{"id":13527,"date":"2021-08-05T22:37:07","date_gmt":"2021-08-05T19:37:07","guid":{"rendered":"https:\/\/adsterra.com\/blog\/?p=13527"},"modified":"2026-05-06T14:49:24","modified_gmt":"2026-05-06T11:49:24","slug":"adsterra-ad-fraud-prevention-methods","status":"publish","type":"post","link":"https:\/\/blogdev.adsterratech.com\/blog\/adsterra-ad-fraud-prevention-methods\/","title":{"rendered":"Adsterra Ad Fraud Prevention Techniques for Affiliates and Advertisers"},"content":{"rendered":"\n

While publishers are concerned about staying safe from malvertising<\/a>, advertisers and affiliates care a lot about getting quality, clean traffic from trusted websites. Traffic fraud schemes have become too frequent to ignore them.

The Adsterra Policy Team reveals how advertisers and affiliate marketers can stay safe from ad fraud traffic including fake impressions, clicks, conversions, and many more threats.

If you had ever encountered fraudulent techniques, wondered \u201cIs Adsterra an ad fraud actor?\u201d or \u201cHow to protect my advertising budgets?\u201d, you should share 8 minutes with this guide. Let’s break down all whats and hows!<\/p>\n\n\n\n

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\r\n\tToo long? Ask AI to summarize<\/strong>\r\n\t
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What is ad fraud traffic and what’s its purpose?<\/strong><\/h2>\n\n\n\n

Like those absolutely genuine and clean traffic growth techniques, bot and fraud methods pursue the very same goal \u2014 monetization. Some publishers use these methods to get higher payouts from impressions, clicks or even conversions.

Fraud traffic is literally the opposite of real users that see ads, click on them and complete target actions (conversions). Publishers use it to wangle extra CPM or money when they don’t have enough website users.

When a publisher or webmaster realizes they need more impressions or clicks to ensure high CPM, they usually seek for white-hat SEO methods or legitimate user acquisition. But some of them decide to cheat the system. They would impersonate real humans with bots: millions of bots would imitate paid actions draining advertising budgets.<\/p>\n\n\n\n

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Are ad networks interested in preventing fraud activities?<\/strong><\/h2>\n\n\n\n

One may think that advertising platforms are also interested in generating multiple fake impressions or clicks so as to win in their commission. Well, that’s far from reality. This way would lead any advertising network or platform to a complete downfall as any attempt to speculate on traffic is easily disclosable.<\/p>\n\n\n\n

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Why are fake impressions and clicks harmful for ad networks?<\/strong><\/h2>\n\n\n\n

First off, false actions never bring leads or purchases. Every marketer would detect that they get dull impressions that don’t convert and refuse to use the network.

Another point proving that fraudulent traffic is something ad networks avoid by all means \u2014 transparency of conversions tracking. Each reputable network collaborates with powerful tracking systems that detect suspicious clicks and conversions. With tracking solutions like Voluum or Binom \u2014 who we partner with \u2014 and which many of our advertisers use, it is impossible to keep shady methods like impressions inflating in secret.

Eventually, ad networks suffer from faux traffic and other harmful activities on a par with their advertisers, as they can lose their clientele, their reputation, and … any chances to recover.<\/p>\n\n\n\n

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Most common offensive techniques, and how Adsterra ad fraud protection works<\/strong><\/h2>\n\n\n\n

Having figured out what’s the purpose of malicious activities against advertisers, it is much clearer how and when they can be implemented. There are several most common techniques of impersonating real users’ behavior. There are too many of them to list them all, so we will cover some of the most frequently used.<\/p>\n\n\n\n

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1. Ad fraud techniques of showing hidden or side ads<\/strong><\/h3>\n\n\n\n

These are invisible ads that unreliable publishers can blend in the general feed trying to get larger payouts.  <\/p>\n\n\n\n