After immense anticipation, SBC 2024, the iGaming and sports event of the year is finally here. In September 2024, the Summit will welcome all those who are eager to refine their knowledge about:
- iGaming regulations and legal aspects of online advertising
- Newest traffic sources outside mainstream platforms
- Risks and rewards of Artificial Intelligence
- Open banking and new payment options
- Dates: September 24-26, 2024
- Location: Lisbon, Portugal
- Venue: Feira Internacional de Lisboa
- Official website: https://sbcevents.com/sbc-summit/
- Adsterra’s booth: F192
What is SBC 2024?
SBC Conference has become the world’s stage where leading operators, affiliates, and decision-makers of the iGaming industry. Having emerged with the ambitious aim to foster innovation, the SBC Summit is now one of the drivers for developing the sector itself, showcasing best practices, trends, and global forecasts.
In its previous editions alone, the SBC Summit welcomed over 15,000 delegates and more than 350 exhibitors. This September, the event has grown nearly twofold; it will welcome 25,000 delegates and over 600 exhibitors.
It’s a must-attend event to meet 8,000 iGaming operators and 2,500+ affiliate experts.
With the event moving from Barcelona to Lisbon in 2024, even more international visitors, exhibitors, and thought leaders are expected to come together to discuss future developments in sports, iGaming, and affiliate marketing.
Why attend the SBC Summit 2024? Reasons for pros and newbies
Attending SBC Lisbon 2024 has much to offer to both advanced iGaming pros and aspiring affiliates. Here are some reasons to join this unmissable event:
Extensive learning opportunities
If you want to expand your knowledge of trends and upcoming tech and legal changes, SBC 2024 is the place to be. Over 450 speakers will appear on stage. Panel discussions and sessions by CEOs, regulators, and innovators are designed to give deep insights into emerging technologies, regulation changes, and market turmoils. Several SBC conference tracks will cover topics ranging from affiliate marketing strategy and eSports pivots to blockchain technology in gaming.
Networking at its best
The SBC Summit in Lisbon unlocks a rare opportunity to engage with over 25,000 industry pros: operators, affiliates, and suppliers. The event is fully oriented to collaboration, innovation, and growth due to its dedicated networking sessions, exclusive meetings, and great social events. You will definitely find value in interacting with professionals from every sector of the iGaming industry, making connections that can lead to new opportunities for years to come.
An opportunity to turn trends into profit boosters
SBC Conference 2024 is where you will be the first to hear about the latest trends shaping the future of Sports and iGaming verticals. The leading event provides exclusive insight into industry-defining technologies like AI, blockchain, banking, and data analytics. Expert panel discussions and presentations allow you to take a closer look at player experience, marketing strategy optimization, and regulatory concerns.
Exclusivity of experiences
SBC Summit Lisbon is not about schooling. You take an active part in the discussions, meet experts, and make decisions that will transform your business. But that’s just one piece of cake. SBC Lisbon is about creating memorable experiences. In addition to the conference program, you will have one-on-one meetings with key industry leaders, participate in exclusive product demos, attend night networking events, and enjoy some of Lisbon’s most iconic sights.
Access to top exhibitors
The SBC Summit Lisbon 2024 will meet 600+ exhibitors showcasing their products, technologies, and services in the iGaming industry. One of the key attractions is Adsterra’s booth F192.
Adsterra is considered one of the forerunners in affiliate marketing and traffic solutions for iGaming operators. The platform we develop unites direct publishers from one side and advertisers searching for alternative traffic sources from another. Adsterra is ready to showcase its best cost-optimization tools, and case studies to help operators and iGaming agencies get better results.
Along with Adsterra, you will find a vast range of exhibitors with expertise in everything from iGaming platforms and payment solutions to data analytics and AI-driven tools. Watch out for booths with state-of-the-art innovations like AI in tracking player behavior, the use of blockchain in gaming, and virtual reality technologies bound to change how players engage.
Some of the star stands not to be missed include:
- Sportradar (booth C600): With a reputation for data-driven solutions, Sportradar will showcase its latest developments for immersive experiences for sports fans.
- 4PlayGaming (booth C314): The company positions itself as an innovator. The platform introduces an event-based system that redesigns the online gaming experience. With robust technology and seamless integration, 4PlayGaming establishes a new standard for iGaming.
- MindwayAI (booth PP10): The company develops technologies to ensure responsible iGaming. Their award-winning software is developed using neuroscience, AI, and human psychology knowledge. They claim to help both igaming operators and individuals make informed decisions and take measures to ensure transparent and honest gaming.
Two must-attend panel discussions: Make sure to attend them!
Out of the many discussions at SBC 2024, these two panels are sure to become the game-changers:
Identification Technology: AI and Machine Learning in the Mix
(Conference Room 6 – Player Protection Symposium)
This panel observes ways technology can identify and support problem players. Experts will discuss how AI-driven solutions help operators manage player behavior and support responsible gaming strategies. Join experts from companies such as Mindway AI and Flutter and academics from ISEG as they address the current landscape of AI and machine learning applications in the industry.
Experts include:
- Steve Aupy – Business Development Manager, Mindway AI)
- Bernardo Chagas – Lecturer at ISEG
- Will Shuckburgh – Group CEO at eCogra
- George Iosif – Head of Technology at Flutter
- Ketevan Potova – AI Ambassador at CROCOBET
- Moderated by Peter Marcus, the discussion is bound to offer additional insight into how AI will benefit players and iGaming service providers.
Unlocking New Affiliate Traffic in 2025
(Conference Room 5 – Affiliate Leaders Summit)
One of the most anticipated panel discussions will feature Adsterra’s Head of CPM, Mikhail Zhukov. With the rapid growth of AI technologies, affiliate marketing strategies change fast. This panel discusses new opportunities in generating traffic in 2025. Leaders in the industry, Adsterra, AdsEmpire, and Dilanti Media, will discuss how the lessons learned from other sectors like E-commerce and Nutra can be transferred onto sports and iGaming affiliate marketing. For those who want to stay ahead in this ever-changing, this session is a must-attend.
Experts include:
- Mikhail Zhukov – Head of CPM, Adsterra
- Nilufar Usupova – CBDO, AdsEmpire
- Chris Russell – CEO, Boony Media
- Johan Styren – CEO & Founder, Dilanti Media
- This panel, moderated by Gary Trask, will expose innovative strategies and insights to take affiliates and operators to the next level.
Register for SBC Summit 2024: Secure your spot
Register now to be among thousands attending the SBC Summit Lisbon 2024, which will be held from September 24 to 26, 2024, at the Feira Internacional de Lisboa (FIL). Book a pass today, and remember to check out possible places to stay near the event location on the official website.
Summing up
SBC 2024 is one of those pivotal events that iGaming market pros expect the most. This is your chance to learn about the latest developments in iGaming advertising. Industry leaders will digest unwieldy topics of affiliate marketing and iGaming compliance right in real time. The SBC conference will shed light on AI prospects and unbundle the most twisted questions about payment proceedings in iGaming. Secure your place today, and remember to book a meeting with Adsterra experts to get firsthand guides to untapped traffic sources in 2025.
