Author Mikhail Zhukov

Head of the CPM Department at Adsterra

He (his)

Expertise

Strategic planning, market research and analysis, seasonal goals and KPI setting, testing of new geos, product development, trend-watching, customer care and advocacy

Highlights

Known as a seasoned practitioner and visionary, Mikhail had been among the most appreciated account managers at Adsterra before he became the Head of the CPM Department. His signature strategy is collaborating across teams, finding the growing points for the product and its partners’ businesses.

Mikhail evangelizes the product – the Adsterra platform – and personally assists in launching new features such as Social Bar and Pricing Tokens. 

With a thorough knowledge of traffic buying and marketing, Mikhail can share a 360-degree overview of any geo or market segment. His articles provide full visibility of the ad campaign setup flow, delivering valuable insights into geo-specific settings and cultural aspects.

Aside from being responsible for planning, developing, and implementing the overall CPM Department’s business strategy, Mikhail is personally involved in communication with Adsterra partners and team-building within his realm.