half of the page, you will lose lots of ad views.

E.g., when users don’t scroll enough and see less than 50% of a native Banner, your ad impressions are not counted, so the CPM becomes lower. <\/p>\n\n\n\n

Tip 1<\/strong><\/h3>\n\n\n\n

Use online services that allow for building a scroll map of your web pages. They show how many users reach those spots where you put advertising codes.<\/p>\n\n\n\n

\"\"
Source: Hotjar Blog
Hotjar is one of the best-known tools for building heat maps and scroll maps<\/a><\/figcaption><\/figure>\n\n\n\n

Tip 2<\/strong><\/h3>\n\n\n\n

If you don’t get enough traffic for the entire page, try placing at least one ad code above the fold. It’s the first visible part of the page available without scrolling down. <\/p>\n\n\n\n

\n

‘Above the fold<\/em><\/strong>‘ is a common definition for content that comes first on a web page; the first visible part of the page.<\/em><\/p>\n<\/blockquote>\n\n\n\n

Tip 3<\/strong><\/h3>\n\n\n\n

The more effective pages you create, the better they work for the CPM growth. You will get more organic traffic that will be distributed across multiple pages.<\/p>\n\n\n\n

Use on-page SEO techniques to increase traffic volume on your key pages. Write powerful content<\/a> that will add value to important topics, and remember the rule “one keyword phrase per one article.”<\/p>\n\n\n\n

<\/div>\n\n\n\n

2. Ads are viewable, but they collapse navigation (UX)<\/strong><\/strong><\/strong><\/h2>\n\n\n\n

As a website owner, you have to balance between your monetization goals and your readers’ needs.<\/p>\n\n\n\n

Tip 1.  Don’t place banners near the navigation buttons<\/strong><\/h3>\n\n\n\n

You should avoid placing ads near navigation or other essential elements to avoid blank clicks. Those clicks are bad in all aspects:<\/p>\n\n\n\n