Affiliate marketing accounts for up to 15% of all revenue in the digital media industry. It has become the backbone of many…

Christmas is over, the new year holidays have passed, and now the marketing world is moving on to the next big marketing…

Whether you advertise a proprietary product or run an affiliate offer, tracking is the basis of your campaign health. It’s like owning…

In recent years, we’ve witnessed a shift in the performance marketing industry towards tech and innovation. Most ad networks implemented robust fraud…