Affiliate Marketing & Media Buying

Christmas is over, the new year holidays have passed, and now the marketing world is moving on to the next big marketing …

In recent years, we’ve witnessed a shift in the performance marketing industry towards tech and innovation. Most ad networks implemented robust fraud …

We’ve seen a lot of people wondering what new hobbies and profitable ventures they’ll try this year. Most of us are still …

You know Adsterra as a global ad network that connects advertisers and publishers. Advertisers VS Publishers: who exactly are they? How do …

Customer engagement is one of the top issues marketers and advertisers face. From the very first user interaction with ads till the …

Performance marketing has replaced blurred KPIs with concrete metrics. It uses technology to assess the effectiveness of every advertising campaign you launch. …

Rather than experimenting, a more effective strategy is to monitor your competitor’s strategies. You can use various ad spying tools and research …

The 2022 holidays are almost here; now is your chance to activate your holiday ad campaigns before your competitors. Affiliate marketers have …

Most experienced advertisers and beginners immediately choose between Google and Facebook when choosing a traffic source for ad campaigns. Fortunately, few people …

Advertisers and publishers work together to achieve a shared goal: monetizing online audiences and connecting with potential customers. So both parties need …